国内観光産業の市場規模、シェア、成長分析：目的別、予算別、旅行方法別、宿泊タイプ別、地域別 - 産業予測 2025～2032年

国内観光産業市場規模は2023年に1兆5,767億1,000万米ドルとなり、2024年の1兆7,879億9,000万米ドルから2032年には4兆8,895億5,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは13.4％で成長する見通しです。

国内観光産業市場は、ホスピタリティ、交通、アトラクションなど様々な部門の収益を促進し、地域開発と雇用創出を促進しながら、その国の経済状況において重要な役割を果たしています。中国は、国内観光産業の急成長の一例であり、急成長する中産階級と強力な政府支援に後押しされ、現地での支出が増加しています。海外旅行の制限を受け、新興市場の多くの個人は、可処分所得の増加を利用して国内旅行に重点を移しています。この動向は、ビザの煩わしさをなくし、地域社会との文化交流を促し、訪問者の体験を向上させます。前世紀、国内観光産業分野は、旅行やホスピタリティの提供を促進するメディア・テクノロジーの進歩に支えられ、大きく発展してきました。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

国内観光産業市場規模：目的別

• 市場概要
• レジャー
• 仕事
• 教育
• 医学
• 宗教

国内観光産業市場規模：予算別

• 市場概要
• 低
• 中
• 高

国内観光産業市場規模：旅行方法別

• 市場概要
• 航空
• 鉄道
• 道路（セルフドライブ）
• 道路（運転手付き）

国内観光産業市場規模：宿泊タイプ別

• 市場概要
• ホテル/リゾート
• ゲストハウス/B
• ホームステイ/AirBnB
• キャンプ/RV

国内観光産業市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Indian Hotels Company Limited（India）
• EIH Limited（India）
• Lemon Tree Hotels Limited（India）
• Mahindra Holidays & Resorts India Limited（India）
• Royal Orchid Hotels Limited（India）
• On the Beach Group plc（United Kingdom）
• Trip.com Group Limited（China）
• Expedia Group, Inc.（United States）
• Booking Holdings Inc.（United States）
• Marriott International, Inc.（United States）
• Hilton Worldwide Holdings Inc.（United States）
• InterContinental Hotels Group plc（United Kingdom）
• Accor S.A.（France）
• TUI AG（Germany）
• Airbnb, Inc.（United States）
• Wyndham Hotels & Resorts, Inc.（United States）
• Choice Hotels International, Inc.（United States）
• Hyatt Hotels Corporation（United States）
• MakeMyTrip Limited（India）
• Aitken Spence Hotel Holdings PLC（Sri Lanka）

結論と提言

Domestic Tourism Market size was valued at USD 1576.71 billion in 2023 and is poised to grow from USD 1787.99 billion in 2024 to USD 4889.55 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The domestic tourism market plays a vital role in a country's economic landscape, driving revenue for various sectors including hospitality, transportation, and attractions, while also fostering community development and job creation. China exemplifies the surge in domestic tourism, fueled by a burgeoning middle class and robust government support, resulting in increased local spending. In the wake of international travel restrictions, many individuals in emerging markets are shifting their focus to domestic travel, capitalizing on greater disposable income. This trend eliminates the hassles of visas and encourages cultural exchanges with local communities, enhancing visitor experiences. Over the last century, the domestic tourism sector has evolved significantly, supported by advancements in media technology that promote travel and hospitality offerings.

Top-down and bottom-up approaches were used to estimate and validate the size of the Domestic Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Domestic Tourism Market Segments Analysis

Global Domestic Tourism Market is segmented by Purpose, Budget, Mode of Travel, Accommodation Type and region. Based on Purpose, the market is segmented into Leisure, Business, Educational, Medical and Religious. Based on Budget, the market is segmented into Low, Mid and High. Based on Mode of Travel, the market is segmented into Air, Rail, Road (Self-driving) and Road (Chauffeured). Based on Accommodation Type, the market is segmented into Hotel/Resort, Guest House/B, Homestay/AirBnB and Camping/RV. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Domestic Tourism Market

A significant factor driving the domestic tourism market is the rise in disposable income and the evolving lifestyles of individuals across the globe. With more people able to allocate funds for leisure activities, there is a growing tendency to engage in travel, whether for vacations, business purposes, or personal endeavors. This trend reflects a shift toward prioritizing experiences and exploration, leading to increased domestic travel as individuals seek to discover their own country's attractions and offerings. Consequently, the correlation between higher disposable incomes and changing lifestyle choices is fostering a vibrant domestic tourism sector, promoting exploration and travel within national borders.

Restraints in the Domestic Tourism Market

A significant challenge facing the domestic tourism market is the impact of natural disasters, pandemics, and unforeseen events that can severely disrupt travel arrangements and result in considerable financial setbacks for tourists as well as businesses. Such incidents often result in travel restrictions, border closures, and flight cancellations, which can substantially diminish travel demand. As a consequence, both the tourism industry and travelers find themselves grappling with unexpected cancellations and altering plans, highlighting the vulnerability of the market to sudden disruptions that can hinder growth and recovery efforts. This uncertainty makes it essential for stakeholders to develop strategies to mitigate such risks.

Market Trends of the Domestic Tourism Market

The domestic tourism market is witnessing a significant shift towards sustainable tourism practices, driven by an increasingly eco-conscious consumer base. As travelers prioritize experiences that resonate with their personal values, there is a heightened demand for eco-friendly accommodations, local cultural engagements, and activities that minimize environmental impact. This trend reflects a broader awareness of sustainability issues and aligns with the desire to support local economies. Tourism businesses are responding by implementing greener practices and promoting responsible travel options, ensuring that offerings not only cater to this growing segment but also contribute positively to the communities and ecosystems they operate within.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Domestic Tourism Market Size by Purpose & CAGR (2025-2032)

• Market Overview
• Leisure
• Business
• Educational
• Medical
• Religious

Global Domestic Tourism Market Size by Budget & CAGR (2025-2032)

• Market Overview
• Low
• Mid
• High

Global Domestic Tourism Market Size by Mode of Travel & CAGR (2025-2032)

• Market Overview
• Air
• Rail
• Road (Self-driving)
• Road (Chauffeured)

Global Domestic Tourism Market Size by Accommodation Type & CAGR (2025-2032)

• Market Overview
• Hotel/Resort
• Guest House/B
• Homestay/AirBnB
• Camping/RV

Global Domestic Tourism Market Size & CAGR (2025-2032)

• North America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • US
  • Canada
• Europe (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Purpose, Budget, Mode of Travel, Accommodation Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Purpose, Budget, Mode of Travel, Accommodation Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Purpose, Budget, Mode of Travel, Accommodation Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Indian Hotels Company Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EIH Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lemon Tree Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra Holidays & Resorts India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Royal Orchid Hotels Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• On the Beach Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trip.com Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Expedia Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hilton Worldwide Holdings Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterContinental Hotels Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wyndham Hotels & Resorts, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Choice Hotels International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyatt Hotels Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MakeMyTrip Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aitken Spence Hotel Holdings PLC (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations