スポーツ用品の市場規模、シェア、成長分析：スポーツの種類別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

スポーツ用品市場規模は2023年に3,763億米ドルとなり、2024年の4,022億6,000万米ドルから2032年には6,860億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.9%で推移する見通しです。

スポーツ用品市場は、消費者の嗜好の進化や健康的なライフスタイルに対する意識の高まりに対応する継続的なイノベーションによって力強い成長を遂げています。フィットネスやスポーツへの注目の高まりが関連機器の需要を後押ししており、ワールドカップやオリンピックなどの世界のスポーツイベントの人気がさらに拍車をかけています。この動向はさらに強まり、市場格差を縮小し、将来の機器ニーズを促進すると予想されます。さらに、特に子供用スポーツ用品に対する消費支出の増加は、身体開発におけるスポーツ用品の重要性の認識を浮き彫りにしています。インドや中国のような国々は、個人所得の向上と生活水準の改善によって需要を高め、アジア太平洋地域の低い生産コストと盛んな製造部門が継続的な市場拡大を支える態勢を整えているため、有利な機会を提供しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

スポーツ用品市場規模：スポーツの種類別

• 市場概要
• ボールスポーツ
• アドベンチャースポーツ
• フィットネス/筋トレ
• ネット越しのボールゲーム
• アスレチックトレーニング

スポーツ用品市場規模：流通チャネル別

• 市場概要
• 店舗型小売
• オンライン小売
• デパート・ディスカウントストア

スポーツ用品市場規模：エンドユーザー別

• 市場概要
• 商業用
• 家庭用

スポーツ用品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Nike（USA）
• Adidas（Germany）
• Under Armour（USA）
• Puma（Germany）
• Decathlon（France）
• Reebok（USA）
• Wilson Sporting Goods（USA）
• Callaway Golf（USA）
• Amer Sports（Finland）
• Yonex（Japan）
• ASICS（Japan）
• New Balance（USA）
• Columbia Sportswear（USA）
• Skechers（USA）
• Li Ning（China）
• Anta Sports（China）
• Speedo（UK）
• Brunswick Corporation（USA）
• Peloton Interactive（USA）
• Technogym（Italy）

結論と提言

Sports Equipment Market size was valued at USD 376.3 billion in 2023 and is poised to grow from USD 402.26 billion in 2024 to USD 686.01 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The sports equipment market is witnessing robust growth driven by continuous innovations that cater to evolving consumer preferences and heightened awareness of healthy lifestyles. Increased focus on fitness and sports is propelling demand for related equipment, further fueled by the popularity of global sporting events such as the World Cup and the Olympics. This trend is expected to strengthen, narrowing the market gap and driving future equipment needs. Moreover, rising consumer spending, particularly on children's sports gear, highlights the recognition of its importance for physical development. Countries like India and China present lucrative opportunities, with higher personal incomes and improved living standards enhancing demand, while low production costs and a flourishing manufacturing sector in the Asia Pacific region are poised to support ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Equipment Market Segments Analysis

Global Sports Equipment Market is segmented by Sports Type, Distribution Channel, End-User and region. Based on Sports Type, the market is segmented into Ball Sports, Adventure Sports, Fitness/Strength, Ball over net games and Athletic Training. Based on Distribution Channel, the market is segmented into Store-based Retail, Online Retail and Department & discount stores. Based on End-User, the market is segmented into Commercial and Household. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Equipment Market

The surge in female participation in sports is a major catalyst for growth within the sports equipment market. Recent years have witnessed a remarkable rise in women engaging in various sports, driven by initiatives from sports federations and organizations promoting gender equality in athletics. This movement is transforming the sports landscape and generating increased demand for equipment designed specifically for women, ranging from apparel to specialized gear. As more women take up sports, the need for tailored equipment rises, highlighting a cultural shift that not only alters the dynamics of athletics but also paves the way for new opportunities within the market.

Restraints in the Sports Equipment Market

A notable challenge facing the sports equipment market is the growing competition from alternative leisure activities. As consumer interests shift, an increasing number of people are opting for less physically demanding pastimes such as virtual reality gaming, streaming platforms, and various entertainment forms. This transition toward more sedentary activities can significantly reduce the time and financial investment that individuals might have dedicated to sports and fitness pursuits. The proliferation of digital entertainment options facilitates this trend, potentially leading to a decrease in engagement in traditional sports. Consequently, this could result in stagnation or a downturn in the demand for sports equipment.

Market Trends of the Sports Equipment Market

The sports equipment market is experiencing significant growth driven by the increasing popularity of fitness and wellness among consumers. As individuals increasingly prioritize their health, participation in various fitness activities, such as gym workouts, yoga, and outdoor sports, is on the rise. The influence of fitness enthusiasts and social media platforms has been pivotal in inspiring a broader audience to adopt active lifestyles, subsequently boosting demand for diverse sports equipment. Consumers are now investing in everything from home gym essentials like weights and resistance bands to specialized gear for activities such as running, cycling, and yoga, as well as innovative solutions for organizing equipment. This trend underscores a robust market shift towards health-oriented consumer behavior, further solidifying the importance of quality sports equipment in daily routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Equipment Market Size by Sports Type & CAGR (2025-2032)

• Market Overview
• Ball Sports
• Adventure Sports
• Fitness/Strength
• Ball over net games
• Athletic Training

Global Sports Equipment Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-based Retail
• Online Retail
• Department & discount stores

Global Sports Equipment Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Commercial
• Household

Global Sports Equipment Market Size & CAGR (2025-2032)

• North America (Sports Type, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Sports Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reebok (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilson Sporting Goods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Callaway Golf (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amer Sports (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yonex (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li Ning (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Speedo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brunswick Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peloton Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Technogym (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations