市場調査レポート
商品コード
1544867
屋外テレビ市場- 世界の産業規模、シェア、動向、機会、予測、画面サイズ別、ディスプレイタイプ別、販売チャネル別、地域別、競合別、2019-2029年Outdoor TV Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Screen Size, By Display Type, By Sales Channel, By Region & Competition, 2019-2029F |
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屋外テレビ市場- 世界の産業規模、シェア、動向、機会、予測、画面サイズ別、ディスプレイタイプ別、販売チャネル別、地域別、競合別、2019-2029年 |
出版日: 2024年08月29日
発行: TechSci Research
ページ情報: 英文 180 Pages
納期: 2~3営業日
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屋外テレビの世界市場規模は2023年に3億314万米ドルとなり、2029年までの予測期間のCAGRは11.83%で堅調な成長が予測されています。
世界の屋外テレビ市場は、屋外環境における高品質なエンターテインメント・ソリューションに対する需要の高まりにより、近年著しい成長と進化を遂げています。この市場には、さまざまな天候条件に耐えるように設計された多様な屋外テレビオプションがあり、住宅用屋外エンターテインメントスペース、商業施設、ホスピタリティ、公共施設などの用途に最適です。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 3億314万米ドル |
市場規模:2029年 | 5億9,101万米ドル |
CAGR:2024年-2029年 | 11.83% |
急成長セグメント | LED |
最大市場 | 北米 |
世界の屋外テレビ市場の主な促進要因には、屋外リビングスペースを作る傾向の高まり、裏庭エンターテインメントの人気の高まり、商業用屋外エリアにおける顧客体験の強化への注目の高まりなどがあります。これらのテレビは、耐候性、高輝度、4Kおよび8K解像度、スマート機能、カスタマイズされたサイズなど、さまざまな機能を提供し、幅広い顧客の嗜好に対応しています。
メーカー各社は、スマート技術や接続オプションを取り入れながら、耐久性や画質を向上させるための技術革新を続けています。さらに、気象条件、消費者のライフスタイル、アウトドア・エンターテインメント文化の地域差が市場の多様性に寄与しています。地域的には、北米と欧州が重要な市場であり、アジア太平洋ではアウトドア用テレビの普及が進んでいます。
世界の屋外テレビ市場が拡大を続ける中、メーカー間の競争は激化しており、消費者はアウトドア・エンターテインメント体験を向上させるためのさまざまな選択肢を得ることができます。市場の今後の成長は、技術の進歩、アウトドアレジャーへの消費支出の増加、エンターテイメントやホスピタリティのための屋外会場の拡大によって牽引されると予想されます。
屋外娯楽空間に対する需要の高まり
商業およびホスピタリティ用途
技術の進歩と機能の強化
天候と環境要因
規制遵守と安全基準
スマート屋外テレビの台頭
4Kおよび8K超高精細ディスプレイ
輝度向上とアンチグレア技術
Global Outdoor TV Market was valued at USD 303.14 million in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 11.83% through 2029. The global outdoor TV market has witnessed significant growth and evolution in recent years, driven by the increasing demand for high-quality entertainment solutions in outdoor settings. This market encompasses a diverse range of outdoor television options designed to withstand various weather conditions, making them ideal for applications such as residential outdoor entertainment spaces, commercial establishments, hospitality, and public venues.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 303.14 Million |
Market Size 2029 | USD 591.01 Million |
CAGR 2024-2029 | 11.83% |
Fastest Growing Segment | LED |
Largest Market | North America |
Key drivers of the global outdoor TV market include the growing trend of creating outdoor living spaces, the rising popularity of backyard entertainment, and the increasing focus on enhancing customer experiences in commercial outdoor areas. These TVs offer a variety of features, such as weather resistance, high brightness, 4K and 8K resolutions, smart capabilities, and customized sizing, catering to a wide spectrum of customer preferences.
Manufacturers are continuously innovating to improve durability and image quality while incorporating smart technologies and connectivity options. Moreover, regional variations in weather conditions, consumer lifestyles, and the outdoor entertainment culture contribute to market diversity. Geographically, North America and Europe have been significant markets, with Asia-Pacific witnessing a growing adoption of outdoor TVs.
As the global outdoor TV market continues to expand, competition among manufacturers intensifies, offering consumers an array of choices to elevate their outdoor entertainment experiences. The market's future growth is expected to be driven by technological advancements, increased consumer spending on outdoor leisure, and the expansion of outdoor venues for entertainment and hospitality.
Key Market Drivers
Rising Demand for Outdoor Entertainment Spaces
One of the primary drivers of the global outdoor TV market is the growing demand for outdoor entertainment spaces. People are increasingly looking to extend their indoor living spaces to the outdoors, creating dedicated areas for relaxation and entertainment. This trend has been amplified by factors such as the COVID-19 pandemic, which encouraged homeowners to invest in outdoor living spaces.
Outdoor TVs have become an integral part of these outdoor entertainment spaces, allowing individuals and families to enjoy their favorite shows, movies, sports events, and video games while basking in the fresh air. This demand has driven the need for outdoor TVs that are specifically designed to withstand outdoor conditions, including exposure to rain, dust, and temperature fluctuations. As a result, manufacturers have developed weather-resistant and durable outdoor TV solutions to cater to this growing demand.
Commercial and Hospitality Applications
The commercial and hospitality sectors have emerged as significant drivers of the global outdoor TV market. Restaurants, bars, hotels, resorts, and public venues are increasingly incorporating outdoor entertainment options to enhance the customer experience. Outdoor TVs are being used in these settings to attract patrons, increase the length of stay, and boost revenue.
Restaurants and bars, for example, install outdoor TVs to broadcast live sports events, turning their outdoor spaces into popular spots for game-day gatherings. Similarly, hotels and resorts use outdoor TVs near pools, patios, and dining areas to provide guests with a luxurious and immersive experience. The demand for outdoor TVs in these commercial and hospitality applications is expected to continue growing as businesses seek to differentiate themselves and create unique outdoor settings to attract customers.
Advancements in Technology and Enhanced Features
Technological advancements have played a significant role in driving the global outdoor TV market. Outdoor TV manufacturers have made substantial progress in improving the quality of their products. These advancements include higher tesolutions, the introduction of 4K and 8K resolutions in outdoor TVs has enhanced picture quality, making outdoor viewing experiences more immersive and enjoyable.
High Brightness Displays: Outdoor TVs now feature high-brightness displays that are designed to combat glare and deliver vibrant visuals even in direct sunlight. This makes outdoor TVs suitable for various outdoor environments. Smart Features: Many outdoor TVs come with built-in smart features, including Wi-Fi connectivity, app support, and voice control. This allows users to stream content, connect to their smart home ecosystems, and access a range of online services directly on the outdoor TV.
Weather Resistance: Manufacturers have focused on improving the weather resistance of outdoor TVs, ensuring they can withstand rain, snow, heat, and cold. This has increased the durability and lifespan of outdoor TVs, making them a reliable investment for consumers. These technological advancements have not only improved the overall outdoor TV viewing experience but have also expanded the market's appeal to a wider range of consumers. As outdoor TVs become more feature-rich and technologically advanced, they are likely to attract a broader customer base.
Key Market Challenges
Weather and Environmental Factors
The most prominent challenge for the outdoor TV market is the impact of weather and environmental factors. Outdoor TVs are designed to be weather-resistant and withstand various conditions, including rain, snow, high humidity, extreme temperatures, and exposure to sunlight. However, even the most robust outdoor TVs may face challenges in extreme weather conditions. For instance, hurricanes, severe storms, or prolonged periods of extreme heat can stress the durability of outdoor TVs, potentially leading to damage and increased maintenance costs.
The environmental factors, such as air quality and pollution, can affect the longevity of outdoor TV components. Dust and airborne particles can accumulate on screens and internal components, reducing performance and requiring more frequent cleaning and maintenance. These environmental challenges may necessitate ongoing investments in product development to improve weather resistance and mitigate the impact of extreme conditions.
The outdoor TV market has become increasingly competitive, with numerous manufacturers vying for market share. While competition can drive innovation and result in better products, it also poses challenges for both established and emerging players. The market's saturation with multiple brands and products can make it difficult for consumers to make informed choices.
Price wars and aggressive marketing strategies are also common in a competitive market. Manufacturers may reduce prices to attract customers, potentially affecting profit margins and long-term sustainability. Additionally, some manufacturers may compromise on quality to cut costs, leading to concerns about the reliability and durability of outdoor TVs. To thrive in this competitive landscape, companies must continually invest in research and development, product differentiation, and marketing strategies to stand out from the crowd.
Regulatory Compliance and Safety Standards
Compliance with regulatory and safety standards presents a challenge for the outdoor TV market, especially in regions with stringent requirements. Different countries and regions may have specific safety standards and certifications that outdoor TV manufacturers must meet to sell their products. Ensuring compliance can be time-consuming and costly, as it may require modifications to the design, materials, or components of outdoor TVs.
Meeting safety standards is crucial to protect consumers from potential hazards, such as electrical malfunctions or fire risks. Non-compliance can lead to legal issues, product recalls, and damage to a company's reputation. Additionally, navigating the complex web of international regulations can be challenging for manufacturers operating in the global market, as they must tailor their products to meet different standards in various regions.
As outdoor TVs become more feature-rich and technologically advanced, they may incorporate components like Wi-Fi and Bluetooth connectivity, raising concerns about data security and privacy. Manufacturers must address these issues to comply with data protection regulations and reassure customers about the safety of their devices.
Key Market Trends
Rise in Smart Outdoor TVs
The integration of smart technology into outdoor TVs is a prominent trend in the market. Smart outdoor TVs come equipped with internet connectivity, built-in streaming platforms, and app support. This trend aligns with the broader shift toward smart home ecosystems, allowing users to seamlessly extend their entertainment experience to their outdoor spaces.
With these smart features, outdoor TV users can access streaming services like Netflix, Amazon Prime Video, and Disney+, control their TVs via voice assistants, and even mirror content from their smartphones and tablets. This convenience is especially appealing to consumers who value connectivity and accessibility in their outdoor entertainment experiences. As smart outdoor TVs become more prevalent, manufacturers are focusing on enhancing user interfaces, expanding app libraries, and improving compatibility with various smart devices. This trend is expected to continue as consumers seek integrated, tech-savvy solutions for their outdoor entertainment needs.
4K and 8K Ultra-High-Definition Displays
The demand for higher-resolution displays is a prominent trend in the global outdoor TV market. While 4K (Ultra HD) displays have become more common, manufacturers are now introducing 8K outdoor TVs, which offer four times the resolution of 4K. These ultra-high-definition displays provide stunning image quality, increased clarity, and a more immersive viewing experience, making them an attractive choice for outdoor entertainment enthusiasts.
As content providers, including streaming services and broadcasters, continue to offer more 4K and 8K content, the demand for compatible outdoor TVs is expected to grow. However, it's worth noting that larger screen sizes typically benefit more from higher resolutions, so the adoption of 8K may be more significant in larger outdoor TV models.
This trend aligns with consumers' increasing expectations for visual excellence and the desire to replicate the cinematic experience in their outdoor spaces. Manufacturers are working to optimize color accuracy, brightness, and HDR (High Dynamic Range) capabilities to fully leverage the potential of 4K and 8K displays in outdoor environments.
Enhanced Brightness and Anti-Glare Technologies
High brightness and anti-glare features have become a fundamental trend in outdoor TVs. These technologies address the common challenge of outdoor viewing under direct sunlight. Outdoor TVs need to deliver vibrant, visible content even in bright conditions, making high brightness displays a critical element.
Manufacturers are equipping their outdoor TVs with displays that have a higher number of nits (a unit of brightness measurement). This ensures that outdoor TVs remain viewable and enjoyable, minimizing reflections and glare that can diminish the viewing experience. This trend is especially relevant in regions with abundant sunshine, and it is contributing to the growing popularity of outdoor TVs in areas with outdoor living spaces.
Enhanced anti-glare technologies, such as anti-reflective coatings and matte screen finishes, further reduce reflections and improve visibility. The combination of high brightness displays and anti-glare features enhances outdoor TV performance and ensures viewers can comfortably enjoy content in various lighting conditions.
Segmental Insights
Display Type Insights
LED (Light Emitting Diode) technology is emerging as a rapidly growing segment in the global outdoor TV market. LED outdoor TVs are gaining popularity due to their superior visual performance, energy efficiency, and durability. LED displays offer high brightness levels, ensuring excellent visibility even in direct sunlight, which is crucial for outdoor environments.
The energy-efficient nature of LED technology reduces power consumption, making it an eco-friendly choice while helping consumers cut down on energy costs. LED outdoor TVs are also known for their long lifespan, minimizing the need for frequent replacements. Furthermore, LED outdoor TVs come in various sizes and resolutions, including 4K and 8K, providing consumers with a wide range of options to suit their specific needs. As the demand for outdoor entertainment spaces continues to rise, the adoption of LED technology in outdoor TVs is expected to expand, making it a significant and growing segment within the global outdoor TV market.
Sales Channel Insights
The online segment is rapidly growing in the global outdoor TV market. As e-commerce and online shopping become increasingly popular, more consumers are turning to online platforms to purchase outdoor TVs. This growth is fueled by several factors, including convenience, access to a broader product range, competitive pricing, and the ability to read customer reviews and compare specifications easily.
Online retailers and marketplaces offer a wide selection of outdoor TVs from various brands, making it easier for consumers to find the perfect model to suit their outdoor entertainment needs. Additionally, the convenience of doorstep delivery and flexible payment options has contributed to the appeal of online shopping for outdoor TVs. The global shift towards digitalization has accelerated during recent years, and the COVID-19 pandemic has further driven the demand for online shopping. With a surge in the adoption of e-commerce, the online segment is expected to continue growing, reshaping the way consumers access and purchase outdoor TVs in the global market.
Regional Insights
North America stand as the dominated region in the global outdoor TV market. Several factors contribute to its leading position in this market segment. First and foremost, the region experiences a significant demand for outdoor entertainment spaces, driven by a culture of outdoor living, extensive patios, decks, and pool areas, particularly in regions with temperate climates.
North American consumers highly value outdoor leisure and are increasingly investing in enhancing their outdoor living spaces, including the installation of outdoor TVs. This demand for outdoor entertainment solutions has spurred the growth of the outdoor TV market in the region. Moreover, North America boasts a thriving hospitality and commercial sector, with hotels, resorts, bars, restaurants, and public venues regularly incorporating outdoor TVs to attract and entertain guests. This widespread adoption of outdoor TVs in commercial and hospitality settings further fuels the market's dominance.
In addition to cultural and commercial factors, North American manufacturers have been at the forefront of outdoor TV technology, developing products that can withstand diverse weather conditions, contributing to the region's prominence in the global outdoor TV market.
Peerless-AV Limited
Luxurite UK Limited
Yolo TV Limited
SunBriteTV, LLC
LG Electronics Inc.
Global Outdoor Concepts, Inc
Seura, Inc.
SkyVue Inc.
Cinios Inc.
Evervue USA Inc.
In this report, the Global Outdoor TV Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Global Outdoor TV Market.
Global Outdoor TV market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).