4Kテレビの市場規模、シェア、成長分析：技術別、画面サイズ別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

4Kテレビの世界市場規模は2023年に2,403億米ドルとなり、予測期間（2025-2032年）のCAGRは8.2%で、2024年の2,600億米ドルから2032年には4,884億3,000万米ドルに成長する見通しです。

世界の4Kテレビ市場の将来は、主に高解像度ディスプレイに対する消費者の需要によって、大きな動向が形成されています。技術の進歩に伴い、視聴者はストリーミングサービス、ゲーム、高品質の作品など、超高解像度（UHD）コンテンツを通じて没入感のあるストーリーテリングを求めるようになっています。4Kテレビにスマート機能が統合されたことで、その魅力はさらに高まっています。加えて、製造工程の改善と生産台数の増加による継続的な低価格化によって、4Kテレビはより幅広い層にとって身近な存在となり、普及率を押し上げています。消費者が家庭で映画のような体験を望んでいるため、より大きな画面サイズの需要も高まっています。広色域（WCG）やハイダイナミックレンジ（HDR）のような進歩と相まって、これらの要因は活気に満ちた競争市場情勢に寄与しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析

4Kテレビ市場規模：技術別& CAGR（2025-2032）

• 市場概要
• OLED（有機発光ダイオード）ディスプレイ
• 量子ドット

4Kテレビ市場規模：画面サイズ別& CAGR（2025-2032）

• 市場概要
• 55インチ以下
• 55～65インチ
• 65インチ以上

4Kテレビ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• オンラインストア

4Kテレビ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 住宅用
• 商業用
• その他

4Kテレビ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• Sony Corporation（Japan）
• Panasonic Corporation（Japan）
• TCL Technology（China）
• Hisense Group（China）
• Skyworth Group（China）
• Vizio Inc.（USA）
• Sharp Corporation（Japan）
• Philips（Netherlands）
• Toshiba Corporation（Japan）
• Haier Group（China）
• Changhong（China）
• JVC（Japan）
• Mitsubishi Electric（Japan）
• Grundig（Germany）
• Loewe Technology（Germany）
• Bang & Olufsen（Denmark）
• Vestel（Turkey）
• Funai Electric（Japan）

結論と提言

Global 4K TV Market size was valued at USD 240.3 billion in 2023 and is poised to grow from USD 260.0 billion in 2024 to USD 488.43 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

Significant trends are shaping the future of the global 4K TV market, driven mainly by consumer demand for higher-resolution displays. As technology advances, viewers increasingly seek immersive storytelling through ultra-high definition (UHD) content, including streaming services, gaming, and high-quality productions. The integration of smart features into 4K TVs further enhances their appeal. Additionally, ongoing price reductions, spurred by improved manufacturing processes and increased production, have made 4K TVs accessible to a broader demographic, boosting adoption rates. The demand for larger screen sizes is also rising, as consumers want a cinematic experience at home. Coupled with advancements like Wide Color Gamut (WCG) and High Dynamic Range (HDR), these factors contribute to a vibrant and competitive market landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global 4K TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global 4K TV Market Segments Analysis

Global 4K TV Market is segmented by Technology, Screen Size, Distribution Channel, End User and region. Based on Technology, the market is segmented into OLED (Organic Light Emitting Diode) Display and Quantum Dot. Based on Screen Size, the market is segmented into Below 55 Inches, 55-65 Inches and Above 65 Inches. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets and Online Stores. Based on End User, the market is segmented into Residential, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global 4K TV Market

One of the primary drivers propelling the growth of the global 4K TV market is the rising popularity of immersive viewing experiences. As consumers increasingly transition from Full HD to 4K televisions, they are drawn by superior image quality, enhanced detail, and more vibrant colors. This trend is bolstered by the expanding array of streaming services, advancements in gaming technologies, and an overall increase in disposable income among consumers. Together, these factors create a compelling case for individuals to invest in 4K televisions, contributing significantly to the market's upward trajectory and widespread adoption.

Restraints in the Global 4K TV Market

While the global 4K TV market is experiencing growing demand, several constraints hinder its full potential. One significant limitation is the limited availability of genuine 4K content, as many broadcasters and streaming platforms continue to use upscaled Full HD material. Furthermore, the high bandwidth requirements for streaming 4K content pose challenges, particularly in regions with slower internet speeds, which prevents consumers from fully enjoying the advantages of their 4K televisions. As a result, the combination of these factors restricts the overall growth and adoption of 4K technology in various markets worldwide, impacting consumer experiences and market expansion.

Market Trends of the Global 4K TV Market

The Global 4K TV market is witnessing significant growth driven by the rising demand for advanced smart features. Consumers are increasingly seeking seamless and interactive viewing experiences, prompting manufacturers to innovate with integrated voice assistants, diverse streaming services, and AI-driven content recommendations. This trend reflects a shift from traditional television to more versatile, feature-rich models that cater to the modern viewer's expectations for connectivity and convenience. As consumers become more tech-savvy, the integration of smart technologies into 4K TVs is set to enhance user engagement and satisfaction, positioning 4K TVs as a staple in households worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global 4K TV Market Size by Technology & CAGR (2025-2032)

• Market Overview
• OLED (Organic Light Emitting Diode) Display
• Quantum Dot

Global 4K TV Market Size by Screen Size & CAGR (2025-2032)

• Market Overview
• Below 55 Inches
• 55-65 Inches
• Above 65 Inches

Global 4K TV Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Online Stores

Global 4K TV Market Size by End User & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial
• Others

Global 4K TV Market Size & CAGR (2025-2032)

• North America (Technology, Screen Size, Distribution Channel, End User)
  • US
  • Canada
• Europe (Technology, Screen Size, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Screen Size, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Screen Size, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Screen Size, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changhong (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grundig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loewe Technology (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bang & Olufsen (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Funai Electric (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations