Product Code: GVR-4-68040-369-3
Tequila Seltzers Market Growth & Trends:
The global tequila seltzers market size is expected to reach USD 6.01 billion by 2030, growing at a CAGR of 8.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. With the growing demand for healthier alternatives in the beverage industry, tequila seltzers have emerged as a popular choice among health-conscious consumers. These beverages combine the refreshing taste of tequila with the low-calorie, low-sugar nature of seltzer, offering a guilt-free way to enjoy alcohol.
The combination of low calories, low sugar, and convenience has made tequila seltzers increasingly popular among health-conscious consumers. They offer a way to enjoy alcohol without the guilt of consuming excessive calories or sugar. This has contributed to their growing popularity in both the U.S. and international markets.
Moreover, innovation in product offerings and packaging solutions has played a crucial role in making tequila seltzers more accessible and convenient for consumers. Some flavored tequilas are infused with natural ingredients and flavors, appealing to health-conscious consumers who prefer beverages with perceived health benefits or lower calorie counts compared to traditional sugary mixers. The rise of cocktail culture has driven demand for flavored spirits that can be used to create innovative and exciting drinks. Flavored tequilas provide mixologists and home bartenders with versatile ingredients that can enhance a wide variety of cocktails.
The expansion of offline and online distribution channels is another crucial factor contributing to the growth of the market. The availability of tequila seltzers across various retail formats, from supermarkets and hypermarkets to specialty gourmet stores, has improved consumer accessibility. E-commerce platforms and direct-to-consumer sales models have also made it easier for smaller, niche producers to reach a global customer base, fueling competition and driving innovation within the market.
Tequila Seltzers Market Report Highlights:
- Lime tequila seltzers segment held a share of 31.23% in 2023, owing to its versatility and can be enjoyed in various settings, from casual gatherings and barbecues to beach outings and parties. Their light and crisp nature makes them suitable for a wide range of occasions.
- Canned tequila is expected to witness a CAGR of 9.9% during 2024 to 2030. They are ready-to-drink, eliminating the need for mixing or measuring ingredients. This makes them ideal for on-the-go consumption, social gatherings, and outdoor activities like picnics, barbecues, and beach outings.
- The off-trade distribution channel held a share of 71.0% in 2023. Retailers frequently run in-store promotions, discounts, and sampling events to attract customers. These activities provide consumers with the opportunity to try new tequila seltzers and discover new favorites, driving sales and increasing popularity.
- North America held a market share of 31.43% in 2023. In the North America, consumer demand for distinctive and flavorful beverages is driving the expansion of the tequila market. To meet this demand and discover novel taste experiences, major manufacturers are introducing innovative flavors.
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Flavor Outlook
- 2.3. Packaging Outlook
- 2.4. Distribution Channel Outlook
- 2.5. Regional Outlook
- 2.6. Competitive Insights
Chapter 3. Tequila Seltzers Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.2. Industry Value Chain Analysis
- 3.2.1. Sales/Retail Channel Analysis
- 3.2.2. Profit Margin Analysis
- 3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
- 3.4. Industry Analysis - Porter's Five Forces
- 3.5. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends and Preferences
- 4.3. Factors Affecting Buying Decision
- 4.4. Consumer Product Adoption
- 4.5. Observations & Recommendations
Chapter 5. Tequila Seltzers Market: Flavor Estimates & Trend Analysis
- 5.1. Flavor Movement Analysis & Market Share, 2023 & 2030
- 5.2. Lime
- 5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3. Strawberry
- 5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.4. Grapefruit
- 5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.5. Others
- 5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Tequila Seltzers Market: Packaging Estimates & Trend Analysis
- 6.1. Packaging Movement Analysis & Market Share, 2023 & 2030
- 6.2. Cans
- 6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3. Bottles
- 6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Tequila Seltzers Market: Distribution Channel Estimates & Trend Analysis
- 7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
- 7.2. Off-trade
- 7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3. On-trade
- 7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Tequila Seltzers Market: Regional Estimates & Trend Analysis
- 8.1. Regional Movement Analysis & Market Share, 2023 & 2030
- 8.2. North America
- 8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.2. U.S.
- 8.2.2.1. Key country dynamics
- 8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.3. Canada
- 8.2.3.1. Key country dynamics
- 8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.2.4. Mexico
- 8.2.4.1. Key country dynamics
- 8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3. Europe
- 8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. UK
- 8.3.2.1. Key country dynamics
- 8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.3. Germany
- 8.3.3.1. Key country dynamics
- 8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.4. France
- 8.3.4.1. Key country dynamics
- 8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.5. Italy
- 8.3.5.1. Key country dynamics
- 8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.6. Spain
- 8.3.6.1. Key country dynamics
- 8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4. Asia Pacific
- 8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.2. China
- 8.4.2.1. Key country dynamics
- 8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.3. Japan
- 8.4.3.1. Key country dynamics
- 8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.4. Australia & New Zealand
- 8.4.4.1. Key country dynamics
- 8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.5. South Korea
- 8.4.5.1. Key country dynamics
- 8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.4.6. India
- 8.4.6.1. Key country dynamics
- 8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5. Central & South America
- 8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.5.2. Brazil
- 8.5.2.1. Key country dynamics
- 8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6. Middle East & Africa
- 8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.6.2. South Africa
- 8.6.2.1. Key country dynamics
- 8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Recent developments & impact analysis, by key market participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2023 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.10. Anheuser-Busch InBev
- 9.10.1. Company Overview
- 9.10.2. Financial Performance
- 9.10.3. Product Benchmarking
- 9.10.4. Strategic Initiatives
- 9.11. Diageo plc
- 9.11.1. Company Overview
- 9.11.2. Financial Performance
- 9.11.3. Product Benchmarking
- 9.11.4. Strategic Initiatives
- 9.12. Hard Seltzer Beverage Company, LLC
- 9.12.1. Company Overview
- 9.12.2. Financial Performance
- 9.12.3. Product Benchmarking
- 9.12.4. Strategic Initiatives
- 9.13. Cutwater Spirits
- 9.13.1. Company Overview
- 9.13.2. Financial Performance
- 9.13.3. Product Benchmarking
- 9.13.4. Strategic Initiatives
- 9.14. Que Onda Beverage, Inc.
- 9.14.1. Company Overview
- 9.14.2. Financial Performance
- 9.14.3. Product Benchmarking
- 9.14.4. Strategic Initiatives
- 9.15. Jose Cuervo
- 9.15.1. Company Overview
- 9.15.2. Financial Performance
- 9.15.3. Product Benchmarking
- 9.15.4. Strategic Initiatives
- 9.16. Suntory Global Spirits Inc.
- 9.16.1. Company Overview
- 9.16.2. Financial Performance
- 9.16.3. Product Benchmarking
- 9.16.4. Strategic Initiatives
- 9.17. Heineken N.V.
- 9.17.1. Company Overview
- 9.17.2. Financial Performance
- 9.17.3. Product Benchmarking
- 9.17.4. Strategic Initiatives
- 9.18. Constellation Brands, Inc.
- 9.18.1. Company Overview
- 9.18.2. Financial Performance
- 9.18.3. Product Benchmarking
- 9.18.4. Strategic Initiatives
- 9.19. Boozy Bubbles
- 9.19.1. Company Overview
- 9.19.2. Financial Performance
- 9.19.3. Product Benchmarking
- 9.19.4. Strategic Initiatives