全地形対応車の市場レポート：タイプ別、用途別、エンジンタイプ別、車輪数別、駆動タイプ別、燃料タイプ別、座席数別、地域別、2025～2033年

世界の全地形対応車市場規模は2024年に45億米ドルに達しました。IMARC Groupは、2025～2033年にかけての成長率（CAGR）は2.9％で、2033年には58億米ドルに達すると予測しています。観光産業の拡大とアドベンチャースポーツの増加が主に市場を強化しています。

全地形対応車市場分析

• 主要市場促進要因：オフロードレクリエーション活動に対する消費者の嗜好の高まりは、市場を刺激する主要因の1つです。さらに、農業関連活動を行うための農業セグメントにおけるATVの用途拡大も、市場全体の成長を後押ししています。
• 主要市場動向：電動クワッド二輪車の導入など、数多くの技術的進歩が市場全体の主要動向となっています。これに加えて、全地形対応車とBluetooth接続やGPS追跡システムとの統合が進んでおり、市場の成長をさらに促進しています。
• 地理的動向：北米の広大で変化に富んだ景観は、全地形対応車に乗るための理想的な条件を提供し、地域市場にプラスの影響を与えています。このほか、欧州では自動車の排ガスや安全基準に関する規制が厳しく、これが大きな成長促進要因となっています。さらに、採掘作業の増加も中東・アフリカ市場の需要を増大させています。
• 競合情勢：世界市場の著名企業には、Polaris Industries Inc.Ltd.、川崎重工業、Yamaha Motor、スズキ株式会社、KYMCO、Deere & Company（John Deere）、Arctic Cat Inc.、Bombardier Recreational Products（BRP）、CFMOTO、CECTEK、HiSun Motors、Linhai、Taiwan Golden Beeなどです。
• 課題と機会：従来型ガス式ATVは騒音公害を引き起こし、持続可能性と環境保護を重視する個人が増えている中で課題となっています。しかし、電動式全地形対応車の採用は、今後数年間で市場を活性化すると予測されます。

全地形対応車市場の動向

技術統合の高まり

ATVの機能性とユーザーエクスペリエンスの両方を向上させる斬新なイノベーションの導入が市場を強化しています。さらに、最新の四輪バギーには、シームレスなモバイル統合を実現するBluetooth接続、ナビゲーション用GPS、エンジン効率と性能を高める電子燃料噴射システムなど、さまざまな機能が広く搭載されています。例えば、2023年1月、米国の自動車メーカーの1つであるPolaris Inc.は、Group Ride機能を搭載したATVを発売しました。これらの機能により、スマートフォン、タブレット、または車両ディスプレイを介して、個人のライブ位置を地図上で確認することができます。さらに、ライダーにリアルタイムのトレイルマップ、天候アップデート、同乗者とのコミュニケーションなどを提供することに主要企業が注力していることも、全地形対応車市場展望を刺激しています。例えば、2023年5月、ストリート二輪車市場にヘルメット内通信機技術を提供するリーダーの一人であるCardoは、Packtalk Edge Off-Road Vehicle（ORV）モデルを発表しました。このシステムは防水、ワイヤレス、防塵です。さらに、最新のBluetooth 5.2を通信に利用し、FMラジオ機能、GPS接続と携帯電話用の入力も装備しています。このほかにも、技術革新は、レクリエーションからユーティリティ・タスクまで、さまざまな用途でATVをより身近で楽しいものにすることで、ATVの魅力を向上させています。例えば、カワサキは2021年6月、スリリングなアウトドアアドベンチャー向けに設計されたオフロード車、BRUTE FORCE 750 4x4iを発売しました。BRUTE FORCE 750 4x4i」は、オフロード走行に特化したモデルで、選択可能なドライブモード、フロントディファレンシャルロック、無段変速機（CT）など多くの機能を搭載し、トラクション性能と総合性能の向上に貢献しています。

電動モデルの開発

消費者の環境に対する関心の高まりと持続可能性へのニーズの高まりは、主要参入企業に、従来型ガスエンジン車と比較して、低排出ガスレベル、メンテナンスコストの削減、騒音の最小化など、多くの利点を有する電気式全地形対応車の開発を促しています。例えば、2022年11月、ローネル・モーターズはインドに電動四輪バギーを持ち込んだ最初の企業となりました。これに伴い、2023年12月、リバックは、主にICE制御の産業に代わるものとして、新しい電動四輪車、リバックEQUADを発表しました。これとは別に、農業、軍事・防衛、スポーツなど数多くのセグメントでUTVを含む様々なタイプの全地形対応車が広く応用されていることが、全地形対応車市場の成長をさらに促進しています。例えば、2024年2月、初のオール電動パワースポーツ企業であるVolcon Inc.は、同社初の電動ユーティリティテレインビークル（UTV）であるVolcon Stagを米国陸軍工兵隊に納入したと発表しました。このほか、2024年3月には、ゴアを拠点とする新興企業Powerlandが、インド全土の市場で電動全地形対応車であるPowerland Tachyon 4x4を発売しました。さらに、電動四輪バギーの航続距離と性能を向上させるバッテリー技術の継続的な進歩が、今後数年間の市場の活性化につながると予想されます。例えば、2023年10月には、新しいリチウムのスケールアップ工場、水素を動力とするオフロード車、革命的な新しいEVバッテリーシステムなど、20の最先端ネットゼロ技術プロジェクトに8,900万ポンドの資金が授与され、英国はゼロエミッション車技術の世界的リーダーとしての地位を強化しています。

スポーツとレクリエーションでの採用拡大

全地形対応車は、レクリエーション目的でもプロスポーツでも広く普及しています。これには、レース、トレイルライド、狩猟などのアクティビティが含まれます。ATVのスリルと多用途性は、多様な愛好家グループを魅了し続け、市場の成長を後押ししています。さらに、これらのオフロード専用車は、山道、草原、砂地など、あらゆる種類の未舗装または荒れた地形に対応できるため、全地形対応車市場シェアを刺激しています。例えば、ヤマハなどの企業は、YMCのビッグベア、カナダで人気のATVであるグリズリー、パーソナルウォータークラフトなど、幅広いレクリエーション用全地形対応車を提供しています。また、冒険的なアクティビティが増加していることも、全地形対応車市場の収益を増加させています。例えば、2023年3月、Polaris Inc.は、競技レース用に特別に設計されたユーティリティ・テレインビークル（UTV）であるRZR Pro R Factoryを発表しました。この専用車両は、オープンデザートレースで遭遇する厳しい条件下で卓越した性能を発揮するために製造されています。これとは別に、2023年11月、カワサキはインド市場で2台のダート二輪車、2024 KX 85とKLX 300Rを発売しました。さらに2024年2月、ヒーロー・モトコープは初のバーラトモビリティ抽出物ポ2024で、Vidaブランドの電動ダート二輪車を展示しました。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要産業動向

第5章 世界の全地形対応車市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• ユーティリティATV
• スポーツATV
• レクリエーション用ATV
• その他

第7章 市場内訳：用途別

• スポーツ
• エンターテインメント
• 農業
• 軍事・防衛
• その他

第8章 市場内訳：エンジンタイプ別

• 400cc以下
• 400～800cc
• 800cc以上

第9章 市場内訳：車輪数別

• 三輪車
• 四輪
• 四輪超

第10章 市場内訳：駆動タイプ別

• 2WD
• 4WD
• AWD

第11章 市場内訳：燃料タイプ別

• 電動ATV
• ガソリンATV

第12章 市場内訳：座席数別

• 1席
• 2席以上

第13章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場内訳：国別

第14章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第15章 バリューチェーン分析

第16章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第17章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Polaris Industries Inc.
  • Honda Motor Co. Ltd.
  • Kawasaki Heavy Industries
  • Yamaha Motor Corporation
  • Suzuki Motor Corporation
  • KYMCO
  • Deere & Company（John Deere）
  • Arctic Cat Inc.
  • Bombardier Recreational Products（BRP）
  • CFMOTO
  • CECTEK
  • HiSun Motors
  • Linhai
  • Taiwan Golden Bee

List of Figures

• Figure 1: Global: All-terrain Vehicle Market: Major Drivers and Challenges
• Figure 2: Global: All-terrain Vehicle Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: All-terrain Vehicle Market: Breakup by Type (in %), 2024
• Figure 4: Global: All-terrain Vehicle Market: Breakup by Application (in %), 2024
• Figure 5: Global: All-terrain Vehicle Market: Breakup by Engine Type (in %), 2024
• Figure 6: Global: All-terrain Vehicle Market: Breakup by No. of Wheels (in %), 2024
• Figure 7: Global: All-terrain Vehicle Market: Breakup by Drive Type (in %), 2024
• Figure 8: Global: All-terrain Vehicle Market: Breakup by Fuel Type (in %), 2024
• Figure 9: Global: All-terrain Vehicle Market: Breakup by Seating Capacity (in %), 2024
• Figure 10: Global: All-terrain Vehicle Market: Breakup by Region (in %), 2024
• Figure 11: Global: All-terrain Vehicle Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 12: Global: All-terrain Vehicle (Utility ATV) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: All-terrain Vehicle (Utility ATV) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: All-terrain Vehicle (Sport ATV) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: All-terrain Vehicle (Sport ATV) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: All-terrain Vehicle (Recreational ATV) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 17: Global: All-terrain Vehicle (Recreational ATV) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 18: Global: All-terrain Vehicle (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 19: Global: All-terrain Vehicle (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 20: Global: All-terrain Vehicle (Sports) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 21: Global: All-terrain Vehicle (Sports) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 22: Global: All-terrain Vehicle (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 23: Global: All-terrain Vehicle (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 24: Global: All-terrain Vehicle (Agriculture) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: All-terrain Vehicle (Agriculture) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: All-terrain Vehicle (Military & Defence) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: All-terrain Vehicle (Military & Defence) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: All-terrain Vehicle (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: All-terrain Vehicle (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: All-terrain Vehicle (Below 400 cc) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: All-terrain Vehicle (Below 400 cc) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: All-terrain Vehicle (400 - 800 cc) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: All-terrain Vehicle (400 - 800 cc) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: All-terrain Vehicle (Above 800 cc) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: All-terrain Vehicle (Above 800 cc) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: Global: All-terrain Vehicle (Three Wheels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: Global: All-terrain Vehicle (Three Wheels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Global: All-terrain Vehicle (Four Wheels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Global: All-terrain Vehicle (Four Wheels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Global: All-terrain Vehicle (>Four Wheels) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Global: All-terrain Vehicle (>Four Wheels) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Global: All-terrain Vehicle (2WD) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Global: All-terrain Vehicle (2WD) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Global: All-terrain Vehicle (4WD) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Global: All-terrain Vehicle (4WD) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 46: Global: All-terrain Vehicle (AWD) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 47: Global: All-terrain Vehicle (AWD) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 48: Global: All-terrain Vehicle (Electric ATV) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 49: Global: All-terrain Vehicle (Electric ATV) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 50: Global: All-terrain Vehicle (Gasoline ATV) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 51: Global: All-terrain Vehicle (Gasoline ATV) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 52: Global: All-terrain Vehicle (One Seat) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 53: Global: All-terrain Vehicle (One Seat) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 54: Global: All-terrain Vehicle (Two or More seats) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 55: Global: All-terrain Vehicle (Two or More seats) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 56: North America: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 57: North America: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 58: United States: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 59: United States: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 60: Canada: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 61: Canada: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 62: Asia Pacific: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 63: Asia Pacific: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 64: China: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 65: China: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 66: Japan: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 67: Japan: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 68: India: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 69: India: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 70: South Korea: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 71: South Korea: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 72: Australia: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 73: Australia: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 74: Indonesia: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 75: Indonesia: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 76: Others: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 77: Others: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 78: Europe: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 79: Europe: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 80: Germany: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 81: Germany: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 82: France: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 83: France: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 84: United Kingdom: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 85: United Kingdom: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 86: Italy: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 87: Italy: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 88: Spain: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 89: Spain: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 90: Russia: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 91: Russia: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 92: Others: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 93: Others: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 94: Latin America: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 95: Latin America: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 96: Brazil: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 97: Brazil: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 98: Mexico: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 99: Mexico: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 100: Others: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 101: Others: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 102: Middle East and Africa: All-terrain Vehicle Market: Sales Value (in Million USD), 2019 & 2024
• Figure 103: Middle East and Africa: All-terrain Vehicle Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 104: Global: All-terrain Vehicle Industry: SWOT Analysis
• Figure 105: Global: All-terrain Vehicle Industry: Value Chain Analysis
• Figure 106: Global: All-terrain Vehicle Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: All-terrain Vehicle Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: All-terrain Vehicle Market Forecast: Breakup by Type (in Million USD), 2025-2033
• Table 3: Global: All-terrain Vehicle Market Forecast: Breakup by Application (in Million USD), 2025-2033
• Table 4: Global: All-terrain Vehicle Market Forecast: Breakup by Engine Type (in Million USD), 2025-2033
• Table 5: Global: All-terrain Vehicle Market Forecast: Breakup by No. of Wheels (in Million USD), 2025-2033
• Table 6: Global: All-terrain Vehicle Market Forecast: Breakup by Drive Type (in Million USD), 2025-2033
• Table 7: Global: All-terrain Vehicle Market Forecast: Breakup by Fuel Type (in Million USD), 2025-2033
• Table 8: Global: All-terrain Vehicle Market Forecast: Breakup by Seating Capacity (in Million USD), 2025-2033
• Table 9: Global: All-terrain Vehicle Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 10: Global: All-terrain Vehicle Market: Competitive Structure
• Table 11: Global: All-terrain Vehicle Market: Key Players

The global All-Terrain Vehicle Market size reached USD 4.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 5.8 Billion by 2033, exhibiting a growth rate (CAGR) of 2.9% during 2025-2033. The expanding tourism industry, along with the increasing number of adventure sports, is primarily bolstering the market.

All-Terrain Vehicle Market Analysis:

• Major Market Drivers: The rising preference among consumers for off-road recreational activities is one of the primary factors stimulating the market. Moreover, the expanding applications of ATVs in the agriculture industry for conducting farm-related activities are also propelling the overall market growth.
• Key Market Trends: Numerous technological advancements, such as the introduction of electric quad bikes, represent key trends emerging across the market. Besides this, the inflating integration of all-terrain vehicles with Bluetooth connectivity and GPS tracking systems, is further catalyzing the market growth.
• Geographical Trends: The vast and varied landscapes in North America provide ideal conditions for riding all-terrain vehicles, thereby positively influencing the regional market. Besides this, stringent regulations regarding vehicle emissions and safety standards in Europe are acting as significant growth-inducing factors. Furthermore, the increasing number of mining operations is also augmenting the all-terrain vehicle market demand in the Middle East and Africa.
• Competitive Landscape: Some of the prominent companies across the global market include Polaris Industries Inc., Honda Motor Co. Ltd., Kawasaki Heavy Industries, Yamaha Motor Corporation, Suzuki Motor Corporation, KYMCO, Deere & Company (John Deere), Arctic Cat Inc., Bombardier Recreational Products (BRP), CFMOTO, CECTEK, HiSun Motors, Linhai, and Taiwan Golden Bee, among many others.
• Challenges and Opportunities: Traditional gas-powered ATVs cause noise pollution, which poses challenges amid the rising emphasis of individuals on sustainability and environmental protection. However, the introduction of electric all-terrain vehicle variants is projected to fuel the market in the coming years.

All-Terrain Vehicle Market Trends:

Rising Technological Integration

The introduction of novel innovations to enhance both the functionality and user experience of ATVs is strengthening the market. Moreover, modern all-terrain vehicles are widely equipped with various features, such as Bluetooth connectivity for seamless mobile integration, GPS for navigation, electronic fuel injection systems that enhance engine efficiency and performance, etc. For instance, in January 2023, Polaris Inc., one of the automotive manufacturers in the U.S., launched ATVs that are equipped with the Group Ride feature. These features allow individuals to see their live location on the map via smartphones, tablets, or vehicle displays. Additionally, the inflating focus among key players on providing riders with real-time trail maps, weather updates, passenger communication, etc., is also stimulating the all-terrain vehicle market outlook. For example, in May 2023, Cardo, one of the leaders in providing in-helmet communicator technology to the street-bike market, introduced its Packtalk Edge Off-Road Vehicle (ORV) model. The system is waterproof, wireless, and dustproof. Moreover, it utilizes the latest Bluetooth 5.2 for communication, along with being fitted with FM radio capability and inputs for GPS connectivity and cell phones. Besides this, technological innovations improve the appeal of ATVs by making them more accessible and enjoyable for a variety of uses, from recreation to utility tasks. For example, in June 2021, Kawasaki launched the BRUTE FORCE 750 4x4i, an off-road vehicle designed for thrilling outdoor adventures. In line with this, it is equipped with numerous features, such as selectable drive modes, a front differential lock, and continuous variable transmission (CT), all contributing to improved traction and overall performance.

Development of Electric Variants

The rising consumer environmental concerns and the elevating need for sustainability are encouraging key players to develop electric all-terrain vehicles that possess numerous benefits, including lower emissions levels, reduced maintenance costs, and minimized noise, as compared to traditional gas-powered models. For example, in November 2022, Rohnel Motors became the first company to bring electric ATVs to India. In line with this, in December 2023, LIVAQ introduced its new electric four-wheeler, the LIVAQ EQUAD, as an alternative to the largely ICE-controlled industry. Apart from this, the widespread applications of various types of all-terrain vehicles, including UTVs, in numerous sectors, such as agriculture, military and defense, sports, etc., are further fueling the all-terrain vehicle market growth. For instance, in February 2024, Volcon Inc., the first all-electric power sports company, announced the delivery of the Volcon Stag, its first electric utility terrain vehicle (UTV), to the U.S. Army Corps of Engineers. Besides this, in March 2024, Goa-based startup Powerland launched Powerland Tachyon 4x4, an electric all-terrain vehicle in the market across India. Furthermore, continuous advancements in battery technologies that are improving the range and performance of electric all-terrain vehicles are anticipated to fuel the market in the coming years. For example, in October 2023, the funding of £89 Million was awarded to 20 cutting-edge net zero tech projects, including a new lithium scale-up plant, hydrogen-powered offroad vehicles, revolutionary new EV battery systems, etc., reinforcing the UK as a world leader in zero emissions vehicle technology.

Growing Adoption in Sports and Recreation

All-terrain vehicles are becoming widely popular for both recreational purposes and professional sports. This includes activities like racing, trail riding, hunting, etc. The thrill and versatility of ATVs continue to attract a diverse group of enthusiasts, thereby boosting the market growth. Furthermore, these off-road-specific vehicles can handle all sorts of unpaved or rough terrain found in mountain trails, grasslands, sandy areas, etc., thereby stimulating the all-terrain vehicle market share. For example, companies, such as Yamaha, offer a wide range of recreational all-terrain vehicles, including YMC's Big Bear, Grizzly, a popular ATV in Canada, personal watercraft, etc. Additionally, the inflating number of adventurous activities is also increasing the all-terrain vehicle market revenue. For instance, in March 2023, Polaris Inc. introduced the RZR Pro R Factory, a specialized utility terrain vehicle (UTV) specifically designed for competitive racing. This purpose-built vehicle is produced to deliver exceptional performance in demanding conditions encountered in open desert racing. Apart from this, in November 2023, Kawasaki launched two dirt bikes, namely the 2024 KX 85 and the KLX 300R, in the Indian market. Furthermore, in February 2024, Hero MotoCorp showcased its electric dirt bike under the Vida brand at the first-ever Bharat Mobility Expo 2024.

All-Terrain Vehicle Market Segmentation:

Breakup by Type:

• Utility ATV
• Sport ATV
• Recreational ATV
• Others

Various types of ATVs are specifically designed for various purposes. Utility ATVs, designed for functional tasks, such as agriculture, landscaping, and other utility operations, dominate a significant market share due to their versatility and robustness in various work environments. This, in turn, is elevating the all-terrain vehicle market's recent price in the segmentation. For example, in December 2021, Polaris and Zero Motorcycles released an electric UTV called the Ranger XP Kinetic. Additionally, in July 2022, the American Landmaster launched the electric UTV in the U.S. Moreover, sports ATVs, known for their high performance and agility, cater to enthusiasts who participate in racing and other high-speed activities. Besides this, recreational ATVs are tailored for general leisure and off-road fun, appealing to a broad audience looking for adventure and outdoor activities.

Breakup by Application:

• Sports
• Entertainment
• Agriculture
• Military & Defence
• Others

All-terrain vehicles (ATVs) find applications in numerous industries due to their mobility and robustness in various terrain conditions. In agriculture, they are extensively adopted for tasks, such as plowing, towing, transporting goods, etc., across large farms, enhancing productivity by reducing manual labor and time. According to the all-terrain vehicle market overview, various players in the agriculture industry are promoting the use of these vehicles. Additionally, ATVs are also instrumental in emergency response and rescue operations, particularly in hard-to-reach areas during natural disasters or accidents. Their capability to navigate rough and muddy terrains makes them indispensable in industries requiring high mobility and adaptability. For example, in October 2022, e-mobility startup Powerland manufactured electric all-terrain vehicles (ATVs) from its Verna Industrial Estate in Goa for applications in agriculture, defense, and adventure sports.

Breakup by Engine Type:

• Below 400 cc
• 400 - 800 cc
• Above 800 cc

ATVs with engines below 400 cc are generally suited for light work and recreational use, appealing to beginners and younger riders due to their easier handling and lower power output. Besides this, the 400-800 cc segment includes ATVs that offer a balance of power and maneuverability, making them ideal for both utility tasks and more demanding recreational activities. These are popular among experienced riders. Lastly, ATVs with engines above 800 cc are specifically designed for high-performance needs, providing substantial power and torque suitable for heavy-duty tasks in construction and agriculture. For instance, in September 2021, Yamaha introduced the Grizzly 90, a sports model intended for young individuals aged ten and above. It is equipped with a low-maintenance 90cc engine that incorporates wet-sump and air-cooling lubrication for optimal performance.

Breakup by No. of Wheels:

• Three Wheels
• Four Wheels
• >Four Wheels

Three-wheeled ATVs are used by individuals who prefer their unique handling characteristics. Four-wheeled ATVs offer enhanced stability and safety, making them suitable for a wide range of activities, ranging from recreational use to utility work across various industries. On the other hand, ATVs with more than four wheels offer superior stability and load-carrying capacity, catering to specific industrial applications or specialized tasks that require additional support and power. This, in turn, represents one of the all-terrain vehicle market's recent opportunities.

Breakup by Drive Type:

• 2WD
• 4WD
• AWD

The 2WD ATVs are typically lighter and more maneuverable, making them suitable for flat and less challenging terrains. On the other hand, 4WD ATVs are designed for more rugged environments. Moreover, AWD ATVs, which can automatically switch between 2WD and 4WD, are widely adopted across the globe. For example, in August 2023, Honda launched an autonomous work vehicle (AWV). It is equipped with sensors and GPS to navigate and perform tasks autonomously.

Breakup by Fuel Type:

• Electric ATV
• Gasoline ATV

Gasoline ATVs offer optimal performance in various terrains. However, according to the all-terrain vehicle market statistics, electric ATVs are emerging as an eco-friendly option due to their environmental benefits, lower operational costs, optimal operations, etc. This shift is also supported by advancements in battery technology, which are enhancing the range and performance of electric ATVs. For example, in July 2023, DRR USA, one of the RTV manufacturers, partnered with BRITE Energy Innovators, an electric powertrain and battery solution provider, to improve the BMS and controls for electric ATVs.

Breakup by Seating Capacity:

• One Seat
• Two or More Seats

Single-seat ATVs are vehicles that are adopted by solo riders for hunting, sports, or tasks that require quick, nimble transportation over rough terrains. However, ATVs with two or more seats cater to users who need additional seating capacity. They cater to the diverse consumer needs, thereby improving the personal and professional utility of ATVs.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

The wide presence of off-road terrain trails and parks in North America, such as Rocky Ridge Ranch, Northwest Off-Highway Vehicle Park, River Valley Motocross, etc., is primarily driving the market across the region. Besides this, favorable government policies and safety norms in the Asia Pacific are also acting as significant growth-inducing factors. For instance, in May 2022, government bodies in Queensland proposed various regulations to improve safety for individuals operating quad bikes and side-by-side vehicles (SSVs) in a workplace. Apart from this, countries with rich natural landscapes, such as Brazil and Argentina, see significant use of ATVs in tourism and sports. Moreover, the inflating popularity of desert sports in the Middle East and Africa is expected to bolster the regional market over the forecasted period.

Competitive Landscape:

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major all-terrain vehicle market companies have also been provided. Some of the key players in the market include:

• Polaris Industries Inc.
• Honda Motor Co. Ltd.
• Kawasaki Heavy Industries
• Yamaha Motor Corporation
• Suzuki Motor Corporation
• KYMCO
• Deere & Company (John Deere)
• Arctic Cat Inc.
• Bombardier Recreational Products (BRP)
• CFMOTO
• CECTEK
• HiSun Motors
• Linhai
• Taiwan Golden Bee

Key Questions Answered in This Report:

• How has the global all-terrain vehicle market performed so far and how will it perform in the coming years?
• What are the key regional markets?
• What has been the impact of COVID-19 on the global all-terrain vehicle market?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the engine type?
• What is the breakup of the market based on the number of wheels?
• What is the breakup of the market based on the drive type?
• What is the breakup of the market based on the fuel type?
• What is the breakup of the market based on the seating capacity?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global all-terrain vehicle market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global All-terrain Vehicle Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Utility ATV
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Sport ATV
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Recreational ATV
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Application

• 7.1 Sports
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Entertainment
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Agriculture
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Military & Defence
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Engine Type

• 8.1 Below 400 cc
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 400 - 800 cc
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Above 800 cc
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by No. of Wheels

• 9.1 Three Wheels
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Four Wheels
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 >Four Wheels
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Drive Type

• 10.1 2WD
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 4WD
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 AWD
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast

11 Market Breakup by Fuel Type

• 11.1 Electric ATV
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 Gasoline ATV
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast

12 Market Breakup by Seating Capacity

• 12.1 One Seat
  • 12.1.1 Market Trends
  • 12.1.2 Market Forecast
• 12.2 Two or More Seats
  • 12.2.1 Market Trends
  • 12.2.2 Market Forecast

13 Market Breakup by Region

• 13.1 North America
  • 13.1.1 United States
    • 13.1.1.1 Market Trends
    • 13.1.1.2 Market Forecast
  • 13.1.2 Canada
    • 13.1.2.1 Market Trends
    • 13.1.2.2 Market Forecast
• 13.2 Asia Pacific
  • 13.2.1 China
    • 13.2.1.1 Market Trends
    • 13.2.1.2 Market Forecast
  • 13.2.2 Japan
    • 13.2.2.1 Market Trends
    • 13.2.2.2 Market Forecast
  • 13.2.3 India
    • 13.2.3.1 Market Trends
    • 13.2.3.2 Market Forecast
  • 13.2.4 South Korea
    • 13.2.4.1 Market Trends
    • 13.2.4.2 Market Forecast
  • 13.2.5 Australia
    • 13.2.5.1 Market Trends
    • 13.2.5.2 Market Forecast
  • 13.2.6 Indonesia
    • 13.2.6.1 Market Trends
    • 13.2.6.2 Market Forecast
  • 13.2.7 Others
    • 13.2.7.1 Market Trends
    • 13.2.7.2 Market Forecast
• 13.3 Europe
  • 13.3.1 Germany
    • 13.3.1.1 Market Trends
    • 13.3.1.2 Market Forecast
  • 13.3.2 France
    • 13.3.2.1 Market Trends
    • 13.3.2.2 Market Forecast
  • 13.3.3 United Kingdom
    • 13.3.3.1 Market Trends
    • 13.3.3.2 Market Forecast
  • 13.3.4 Italy
    • 13.3.4.1 Market Trends
    • 13.3.4.2 Market Forecast
  • 13.3.5 Spain
    • 13.3.5.1 Market Trends
    • 13.3.5.2 Market Forecast
  • 13.3.6 Russia
    • 13.3.6.1 Market Trends
    • 13.3.6.2 Market Forecast
  • 13.3.7 Others
    • 13.3.7.1 Market Trends
    • 13.3.7.2 Market Forecast
• 13.4 Latin America
  • 13.4.1 Brazil
    • 13.4.1.1 Market Trends
    • 13.4.1.2 Market Forecast
  • 13.4.2 Mexico
    • 13.4.2.1 Market Trends
    • 13.4.2.2 Market Forecast
  • 13.4.3 Others
    • 13.4.3.1 Market Trends
    • 13.4.3.2 Market Forecast
• 13.5 Middle East and Africa
  • 13.5.1 Market Trends
  • 13.5.2 Market Breakup by Country
  • 13.5.3 Market Forecast

14 SWOT Analysis

• 14.1 Overview
• 14.2 Strengths
• 14.3 Weaknesses
• 14.4 Opportunities
• 14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

• 16.1 Overview
• 16.2 Bargaining Power of Buyers
• 16.3 Bargaining Power of Suppliers
• 16.4 Degree of Competition
• 16.5 Threat of New Entrants
• 16.6 Threat of Substitutes

17 Competitive Landscape

• 17.1 Market Structure
• 17.2 Key Players
• 17.3 Profiles of Key Players
  • 17.3.1 Polaris Industries Inc.
    • 17.3.1.1 Company Overview
    • 17.3.1.2 Product Portfolio
    • 17.3.1.3 Financials
    • 17.3.1.4 SWOT Analysis
  • 17.3.2 Honda Motor Co. Ltd.
    • 17.3.2.1 Company Overview
    • 17.3.2.2 Product Portfolio
    • 17.3.2.3 Financials
    • 17.3.2.4 SWOT Analysis
  • 17.3.3 Kawasaki Heavy Industries
    • 17.3.3.1 Company Overview
    • 17.3.3.2 Product Portfolio
    • 17.3.3.3 Financials
    • 17.3.3.4 SWOT Analysis
  • 17.3.4 Yamaha Motor Corporation
    • 17.3.4.1 Company Overview
    • 17.3.4.2 Product Portfolio
    • 17.3.4.3 Financials
    • 17.3.4.4 SWOT Analysis
  • 17.3.5 Suzuki Motor Corporation
    • 17.3.5.1 Company Overview
    • 17.3.5.2 Product Portfolio
    • 17.3.5.3 Financials
    • 17.3.5.4 SWOT Analysis
  • 17.3.6 KYMCO
    • 17.3.6.1 Company Overview
    • 17.3.6.2 Product Portfolio
  • 17.3.7 Deere & Company (John Deere)
    • 17.3.7.1 Company Overview
    • 17.3.7.2 Product Portfolio
    • 17.3.7.3 Financials
    • 17.3.7.4 SWOT Analysis
  • 17.3.8 Arctic Cat Inc.
    • 17.3.8.1 Company Overview
    • 17.3.8.2 Product Portfolio
  • 17.3.9 Bombardier Recreational Products (BRP)
    • 17.3.9.1 Company Overview
    • 17.3.9.2 Product Portfolio
  • 17.3.10 CFMOTO
    • 17.3.10.1 Company Overview
    • 17.3.10.2 Product Portfolio
    • 17.3.10.3 Financials
  • 17.3.11 CECTEK
    • 17.3.11.1 Company Overview
    • 17.3.11.2 Product Portfolio
  • 17.3.12 HiSun Motors
    • 17.3.12.1 Company Overview
    • 17.3.12.2 Product Portfolio
  • 17.3.13 Linhai
    • 17.3.13.1 Company Overview
    • 17.3.13.2 Product Portfolio
    • 17.3.13.3 Financials
  • 17.3.14 Taiwan Golden Bee
    • 17.3.14.1 Company Overview
    • 17.3.14.2 Product Portfolio