サウンドバー市場規模、シェア、成長分析：タイプ別、接続性別、設置方法別、流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

サウンドバーの世界市場規模は2023年に79億米ドルと評価され、2024年の85億6,000万米ドルから2032年には161億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.3％で成長する見通しです。

世界のサウンドバー市場は、可処分所得の増加とホームエンタテインメントへの投資の高まりによって成長が見込まれています。スマートTVの販売急増とオーディオ技術の進歩は、サウンドバーメーカーに貴重な機会を提供しています。さらに、サウンドバーの設置におけるワイヤレス接続の利便性が、サウンドバーの魅力を高めています。コンパクトで高品質なサウンドバーのデザインは、市場拡大に貢献すると予想されます。新興国市場では手頃な価格帯をターゲットとする一方、先進国市場ではプレミアム製品を提供し、市場開発を最適化する必要があります。しかし、プレミアムモデルの高価格、旧型テレビとの互換性の問題、代替製品との激しい競合、消費者が期待する音質の違いなどの課題も残っており、予測期間中およびそれ以降の売上成長を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析
• 特許分析

サウンドバー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 卓上
• 壁掛け

サウンドバー市場規模：接続性別& CAGR（2025-2032）

• 市場概要
• Wi-Fi
• Bluetooth
• その他

サウンドバー市場規模：設置方法別& CAGR（2025-2032）

• 市場概要
• アクティブサウンドバー
• パッシブサウンドバー
• その他

サウンドバー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
  • eコマースウェブサイト
  • 会社所有のウェブサイト
• オフライン
  • ハイパーマーケット
  • 専門店
  • その他のオフラインチャンネル

サウンドバー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 音楽プレーヤー
• テレビ
• コンピュータシステム
• その他

サウンドバー市場規模& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Samsung Electronics（South Korea）
• LG Electronics（South Korea）
• Sony Corporation（Japan）
• Yamaha Corporation（Japan）
• Bose Corporation（USA）
• Sonos Inc.（USA）
• Vizio Inc.（USA）
• Harman International Industries（USA）
• Pioneer Corporation（Japan）
• Denon（Japan）
• Onkyo Corporation（Japan）
• Polk Audio（USA）
• JBL（USA）
• Klipsch Audio Technologies（USA）
• Sennheiser Electronic GmbH & Co. KG（Germany）
• Philips（Netherlands）
• Sharp Corporation（Japan）
• Panasonic Corporation（Japan）
• Focal-JMlab（France）
• KEF（United Kingdom）
• Bowers & Wilkins（United Kingdom）
• Definitive Technology（USA）
• Nakamichi Corporation（Japan）

結論と提言

Global Soundbar Market size was valued at USD 7.9 billion in 2023 and is poised to grow from USD 8.56 billion in 2024 to USD 16.19 billion by 2032, growing at a CAGR of 8.3% during the forecast period (2025-2032).

The global soundbar market is poised for growth driven by increasing disposable income and heightened investments in home entertainment. The surge in smart TV sales and advancements in audio technology present valuable opportunities for soundbar manufacturers. Additionally, the convenience of wireless connectivity in soundbar installation enhances their appeal. Compact, high-quality soundbar designs are expected to contribute to market expansion. Suppliers should target affordability in emerging markets while offering premium products in developed regions to optimize their reach. However, challenges persist, including the high prices of premium models, compatibility issues with older TVs, intense competition from alternatives, and varying consumer sound quality expectations, which may hinder sales growth throughout the forecast period and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Soundbar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Soundbar Market Segments Analysis

Global Soundbar Market is segmented by Type, Connectivity, Installation Method, Distribution Channel, Application and region. Based on Type, the market is segmented into Tabletop and Wall Mount. Based on Connectivity, the market is segmented into Wi-Fi, Bluetooth and Others. Based on Installation Method, the market is segmented into Active Soundbar, Passive Soundbar and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Music Players, TV Sets, Computer Systems and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Soundbar Market

The global soundbar market is being propelled by consumers' increasing enthusiasm for home entertainment solutions and their preference for sophisticated audio systems designed for high-resolution televisions. As soundbars provide superior audio quality coupled with stylish designs, they are set to become essential components of home entertainment systems in the years ahead. This growing interest in immersive sound experiences is driving the demand for soundbars, making them an integral part of modern home setups. With advancements in technology, consumers are increasingly drawn to soundbars for their ability to deliver a richer audio experience, solidifying their position within the entertainment sector.

Restraints in the Global Soundbar Market

The global soundbar market faces significant constraints due to the availability of traditional home theater systems and advanced wireless speakers, which serve as formidable alternatives. Many consumers favor these options due to their superior sound quality and the familiarity they offer, resulting in a more immersive and cinematic entertainment experience that soundbars cannot match. This preference limits the growth potential of the soundbar industry, as individuals prioritize the enhanced audio capabilities and overall performance of these competing products over soundbars. Consequently, this trend poses challenges for soundbar manufacturers striving to expand their market presence amidst stiff competition.

Market Trends of the Global Soundbar Market

The Global Soundbar market is witnessing a growing trend towards the integration of advanced sound technologies, particularly Dolby Atmos and DTS:X, which cater to the rising consumer demand for immersive audio experiences. As soundbar manufacturers strive to enhance audio quality, these technologies are becoming pivotal in premium models, providing users with a compelling 3D sound landscape. However, the high cost associated with these advanced soundbars may pose a barrier to broader market penetration, potentially limiting growth within the segment. Overall, while the premium soundbar category is set to expand due to innovation, price sensitivity remains a critical factor influencing consumer adoption.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis
• Patent Analysis

Global Soundbar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Tabletop
• Wall Mount

Global Soundbar Market Size by Connectivity & CAGR (2025-2032)

• Market Overview
• Wi-Fi
• Bluetooth
• Others

Global Soundbar Market Size by Installation Method & CAGR (2025-2032)

• Market Overview
• Active Soundbar
• Passive Soundbar
• Others

Global Soundbar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
  • E-commerce Websites
  • Company-owned Websites
• Offline
  • Hypermarkets
  • Specialty Stores
  • Other Offline Channels

Global Soundbar Market Size by Application & CAGR (2025-2032)

• Market Overview
• Music Players
• TV Sets
• Computer Systems
• Others

Global Soundbar Market Size & CAGR (2025-2032)

• North America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • US
  • Canada
• Europe (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Connectivity, Installation Method, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamaha Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bose Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonos Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vizio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harman International Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pioneer Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Denon (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onkyo Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polk Audio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JBL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Klipsch Audio Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sennheiser Electronic GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Focal-JMlab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KEF (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bowers & Wilkins (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Definitive Technology (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakamichi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations