日本のテキーラ市場レポート：製品タイプ、純度、価格帯、流通チャネル、地域別、2025年～2033年

日本のテキーラ市場規模は2024年に10億8,580万米ドルに達しました。今後、IMARC Groupは、2033年には27億7,760万米ドルに達し、2025～2033年の成長率（CAGR）は11％に達すると予測しています。国際的な蒸留酒への関心の高まり、輸入ルートの確立と国際的な生産者との協力、倫理的配慮と持続可能な慣行、有利な輸入規制と貿易協定などが市場を牽引する主な要因です。

本レポートで扱う主な質問

• 日本のテキーラ市場はこれまでどのように推移し、今後どのように推移するのか？
• COVID-19が日本のテキーラ市場に与えた影響は？
• 日本のテキーラ市場の製品タイプ別区分は？
• 日本のテキーラ市場の純度別区分は？
• 日本のテキーラ市場の価格帯別区分は？
• 日本のテキーラ市場の流通チャネル別区分は？
• 日本のテキーラ市場のバリューチェーンにおける各段階とは？
• 日本のテキーラ市場の主な促進要因と課題は何か？
• 日本のテキーラ市場の構造と主要プレーヤーは？
• 日本のテキーラ市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のテキーラ市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のテキーラ市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のテキーラ市場：製品タイプ別内訳

• ブランコ
• ジョベン
• ミクストゴールド
• レポサド
• アネホ
• エクストラ・アネホ

第7章 日本のテキーラ市場：純度別内訳

• テキーラ100％
• テキーラ60％

第8章 日本のテキーラ市場：価格帯別内訳

• プレミアムテキーラ
• バリューテキーラ
• プレミアムおよびスーパープレミアムテキーラ
• ウルトラプレミアムテキーラ

第9章 日本のテキーラ市場：流通チャネル別内訳

• オフトレード
• オントレード

第10章 日本のテキーラ市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のテキーラ市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

The Japan tequila market size reached USD 1,085.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,777.6 Million by 2033, exhibiting a growth rate (CAGR) of 11% during 2025-2033. The emerging interest in international spirits, establishment of import channels and collaboration with international producers, ethical considerations and sustainable practices, and favorable import regulations and trade agreements represent some of the key factors driving the market.

Tequila is a renowned distilled alcoholic beverage celebrated for its unique characteristics and diverse features. Created primarily from the blue agave plant, tequila is defined by its specific production process, which imparts its distinctive taste and quality. The crafting of tequila begins with harvesting the core or pina of the blue agave plant, which is then cooked to convert starches into fermentable sugars. The sugars are fermented and distilled to create a spirit that is rich in flavor and complexity. Tequila can be divided into various classifications, such as Blanco (unaged), Reposado (aged for a short period), Anejo (aged longer), and Extra Anejo (aged for an extended time). These categories lead to a broad array of flavors, textures, and aromas, ranging from bright and citrusy to deeply complex and oak infused. The stipulation that tequila must contain a minimum of 51% blue agave, with many premium selections boasting 100%, sets it apart from other distilled spirits. Tequila's versatility in culinary applications and cocktails, like the Margarita, adds to its global appeal. Its cultural impact, multifaceted flavor experience, commitment to traditional production practices, and the nuance of classifications based on aging make tequila an exceptional beverage, appreciated by both enthusiasts and occasional consumers alike.

Japan Tequila Market Trends:

The increasing interest in international beverages and the embracing of global culinary trends are propelling the market growth of tequila in Japan. In addition to this, the incorporation of tequila into creative cocktail menus and innovative gastronomic experiences is enhancing its appeal, thereby boosting the growth of the market. Moreover, a surge in consumer curiosity toward unique alcoholic beverages, distinct from traditional options, is widening the scope for tequila, is bolstering the market growth. Additionally, the rise of specialized bars and restaurants dedicated to showcasing tequila's versatility and flavor profiles is fostering the market growth. Besides this, the implementation of marketing strategies emphasizing tequila's authentic characteristics and varied tasting notes is captivating the Japanese consumer base, which, in turn, is fueling the market growth. Furthermore, collaborations between distributors and local establishments in promoting tequila-themed events and tastings is contributing to the market growth. The increasing product demand, especially for tequila's complexity and its adaptability to different palates, along with the strategic positioning of tequila in both retail and hospitality sectors, is stimulating the market growth. Tailoring of tequila brands to resonate with local tastes, crafting exclusive blends, and significant investment in consumer education and engagement are further creating a positive outlook for the tequila market growth across Japan.

Japan Tequila Market Segmentation:

Product Type Insights:

• Blanco
• Joven
• Mixto Gold
• Reposado
• Anejo
• Extra Anejo

Purity Insights:

• 100% Tequila
• 60% Tequila

Price Range Insights:

• Premium Tequila
• Value Tequila
• Premium and Super-Premium Tequila
• Ultra-Premium Tequila

Distribution Channel Insights:

• Off-Trade
• On-Trade

Competitive Landscape:

• The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan tequila market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan tequila market?
• What is the breakup of the Japan tequila market on the basis of product type?
• What is the breakup of the Japan tequila market on the basis of purity?
• What is the breakup of the Japan tequila market on the basis of price range?
• What is the breakup of the Japan tequila market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan tequila market?
• What are the key driving factors and challenges in the Japan tequila market?
• What is the structure of the Japan tequila market and who are the key players?
• What is the degree of competition in the Japan tequila market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Tequila Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Tequila Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Tequila Market - Breakup by Product Type

• 6.1 Blanco
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Joven
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Mixto Gold
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Reposado
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Anejo
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Extra Anejo
  • 6.6.1 Overview
  • 6.6.2 Historical and Current Market Trends (2019-2024)
  • 6.6.3 Market Forecast (2025-2033)

7 Japan Tequila Market - Breakup by Purity

• 7.1 100% Tequila
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 60% Tequila
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Tequila Market - Breakup by Price Range

• 8.1 Premium Tequila
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Value Tequila
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Premium and Super-Premium Tequila
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Ultra-Premium Tequila
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)

9 Japan Tequila Market - Breakup by Distribution Channel

• 9.1 Off-Trade
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 On-Trade
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Tequila Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Services Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Services Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Services Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Services Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Services Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Tequila Market - Industry Analysis

• 12.1 Drivers, Restraints and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix