屋外テレビの市場規模、シェア、動向分析レポート：スクリーンサイズ別、解像度別、輝度別、用途別、最終用途別、流通チャネル別、地域別、セグメント動向：2024～2030年

屋外テレビ市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界の屋外テレビ市場は2030年までに7億5,380万米ドルに達すると予測されています。

同市場は2024年から2030年にかけてCAGR 9.2％で成長すると予測されています。消費者がパティオや裏庭などの屋外生活空間を充実させようとするため、屋外エンターテイメントへの関心が高まっています。この動向は、レジャーや社交の場への欲求に後押しされ、個人が高品質の屋外エンターテインメント・ソリューションに投資するよう促しています。屋外イベントやスポーツの集まり、社会的活動の増加は、人々が好きなコンテンツを屋外で楽しむ方法を探しているため、この需要にさらに貢献しています。

技術の進歩も重要な役割を果たしています。屋外用テレビは、雨や極端な気温など、さまざまな気象条件に耐えられるよう特別に設計されており、屋外設置に適しています。高輝度スクリーンなどの機能は、直射日光下でも優れた視認性を確保し、ストリーミングサービスやインターネット接続などのスマート機能はユーザー体験を向上させる。4K Ultra HD解像度の統合も一般的になり、プレミアムな視聴体験を求める消費者にアピールしています。

スポーツや屋外イベントの人気の高まりが、屋外用テレビの需要をさらに高めています。自宅や公共スペースを問わず、屋外環境でこうしたイベントを楽しもうとする人が増えるにつれ、屋外環境での高画質視聴体験のニーズに応えるため、屋外用テレビの市場は拡大を続けています。

さらに、eコマースの成長により、屋外用テレビはより身近な存在となり、消費者は自宅にいながらにして簡単に製品を比較し、十分な情報を得た上で購入を決定できるようになった。このようなオンラインショッピングへのシフトは市場を拡大し、メーカー間の競争を激化させています。メーカー各社は顧客を引き付けるために革新的なデザインと機能に注力しています。

屋外テレビ市場レポートハイライト

• スクリーンサイズ別では、2023年に55インチ～70インチの屋外用テレビが38.9%の売上シェアを占める。屋外の生活空間がより洗練され、快適さとエンターテインメントを追求するようになるにつれ、こうした高級な環境を補完する大型テレビの需要が高まっています。大型スクリーンは、近代的な屋外キッチン、パティオ、エンターテイメントエリアの規模にマッチし、よりまとまりのある豪華な屋外セットアップを提供します。
• 解像度に基づくと、4K屋外テレビは2024年から2030年にかけてCAGR 9.3%で成長する見込みです。4K屋外テレビは、標準的なHDモデルと比較して優れた解像度と画像の鮮明さを提供します。ピクセル密度が向上することで、より鮮明で詳細な映像が提供され、特に視聴者がスクリーンから離れる可能性のある屋外環境での視聴体験が向上します。
• 輝度に基づくと、2023年には1,000nitsまでのシェアが49.2%を占めました。輝度レベルが高いテレビは、コントラストと色精度が高いことが多いです。その結果、より鮮明で生き生きとした画像が得られ、全体的な視聴体験が向上し、屋外環境でもコンテンツがより魅力的で楽しいものになります。
• 用途別に見ると、デジタルサイネージは2024年から2030年にかけてCAGR 9.6%の成長が見込まれています。屋外用デジタルサイネージTVは多用途で、広告、情報発信、告知などさまざまな目的に使用できます。屋外デジタルサイネージTVは、ショッピングモール、交通ハブ、スポーツ会場、公共広場などに設置され、価値ある情報やプロモーション・コンテンツを提供します。
• 最終用途に基づくと、業務用屋外テレビは2024年から2030年までCAGR 9.5％で成長すると予想されます。屋外ダイニング、屋上ラウンジ、オープンエアのイベントスペースの増加に伴い、商業施設は屋外テレビを活用してこれらの環境でエンターテイメントを提供し、屋外の社交の動向を活用しています。
• 販売チャネル別では、オフラインチャネルでの販売が2023年に74.6%のシェアを占めています。オフラインチャネルを通じて屋外用テレビを購入すると、すぐに入手できるという利点があります。消費者は製品をすぐに持ち帰ったり、迅速な配送と設置を手配したりできるため、オンライン配送を待つよりも魅力的です。また、多くのオフライン小売業者は設置サービスも提供しており、消費者にとってはプロセスが簡素化されます。
• 地域別では、アジア太平洋地域が2024年から2030年にかけてCAGR 9.8％で成長すると予想されます。可処分所得が増加し、ライフスタイルの嗜好がより豪華で快適な生活へとシフトするにつれて、屋外用テレビを含むレジャー・娯楽製品の市場が拡大しています。アジア太平洋地域の消費者は、生活環境を向上させるために高品質の屋外設備への投資を増やしています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 屋外テレビ市場の変数、動向、範囲

• 市場系統の見通し
• 業界バリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析
• 市場力学
  • 市場 促進要因分析
  • 市場抑制要因分析
  • 業界の課題
  • 業界の機会
• 業界分析- ポーターのファイブフォース分析
• 市場参入戦略

第4章 屋外テレビ市場： スクリーンサイズの分析と推定

• 屋外テレビ市場、スクリーンサイズ別：主なポイント
• スクリーンサイズ変動分析と市場シェア、2023年と2030年
• スクリーンサイズ別市場推計・予測、2018年-2030年

第5章 屋外テレビ市場： 解像度の推定・動向分析

• 屋外テレビ市場、解像度別：主なポイント
• 解像度の変動分析と市場シェア、2023年と2030年
• 解像度別市場推計・予測、2018年-2030年

第6章 屋外テレビ市場：輝度の推定・動向分析

• 屋外テレビ市場、輝度別：重要なポイント
• 輝度変動分析と市場シェア、2023年と2030年
• 輝度別市場推計・予測、2018年-2030年

第7章 屋外テレビ市場： 用途の推定・動向分析

• 屋外テレビ市場、用途別：主なポイント
• 用途変動分析と市場シェア、2023年と2030年
• 用途別市場推計・予測、2018年-2030年
  • コンシューマー向けテレビ
  • デジタルサイネージ

第8章 屋外テレビ市場： 最終用途の推定・動向分析

• 屋外テレビ市場、最終用途別：主なポイント
• 最終用途変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年-2030年

第9章 屋外テレビ市場： 流通チャネルの推定・動向分析

• 屋外テレビ市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年-2030年

第10章 屋外テレビ市場： 地域推定・動向分析

• 屋外テレビ市場：地域別展望
• 地域別分析と市場シェア、2023年と2030年
• 地域別・国別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第11章 競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 画面サイズのベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
• SunBriteTV
• Samsung
• LG
• Sony Bravia
• Furrion
• Seura
• Klein Electronics
• Starlight
• Tyler
• Maximus

List of Tables

• 1. Outdoor TV market - Key market driver analysis
• 2. Outdoor TV market - Key market restraint analysis
• 3. Less than 40 inch outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 4. 40 inch to 50 inch outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 5. 55 inch to 70 inch outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 6. Above 70 inch outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 7. 4K outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 8. 1080p outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 9. 720p outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 10. Up to 1000 nits outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 11. 1000 nits to 1500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 12. 1500 nits to 2000 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 13. 2000 nits to 2500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 14. Above 2500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 15. Consumer TV market estimates and forecast, 2018 - 2030 (USD Million)
• 16. Digital signage market estimates and forecast, 2018 - 2030 (USD Million)
• 17. Residential outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 18. Commercial outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 19. Outdoor TV market estimates and forecast, through online, 2018 - 2030 (USD Million)
• 20. Outdoor TV market estimates and forecast, through offline, 2018 - 2030 (USD Million)
• 21. Outdoor TV market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• 22. Outdoor TV market estimates and forecast, through specialty stores, 2018 - 2030 (USD Million)
• 23. Outdoor TV market estimates and forecast, through others, 2018 - 2030 (USD Million)
• 24. North America outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 25. North America outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 26. North America outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 27. North America outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 28. North America outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 29. North America outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 30. North America outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 31. U.S. macro-economic outlay
• 32. U.S. outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 33. U.S. outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 34. U.S. outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 35. U.S. outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 36. U.S. outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 37. U.S. outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 38. U.S. outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 39. Canada macro-economic outlay
• 40. Canada outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 41. Canada outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 42. Canada outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 43. Canada outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 44. Canada outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 45. Canada outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 46. Canada outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 47. Mexico macro-economic outlay
• 48. Mexico outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 49. Mexico outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 50. Mexico outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 51. Mexico outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 52. Mexico outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 53. Mexico outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 54. Mexico outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 55. Europe outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 56. Europe outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 57. Europe outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 58. Europe outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 59. Europe outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 60. Europe outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 61. Europe outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 62. Germany macro-economic outlay
• 63. Germany outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 64. Germany outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 65. Germany outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 66. Germany outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 67. Germany outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 68. Germany outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 69. Germany outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 70. UK macro-economic outlay
• 71. UK outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 72. UK outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 73. UK outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 74. UK outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 75. UK outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 76. UK outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 77. UK outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 78. Spain macro-economic outlay
• 79. Spain outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 80. Spain outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 81. Spain outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 82. Spain outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 83. Spain outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 84. Spain outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 85. Spain outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 86. Italy macro-economic outlay
• 87. Italy outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 88. Italy outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 89. Italy outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 90. Italy outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 91. Italy outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 92. Italy outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 93. Italy outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 94. France macro-economic outlay
• 95. France outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 96. France outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 97. France outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 98. France outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 99. France outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 100. France outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 101. France outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 102. Asia Pacific outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 103. Asia Pacific outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 104. Asia Pacific outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 105. Asia Pacific outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 106. Asia Pacific outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 107. Asia Pacific outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 108. Asia Pacific outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 109. China macro-economic outlay
• 110. China outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 111. China outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 112. China outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 113. China outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 114. China outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 115. China outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 116. China outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 117. India macro-economic outlay
• 118. India outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 119. India outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 120. India outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 121. India outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 122. India outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 123. India outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 124. India outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 125. Japan macro-economic outlay
• 126. Japan outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 127. Japan outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 128. Japan outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 129. Japan outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 130. Japan outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 131. Japan outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 132. Japan outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 133. South Korea macro-economic outlay
• 134. South Korea outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 135. South Korea outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 136. South Korea outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 137. South Korea outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 138. South Korea outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 139. South Korea outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 140. South Korea outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 141. Australia & New Zealand macro-economic outlay
• 142. Australia & New Zealand outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 143. Australia & New Zealand outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 144. Australia & New Zealand outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 145. Australia & New Zealand outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 146. Australia & New Zealand outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 147. Australia & New Zealand outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 148. Australia & New Zealand outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 149. Central & South America outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 150. Central & South America outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 151. Central & South America outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 152. Central & South America outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 153. Central & South America outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 154. Central & South America outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 155. Central & South America outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 156. Brazil macro-economic outlay
• 157. Brazil outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 158. Brazil outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 159. Brazil outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 160. Brazil outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 161. Brazil outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 162. Brazil outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 163. Brazil outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 164. Middle East & Africa outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 165. Middle East & Africa outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 166. Middle East & Africa outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 167. Middle East & Africa outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 168. Middle East & Africa outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 169. Middle East & Africa outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 170. Middle East & Africa outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• 171. UAE macro-economic outlay
• 172. UAE outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 173. UAE outdoor TV market revenue estimates and forecast, by screen size, 2018 - 2030 (USD Million)
• 174. UAE outdoor TV market revenue estimates and forecast, by resolution, 2018 - 2030 (USD Million)
• 175. UAE outdoor TV market revenue estimates and forecast, by luminous, 2018 - 2030 (USD Million)
• 176. UAE outdoor TV market revenue estimates and forecast, by application, 2018 - 2030 (USD Million)
• 177. UAE outdoor TV market revenue estimates and forecast, by end-use, 2018 - 2030 (USD Million)
• 178. UAE outdoor TV market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)

List of Figures

• 1. Outdoor TV market snapshot
• 2. Outdoor TV market seg4Ktation & scope
• 3. Outdoor TV market penetration & growth prospect mapping
• 4. Outdoor TV market value chain analysis
• 5. Outdoor TV market dynamics
• 6. Outdoor TV market Porter's Five Forces analysis
• 7. Outdoor TV market: Screen size movement analysis, 2023 & 2030 (%)
• 8. Less than 40 inch outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 9. 40 inch to 50 inch outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 10. 55 inch to 70 inch outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 11. Above 70 inch outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 12. Outdoor TV market: Resolution movement analysis, 2023 & 2030 (%)
• 13. 4K outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 14. 1080p outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 15. 720p outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 16. Outdoor TV market: Luminous movement analysis, 2023 & 2030 (%)
• 17. Up to 1000 nits outdoor TV estimates and forecast, 2018 - 2030 (USD Million)
• 18. 1000 nits to 1500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 19. 1500 nits to 2000 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 20. 2000 nits to 2500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 21. Above 2500 nits outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 22. Outdoor TV market: Application movement analysis, 2023 & 2030 (%)
• 23. Consumer TV market estimates and forecast, 2018 - 2030 (USD Million)
• 24. Digital signage market estimates and forecast, 2018 - 2030 (USD Million)
• 25. Outdoor TV market: End use movement analysis, 2023 & 2030 (%)
• 26. Residential outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 27. Commercial outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 28. Outdoor TV market: Resolution move4Kt analysis, 2023 & 2030 (%)
• 29. Outdoor TV for 4K market estimates and forecast, 2018 - 2030 (USD Million)
• 30. Outdoor TV for 1080p market estimates and forecast, 2018 - 2030 (USD Million)
• 31. Outdoor TV for 720p market estimates and forecast, 2018 - 2030 (USD Million)
• 32. Outdoor TV market: Distribution channel movement analysis, 2023 & 2030 (%)
• 33. Outdoor TV market estimates and forecast, through online, 2018 - 2030 (USD Million)
• 34. Outdoor TV market estimates and forecast, through offline, 2018 - 2030 (USD Million)
• 35. Outdoor TV market estimates and forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• 36. Outdoor TV market estimates and forecast, through specialty stores, 2018 - 2030 (USD Million)
• 37. Outdoor TV market estimates and forecast, through others, 2018 - 2030 (USD Million)
• 38. Outdoor TV market: Regional movement analysis, 2023 & 2030 (%)
• 39. North America outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 40. U.S. outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 41. Canada outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 42. Mexico outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 43. Europe outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 44. Germany outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 45. UK outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 46. Spain outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 47. Italy outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 48. France outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 49. Asia Pacific outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 50. China outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 51. India outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 52. Japan outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 53. South Korea outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 54. Australia & New Zealand outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 55. Central & South America outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 56. Brazil outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 57. Middle East & Africa outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)
• 58. UAE outdoor TV market estimates and forecast, 2018 - 2030 (USD Million)

Outdoor TV Market Growth & Trends:

The global outdoor TV market is expected to reach USD 753.8 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 9.2% from 2024 to 2030. There is a growing interest in outdoor entertainment as consumers seek to enhance their outdoor living spaces, such as patios and backyards. This trend is fueled by the desire for leisure and social gatherings, prompting individuals to invest in high-quality outdoor entertainment solutions. The rise of outdoor events, sports gatherings, and social activities further contributes to this demand as people look for ways to enjoy their favorite content outside.

Technological advancements play a significant role as well. Outdoor TVs are specifically designed to withstand various weather conditions, including rain and extreme temperatures, making them suitable for outdoor installations. Features such as high-brightness screens ensure excellent visibility in direct sunlight, while smart functionalities like streaming services and internet connectivity enhance user experience. The integration of 4K Ultra HD resolution has also become common, appealing to consumers seeking a premium viewing experience.

The growing popularity of sports and outdoor events has further fueled the demand for outdoor TVs. As more people seek to enjoy these events in outdoor settings, whether at home or in public spaces, the market for outdoor TVs continues to expand, catering to the need for high-quality viewing experiences in outdoor environments.

Additionally, the growth of e-commerce has made outdoor TVs more accessible, allowing consumers to easily compare products and make informed purchasing decisions from the comfort of their homes. This shift towards online shopping has expanded the market and intensified competition among manufacturers, who are focusing on innovative designs and features to attract customers.

Outdoor TV Market Report Highlights:

• Based on screen size, 55 inch to 70 inch outdoor TV accounted for a revenue share of 38.9% in 2023. As outdoor living spaces become more sophisticated and designed for comfort and entertainment, the demand for larger TVs that complement these upscale environments increases. Larger screens match the scale of modern outdoor kitchens, patios, and entertainment areas, providing a more cohesive and luxurious outdoor setup.
• Based on resolution, 4K outdoor TV is expected to grow at a CAGR of 9.3% from 2024 to 2030.4K outdoor TVs offer superior resolution and image clarity compared to standard HD models. The increased pixel density provides sharper and more detailed visuals, which enhances the viewing experience, especially in outdoor settings where viewers may be further from the screen.
• Based on luminous, up to 1000 units accounted for a share of 49.2% in 2023. TVs with higher brightness levels often offer better contrast and color accuracy. This results in more vivid and lifelike images, improving the overall viewing experience and making the content more engaging and enjoyable in outdoor environments.
• Based on application, digital signage is expected to grow at a CAGR of 9.6% from 2024 to 2030. Outdoor digital signage TVs are versatile and can be used for various purposes, including advertising, information dissemination, and public announcements. They are commonly found in places such as shopping malls, transportation hubs, sports venues, and public squares, where they provide valuable information and promotional content.
• Based on end use, commercial outdoor TV is expected to grow at a CAGR of 9.5% from 2024 to 2030. With the rise of outdoor dining, rooftop lounges, and open-air event spaces, commercial establishments are leveraging outdoor TVs to offer entertainment in these settings, capitalizing on the trend of outdoor socialization.
• Based on distribution channel, sales through offline channels accounted for a share of 74.6% in 2023. Purchasing outdoor TVs through offline channels often provides the advantage of immediate availability. Consumers can take the product home right away or arrange for prompt delivery and installation, which can be appealing compared to waiting for online shipping. Many offline retailers also offer installation services, which can simplify the process for consumers.
• Based on region, Asia Pacific is expected to grow at a CAGR of 9.8% from 2024 to 2030. As disposable incomes rise and lifestyle preferences shift towards more luxurious and comfortable living, there is a growing market for leisure and entertainment products, including outdoor TVs. Consumers in Asia Pacific are increasingly investing in high-quality outdoor amenities to enhance their living environments.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Resolutions & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Screen Size Outlook
• 2.3. Resolution Outlook
• 2.4. Luminous Outlook
• 2.5. Application Outlook
• 2.6. End Use Outlook
• 2.7. Distribution Channel Outlook
• 2.8. Regional Outlook
• 2.9. Competitive Insights

Chapter 3. Outdoor TV Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Sales/Retail Channel Analysis
  • 3.2.2. Profit Margin Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Industry Challenges
  • 3.3.4. Industry Opportunities
• 3.4. Industry Analysis - Porter's
• 3.5. Market Entry Strategies

Chapter 4. Outdoor TV Market: Screen Size Analysis & Estimates

• 4.1. Outdoor TV Market, by Screen Size: Key Takeaways
• 4.2. Screen Size Movement Analysis & Market Share, 2023 & 2030
• 4.3. Market Estimates & Forecasts, by Screen Size, 2018 - 2030 (USD Million)
  • 4.3.1. Less than 40 inch
    • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 4.3.2. 40 inch to 50 inch
    • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 4.3.3. 55 inch to 70 inch
    • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 4.3.4. Above 70 inch
    • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Outdoor TV Market: Resolution Estimates & Trend Analysis

• 5.1. Outdoor TV Market, by Resolution: Key Takeaways
• 5.2. Resolution Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by Resolution, 2018 - 2030 (USD Million)
  • 5.3.1. 4K
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. 1080p
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. 720p
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Outdoor TV Market: Luminous Estimates & Trend Analysis

• 6.1. Outdoor TV Market, by Luminous: Key Takeaways
• 6.2. Luminous Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by Luminous, 2018 - 2030 (USD Million)
  • 6.3.1. Up to 1000 nits
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. 1000 nits to 1500 nits
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.3. 1500 nits to 2000 nits
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.4. 2000 nits to 2500 nits
    • 6.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.5. Above 2500 nits
    • 6.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Outdoor TV Market: Application Estimates & Trend Analysis

• 7.1. Outdoor TV Market, by Application: Key Takeaways
• 7.2. Application Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
  • 7.3.1. Consumer TV
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Digital Signage
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Outdoor TV Market: End Use Estimates & Trend Analysis

• 8.1. Outdoor TV Market, by End Use: Key Takeaways
• 8.2. End Use Movement Analysis & Market Share, 2023 & 2030
• 8.3. Market Estimates & Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.3.1. Residential
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Commercial
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Outdoor TV Market: Distribution Channel Estimates & Trend Analysis

• 9.1. Outdoor TV Market, by Distribution Channel: Key Takeaways
• 9.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 9.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
  • 9.3.1. Online
    • 9.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 9.3.2. Offline
    • 9.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.2. Supermarkets & Hypermarkets
      • 9.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.3. Specialty Stores
      • 9.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 9.3.2.4. Others
      • 9.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 10. Outdoor TV Market: Regional Estimates & Trend Analysis

• 10.1. Outdoor TV Market: Regional Outlook
• 10.2. Regional Move4Kt Analysis & Market Share, 2023 & 2030
• 10.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Million)
  • 10.3.1. North America
    • 10.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.2. U.S.
      • 10.3.1.2.1. Key country dynamics
      • 10.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.3. Canada
      • 10.3.1.3.1. Key country dynamics
      • 10.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.1.4. Mexico
      • 10.3.1.4.1. Key country dynamics
      • 10.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.2. Europe
    • 10.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.2. UK
      • 10.3.2.2.1. Key country dynamics
      • 10.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.3. Germany
      • 10.3.2.3.1. Key country dynamics
      • 10.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.4. France
      • 10.3.2.4.1. Key country dynamics
      • 10.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.5. Spain
      • 10.3.2.5.1. Key country dynamics
      • 10.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.2.6. Italy
      • 10.3.2.6.1. Key country dynamics
      • 10.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.3. Asia Pacific
    • 10.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.2. China
      • 10.3.3.2.1. Key country dynamics
      • 10.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.3. Japan
      • 10.3.3.3.1. Key country dynamics
      • 10.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.4. India
      • 10.3.3.4.1. Key country dynamics
      • 10.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.5. South Korea
      • 10.3.3.5.1. Key country dynamics
      • 10.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.3.6. Australia & New Zealand
      • 10.3.3.6.1. Key country dynamics
      • 10.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.4. Central & South America
    • 10.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.4.2. Brazil
      • 10.3.4.2.1. Key country dynamics
      • 10.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 10.3.5. Middle East & Africa
    • 10.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 10.3.5.2. UAE
      • 10.3.5.2.1. Key country dynamics
      • 10.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 11. Competitive Analysis

• 11.1. Recent developments & impact analysis, by key market participants
• 11.2. Company Categorization
• 11.3. Participant's Overview
• 11.4. Financial Performance
• 11.5. Screen Size Benchmarking
• 11.6. Company Market Share Analysis, 2023 (%)
• 11.7. Company Heat Map Analysis
• 11.8. Strategy Mapping
• 11.9. Company Profiles
• 11.10. SunBriteTV
  • 11.10.1. Company Overview
  • 11.10.2. Financial Performance
  • 11.10.3. Screen Size Benchmarking
  • 11.10.4. Strategic Initiatives
• 11.11. Samsung
  • 11.11.1. Company Overview
  • 11.11.2. Financial Performance
  • 11.11.3. Screen Size Benchmarking
  • 11.11.4. Strategic Initiatives
• 11.12. LG
  • 11.12.1. Company Overview
  • 11.12.2. Financial Performance
  • 11.12.3. Screen Size Benchmarking
  • 11.12.4. Strategic Initiatives
• 11.13. Sony Bravia
  • 11.13.1. Company Overview
  • 11.13.2. Financial Performance
  • 11.13.3. Screen Size Benchmarking
  • 11.13.4. Strategic Initiatives
• 11.14. Furrion
  • 11.14.1. Company Overview
  • 11.14.2. Financial Performance
  • 11.14.3. Screen Size Benchmarking
  • 11.14.4. Strategic Initiatives
• 11.15. Seura
  • 11.15.1. Company Overview
  • 11.15.2. Financial Performance
  • 11.15.3. Screen Size Benchmarking
  • 11.15.4. Strategic Initiatives
• 11.16. Klein Electronics
  • 11.16.1. Company Overview
  • 11.16.2. Financial Performance
  • 11.16.3. Screen Size Benchmarking
  • 11.16.4. Strategic Initiatives
• 11.17. Starlight
  • 11.17.1. Company Overview
  • 11.17.2. Financial Performance
  • 11.17.3. Screen Size Benchmarking
  • 11.17.4. Strategic Initiatives
• 11.18. Tyler
  • 11.18.1. Company Overview
  • 11.18.2. Financial Performance
  • 11.18.3. Screen Size Benchmarking
  • 11.18.4. Strategic Initiatives
• 11.19. Maximus
  • 11.19.1. Company Overview
  • 11.19.2. Financial Performance
  • 11.19.3. Screen Size Benchmarking
  • 11.19.4. Strategic Initiatives