市場調査レポート

商品コード

1666139

ベビーワイプ市場規模、シェア、成長分析：タイプ別、パッケージ別、流通チャネル別、地域別 - 産業予測 2025～2032年

Baby Wipes Market Size, Share, and Growth Analysis, By Type (Dry wipes, Wet wipes), By Packaging (Pouch/Box, Tubes/Tin), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年02月26日
発行: SkyQuest
ページ情報: 英文 181 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 760,921円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 890,134円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,019,347円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=143.57円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ベビーワイプの世界市場規模は2023年に59億米ドルとなり、予測期間（2025-2032年）のCAGRは5.1%で、2024年の62億米ドルから2032年には92億3,000万米ドルに成長する見通しです。

世界のベビーワイプ市場は、両親の間でベビーケアと衛生への関心が高まっていることを背景に、大きな成長が見込まれています。特に出生率の高い地域における乳幼児人口の増加は、ベビーワイプ供給業者に十分なビジネスチャンスをもたらしています。持ち運びに便利なソリューションへの需要は、市場の可能性をさらに高めています。技術革新と新製品の発売は収益拡大に寄与し、eコマースへのアクセスは消費者の選択肢を広げます。しかし、環境への影響に関する懸念、高級ワイプのコスト高、肌荒れの可能性、従来の代替品との競合などが、市場拡大の障害となる可能性があります。そのため、ベビー用ワイプ企業は、新たな動向や消費者の嗜好を活用しながら、こうしたハードルを乗り越え、進化する市場で成功を収める必要があります。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Kimberly-Clark（USA）
Unicharm（Japan）
Essity（Sweden）
Reckitt（UK）
Hengan International（China）
Natracare（UK）
Procter & Gamble（USA）
Johnson & Johnson（USA）
The Honest Company（USA）
WaterWipes（Ireland）
Pigeon Corporation（Japan）
Seventh Generation（USA）
Nice-Pak Products（USA）
Ontex Group（Belgium）
Svenska Cellulosa Aktiebolaget（Sweden）
Kao Corporation（Japan）
MamyPoko（Japan）
Babisil Products（China）
Farlin Infant Products（Taiwan）
Mustela（France）

結論と提言

Product Code: SQMIG30L2278

Global Baby Wipes Market size was valued at USD 5.9 billion in 2023 and is poised to grow from USD 6.2 billion in 2024 to USD 9.23 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The global baby wipes market is poised for significant growth, driven by a rising focus on baby care and hygiene among parents. The increasing infant population, particularly in regions experiencing higher birth rates, presents ample opportunities for baby wipe suppliers. Demand for convenient, on-the-go solutions further enhances market potential. Innovations and new product launches contribute to revenue growth, while e-commerce accessibility widens consumer choices. However, concerns regarding environmental impact, high costs of premium wipes, potential skin irritation, and competition from traditional alternatives may challenge market expansion. As such, baby wipe companies must navigate these hurdles while capitalizing on emerging trends and consumer preferences to thrive in the evolving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Wipes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Wipes Market Segments Analysis

Global Baby Wipes Market is segmented by Type, Packaging, Distribution Channel and region. Based on Type, the market is segmented into Dry wipes and Wet wipes. Based on Packaging, the market is segmented into Pouch/Box and Tubes/Tin. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Pharmacy, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Wipes Market

The global baby wipes market is anticipated to expand due to an increasing awareness of hygiene's significance for infants and the rising commitment from parents to enhance their baby's care. As parents worldwide prioritize cleanliness, the practicality and efficiency of baby wipes underscore their appeal. These wipes offer a convenient solution for maintaining hygiene, making them a favored option for caregiving. This growing recognition of the necessity for hygiene products tailored for babies reflects changing consumer behaviors, ultimately driving market growth and shaping a positive outlook for the industry in the coming years.

Restraints in the Global Baby Wipes Market

The global baby wipes market faces significant challenges due to the sensitive nature of infant skin, which is thinner and more prone to irritation. Many baby wipes include chemicals, fragrances, or preservatives that can trigger allergic reactions or rashes in babies. These potential adverse effects may lead to negative feedback from consumers, ultimately hindering the growth and development of the baby wipes industry through 2032. As parents become increasingly aware of the ingredients in products used for their children, concerns over skin reactions could limit market expansion and affect purchasing decisions, posing a restraint on the overall market trajectory.

Market Trends of the Global Baby Wipes Market

The global baby wipes market is witnessing a significant trend towards sustainability, as consumers increasingly demand eco-friendly and biodegradable options. Manufacturers are responding by adopting sustainable practices, utilizing plant-based and natural fibers instead of conventional synthetic materials. This shift not only caters to environmentally conscious parents but also aligns with broader sustainability goals across industries. Companies that incorporate sustainable materials and practices into their product offerings may gain a competitive edge, tapping into a growing segment of the market that prioritizes environmental responsibility. As awareness around sustainability continues to rise, this trend is expected to reshape the baby wipes landscape in the coming years.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Customer & Buying Criteria Analysis
Raw Material Analysis
Patent Analysis

Global Baby Wipes Market Size by Type & CAGR (2025-2032)

Market Overview
Dry wipes
Wet wipes

Global Baby Wipes Market Size by Packaging & CAGR (2025-2032)

Market Overview
Pouch/Box
Tubes/Tin

Global Baby Wipes Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Hypermarkets & Supermarkets
Pharmacy
Online Stores
Others

Global Baby Wipes Market Size & CAGR (2025-2032)

North America (Type, Packaging, Distribution Channel)
- US
- Canada
Europe (Type, Packaging, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Packaging, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Packaging, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Packaging, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Kimberly-Clark (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natracare (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WaterWipes (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pigeon Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seventh Generation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nice-Pak Products (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ontex Group (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MamyPoko (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Babisil Products (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Farlin Infant Products (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mustela (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ベビーワイプ市場規模、シェア、成長分析：タイプ別、パッケージ別、流通チャネル別、地域別 - 産業予測 2025～2032年

Baby Wipes Market Size, Share, and Growth Analysis, By Type (Dry wipes, Wet wipes), By Packaging (Pouch/Box, Tubes/Tin), By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ベビーワイプ市場規模：タイプ別& CAGR（2025-2032）

ベビーワイプ市場規模：パッケージ別& CAGR（2025-2032）

ベビーワイプ市場規模：流通チャネル別& CAGR（2025-2032）

ベビーワイプ市場規模：地域別& CAGR（2025-2032）