日本のタブレット市場レポート：製品、オペレーティングシステム、スクリーンサイズ、エンドユーザー、流通チャネル、地域別、2025年～2033年

日本のタブレット市場規模は2024年に66億米ドルに達しました。今後、IMARC Groupは、2033年には98億米ドルに達し、2025年から2033年にかけて4.1%の成長率（CAGR）を示すと予測しています。デジタルライフスタイルの普及とシームレスな接続性へのニーズの高まり、ストリーミングサービス、電子書籍、デジタル雑誌、モバイルゲームの人気の高まり、タブレットのハードウェアとソフトウェアの改良などが市場を牽引する主な要因となっています。

本レポートで扱う主な質問

• 日本のタブレット市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のタブレット市場に与えた影響は？
• 日本のタブレット市場の製品別区分は？
• 日本のタブレット市場のOS別区分は？
• 日本のタブレット市場の画面サイズ別区分は？
• 日本のタブレット市場のエンドユーザー別区分は？
• 日本のタブレット市場の流通チャネル別区分は？
• 日本のタブレット市場のバリューチェーンにおける様々なステージとは？
• 日本のタブレット市場の主な促進要因と課題は何か？
• 日本のタブレット市場の構造と主要プレーヤーは？
• 日本のタブレット市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のタブレット市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のタブレット市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のタブレット市場：製品別の内訳

• 取り外し可能
• スレート

第7章 日本のタブレット市場：オペレーティングシステム別の内訳

• Android
• iOS
• Windows

第8章 日本のタブレット市場：スクリーンサイズ別の内訳

• 8インチ
• 8インチ以上

第9章 日本のタブレット市場：エンドユーザー別の内訳

• 消費者
• 商業

第10章 日本のタブレット市場：流通チャネル別の内訳

• オンライン
• オフライン

第11章 日本のタブレット市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第12章 主要企業のプロファイル

第13章 日本のタブレット市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第14章 付録

The Japan tablet market size reached USD 6.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.8 Billion by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The growing adoption of digital lifestyles and the need for seamless connectivity, the rising popularity of streaming services, e-books, digital magazines, and mobile gaming, and improvements in tablet hardware and software are some of the key factors driving the market.

A tablet refers to a portable computing device that combines the features of a smartphone and a laptop into a single, compact device. It consists of a flat touchscreen display, which is their primary mode of interaction. They are designed to be held in one hand and operated with the other, making them highly convenient for various tasks. The tablet's defining characteristic is its versatility, as it can perform a wide range of functions. Tablets come with different operating systems, such as Apple's iOS and Google's Android, and offer access to numerous apps through their respective app stores. Additionally, some tablets even support stylus pens for more precise input, expanding their potential for creative endeavours and note-taking. The compact and lightweight design of tablets makes them ideal for people on the go, providing a convenient alternative to laptops for basic tasks and reducing the need to carry heavy equipment.

Japan Tablet Market Trends:

The growing adoption of digital lifestyles and the need for seamless connectivity is driving the global market. Consumers seek devices that can cater to their on-the-go lifestyles, offering features such as internet browsing, multimedia consumption, gaming, and social media access, all in a compact and lightweight form factor. Moreover, a significant shift towards remote work and online learning is accelerating the demand for tablets. As people adapted to work and study-from-home arrangements, tablets provided a convenient and affordable option for productivity and communication needs, filling the gap between laptops and smartphones. Besides, continual technological advancements have led to improvements in tablet hardware and software. More powerful processors, enhanced graphics capabilities, higher-resolution displays, and longer-lasting batteries have contributed to the tablets' overall appeal. This has encouraged consumers to replace older devices with newer models, impelling market growth. Also, the rising popularity of streaming services, e-books, digital magazines, and mobile gaming has escalated the demand for tablets. The larger screen size and immersive user experience make tablets an attractive choice for consuming various types of content. Tablets have found increasing applications in the business and enterprise sectors. They are used for inventory management, point-of-sale systems, field data collection, and as presentation tools. Their portability and versatility make them valuable assets across different industries, contributing to market expansion. The availability of tablets at various ptablet points has made them accessible to a broader spectrum of consumers. From budget-friendly options to premium devices, consumers can choose tablets that suit their requirements and budget, further stimulating market growth. Furthermore, tablets have become an essential tool in the education sector, both for students and educators. Educational apps, digital textbooks, interactive learning materials, and virtual classrooms have become more prevalent, supporting the demand for tablets in schools and universities.

Japan Tablet Market Segmentation:

Product Insights:

• Detachable
• Slate

Operating System Insights:

• Android
• iOS
• Windows

Screen Size Insights:

• 8"
• 8" and Above

End User Insights:

• Consumer
• Commercial

Distribution Channel Insights:

• Online
• Offline

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan tablet market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan tablet market?
• What is the breakup of the Japan tablet market on the basis of product?
• What is the breakup of the Japan tablet market on the basis of operating system?
• What is the breakup of the Japan tablet market on the basis of screen size?
• What is the breakup of the Japan tablet market on the basis of end user?
• What is the breakup of the Japan tablet market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan tablet market?
• What are the key driving factors and challenges in the Japan tablet market?
• What is the structure of the Japan tablet market and who are the key players?
• What is the degree of competition in the Japan tablet market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tablet Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tablet Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tablet Market - Breakup by Product

• 6.1 Detachable
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Slate
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Tablet Market - Breakup by Operating System

• 7.1 Android
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 iOS
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Windows
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Tablet Market - Breakup by Screen Size

• 8.1 8"
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 8" and Above
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Tablet Market - Breakup by End User

• 9.1 Consumer
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Commercial
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Tablet Market - Breakup by Distribution Channel

• 10.1 Online
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Offline
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)

11 Japan Tablet Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Company A
  • 12.1.1 Business Overview
  • 12.1.2 Services Offered
  • 12.1.3 Business Strategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Company B
  • 12.2.1 Business Overview
  • 12.2.2 Services Offered
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Company C
  • 12.3.1 Business Overview
  • 12.3.2 Services Offered
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 Company D
  • 12.4.1 Business Overview
  • 12.4.2 Services Offered
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events
• 12.5 Company E
  • 12.5.1 Business Overview
  • 12.5.2 Services Offered
  • 12.5.3 Business Strategies
  • 12.5.4 SWOT Analysis
  • 12.5.5 Major News and Events

13 Japan Tablet Market - Industry Analysis

• 13.1 Drivers, Restraints and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix