メンズ水着市場規模、シェア、成長分析：製品タイプ別、生地タイプ別、価格別、流通チャネル別、地域別 - 産業予測 2025～2032年

メンズ水着市場規模は2023年に4億1,000万米ドルと評価され、2024年の4億2,435万米ドルから2032年には5億5,879万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは3.5％で成長する見通しです。

世界のメンズ水着市場は、ファッション動向の変化、アクティブなライフスタイルへの関心の高まり、多様な水着の選択肢に対する意識の高まりに後押しされ、一貫した成長を遂げています。パフォーマンスを重視したデザイン、持続可能な素材、幅広い消費者にアピールする革新的な機能への需要が高まっています。eコマースの台頭は、様々なスタイルやサイズへのアクセスを向上させ、市場へのリーチを高めています。さらに、アスレジャーやビーチからストリートへの美意識の影響により、様々なシーンに最適な汎用性の高い水着の創造が促されています。消費者がスタイルとともに着心地の良さを優先する中、市場はクラシックから最先端デザインまで幅広い選択肢を提供するように進化しており、活気に満ちた競合業界情勢に貢献しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析

メンズ水着市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• レーシングスーツ
• ドラッグスーツ
• スピード
• スクエアレッグスーツ
• レッグスキン
• メンズビキニ
• 水泳パンツ
• その他

メンズ水着市場規模：生地タイプ別& CAGR（2025-2032）

• 市場概要
• ナイロン
• ポリエステル
• コットン
• スパンデックス
• その他

メンズ水着市場規模：価格別& CAGR（2025-2032）

• 市場概要
• 低価格
• 中価格
• プレミアム価格

メンズ水着市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• スポーツアウトレット
• 専門店
• オンライン
• その他

メンズ水着市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Speedo（United Kingdom）
• Nike（United States）
• Adidas（Germany）
• Quiksilver（United States）
• Billabong（Australia）
• O'Neill（United States）
• Arena（Italy）
• Calvin Klein（United States）
• Tommy Hilfiger（United States）
• Perry Ellis International（United States）
• Ralph Lauren（United States）
• Diesel（Italy）
• Jack & Jones（Bestseller）（Denmark）
• H&M（Hennes & Mauritz）（Sweden）
• Patagonia（United States）
• Abercrombie & Fitch（United States）

結論と提言

Men's Swimwear Market size was valued at USD 410.0 million in 2023 and is poised to grow from USD 424.35 million in 2024 to USD 558.79 million by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global men's swimwear market is experiencing consistent growth, fueled by shifting fashion trends, a heightened focus on active lifestyles, and increased awareness of diverse swimwear options. There is a growing demand for performance-driven designs, sustainable materials, and innovative features that appeal to a wide range of consumers. The rise of e-commerce has improved accessibility to various styles and sizes, enhancing market reach. Additionally, the influence of athleisure and beach-to-street aesthetics has prompted the creation of versatile swimwear, ideal for different occasions. As consumers prioritize comfort alongside style, the market is evolving to provide a spectrum of choices, from classic to cutting-edge designs, contributing to a vibrant and competitive industry landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Men's Swimwear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Men's Swimwear Market Segments Analysis

Global Men's Swimwear Market is segmented by Product Type, Fabric type, Pricing, Distribution Channel and region. Based on Product Type, the market is segmented into Racing Suits, Drag Suits, Speedos, Square Leg Suits, Leg Skin, Men's Bikinis, Swim Trunks and Others. Based on Fabric type, the market is segmented into Nylon, Polyester, Cotton, Spandex and Others. Based on Pricing, the market is segmented into Low Price, Mid Price and Premium Price. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Sports Outlets, Specialty Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Men's Swimwear Market

The demand for men's swimwear is significantly influenced by shifting fashion trends and the changing preferences of consumers who seek both style and comfort in their swimwear choices. As individuals increasingly focus on their appearance and lifestyle, they are more likely to choose swimwear that reflects their personal fashion sense. This heightened awareness of style and the desire for aesthetically pleasing and functional swimwear are key factors driving the men's swimwear market, as consumers look for options that not only provide practicality but also enhance their overall look while enjoying leisure activities by the water.

Restraints in the Men's Swimwear Market

The Men's swimwear market faces significant challenges due to economic uncertainties and fluctuations that can influence consumer spending behaviors. In times of economic downturn, individuals tend to focus on essential purchases, often sidelining non-essential items such as swimwear. This shift in priorities may lead to a decrease in demand for Men's swimwear, as consumers become more cautious and selective in their spending habits. As a result, brands within this segment may experience difficulty in maintaining sales volume and growth, indicating that economic conditions play a crucial role in shaping the market landscape for men's swimwear.

Market Trends of the Men's Swimwear Market

The Men's swimwear market is experiencing a notable shift towards sustainability and ethical practices, mirroring trends in the broader fashion sector. As consumers become increasingly aware of the environmental and social implications of their purchases, there's a heightened demand for swimwear crafted from eco-friendly materials, including recycled plastics and organic fabrics. This conscious consumerism is prompting brands to adopt sustainable production methods and transparent supply chains, leading to a competitive advantage for those who prioritize these values. Consequently, the market is witnessing a surge in innovation as brands incorporate sustainable practices, reflecting a transformative movement toward responsible fashion choices in men's swimwear.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Raw Material Analysis

Global Men's Swimwear Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Racing Suits
• Drag Suits
• Speedos
• Square Leg Suits
• Leg Skin
• Men's Bikinis
• Swim Trunks
• Others

Global Men's Swimwear Market Size by Fabric type & CAGR (2025-2032)

• Market Overview
• Nylon
• Polyester
• Cotton
• Spandex
• Others

Global Men's Swimwear Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Low Price
• Mid Price
• Premium Price

Global Men's Swimwear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Sports Outlets
• Specialty Stores
• Online
• Others

Global Men's Swimwear Market Size & CAGR (2025-2032)

• North America (Product Type, Fabric type, Pricing, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Fabric type, Pricing, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Fabric type, Pricing, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Fabric type, Pricing, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Fabric type, Pricing, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Speedo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Quiksilver (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Billabong (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O'Neill (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arena (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calvin Klein (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tommy Hilfiger (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perry Ellis International (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diesel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack & Jones (Bestseller) (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Hennes & Mauritz) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patagonia (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations