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テレビの日本市場 - 市場規模、シェア、動向、予測：技術別、スクリーンサイズ別、機能別、エンドユーザー別、地域別、2025年～2033年

Japan Television Market Size, Share, Trends and Forecast by Technology, Screen Size, Features, End User, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 122 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
テレビの日本市場 - 市場規模、シェア、動向、予測：技術別、スクリーンサイズ別、機能別、エンドユーザー別、地域別、2025年～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 122 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のテレビ市場規模は2024年に234億2,000万米ドルに達しました。今後、IMARC Groupは、2033年には496億2,000万米ドルに達し、2025年から2033年にかけて7.80%の成長率（CAGR）を示すと予測しています。市場を牽引するのは、高度な放送技術とストリーミングサービスに後押しされた4K/8K Ultra HDテレビの需要増です。スマートテレビの普及は、統合ストリーミングアプリ、コードカット動向、通信バンドルによって拡大しています。さらに、AIレコメンデーションや音声コントロールなどのイノベーションがユーザー体験を向上させ、高解像度ディスプレイの価格低下が日本のテレビ市場シェアをさらに拡大しています。

本レポートで扱う主な質問

  • 日本のテレビ市場はこれまでどのように推移し、今後どのように推移するのか？
  • 日本のテレビ市場の技術別区分は？
  • 日本のテレビ市場のスクリーンサイズ別区分は？
  • 日本のテレビ市場の機能別内訳は？
  • 日本のテレビ市場のエンドユーザー別区分は？
  • 日本のテレビ市場の地域別区分は？
  • 日本のテレビ市場のバリューチェーンにおける様々なステージとは？
  • 日本のテレビの主要な促進要因と課題は？
  • 日本のテレビ市場の構造と主要プレーヤーは？
  • 日本のテレビ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のテレビ市場 - イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のテレビ市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のテレビ市場 - 技術別内訳

  • LED/液晶テレビ
  • OLEDテレビ
  • QLEDテレビ
  • スマートテレビ

第7章 日本のテレビ市場 - スクリーンサイズ別内訳

  • 小型スクリーン（32インチ未満）
  • 中型スクリーン（32～50インチ）
  • 大型スクリーン（50インチ超）

第8章 日本のテレビ市場 - 機能別内訳

  • 高解像度ディスプレイ
  • HDR
  • オーディオ強化
  • コネクティビティオプション
  • 音声コントロール・AIインテグレーション

第9章 日本のテレビ市場 - エンドユーザー別内訳

  • エンターテインメント愛好家
  • 予算重視の消費者
  • テクノロジー愛好家
  • ゲーマー

第10章 日本のテレビ市場 - 競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のテレビ市場 - 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A34333

The Japan television market size reached USD 23.42 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.62 Billion by 2033, exhibiting a growth rate (CAGR) of 7.80% during 2025-2033. The market is driven by rising demand for 4K/8K Ultra HD TVs, fueled by advanced broadcast technology and streaming services. Smart TV adoption is growing due to integrated streaming apps, cord-cutting trends, and telecom bundling. Additionally, innovations such as AI recommendations and voice control enhance user experience, while declining prices for high-resolution displays are further expanding the Japan television market share.

Japan Television Market Trends:

Shift Towards 4K and 8K Ultra HD Television Adoption

The market is experiencing a significant shift towards higher-resolution displays, particularly 4K and 8K Ultra HD TVs. With Japan being a pioneer in broadcast technology, the government and major broadcasters have actively promoted 8K content, including the 2020 Tokyo Olympics. This push has accelerated consumer demand for premium displays, with manufacturers expanding their 4K and 8K offerings. In 2024, Chinese brands Hisense and TCL reached a historic milestone by capturing more than 50% of the Japanese flat-panel TV market share. This has seen them overtake established local brands such as Sony and Panasonic, which now command less than 10% of the market. REGZA brand, with Hisense as the leader, ranked first with 25.4% share, followed by Hisense with 15.7% and TCL at 9.7% as per latest industry reports. Competitive price approaches and increasing customer demand for big screens, which facilitate streaming, contribute to this growth. High cost-consciousness, along with the shift towards internet consumption of videos, also has a significant impact on Japan's TV market dynamics. Additionally, streaming platforms such as Netflix and Amazon Prime are enhancing their libraries with 4K HDR content, further driving upgrades. Despite higher prices, consumers are increasingly valuing superior picture quality, leading to a steady decline in Full HD TV sales.

Growth of Smart TVs and Integrated Streaming Services

Smart TVs are becoming the standard in Japan, with internet-connected features and built-in streaming apps reshaping viewing habits. Therefore, this is further propelling the Japan television market growth. In 2025, Japan's television market revenue is estimated to reach USD 5.9 billion, with a per capita revenue of USD 47.37 and projected annual growth of 2.61% through 2029. By 2029, market volume is expected to reach 8.5 million units, with a 1.3% volume growth forecasted for 2026. As a consequence, major brands are integrating platforms and local services directly into their devices, reducing reliance on external streaming sticks. This trend aligns with Japan's increasing cord-cutting movement, as younger consumers prefer on-demand content over traditional broadcast TV. Furthermore, telecom companies are bundling smart TVs with broadband subscriptions, enhancing adoption. As competition intensifies, manufacturers are focusing on faster processors, improved user interfaces, and exclusive content partnerships to attract buyers. With Japan's high internet penetration rate, the smart TV market is projected to grow steadily, making it a key driver of the industry.

Japan Television Market Segmentation:

Technology Insights:

  • LED/LCD TV
  • OLED TV
  • QLED TV
  • Smart TV

Screen Size Insights:

  • Small Screen (Below 32 inches)
  • Medium Screen (32 to 50 inches)
  • Large Screen (Above 50 inches)

Features Insights:

  • High-Resolution Displays
    • 4K
    • 8K
  • HDR (High Dynamic Range)
  • Audio Enhancement
    • Dolby Atmos
    • DTS X
  • Connectivity Options
    • Bluetooth
    • Wi-Fi
    • HDMI
  • Voice Control and AI Integration

End User Insights:

  • Entertainment Enthusiasts
  • Budget-Conscious Consumers
  • Tech Enthusiasts
  • Gamers

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Television Market News:

  • March 14, 2025: Sony, a Japanese giant, has unveiled a new display system featuring independently controlled high-density RGB LED backlights, enabling higher color purity, a wider color gamut, and finer brightness gradation across large screens. Set for mass production in 2025, the system is designed to elevate both film production and home viewing by reproducing cinematic visuals with precise color and light control.

Key Questions Answered in This Report:

  • How has the Japan television market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan television market on the basis of technology?
  • What is the breakup of the Japan television market on the basis of screen size?
  • What is the breakup of the Japan television market on the basis of features?
  • What is the breakup of the Japan television market on the basis of end user?
  • What is the breakup of the Japan television market on the basis of region?
  • What are the various stages in the value chain of the Japan television market?
  • What are the key driving factors and challenges in the Japan television?
  • What is the structure of the Japan television market and who are the key players?
  • What is the degree of competition in the Japan television market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Television Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Television Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Television Market - Breakup by Technology

  • 6.1 LED/LCD TV
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 OLED TV
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 QLED TV
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Smart TV
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)

7 Japan Television Market - Breakup by Screen Size

  • 7.1 Small Screen (Below 32 inches)
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Medium Screen (32 to 50 inches)
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Large Screen (Above 50 inches)
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)

8 Japan Television Market - Breakup by Features

  • 8.1 High-Resolution Displays
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Segmentation
      • 8.1.3.1 4K
      • 8.1.3.2 8K
    • 8.1.4 Market Forecast (2025-2033)
  • 8.2 HDR (High Dynamic Range)
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Audio Enhancement
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Segmentation
      • 8.3.3.1 Dolby Atmos
      • 8.3.3.2 DTS X
    • 8.3.4 Market Forecast (2025-2033)
  • 8.4 Connectivity Options
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Segmentation
      • 8.4.3.1 Bluetooth
      • 8.4.3.2 Wi-Fi
      • 8.4.3.3 HDMI
    • 8.4.4 Market Forecast (2025-2033)
  • 8.5 Voice Control and AI Integration
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)

9 Japan Television Market - Breakup by End User

  • 9.1 Entertainment Enthusiasts
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Budget-Conscious Consumers
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Tech Enthusiasts
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Gamers
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)

10 Japan Television Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Television Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix