多目的地形車（UTV）の市場規模、シェア、成長分析：排気量別、エンジンタイプ別、乗車定員別、推進力別、用途別、地域別 - 産業予測 2025～2032年

多目的地形車（UTV）の世界市場規模は2023年に548億米ドルと評価され、2024年の584億2,000万米ドルから2032年には974億1,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.6％で成長する見通しです。

多目的地形車（UTV）市場は、多様な産業で採用が進み、オフロードレクリエーション活動への参加者が増加していることから、大きな成長が見込まれています。消費者がアウトドアレジャーにより多くの資金を割くようになるにつれて、UTVの販売台数は増加すると予想されます。これらの車両で利用可能なカスタマイズ・オプションは、個人の嗜好に対応し、市場拡大にさらに拍車をかけます。しかし、厳しい排ガス規制、高い所有コスト、安全性への懸念、オフロードでの事故の増加といった課題は、市場開拓のリスクとなっています。今後、UTV分野の主要企業は、予測期間を通じて勢いを維持するために、多用途でレクリエーショナルな車両に対する需要の増加を活用しながら、これらの障害を乗り越えなければなりません。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制分析
• 顧客と購買基準の分析

多目的地形車（UTV）市場規模：排気量別

• 市場概要
• 400CC以下
• 400～800CC
• 800CC以上

多目的地形車（UTV）市場規模：エンジンタイプ別

• 市場概要
• 氷
• 電気
• ハイブリッド

多目的地形車（UTV）市場規模：乗車定員別

• 市場概要
• 2人乗り
• 4人乗り
• 6人乗り
• 8人乗り以上

多目的地形車（UTV）市場規模：推進力別

• 市場概要
• ガソリン
• ディーゼル
• 電気液体冷却

多目的地形車（UTV）市場規模：用途別

• 市場概要
• スポーツ
• 軍隊
• レクリエーション活動
• その他

多目的地形車（UTV）市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Lime（US）
• Bird（US）
• Jump（Acquired by Uber）（US）
• Ofo（China）
• Mobike（Acquired by Meituan）（China）
• Voi（Sweden）
• Tier（Germany）
• Helbiz（US）
• Bounce（India）
• Bolt（Estonia）
• Felyx（Netherlands）
• Grin（Mexico）
• Neuron（Singapore）
• Razor（US）
• Superpedestrian（US）

結論と推奨事項

Global Utility Terrain Vehicle (UTV) Market size was valued at USD 54.8 billion in 2023 and is poised to grow from USD 58.42 billion in 2024 to USD 97.41 billion by 2032, growing at a CAGR of 6.6% during the forecast period (2025-2032).

The utility terrain vehicle (UTV) market is poised for significant growth, driven by increasing adoption across diverse industries and rising participation in off-road recreational activities. As consumers allocate more funds towards outdoor pursuits, UTV sales are expected to rise. The customization options available for these vehicles cater to personal preferences, further fueling market expansion. However, challenges such as stringent emission regulations, high ownership costs, safety concerns, and rising off-road accidents pose risks to market development. As we move forward, key players in the UTV sector must navigate these obstacles while capitalizing on the growing demand for versatile and recreational vehicles to sustain momentum through the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Utility Terrain Vehicle (Utv) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Utility Terrain Vehicle (Utv) Market Segmental Analysis

Global Utility Terrain Vehicle (UTV) Market is segmented by Displacement, Engine Type, Passenger Capacity, Propulsion, Application and Region. Based on Displacement, the market is segmented into Below 400 CC, 400-800 CC and Above 800 CC. Based on Propulsion, the market is segmented into Gasoline, Diesel and Electric. Based on Engine Type, the market is segmented into ICE, Electric, and Hybrid. Based on Passenger Capacity, the market is segmented into Two-Seater, Four-Seater, Six-Seater, and Eight-Seater and Above. Based on Application, the market is segmented into Sports, Military, Recreational Activities and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market is experiencing significant growth driven by the rising popularity of off-road activities across various segments, including recreational and sports pursuits. As more individuals engage in diverse outdoor adventures, the demand for UTVs is anticipated to rise, further propelling sales in this sector. The trend toward exploring rugged terrains and participating in off-road excursions is expected to continue, creating a favorable environment for utility terrain vehicle manufacturers. This increased enthusiasm for off-road experiences not only fosters consumer interest but also enhances the overall market dynamics, contributing to the sustained expansion of the UTV market in the years ahead.

Restraints in the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market faces significant restraints, primarily due to the high costs associated with these vehicles. UTVs are typically constructed with premium materials and advanced engineering, which elevates their price point considerably. This financial barrier poses a substantial challenge to widespread adoption and market growth, as potential buyers may be discouraged by the upfront investment required. Consequently, the high costs of utility terrain vehicles serve as a critical hindrance, limiting accessibility for a broader consumer base and potentially stalling the expansion and development of the UTV market in the future.

Market Trends of the Global Utility Terrain Vehicle (Utv) Market

The Global Utility Terrain Vehicle (UTV) market is witnessing a significant trend towards electrification, driven by the increasing demand for sustainable transport solutions and the popularity of electric vehicles. Manufacturers are urged to innovate by integrating electric powertrains into their UTV offerings, positioning themselves as eco-friendly alternatives in a market increasingly concerned with environmental impact. This shift not only aligns with evolving consumer preferences towards greener technologies but also enhances brand appeal and market competitiveness. By promoting their electrified UTVs as sustainable options, companies can tap into new customer segments, maximizing their business potential amidst a rapidly transforming automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Analysis
• Customer and Buying Criteria Analysis

Global Utility Terrain Vehicle (UTV) Market Size by Displacement & CAGR (2025-2032)

• Market Overview
• Below 400 CC
• 400-800 CC
• Above 800 CC

Global Utility Terrain Vehicle (UTV) Market Size by Engine Type & CAGR (2025-2032)

• Market Overview
• ICE
• Electric
• Hybrid

Global Utility Terrain Vehicle (UTV) Market Size by Passenger Capacity & CAGR (2025-2032)

• Market Overview
• Two-Seater
• Four-Seater
• Six-Seater
• Eight-Seater and Above

Global Utility Terrain Vehicle (UTV) Market Size by Propulsion & CAGR (2025-2032)

• Market Overview
• Gasoline
• Diesel
• Electric Liquid cooling

Global Utility Terrain Vehicle (UTV) Market Size by Application & CAGR (2025-2032)

• Market Overview
• Sports
• Military
• Recreational Activities
• Others

Global Utility Terrain Vehicle (UTV) Market Size & CAGR (2025-2032)

• North America (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • US
  • Canada
• Europe (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Displacement, Engine Type, Passenger Capacity, Propulsion, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lime (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jump (Acquired by Uber) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ofo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobike (Acquired by Meituan) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voi (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tier (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helbiz (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bounce (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolt (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Felyx (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grin (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neuron (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Razor (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superpedestrian (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations