ベビーワイプのインド市場の評価：製品タイプ別、性質別、香り別、包装タイプ別、価格帯別、流通チャネル別、地域別、機会、予測（2018年度～2032年度）

インドのベビーワイプの市場規模は、2024年度の6,910万米ドルから2032年度に1億672万米ドルに達すると予測され、2025年度～2032年度の予測期間にCAGRで10.34%の成長が見込まれます。市場は近年大幅な成長を示しており、今後も堅調な拡大ペースを維持すると予測されます。

ベビーワイプは、おむつ交換や衛生全般の際に赤ちゃんの敏感な肌を清潔にするウェットタイプの使い捨ての布です。これらのワイプは、特に忙しい家庭において、手早く清潔にできる利便性を提供し、汚れや雑菌を効果的に除去することで衛生状態を維持し、肌荒れのリスクを軽減します。ワイプの多くには、フェノキシエタノール、グリセリン、アロエベラエキスなどの低刺激な成分が含まれており、敏感肌にも適しています。さらに、その高い汎用性により、おむつ交換以外にもさまざまな用途に使用でき、日常の汚れの管理や赤ちゃんの清潔維持に利用する親にとっての価値が高まり、市場の成長を促進しています。さらに、インドはベビーワイプの安全対策に注力し、全体的なパフォーマンスを高めています。

2022年6月、National Library of Medicineは、Procter & Gamble製の使い捨てベビーワイプは、皮膚の自然なpHレベルを維持するローションを注入した柔らかいシートを使用して製造されていることから、インドの親にとって理想的な選択肢であると発表しました。このワイプは、おむつの当たる部分をきれいにするのに便利で、赤ちゃんの顔や手をすばやくきれいにするのに非常に効果的で安全です。さらに、このワイプは適切な衛生状態を維持し、刺激や感染症を軽減します。このことは赤ちゃんのケアにとって非常に重要です。さらに、敏感肌にもやさしい処方で、赤ちゃんが毎日の排泄やおむつ交換の際に、安全かつ効率的に清潔で快適な状態を保つことができます。

当レポートでは、インドのベビーワイプ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 選好される流通チャネル

第5章 インドのベビーワイプ市場の見通し（2018年度～2032年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
  • 性質別
  • 香り別
  • 包装タイプ別
  • 価格帯別
  • 流通チャネル別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2024年度）
• 市場マップ分析（2024年度）
  • 製品タイプ別
  • 性質別
  • 香り別
  • 包装タイプ別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第6章 需給の分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場の動向と発展

第13章 ケーススタディ

第14章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 主要企業上位10社の情勢
  • Kimberly-Clark Corporation
  • Godrej Consumer Products Limited (GCPL)
  • Procter & Gamble Hygiene & Healthcare Limited
  • Himalaya Wellness Company
  • Johnson & Johnson Private Limited
  • Canopus Wet Wipes Pvt Ltd
  • Core Clean Private Limited
  • Mor Medics Science & Technologies Private Limited
  • Jina Cosmetics Private Limited
  • Uniclan Healthcare Pvt. Ltd (DOMS Industries Limited)

第15章 戦略的推奨

第16章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Baby Wipes Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India Baby Wipes Market, By Volume, In Thousand Units, FY2018-FY2032F
• Figure 3. India Baby Wipes Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Baby Wipes Market Share (%), By Nature, FY2018-FY2032F
• Figure 5. India Baby Wipes Market Share (%), By Fragrance, FY2018-FY2032F
• Figure 6. India Baby Wipes Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 7. India Baby Wipes Market Share (%), By Price Range, FY2018-FY2032F
• Figure 8. India Baby Wipes Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 9. India Baby Wipes Market Share (%), By Region, FY2018-FY2032F
• Figure 10. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 11. By Nature Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12. By Fragrance Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 15. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 16. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India baby wipes market is expected to observe a CAGR of 10.34% during the forecast period FY2025 - FY2032, rising from USD 69.10 million in FY2024 to USD 106.72 million in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

Baby wipes are wet disposable clothes that are intended to clean the sensitive skin of babies during diaper changes and general hygiene. These wipes offer convenience during quick clean-ups, particularly in busy households, and maintain hygiene by removing dirt and germs effectively, hence reducing the risk of skin irritation. Many of the wipes contain mild ingredients like phenoxyethanol, glycerin, and aloe vera extracts which make them suitable for sensitive skin. Additionally, their versatility allows them to be used for various purposes beyond diaper changes, enhancing their value for parents managing everyday messes and maintaining cleanliness of their babies, thereby driving the market growth. Furthermore, India is focusing on the safety precautions of baby wipes to enhance overall performance.

In June 2022, the National Library of Medicine announced that disposable baby wipes manufactured by Procter & Gamble are an ideal choice for Indian parents as these wipes are manufactured using soft sheets infused with lotions that maintain the skin's natural pH level. These wipes provide the convenience of cleaning up diaper areas and are very effective and safe for quick cleanups on babies' faces and hands. Moreover, the wipes make sure that proper hygiene is maintained, reducing irritation and infections, which is extremely essential for baby care. Furthermore, their formulation is gentle on sensitive skin, making it safe and efficient for babies to be clean and comfortable in everyday messes and diaper changes.

Rapid Technological Advancements in Baby Wipes are Expediting the Market Prospects

Technological developments in baby wipes are very important to enhance product safety, sustainability, and efficiency in the manufacturing process. Innovations addressing environmental concerns and ensuring gentle care for sensitive skin have led to the use of hypoallergenic ingredients and biodegradable materials. Moreover, advancements in marketing techniques have helped to make products more accessible to customers. These developments support small businesses and meet the growing consumer demand for environmentally friendly and multifunctional baby care products, thereby amplifying the market growth.

For instance, in May 2024, JNTL Consumer Health (India) Private Limited announced technological innovations in its baby skincare wipes product in India. The organization introduced an advanced fiber technology that works like a sponge, effectively removing dirt and impurities, and carries triple the weight of moisturizing lotion, leaving a protective layer that helps in the prevention of nappy rash for babies. The product is made up of ultra-fine fabric, specially curated for sensitive newborn skin. Moreover, it is alcohol-free and soap-free, thereby ensuring the safety of baby wipes.

Increase in Necessity for Safety Packaging of Baby Wipes is Driving the Need for Eco-friendly Plastic Cases in India

The rising demand for plastic cases in the safety packaging of baby wipes in India is due to increased consumer awareness to maintain hygiene and environmental sustainability. Consequently, parents are becoming more aware of their babies' health and safety, and as such, they prefer to go for products that have reduced chances of contamination. The consumer behavior shift has, therefore, led to a significant increase in demand for effective packaging solutions that ensure the integrity of the wipes. Following growing anxieties over plastic waste, companies are innovating green packages that retain moisture for products without being non-recyclable. This also responds to the critical call for baby care products requiring proper storage alongside the growing need for environmentally friendly and bio-organic-based consumer products. Furthermore, Indian baby care companies are investing in research and development to introduce an eco-friendly package for the distribution of baby wipes. Such packaging should ensure the product safety standards and meet the expectations of environmentalists. Hence, it can be elucidated that India is on a constant seek for packaging solutions that can keep baby wipes safe and eco-friendly, thereby echoing a greater movement towards responsible consumption and production in India's dynamic market.

A Continuous Rise in Demand for Wet Wipes for Hygiene Maintenance of Babies is Amplifying the Market Growth

In India, the demand for wet wipes is always on the rise as consumer awareness about hygiene and convenience continues to grow. The market is anticipated to expand greatly, with innovation being oriented towards sustainability through eco-friendly materials and biodegradable variants. Manufacturers are increasingly opting for the improvisation of production efficiency and diversifying their portfolios. Moreover, the emergence of e-commerce generates new distribution channels, thus improving baby product manufacturers' access to hard-to-reach consumers throughout the country. This, in turn, implies that improvisations in wet wipes are necessary for maintaining market competitiveness and fulfilling environmental concerns, thereby augmenting the overall market growth.

For instance, in June 2023, Ginni Filaments Ltd launched ultra-pure water wipes (wet wipes) for baby care, the first of its kind in India. The innovative product has 99.9% water, thereby it is regarded as the purest and softest wipe with minimal ingredients, made by understanding the unique characteristics of baby and infant skin. Marketed and registered as 'paaniwipes' under the brand name 'Adore Baby,' the high-water content wipes tenderly clean the skin of babies, providing a soothing and refreshing experience to them.

Northern India Emerged as the Market Leader

Northern India has emerged as a leader in the baby wipes market and is expected to continue its dominance over the upcoming years. This is owing to a combination of factors, including rising birth rates, increased health consciousness among parents, and the growing trend of working mothers seeking convenient hygiene solutions for their infants. Moreover, urbanization and higher disposable incomes within families in Delhi NCR, Punjab, and other cities have increased awareness regarding health and hygiene, which means that parents are spending heavily on quality baby wipes for utmost care. Besides, with the increased growth of online selling platforms in North India, the products are becoming more accessible to consumers for purchasing various types of baby wipes.

Furthermore, manufacturers are innovating eco-friendly and hypoallergenic baby wipes to meet the health-conscious consumer's requirements. The prevalence of established brands, along with efficient marketing strategies for the distribution of baby wipes, strengthened the market's growth in the region. Thus, North India is going to reap a lot from the aforementioned trends, thereby boosting the baby wipes sector significantly while meeting the needs of today's parents.

Future Market Scenario (FY2025 - FY2032)

The rapid growth of online platforms in India is improving the accessibility of baby wipes to consumers, especially in urban areas. As more parents prefer online shopping due to its convenience, manufacturers are increasingly focusing on establishing a strong online presence in the country. This shift not only makes it easier to access a wide range of products but also caters to the busy lifestyles of modern parents. With increased penetration of the internet, it is expected that the baby wipes online sales channel will grow significantly, catering to ample opportunities for market growth in the future.

There is a significant trend towards sustainability in the baby wipes market, where manufacturers are increasingly focusing on producing eco-friendly products. With consumers becoming more environmentally conscious, there will be an increase in demand for organic and chemical-free baby wipes. This is in line with global movements towards reducing plastic waste and promoting sustainable practices, will lead to significant opportunities for market growth in the future.

Furthermore, the Indian government is spending a hefty sum of money on research and development activities for technological upgradations in baby-care products, thereby contributing significantly to future market expeditions in India.

Key Players Landscape and Outlook

Market leaders in the Indian baby wipes industry adopt crucial strategies that enhance their market penetration and competition. A few of these crucial strategies are product development, mergers and acquisitions, etc. The country is looking into the development of innovative baby wipers that adhere to the stringent requirements of consumers in the country. Furthermore, firms are expanding to new markets through diversification of their activities and growing revenue streams.

For instance, in September 2024, DOMS Industries Limited, one of the leading stationery brands in India, successfully acquired 51.77% equity in Uniclan Healthcare Private Limited. This strategic acquisition will enable DOMS to enter the baby hygiene market in India, offering baby wipes and other hygiene products. The deal would acquire 7,116,080 equity shares to boost Uniclan's capacity and distribution network as part of DOMS's long-term growth strategy, which provides greater access to consumers oriented towards baby care in India.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel

5. India Baby Wipes Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Dry Wipes
    • 5.2.1.2. Wet Wipes
  • 5.2.2. By Nature
    • 5.2.2.1. Regular
    • 5.2.2.2. Sensitive
    • 5.2.2.3. Organic
    • 5.2.2.4. Biodegradable
    • 5.2.2.5. Others (Water-Based, Flushable, etc.)
  • 5.2.3. By Fragrance
    • 5.2.3.1. Scented
    • 5.2.3.2. Unscented
  • 5.2.4. By Packaging Type
    • 5.2.4.1. Plastic Cases
    • 5.2.4.2. Tub
  • 5.2.5. By Price Range
    • 5.2.5.1. Mass
    • 5.2.5.2. Premium
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Supermarkets/Hypermarkets
    • 5.2.6.2. Departmental Stores
    • 5.2.6.3. Convenience Stores
    • 5.2.6.4. Pharmacies
    • 5.2.6.5. Online
    • 5.2.6.6. Others
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. East
    • 5.2.7.4. West and Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Nature
  • 5.3.3. By Fragrance
  • 5.3.4. By Packaging Type
  • 5.3.5. By Price Range
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

6. Supply and Demand Analysis

7. Import Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. Key Players Landscape for Top 10 Market Players
  • 14.2.1. Kimberly-Clark Corporation
    • 14.2.1.1. Company Details
    • 14.2.1.2. Key Management Personnel
    • 14.2.1.3. Key Products Offered
    • 14.2.1.4. Key Financials (As Reported)
    • 14.2.1.5. Key Market Focus and Geographical Presence
    • 14.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 14.2.1.7. SWOT Analysis for Top 5 Players
  • 14.2.2. Godrej Consumer Products Limited (GCPL)
  • 14.2.3. Procter & Gamble Hygiene & Healthcare Limited
  • 14.2.4. Himalaya Wellness Company
  • 14.2.5. Johnson & Johnson Private Limited
  • 14.2.6. Canopus Wet Wipes Pvt Ltd
  • 14.2.7. Core Clean Private Limited
  • 14.2.8. Mor Medics Science & Technologies Private Limited
  • 14.2.9. Jina Cosmetics Private Limited
  • 14.2.10. Uniclan Healthcare Pvt. Ltd (DOMS Industries Limited)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer