テレビの市場規模、シェア、成長分析：タイプ別、画面サイズ別、解像度別、価格帯別、エンドユーザー別、地域別 - 産業予測 2025～2032年

テレビの世界市場規模は2023年に5,120億米ドルとなり、2024年の5,519億4,000万米ドルから2032年には1兆65億6,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは7.8％で成長する見通しです。

市場の洞察によると、世界のテレビ市場は、労働人口の増加、都市化、可処分所得の増加により、消費者のライフスタイルが再構築され、活況を呈しています。資金調達オプションの充実とテレビの買い替えサイクルの長期化が、市場拡大にさらに貢献しています。関税や税金の引き下げなど、政府の支援政策がこの成長を促進しています。オンライン小売の急増により、企業はより広範な消費者層を取り込むことができるようになり、革新的な技術や製品発売への多額の投資により、売上を拡大する態勢が整っています。しかし、スマートTVに関連するデータ・セキュリティ・リスクやコンテンツの違法コピーといった課題が、収益と持続可能性を脅かしています。さらに、急速な技術の進歩により、競争力を維持するためには、メーカーの絶え間ない適応と革新が必要となります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 貿易分析
• 顧客と購買基準の分析

テレビ市場規模：タイプ別

• 市場概要
• LCD
• OLED
• QLED
• マイクロLED

テレビ市場規模：画面サイズ別

• 市場概要
• 最大32インチ
• 33～43インチ
• 44～55インチ
• 56～65インチ
• 65インチ以上

テレビ市場規模：解像度別

• 市場概要
• 高画質（720p）
• フルHD（1080p）
• 4K UHD（2160p）
• 8K UHD（4320p）

テレビ市場規模：価格帯別

• 市場概要
• 500ドル以下
• 500～1000ドル
• 1000～2000ドル
• 2000～5000ドル
• 5000ドル以上

テレビ市場規模：エンドユーザー別

• 市場概要
• 非住宅用
• 住宅用
• その他

テレビ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• TCL Technology（China）
• Hisense（China）
• Sony Corporation（Japan）
• Vizio Inc.（USA）
• Panasonic Corporation（Japan）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Skyworth（China）
• Toshiba Corporation（Japan）
• Changhong（China）
• Konka Group（China）
• Haier Group（China）
• JVC Kenwood Corporation（Japan）
• Mitsubishi Electric Corporation（Japan）
• Sanyo Electric Co., Ltd.（Japan）
• Grundig（Germany）
• Loewe Technology（Germany）
• Vestel（Turkey）

結論と提言

Global Television Market size was valued at USD 512 billion in 2023 and is poised to grow from USD 551.94 billion in 2024 to USD 1006.56 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2025-2032).

Market insights reveal that the global television market is thriving, fueled by a rising working population, urbanization, and increasing disposable incomes, which are reshaping consumer lifestyles. Enhanced financing options and longer replacement cycles for televisions further contribute to market expansion. Supportive government policies, such as reduced customs duties and taxes, are facilitating this growth. The surge in online retailing enables companies to capture a broader consumer base, while significant investments in innovative technologies and product launches are poised to enhance sales. However, challenges like data security risks associated with smart TVs and content piracy threaten revenue and sustainability. Additionally, rapid technological advancements necessitate constant adaptation and innovation from manufacturers to remain competitive.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Television Market Segments Analysis

Global Television Market is segmented by Type, Screen size, Resolution, Price Range, End-User and region. Based on Type, the market is segmented into LCD, OLED, QLED and MicroLED. Based on Screen size, the market is segmented into Up to 32 inches, 33-43 inches, 44-55 inches, 56-65 inches and 65 inches and above. Based on Resolution, the market is segmented into HD (720p), Full HD (1080p), 4K UHD (2160p) and 8K UHD (4320p). Based on Price Range, the market is segmented into Below $500, $500-$1000, $1000-$2000, $2000-$5000 and $5000 and above. Based on End-User, the market is segmented into Non-Residential, Residential and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Television Market

The growth in disposable income is driving consumers to spend more on premium home entertainment goods, leading to a surge in demand for high-end televisions. This trend encompasses advanced models featuring 4K and 8K resolutions, larger screen dimensions, and superior display technologies such as QLED and OLED. Additionally, as purchasing power rises, households are increasingly opting for multiple television screens, facilitating enhanced viewing experiences for all family members. This shift towards investing in cutting-edge television sets reflects a broader desire for quality entertainment options at home, fueling further expansion in the global television market.

Restraints in the Global Television Market

A major challenge confronting the global television market is the pronounced price sensitivity among consumers, particularly within the lower and middle-income brackets. While there is an increasing demand for high-end television models, financial constraints frequently impede the purchase of premium products. Data from the Reserve Bank of India reveals that inflation averaged 4.97% from 2012 to 2021, exerting additional strain on household budgets. Consequently, both manufacturers and retailers must focus on providing cost-effective alternatives and appealing financing options to successfully engage these consumer segments and enhance market penetration. This necessity underscores the importance of affordability in driving sales and adoption.

Market Trends of the Global Television Market

The global television market is witnessing a notable trend towards home theatre systems, driven by a growing preference among consumers for immersive cinematic experiences within their own homes. High-end residential spaces are increasingly equipped with premium home entertainment setups, diminishing the necessity of visiting physical theatres. Notable innovations, such as Sony's BRAVIA Theatre-U, launched in September 2024, exemplify this shift with advanced connectivity to Bravia TVs, delivering vibrant 4K HDR images and rich sound. This surge in demand for enhanced audio-visual experiences is expected to bolster television market revenues significantly over the long term, reflecting a transformative consumer lifestyle change.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Television Market Size by Type & CAGR (2025-2032)

• Market Overview
• LCD
• OLED
• QLED
• MicroLED

Global Television Market Size by Screen size & CAGR (2025-2032)

• Market Overview
• Up to 32 inches
• 33-43 inches
• 44-55 inches
• 56-65 inches
• 65 inches and above

Global Television Market Size by Resolution & CAGR (2025-2032)

• Market Overview
• HD (720p)
• Full HD (1080p)
• 4K UHD (2160p)
• 8K UHD (4320p)

Global Television Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Below $500
• $500-$1000
• $1000-$2000
• $2000-$5000
• $5000 and above

Global Television Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Non-Residential
• Residential
• Others

Global Television Market Size & CAGR (2025-2032)

• North America (Type, Screen size, Resolution, Price Range, End-User)
  • US
  • Canada
• Europe (Type, Screen size, Resolution, Price Range, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Screen size, Resolution, Price Range, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Screen size, Resolution, Price Range, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Screen size, Resolution, Price Range, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyworth (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Changhong (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Konka Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JVC Kenwood Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanyo Electric Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grundig (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Loewe Technology (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vestel (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations