テキーラの市場規模、シェア、成長分析：タイプ別、グレード別、流通チャネル別、純度別、地域別 - 産業予測 2025～2032年

テキーラの市場規模は2023年に95億米ドルと評価され、予測期間中（2025～2032年）にCAGR 5.6%で成長し、2024年の100億3,000万米ドルから2032年には155億1,000万米ドルに成長する見通しです。

国際ワイン・スピリッツ調査（IWSR）によると、ウェーバーブルーアガベから作られるメキシコ特有の蒸留酒であるテキーラは目覚ましい成長を遂げており、2番目に急成長しているアルコール飲料となっています。年間3億9,900万本以上のブルーアガベが栽培され、特に高地では最適な土壌条件が植物の風味を高めています。伝統的にショットの形で楽しまれてきたテキーラは、その複雑さが評価され、プレミアムなシッピング・バラエティーや樽熟成の選択肢の増加につながっています。主にメキシコで生産されるこのスピリッツの独自性が、市場の興味をさらに高めています。パンデミックによる需要の落ち込みにもかかわらず、テキーラの復活は、有名人の支持と洗練されたスピリッツへの世界のシフトによって後押しされ、酒類業界における有望な未来を提示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 特許分析

テキーラ市場規模：タイプ別

• 市場概要
• ブランコ
• レポサド
• アネホ
• その他

テキーラ市場規模：グレード別

• 市場概要
• バリュー
• プレミアム
• ハイエンドプレミアム
• スーパープレミアム

テキーラ市場規模：流通チャネル別

• 市場概要
• オントレード
• オフトレード

テキーラ市場規模：純度別

• 市場概要
• 100%テキーラ
• 混合

テキーラ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Becle（Mexico）
• Diageo（United Kingdom）
• Bacardi Limited（Bermuda）
• Suntory Beverage & Food（Japan）
• Brown-Forman（United States）
• Sazerac（United States）
• Pernod Ricard（France）
• Davide Campari-Milano（Campari Group）（Italy）
• Heaven Hill Brands（United States）
• MGP Ingredients（United States）
• Beam Suntory（United States）
• William Grant & Sons（United Kingdom）
• E. & J. Gallo Winery（United States）
• Constellation Brands（United States）
• Remy Cointreau（France）
• Moet Hennessy Louis Vuitton（LVMH）（France）
• Campari Group（Italy）
• Asahi Group Holdings（Japan）
• Kirin Holdings Company（Japan）
• Pernod Ricard（France）

結論と推奨事項

Tequila Market size was valued at USD 9.5 billion in 2023 and is poised to grow from USD 10.03 billion in 2024 to USD 15.51 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

Tequila, a distinct Mexican spirit derived from the Weber blue agave, is witnessing remarkable growth, becoming the second-fastest-growing alcoholic beverage according to the International Wine and Spirit Research (IWSR). With over 399 million blue agave plants cultivated annually, the optimal soil conditions enhance the plant's flavor profile, particularly in highland regions. Traditionally enjoyed in shot form, tequila is increasingly appreciated for its complexity, leading to a rise in premium sipping varieties and barrel-aged options. The spirit's exclusivity, primarily produced in Mexico, further adds to its market intrigue. Despite a pandemic-induced demand dip, the resurgence of tequila is bolstered by celebrity endorsements and a global shift toward refined spirits, presenting a promising future in the liquor industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tequila market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tequila Market Segments Analysis

Global Tequila Market is segmented by Type, Grade, Distribution Channel, Purity and region. Based on Type, the market is segmented into Blanco, Reposado, Anejo and Others. Based on Grade, the market is segmented into Value, Premium, High-end Premium and Super Premium. Based on Distribution Channel, the market is segmented into On-trade and Off-trade. Based on Purity, the market is segmented into 100% Tequila and Mixed. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Tequila Market

The Tequila market is experiencing significant growth, primarily driven by the rising popularity of artisanal spirits crafted from blue agave. This increasing consumer appreciation for unique, high-quality beverages has sparked a demand for exotic flavors and fresh tasting experiences. Major brands, such as Patron Spirits International, have capitalized on this trend by introducing inventive flavors like floral, black pepper, turmeric, and pumpkin to entice customers seeking novel options. Furthermore, the premiumization trend has shifted consumer preferences towards quality over quantity, leading to heightened interest in upscale, sophisticated beverages and ultimately boosting demand for superior Tequila products in the market.

Restraints in the Tequila Market

The tequila market faces several restraints due to shifting consumer preferences, as many individuals are increasingly inclined towards low- or no-alcohol beverages that offer similar flavors to traditional alcoholic drinks without the negative consequences associated with alcohol consumption. This trend poses a challenge to the growth of the tequila sector. Additional factors hindering market expansion include a reduction in agave plant cultivation, social and political unrest in Mexico, and rising costs of gasoline and energy, which can impact production and distribution. Together, these elements create significant barriers that could impede the tequila market's potential growth and profitability.

Market Trends of the Tequila Market

The tequila market is witnessing a dynamic shift as consumers increasingly embrace cocktail culture, driving innovation in retail sales and product offerings. The emergence of creative cocktail concoctions featuring tequila-such as El Diablo and Paloma-has expanded its appeal beyond traditional sipping, appealing to a younger demographic keen on unique drinking experiences. This trend is further fueled by at-home cocktail making, prompting leading beverage brands to introduce cocktail kits and virtual mixology classes. The versatility of tequila, complementing heavy liquors and classic cocktails like margaritas, ginger ale, and tonic, enhances its marketability, positioning tequila as a trendy and essential spirit for modern consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis

Global Tequila Market Size by Type & CAGR (2025-2032)

• Market Overview
• Blanco
• Reposado
• Anejo
• Others

Global Tequila Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Value
• Premium
• High-end Premium
• Super Premium

Global Tequila Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-trade
• Off-trade

Global Tequila Market Size by Purity & CAGR (2025-2032)

• Market Overview
• 100% Tequila
• Mixed

Global Tequila Market Size & CAGR (2025-2032)

• North America (Type, Grade, Distribution Channel, Purity)
  • US
  • Canada
• Europe (Type, Grade, Distribution Channel, Purity)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Grade, Distribution Channel, Purity)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Grade, Distribution Channel, Purity)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Grade, Distribution Channel, Purity)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Becle (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Beverage & Food (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sazerac (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davide Campari-Milano (Campari Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MGP Ingredients (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E. & J. Gallo Winery (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moet Hennessy Louis Vuitton (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kirin Holdings Company (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations