タブレットの市場規模、シェア、成長分析：タイプ別、オペレーティングシステム別、最終用途別、地域別 - 産業予測 2025～2032年

タブレット市場規模は2023年に98億米ドルとなり、2024年の106億4,000万米ドルから2032年には205億9,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは8.6%で成長する見通しです。

タブレット市場は、ハイブリッド・デバイスに対する消費者の需要の高まりによって大きな成長を遂げています。タブレットは、ハイブリッド型、スレート型、デタッチャブル型、堅牢型などさまざまなタイプがある汎用性の高い携帯型タッチスクリーンデバイスであり、ヘルスケア、教育、エンターテインメントの各分野における多様なニーズに対応しています。この拡大を後押ししている主な要因には、小型化、バッテリー寿命の向上、ジェスチャー認識などの技術的進歩があり、ユーザー体験を向上させています。さらに、タブレットはGPSナビゲーション・ツールとして採用されることが増えており、タッチやスタイラス入力によるナビゲーションのしやすさを確保しながら、従来のコンピュータの機能を提供しています。このような性能、利便性、適応性の組み合わせにより、タブレット端末の人気は確固たるものとなり、今日のデジタル環境において不可欠なツールとなっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析
• 特許分析

タブレット市場規模：タイプ別

• 市場概要
• 取り外し可能なタブレット
• スレートタブレット
• その他

タブレット市場規模：オペレーティングシステム別

• 市場概要
• アンドロイド
• iOS
• ウィンドウズ
• その他

タブレット市場規模：最終用途別

• 市場概要
• 消費者用
• 商業用

タブレット市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Apple Inc.（United States）
• Samsung Electronics Co., Ltd.（South Korea）
• Huawei Technologies Co., Ltd.（China）
• Amazon.com, Inc.（United States）
• Lenovo Group Limited（China）
• Microsoft Corporation（United States）
• ASUS Computer International（Taiwan）
• Acer Inc.（Taiwan）
• Dell Technologies Inc.（United States）
• HP Inc.（United States）
• Xiaomi Corporation（China）
• TCL Communication Technology Holdings Limited（China）
• Sony Corporation（Japan）
• LG Electronics Inc.（South Korea）
• Fujitsu Limited（Japan）
• Panasonic Corporation（Japan）
• Google LLC（United States）
• Toshiba Corporation（Japan）

結論と推奨事項

Tablet Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 10.64 billion in 2024 to USD 20.59 billion by 2032, growing at a CAGR of 8.6% during the forecast period (2025-2032).

The tablet market is experiencing significant growth driven by rising consumer demand for hybrid devices. Tablets are versatile, portable touchscreen devices available in various types, including hybrid, slate, detachable, and rugged models, and they cater to diverse needs across healthcare, education, and entertainment sectors. Key factors propelling this expansion include technological advancements such as miniaturization, improved battery life, and gesture recognition, enhancing user experience. Additionally, tablets are increasingly being adopted as GPS navigation tools, offering the functionality of traditional computers while ensuring ease of navigation through touch or stylus input. This combination of performance, convenience, and adaptability is solidifying tablets' popularity, making them essential tools in today's digital landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tablet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tablet Market Segments Analysis

Global Tablet Market is segmented by Type, Operating System, End-Use and region. Based on Type, the market is segmented into Detachable Tablet, Slate Tablet and Others. Based on Operating System, the market is segmented into Android, iOS, Windows and Other. Based on End-Use, the market is segmented into Consumer and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Tablet Market

The demand for rugged tablets in the global market is significantly fueled by the defense sectors of numerous countries, which now prioritize smart devices capable of performing in challenging environments. These durable tablets are designed to withstand extreme conditions, including vibrations, temperature variations, shocks, and water exposure, making them indispensable for military applications. As a result, many defense organizations are partnering with commercial manufacturers specializing in rugged technology to procure devices tailored to their specific operational needs. This collaboration between the military and tech firms is a crucial factor driving the growth of the worldwide rugged tablet market.

Restraints in the Tablet Market

The tablet market faces significant challenges that could hinder its growth trajectory. The increasing appeal of laptop-tablet hybrids is diminishing the dominance that tablets once held. Additionally, the escalating screen sizes of smartphones are further complicating the situation for the tablet sector. Moreover, the infrequent upgrading habits among tablet users contribute to this stagnation; consumers show a preference for regularly upgrading their smartphones, leaving their tablets for longer periods without updates. This combination of factors-rival hybrid devices, advancements in smartphone technology, and a lack of urgency to replace tablets-poses considerable restraints on the overall market expansion of tablets.

Market Trends of the Tablet Market

The tablet market is undergoing a significant transformation, driven by changing consumer demands and technological advancements. Initially favored for entertainment, tablets are now integral across diverse sectors, including education, business, and personal use. This shift is fueled by advancements in design and functionality, with lightweight devices, enhanced screen resolutions, and superior graphics catering to gamers and streaming enthusiasts alike. Additionally, innovative applications supporting tasks like bill payments and device syncing are gaining traction. The introduction of upgraded models with attractive features is propelling market growth, positioning tablets as versatile tools that adapt to evolving user needs and lifestyle trends.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis
• Patent Analysis

Global Tablet Market Size by Type & CAGR (2025-2032)

• Market Overview
• Detachable Tablet
• Slate Tablet
• Others

Global Tablet Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Windows
• Other

Global Tablet Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Consumer
• Commercial

Global Tablet Market Size & CAGR (2025-2032)

• North America (Type, Operating System, End-Use)
  • US
  • Canada
• Europe (Type, Operating System, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Operating System, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Operating System, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Operating System, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon.com, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUS Computer International (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Communication Technology Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations