家庭用電化製品の市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

家庭用電化製品市場規模は2023年に7,081億5,000万米ドルとなり、2024年の7,520億6,000万米ドルから2032年には1兆2,168億7,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.2％で成長する見通しです。

世界の家庭用電化製品市場は、特に新興国の技術進歩と都市化によって大きな成長を遂げています。消費者は、快適性と利便性を高めるスマートで効率的な家電製品を備えた近代的な住宅への投資を増やしています。生活水準の向上と一人当たり所得の増加により、より多くの個人が高品質の家庭用電化製品を購入できるようになり、需要をさらに押し上げています。さらに、多忙なライフスタイルが、ロボット掃除機やスマート洗濯機のような時間節約機器の人気に拍車をかけています。都市部における世帯の小型化の動向は、スペースを最小限に抑えながら性能を最大化する多機能でコンパクトな家電製品に対する需要を生み出しています。消費者がエネルギー消費と光熱費の削減を求めているため、エネルギー効率が高く環境に優しい製品への嗜好の高まりも市場力学を形成しており、この分野の持続的成長を後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 顧客と購買基準の分析

家庭用電化製品市場規模：製品タイプ別

• 市場概要
• 主要家電製品
  • 冷凍庫
  • 冷蔵庫
  • 洗濯機
  • 食器洗い機
  • エアコン
  • オーブン
  • その他
• 小型家電
  • フードプロセッサー
  • グリル＆ロースター
  • 紅茶/コーヒーメーカー
  • 掃除機
  • その他

家庭用電化製品市場規模：流通チャネル別

• 市場概要
• スーパーマーケットとハイパーマーケット
• 専門店
• eコマース
• その他

家庭用電化製品市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Whirlpool Corporation（United States）
• LG Electronics（South Korea）
• Samsung Electronics（South Korea）
• Electrolux AB（Sweden）
• Panasonic Corporation（Japan）
• Haier Smart Home Co., Ltd.（China）
• Midea Group Co., Ltd.（China）
• Gree Electric Appliances Inc.（China）
• BSH Hausgerate GmbH（Germany）
• Arcelik A.S.（Turkey）
• Koninklijke Philips N.V.（Netherlands）
• Hitachi Appliances, Inc.（Japan）
• Daikin Industries, Ltd.（Japan）
• Sharp Corporation（Japan）
• Toshiba Corporation（Japan）
• Godrej & Boyce Manufacturing Company Limited（India）
• Havells India Limited（India）
• V-Guard Industries Ltd.（India）
• IFB Industries Ltd.（India）
• De'Longhi S.p.A.（Italy）

結論と提言

Home Appliances Market size was valued at USD 708.15 billion in 2023 and is poised to grow from USD 752.06 billion in 2024 to USD 1216.87 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The global home appliances market is experiencing significant growth driven by technological advancements and urbanization, particularly in emerging economies. Consumers are increasingly investing in modern homes equipped with smart, efficient appliances that enhance comfort and convenience. Rising living standards and higher per capita incomes are enabling more individuals to afford quality home appliances, further boosting demand. Additionally, busy lifestyles are fueling the popularity of time-saving devices like robotic vacuum cleaners and smart washing machines. The trend towards smaller households in urban areas has created a demand for multifunctional, compact appliances that maximize performance while minimizing space. A growing preference for energy-efficient and environmentally friendly products is also shaping market dynamics as consumers seek to reduce energy consumption and utility costs, driving sustained growth in the sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Home Appliances market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Home Appliances Market Segments Analysis

Global Home Appliances Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Major Appliances and Small Appliances. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialty Stores, E-Commerce and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Home Appliances Market

The rise in health and hygiene consciousness, particularly in the wake of the pandemic, is significantly propelling the demand for home appliances designed for cleaning and sanitation. Consumers are increasingly favoring products like dishwashers, water filters, and air purifiers to ensure a hygienic living environment. This growing preference reflects a broader trend where individuals prioritize appliances that not only offer convenience but also contribute to their overall well-being. As a result, the home appliances market is experiencing substantial growth, fueled by the desire for cleaner and safer homes that promote health and enhance daily living.

Restraints in the Home Appliances Market

The Home Appliances market faces specific challenges, particularly regarding certain consumer goods like budget-friendly appliances, which often have limited lifespans and may incur significant repair or maintenance costs. This situation can deter potential buyers, especially in markets where long-term reliability is highly valued. Frequent breakdowns or the necessity for regular replacements can result in consumer dissatisfaction, undermining trust in the brand and the overall industry. Consequently, such factors can hinder market growth as potential customers become hesitant to invest in products that may not meet their expectations for durability and reliability.

Market Trends of the Home Appliances Market

The Home Appliances market is witnessing a significant trend towards the integration of smart technology, driven by consumer demand for automation, convenience, and energy efficiency. Smart home appliances, including thermostats, washing machines, and refrigerators, that connect seamlessly with voice assistants like Google Assistant and Amazon Alexa, are becoming increasingly popular. This rise in demand reflects a broader shift towards a connected home ecosystem, where appliances not only enhance everyday living but also contribute to energy savings and increased convenience. As this trend continues to gain momentum, manufacturers are prioritizing smart features, shaping the future landscape of the home appliances sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Home Appliances Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Major Appliances
  • Freezers
  • Refrigerators
  • Washing Machines
  • Dishwashers
  • Air Conditioners
  • Ovens
  • Others
• Small Appliances
  • Food Processors
  • Grills & Roasters
  • Tea/Coffee Makers
  • Vacuum Cleaners
  • Others

Global Home Appliances Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialty Stores
• E-Commerce
• Others

Global Home Appliances Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Whirlpool Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Electrolux AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Smart Home Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midea Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gree Electric Appliances Inc. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BSH Hausgerate GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arcelik A.S. (Turkey)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Appliances, Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daikin Industries, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej & Boyce Manufacturing Company Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Havells India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V-Guard Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IFB Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De'Longhi S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations