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市場調査レポート
商品コード
1647439
ヘルスケアゲーミフィケーション市場規模、シェア、成長分析：ゲーミフィケーションの種類別、製品別、ゲームタイプ別、用途別、地域別 - 産業予測 2025年～2032年Healthcare Gamification Market Size, Share, and Growth Analysis, By Gamification Type, By Product, By Game Type, By Application, By Region - Industry Forecast 2025-2032 |
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| ヘルスケアゲーミフィケーション市場規模、シェア、成長分析：ゲーミフィケーションの種類別、製品別、ゲームタイプ別、用途別、地域別 - 産業予測 2025年～2032年 |
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出版日: 2025年01月30日
発行: SkyQuest
ページ情報: 英文 233 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
ヘルスケアゲーミフィケーション市場規模は2023年に39億米ドルで、2024年の43億7,000万米ドルから2032年には108億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.0％で成長する見通しです。
医療ゲーミフィケーション市場は、患者の間でこのようなアプリケーションが受け入れられつつあり、フィードバックの強化を通じて個別化ヘルスケアが可能になることから、大きな成長を遂げています。このデータ中心のアプローチは、オーダーメイドの治療や製品の開発を促進します。しかし、特にインドのような新興諸国では、受容率の低さや認知度の低さが市場浸透を妨げており、課題が残っています。一方、中国やタイなどの地域では、ネットワーク接続性の向上と可処分所得の上昇に後押しされ、ウェアラブル技術に対する需要が急増しており、健康管理に変革をもたらしています。スマートウォッチやフィットネスバンドなどのウェアラブルの普及が加速するにつれ、医療ゲーミフィケーションアプリケーションに統合する大きな機会がもたらされ、ライフスタイルを再構築し、ヘルスケアへの患者の関与を高める可能性があります。
目次
イントロダクション
- 調査の目的
- 調査範囲
- 定義
調査手法
- 情報調達
- 二次データと一次データの方法
- 市場規模予測
- 市場の前提条件と制限
エグゼクティブサマリー
- 世界市場の見通し
- 供給と需要の動向分析
- セグメント別機会分析
市場力学と見通し
- 市場概要
- 市場規模
- 市場力学
- 促進要因と機会
- 抑制要因と課題
- ポーターの分析
主な市場の考察
- 重要成功要因
- 競合の程度
- 主な投資機会
- 市場エコシステム
- 市場の魅力指数（2024年）
- PESTEL分析
- マクロ経済指標
- バリューチェーン分析
- 価格分析
ヘルスケアゲーミフィケーション市場規模：ゲーミフィケーションの種類別& CAGR（2025-2032）
- 市場概要
- 行動の変化
- 教育とトレーニング
- リハビリテーション
ヘルスケアゲーミフィケーション市場規模：製品別& CAGR（2025-2032）
- 市場概要
- 消費者ベースのソリューション
- エンタープライズベースのソリューション
ヘルスケアゲーミフィケーション市場規模：ゲームタイプ別& CAGR（2025-2032）
- 市場概要
- カジュアルゲーム
- エクササイズゲーム
- シリアスゲーム
ヘルスケアゲーミフィケーション市場規模：用途別& CAGR（2025-2032）
- 市場概要
- フィットネス管理
- 医療研修と教育
- 投薬管理
- メンタルヘルス
ヘルスケアゲーミフィケーション市場規模：地域別& CAGR（2025-2032）
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
- アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ
競合情報
- 上位5社の比較
- 主要企業の市場ポジショニング（2024年）
- 主な市場企業が採用した戦略
- 市場の最近の動向
- 企業の市場シェア分析（2024年）
- 主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）
主要企業プロファイル
- Ayogo Health Solutions（Canada）
- BetterUp（US）
- Cognetivity Neurosciences（UK）
- Constant Therapy Health（US）
- EveryMove（US）
- Fitbit（US）
- Game Therapeutics（Japan）
- Hubbub Health（US）
- Kaia Health（Germany）
- Mango Health（US）
- MedRhythms（US）
- MindMaze（Switzerland）
- Omada Health（US）
- Pear Therapeutics（US）
- Reflexion Health（US）
- SuperBetter Labs（US）
- Zeebo（Brazil）
結論と推奨事項
Healthcare Gamification Market size was valued at USD 3.9 billion in 2023 and is poised to grow from USD 4.37 billion in 2024 to USD 10.82 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).
The medical gamification market is witnessing significant growth, driven by the increasing acceptance of these applications among patients, which enables personalized healthcare through enhanced feedback. This data-centric approach fosters the development of tailored treatments and products. However, challenges persist, particularly in developing countries like India, where low acceptance rates and limited awareness impede market penetration. Meanwhile, the burgeoning demand for wearable technology is transforming health management, bolstered by improved network connectivity and rising disposable incomes in regions like China and Thailand. As the adoption of wearables, such as smartwatches and fitness bands, accelerates, they present substantial opportunities for integration within medical gamification applications, potentially reshaping lifestyles and enhancing patient engagement in healthcare.
Top-down and bottom-up approaches were used to estimate and validate the size of the Healthcare Gamification market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Healthcare Gamification Market Segments Analysis
Global Healthcare Gamification Market is segmented by Gamification Type, Product, Game Type, Application and region. Based on Gamification Type, the market is segmented into Behavior Change, Education & Training and Rehabilitation. Based on Product, the market is segmented into Consumer-Based Solutions and Enterprise-Based Solutions. Based on Game Type, the market is segmented into Casual Games, Exercise Games andserious games. Based on Application, the market is segmented into Fitness Management, Medical Training & Education, Medication Management and Mental Health. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Healthcare Gamification Market
The increasing global awareness regarding the advantages of incorporating gamification applications within the healthcare sector is anticipated to serve as a significant catalyst for the growth of the medical gamification market during the forecast period. Moreover, the rising elderly population worldwide is expected to further propel market expansion. As more individuals recognize the value of engaging and interactive health management tools, the demand for innovative gamification solutions is likely to surge, paving the way for advancements in patient care and wellness. This combination of heightened awareness and demographic shifts will likely enhance the development and adoption of healthcare gamification initiatives.
Restraints in the Healthcare Gamification Market
The Healthcare Gamification market faces significant restraints due to the critical role that game design and content play in user acceptance. While medical games aim to enhance clinical outcomes, their serious nature can detract from the engaging aspects of gameplay, potentially resulting in diminished enjoyment, motivation, and increased boredom among users. Furthermore, the varying content requirements across hospitals, clinics, diagnostic labs, and educational institutions complicate the development process. This diversity may foster misconceptions about the game's purpose and efficacy, ultimately leading to poor user acceptance and awareness, which are anticipated to impede market growth moving forward.
Market Trends of the Healthcare Gamification Market
The Healthcare Gamification market is experiencing significant growth, fueled by the increasing adoption of smartwatches, wellness applications, and fitness monitoring devices. In the wake of social distancing norms, healthcare professionals are leveraging gamified systems to enhance patient engagement, monitor recovery, and improve health outcomes. This trend is accompanied by medical institutions integrating gamification technologies like augmented and virtual reality to enhance medical education and uphold patient safety. The fusion of technology and gamification is not only transforming patient care but also fostering a more interactive learning environment for healthcare practitioners, leading to a promising future for the market.
Table of Contents
Introduction
- Objectives of the Study
- Scope of the Report
- Definitions
Research Methodology
- Information Procurement
- Secondary & Primary Data Methods
- Market Size Estimation
- Market Assumptions & Limitations
Executive Summary
- Global Market Outlook
- Supply & Demand Trend Analysis
- Segmental Opportunity Analysis
Market Dynamics & Outlook
- Market Overview
- Market Size
- Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
- Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers
Key Market Insights
- Key Success Factors
- Degree of Competition
- Top Investment Pockets
- Market Ecosystem
- Market Attractiveness Index, 2024
- PESTEL Analysis
- Macro-Economic Indicators
- Value Chain Analysis
- Pricing Analysis
Global Healthcare Gamification Market Size by Gamification Type & CAGR (2025-2032)
- Market Overview
- Behavior Change
- Education & Training
- Rehabilitation
Global Healthcare Gamification Market Size by Product & CAGR (2025-2032)
- Market Overview
- Consumer-Based Solutions
- Enterprise-Based Solutions
Global Healthcare Gamification Market Size by Game Type & CAGR (2025-2032)
- Market Overview
- Casual Games
- Exercise Games
- Serious Games
Global Healthcare Gamification Market Size by Application & CAGR (2025-2032)
- Market Overview
- Fitness Management
- Medical Training & Education
- Medication Management
- Mental Health
Global Healthcare Gamification Market Size & CAGR (2025-2032)
- North America (Gamification Type, Product, Game Type, Application)
- US
- Canada
- Europe (Gamification Type, Product, Game Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
- Asia Pacific (Gamification Type, Product, Game Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America (Gamification Type, Product, Game Type, Application)
- Brazil
- Rest of Latin America
- Middle East & Africa (Gamification Type, Product, Game Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa
Competitive Intelligence
- Top 5 Player Comparison
- Market Positioning of Key Players, 2024
- Strategies Adopted by Key Market Players
- Recent Developments in the Market
- Company Market Share Analysis, 2024
- Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)
Key Company Profiles
- Ayogo Health Solutions (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BetterUp (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cognetivity Neurosciences (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Constant Therapy Health (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- EveryMove (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fitbit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Game Therapeutics (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Hubbub Health (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Kaia Health (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mango Health (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MedRhythms (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MindMaze (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Omada Health (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pear Therapeutics (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Reflexion Health (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SuperBetter Labs (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Zeebo (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Conclusion & Recommendations
