市場調査レポート

商品コード

1504267

テキーラ市場の評価：タイプ・アルコール度数・フレーバー・価格帯・流通チャネル・地域別の機会および予測 (2017-2031年)

Tequila Market Assessment, By Type, By ABV, By Flavor By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031

出版日: 2024年07月01日
発行: Market Xcel - Markets and Data
ページ情報: 英文 232 Pages
納期: 3～5営業日

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価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=144.06円

全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のテキーラの市場規模は、2023年の202億3,000万米ドルから、予測期間中はCAGR 7.57%で推移し、2031年には362億7,000万米ドルの規模に成長すると予測されています。

過去数年間、プレミアムおよびウルトラプレミアムテキーラに対する消費者の需要の高まり、高品質で職人技が光る飲料への関心の高まりといった要因によって、同市場は中レベルから高レベルの成長を遂げています。特に北米と欧州におけるカクテル文化の盛り上がりは、万能スピリッツとしてテキーラの需要を押し上げ、アルコール消費量を増加させています。

また、世界のホスピタリティおよび観光業の拡大により、特にメキシコなどのテキーラの伝統が強い地域では、バー、レストラン、リゾートでのテキーラ消費が拡大しています。有機栽培や持続可能な製品を求めるトレンドから、消費者は飲料の製造方法についてより意識するようになり、市場にプラスの影響を与えています。また、ソーシャルメディアの影響により、テキーラの知名度と魅力が大幅に向上し、より多くの人々を惹きつけています。生産技術の革新と新しいフレーバーや品種の導入も、市場成長の推進に重要な役割を果たしています。

テキーラのフレーバーとブレンドにおけるイノベーション：

テキーラのフレーバーとブレンドにおけるイノベーションは、世界のテキーラ市場を大きく変え、進化する消費者の選択肢に対応し、飲料需要を拡大させています。以前は、テキーラは主に蒸留から作られ、比較的単純な方法で熟成され、セパレート、ブランコ、アネホなどの純粋な形で楽しまれていました。しかし、現代の生産者は、製品の複雑さと魅力を高めるために革新的な方法を模索しています。一つの大きなイノベーションは、多様な熟成工程とブレンドの使用です。柑橘類、ハラペーニョ、果物などの注入で魅力を増すフレーバーテキーラは、テキーラにユニークな風味と特徴を与え、より豊かで複雑なプロファイルを作り出しています。

当レポートでは、世界のテキーラの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

市場規模・予測
タイプ別
- ブランコ
- レポサド
- アネホ
- その他
ABV別
- 60%未満
- 60～80%
- 80%超
フレーバー別
- フルーツ
- コーヒー
- ナッツ
- その他
価格帯別
- ミッドレンジ
- プレミアム
- スーパープレミアム
流通チャネル別
- オントレード
- オフトレード
地域別
- 北米
- 欧州
- アジア太平洋
- 南米
- 中東・アフリカ
企業別市場シェア

第6章世界のテキーラ市場の展望：地域別

北米
欧州
アジア太平洋
南米
中東・アフリカ

第7章市場マッピング、2023年

タイプ別
ABV別
フレーバー別
価格帯別
流通チャネル別
地域別

第8章マクロ環境と産業構造

需給分析
輸出入分析
バリューチェーン分析
PESTEL分析
ポーターのファイブフォース分析

第9章市場力学

成長推進因子
成長阻害因子 (課題・制約)

第10章主要企業の情勢

市場リーダー上位5社の競合マトリックス
市場リーダー上位5社の市場収益分析
M&A・ジョイントベンチャー (該当する場合)
SWOT分析 (参入5社)
特許分析 (該当する場合)

第11章価格分析

第12章ケーススタディ

第13章主要企業の展望

Diageo plc
Pernod Ricard S.A.
Brown-Forman Corporation
Suntory Holdings Limited
Bacardi Limited
Constellation Brands, Inc.
Davide Campari-Milano N.V.
Sazerac Company Inc.
Heaven Hill Distilleries, Inc.
Casa Aceves

第14章戦略的提言

第15章当社について・免責事項

図表

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. Global Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 2. Global Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 3. Global Tequila Market Share (%), By Type, 2017-2031F
Figure 4. Global Tequila Market Share (%), By ABV, 2017-2031F
Figure 5. Global Tequila Market Share (%), By Flavor, 2017-2031F
Figure 6. Global Tequila Market Share (%), By Price Range, 2017-2031F
Figure 7. Global Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 8. Global Tequila Market Share (%), By Region, 2017-2031F
Figure 9. North America Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 10. North America Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 11. North America Tequila Market Share (%), By Type, 2017-2031F
Figure 12. North America Tequila Market Share (%), By ABV, 2017-2031F
Figure 13. North America Tequila Market Share (%), By Flavor, 2017-2031F
Figure 14. North America Tequila Market Share (%), By Price Range, 2017-2031F
Figure 15. North America Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 16. North America Tequila Market Share (%), By Country, 2017-2031F
Figure 17. United States Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 18. United States Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 19. United States Tequila Market Share (%), By Type, 2017-2031F
Figure 20. United States Tequila Market Share (%), By ABV, 2017-2031F
Figure 21. United States Tequila Market Share (%), By Flavor, 2017-2031F
Figure 22. United States Tequila Market Share (%), By Price Range, 2017-2031F
Figure 23. United States Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 24. Canada Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 25. Canada Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 26. Canada Tequila Market Share (%), By Type, 2017-2031F
Figure 27. Canada Tequila Market Share (%), By ABV, 2017-2031F
Figure 28. Canada Tequila Market Share (%), By Flavor, 2017-2031F
Figure 29. Canada Tequila Market Share (%), By Price Range, 2017-2031F
Figure 30. Canada Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 31. Mexico Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 32. Mexico Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 33. Mexico Tequila Market Share (%), By Type, 2017-2031F
Figure 34. Mexico Tequila Market Share (%), By ABV, 2017-2031F
Figure 35. Mexico Tequila Market Share (%), By Flavor, 2017-2031F
Figure 36. Mexico Tequila Market Share (%), By Price Range, 2017-2031F
Figure 37. Mexico Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 38. Europe Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 39. Europe Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 40. Europe Tequila Market Share (%), By Type, 2017-2031F
Figure 41. Europe Tequila Market Share (%), By ABV, 2017-2031F
Figure 42. Europe Tequila Market Share (%), By Flavor, 2017-2031F
Figure 43. Europe Tequila Market Share (%), By Price Range, 2017-2031F
Figure 44. Europe Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 45. Europe Tequila Market Share (%), By Country, 2017-2031F
Figure 46. Germany Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 47. Germany Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 48. Germany Tequila Market Share (%), By Type, 2017-2031F
Figure 49. Germany Tequila Market Share (%), By ABV, 2017-2031F
Figure 50. Germany Tequila Market Share (%), By Flavor, 2017-2031F
Figure 51. Germany Tequila Market Share (%), By Price Range, 2017-2031F
Figure 52. Germany Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 53. France Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 54. France Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 55. France Tequila Market Share (%), By Type, 2017-2031F
Figure 56. France Tequila Market Share (%), By ABV, 2017-2031F
Figure 57. France Tequila Market Share (%), By Flavor, 2017-2031F
Figure 58. France Tequila Market Share (%), By Price Range, 2017-2031F
Figure 59. France Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 60. Italy Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 61. Italy Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 62. Italy Tequila Market Share (%), By Type, 2017-2031F
Figure 63. Italy Tequila Market Share (%), By ABV, 2017-2031F
Figure 64. Italy Tequila Market Share (%), By Flavor, 2017-2031F
Figure 65. Italy Tequila Market Share (%), By Price Range, 2017-2031F
Figure 66. Italy Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 67. United Kingdom Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 68. United Kingdom Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 69. United Kingdom Tequila Market Share (%), By Type, 2017-2031F
Figure 70. United Kingdom Tequila Market Share (%), By ABV, 2017-2031F
Figure 71. United Kingdom Tequila Market Share (%), By Flavor, 2017-2031F
Figure 72. United Kingdom Tequila Market Share (%), By Price Range, 2017-2031F
Figure 73. United Kingdom Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 74. Russia Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 75. Russia Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 76. Russia Tequila Market Share (%), By Type, 2017-2031F
Figure 77. Russia Tequila Market Share (%), By ABV, 2017-2031F
Figure 78. Russia Tequila Market Share (%), By Flavor, 2017-2031F
Figure 79. Russia Tequila Market Share (%), By Price Range, 2017-2031F
Figure 80. Russia Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 81. Netherlands Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 82. Netherlands Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 83. Netherlands Tequila Market Share (%), By Type, 2017-2031F
Figure 84. Netherlands Tequila Market Share (%), By ABV, 2017-2031F
Figure 85. Netherlands Tequila Market Share (%), By Flavor, 2017-2031F
Figure 86. Netherlands Tequila Market Share (%), By Price Range, 2017-2031F
Figure 87. Netherlands Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 88. Spain Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 89. Spain Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 90. Spain Tequila Market Share (%), By Type, 2017-2031F
Figure 91. Spain Tequila Market Share (%), By ABV, 2017-2031F
Figure 92. Spain Tequila Market Share (%), By Flavor, 2017-2031F
Figure 93. Spain Tequila Market Share (%), By Price Range, 2017-2031F
Figure 94. Spain Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 95. Turkey Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 96. Turkey Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 97. Turkey Tequila Market Share (%), By Type, 2017-2031F
Figure 98. Turkey Tequila Market Share (%), By ABV, 2017-2031F
Figure 99. Turkey Tequila Market Share (%), By Flavor, 2017-2031F
Figure 100. Turkey Tequila Market Share (%), By Price Range, 2017-2031F
Figure 101. Turkey Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 102. Poland Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 103. Poland Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 104. Poland Tequila Market Share (%), By Type, 2017-2031F
Figure 105. Poland Tequila Market Share (%), By ABV, 2017-2031F
Figure 106. Poland Tequila Market Share (%), By Flavor, 2017-2031F
Figure 107. Poland Tequila Market Share (%), By Price Range, 2017-2031F
Figure 108. Poland Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 109. South America Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 110. South America Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 111. South America Tequila Market Share (%), By Type, 2017-2031F
Figure 112. South America Tequila Market Share (%), By ABV, 2017-2031F
Figure 113. South America Tequila Market Share (%), By Flavor, 2017-2031F
Figure 114. South America Tequila Market Share (%), By Price Range, 2017-2031F
Figure 115. South America Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 116. South America Tequila Market Share (%), By Country, 2017-2031F
Figure 117. Brazil Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 118. Brazil Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 119. Brazil Tequila Market Share (%), By Type, 2017-2031F
Figure 120. Brazil Tequila Market Share (%), By ABV, 2017-2031F
Figure 121. Brazil Tequila Market Share (%), By Flavor, 2017-2031F
Figure 122. Brazil Tequila Market Share (%), By Price Range, 2017-2031F
Figure 123. Brazil Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 124. Argentina Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 125. Argentina Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 126. Argentina Tequila Market Share (%), By Type, 2017-2031F
Figure 127. Argentina Tequila Market Share (%), By ABV, 2017-2031F
Figure 128. Argentina Tequila Market Share (%), By Flavor, 2017-2031F
Figure 129. Argentina Tequila Market Share (%), By Price Range, 2017-2031F
Figure 130. Argentina Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 131. Asia-Pacific Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 132. Asia-Pacific Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 133. Asia-Pacific Tequila Market Share (%), By Type, 2017-2031F
Figure 134. Asia-Pacific Tequila Market Share (%), By ABV, 2017-2031F
Figure 135. Asia-Pacific Tequila Market Share (%), By Flavor, 2017-2031F
Figure 136. Asia-Pacific Tequila Market Share (%), By Price Range, 2017-2031F
Figure 137. Asia- Pacific Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 138. Asia-Pacific Tequila Market Share (%), By Country, 2017-2031F
Figure 139. India Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 140. India Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 141. India Tequila Market Share (%), By Type, 2017-2031F
Figure 142. India Tequila Market Share (%), By ABV, 2017-2031F
Figure 143. India Tequila Market Share (%), By Flavor, 2017-2031F
Figure 144. India Tequila Market Share (%), By Price Range, 2017-2031F
Figure 145. India Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 146. China Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 147. China Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 148. China Tequila Market Share (%), By Type, 2017-2031F
Figure 149. China Tequila Market Share (%), By ABV, 2017-2031F
Figure 150. China Tequila Market Share (%), By Flavor, 2017-2031F
Figure 151. China Tequila Market Share (%), By Price Range, 2017-2031F
Figure 152. China Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 153. Japan Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 154. Japan Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 155. Japan Tequila Market Share (%), By Type, 2017-2031F
Figure 156. Japan Tequila Market Share (%), By ABV, 2017-2031F
Figure 157. Japan Tequila Market Share (%), By Flavor, 2017-2031F
Figure 158. Japan Tequila Market Share (%), By Price Range, 2017-2031F
Figure 159. Japan Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 160. Australia Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 161. Australia Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 162. Australia Tequila Market Share (%), By Type, 2017-2031F
Figure 163. Australia Tequila Market Share (%), By ABV, 2017-2031F
Figure 164. Australia Tequila Market Share (%), By Flavor, 2017-2031F
Figure 165. Australia Tequila Market Share (%), By Price Range, 2017-2031F
Figure 166. Australia Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 167. Vietnam Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 168. Vietnam Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 169. Vietnam Tequila Market Share (%), By Type, 2017-2031F
Figure 170. Vietnam Tequila Market Share (%), By ABV, 2017-2031F
Figure 171. Vietnam Tequila Market Share (%), By Flavor, 2017-2031F
Figure 172. Vietnam Tequila Market Share (%), By Price Range, 2017-2031F
Figure 173. Vietnam Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 174. South Korea Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 175. South Korea Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 176. South Korea Tequila Market Share (%), By Type, 2017-2031F
Figure 177. South Korea Tequila Market Share (%), By ABV, 2017-2031F
Figure 178. South Korea Tequila Market Share (%), By Flavor, 2017-2031F
Figure 179. South Korea Tequila Market Share (%), By Price Range, 2017-2031F
Figure 180. South Korea Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 181. Indonesia Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 182. Indonesia Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 183. Indonesia Tequila Market Share (%), By Type, 2017-2031F
Figure 184. Indonesia Tequila Market Share (%), By ABV, 2017-2031F
Figure 185. Indonesia Tequila Market Share (%), By Flavor, 2017-2031F
Figure 186. Indonesia Tequila Market Share (%), By Price Range, 2017-2031F
Figure 187. Indonesia Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 188. Philippines Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 189. Philippines Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 190. Philippines Tequila Market Share (%), By Type, 2017-2031F
Figure 191. Philippines Tequila Market Share (%), By ABV, 2017-2031F
Figure 192. Philippines Tequila Market Share (%), By Flavor, 2017-2031F
Figure 193. Philippines Tequila Market Share (%), By Price Range, 2017-2031F
Figure 194. Philippines Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 195. Middle East & Africa Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 196. Middle East & Africa Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 197. Middle East & Africa Tequila Market Share (%), By Type, 2017-2031F
Figure 198. Middle East & Africa Tequila Market Share (%), By ABV, 2017-2031F
Figure 199. Middle East & Africa Tequila Market Share (%), By Flavor, 2017-2031F
Figure 200. Middle East & Africa Tequila Market Share (%), By Price Range, 2017-2031F
Figure 201. Middle East & Africa Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 202. Middle East & Africa Tequila Market Share (%), By Country, 2017-2031F
Figure 203. Saudi Arabia Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 204. Saudi Arabia Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 205. Saudi Arabia Tequila Market Share (%), By Type, 2017-2031F
Figure 206. Saudi Arabia Tequila Market Share (%), By ABV, 2017-2031F
Figure 207. Saudi Arabia Tequila Market Share (%), By Flavor, 2017-2031F
Figure 208. Saudi Arabia Tequila Market Share (%), By Price Range, 2017-2031F
Figure 209. Saudi Arabia Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 210. UAE Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 211. UAE Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 212. UAE Tequila Market Share (%), By Type, 2017-2031F
Figure 213. UAE Tequila Market Share (%), By ABV, 2017-2031F
Figure 214. UAE Tequila Market Share (%), By Flavor, 2017-2031F
Figure 215. UAE Tequila Market Share (%), By Price Range, 2017-2031F
Figure 216. UAE Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 217. South Africa Tequila Market, By Value, In USD Billion, 2017-2031F
Figure 218. South Africa Tequila Market, By Volume, In Million Liters, 2017-2031F
Figure 219. South Africa Tequila Market Share (%), By Type, 2017-2031F
Figure 220. South Africa Tequila Market Share (%), By ABV, 2017-2031F
Figure 221. South Africa Tequila Market Share (%), By Flavor, 2017-2031F
Figure 222. South Africa Tequila Market Share (%), By Price Range, 2017-2031F
Figure 223. South Africa Tequila Market Share (%), By Distribution Channel, 2017-2031F
Figure 224. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 225. By ABV Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 226. By Flavor Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 227. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Product Code: MX11543

Global tequila market is projected to witness a CAGR of 7.57% during the forecast period 2024-2031, growing from USD 20.23 billion in 2023 to USD 36.27 billion in 2031. The market has experienced medium to high growth in the past few years, driven by factors such as rising consumer demand for premium and ultra-premium tequila varieties merged with growing interest in high-quality and artisanal beverages. The surge in cocktail culture, especially in North America and Europe, has boosted the demand for tequila as a versatile spirit used in a wide range of cocktails and increasing alcohol consumption.

According to the National Survey on Drug Use and Health (NSDUH) in 2022, stated that 221.3 million people older than 12 years old consume alcohol at some point in their lifetime. Among these, 110.2 million males and 111.1 million females are alcohol consumers. In addition, 251.6 million adults aged 18 years old and above consumed alcohol at least once in their lifetime.

In addition, the expansion of the global hospitality and tourism industry has amplified the consumption of tequila in bars, restaurants, and resorts particularly in regions with strong tequila traditions such as Mexico. The trends towards organic and sustainable products have positively impacted the market, as consumers become more conscious about the production method of their beverages. Furthermore, the influence of social media has significantly increased tequila's visibility and desirability, attracting a larger audience. Innovation in production techniques and the introduction of new flavors and varieties has played a significant role in driving the market growth.

Innovation in Tequila Flavors and Blend

Innovation in tequila flavors and blending has significantly transformed the global tequila market, catering to evolving consumer choices and expanding the beverage demand. Previously, tequila was primarily made from distilled and aged in a relatively straightforward manner and enjoyed in its pure form such as separately, blanco, anejo, and others. However, modern producers are now exploring innovative methods to enhance the complexity and appeal of their products. One major innovation is the use of diverse aging process and blending. Flavored tequilas gaining attraction with infusion such as citrus, jalepenos, and fruits. It imparts unique flavors and characteristics to the tequila, creating a richer and more complex profile. In addition, the introduction of various aging duration such as reposado and anejo allows for a wider range of flavor experiences. Blending has seen considerable innovation by mixing varied tequilas, from different barrels or different agave varieties, manufacturers can craft new flavor profiles that appeal to a broader audience.

For instance, in January 2024, Don Julio, a Diageo plc owned tequila brand launched Alma Miel, a blend of both anejo and blanco tequila inspired by agave honey that comes from 100% blue weber agave with oven roasted agave nectar. This tequila has been aged for 14 months and provide a slightly sweet notes of agave honey, spiced orchard fruit, and creamy caramel.

The approach enhances the depth and complexity of tequila and allows for greater creativity and differentiation in a competitive market. Moreover, technological advancements in production processes such as more precise fermentation and distillation techniques, ensuring higher quality and consistency. These innovations collectively elevate the overall tequila experience, attracting both traditional enthusiasts and new consumers, driving the market growth.

Growing Demand for Premium Spirits Drives Market Growth

The growing demand for premium spirits significantly drives the market growth, particularly in tequila sector. Consumer seeks higher quality and unique drinking experiences, as they become more observing and sophisticated in their choices for taste, leading to a surge in the popularity of premium and super-premium tequilas. The trend is fueled by the combination of factors including rising disposable income, increased global exposure to diverse cultures and cuisines, and an expanding artisanal and craft beverage. Premium tequilas often made from 100% blue agave and aged in oak barrels, offer richer, more complex flavors compared to their lower-end counterparts. Brands such as Patron, Don Julio, Punta Santos, and Clase Azul have capitalized on the trend by highlighting their traditional production methods, heritage, and exclusivity.

The marketing of premium tequila often emphasizes authenticity, craftmanship, and a connection to Mexican culture appealing to consumers who value provenance and storytelling in their purchases. In addition, the cocktail culture renaissance, where quality ingredients are paramount, has boosted the demand for high-end tequilas as key components in sophisticated drinks. The premiumization trend is widely growing popular in the European countries due to customers focus is shifting focus towards locally produced drinks and craft distilleries. The shift elevates tequila's status as a versatile spirit and expands its customer base beyond traditional markets, which is expected to drive the market growth.

For instance, in September 2023, Mijenta Tequila launched 18-month aged ultra-premium Arijeo Gran Resrva which is additive free and sustainable tequila from the Jalisco.

Blanco Holds Largest Market Share

Blanco, also known as silver or white tequila, holds the largest market share in the global tequila market as compared to the other types. The blanco variants account for its dominance in the tequila market due to its semi-sweet, earthy, distinctive, and agave flavor. It is typically packed immediately after distillation or aged for a short period of up to two months preserving its pure unadulterated agave flavor.

Blanco's tequila dominance can be recognized due to several factors. Its versatility makes it favorite among mixologist and consumers equally. Blanco tequila's clean and crisp profile is ideal for a wider range of cocktails, particularly the classic margaritas and paloma, which continues to be immensely popular. In addition, the increasing trend towards premium and artisanal spirits has boosted the demand for high-quality, unaged tequila that highlights the true essence of the agave plant. Furthermore, blanco tequila has often seemed as a more authentic and traditional option. It is relatively lower in price as compared to aged varieties such as respado and anejo, which makes it accessible for the broader audience. The growth of blanco tequila is further fueled by the rise of tequila-based ready-to-drink beverages and its strong presence in key markets such as the United States and Mexico.

For instance, in March 2024, Boston Beer Company's brand 'Truly Hard Seltzer' launched ready to drink 'Tequila Soda' made with real fruit juice, premium tequila blanco, and crisp sparing water. The launch aims to bring fresh twist to the rapidly growing tequila in ready-to-drink spaces.

North America Dominates Tequila Market

North America dominates the global tequila market due to several key factors such as the region boasts a large and quickly growing population with increasing incomes, which drives higher consumption of alcoholic beverages. The growing consumption and sales of tequila in North America is driven by the factors such as consumers are inclined towards agave-based spirits in the United States and Mexico.

According to the Distilled Spirit Council report of the United States of 2022, 29.9-million-liter cases of tequila and mezcal were sold in the United States with increased revenue of 17.2% from previous year.

Economic growth in the region has led to urbanization and a growing first-class with a taste of premium and imported tequila contributing to the region's dominance. The United States has a large affluence consumer base willing to spend or premium products, further boosting market expansion. In addition, consumers are becoming aware of higher quality spirits and understand the various aging processes. The presence of major industries players, such as Diageo plc and Constellation Brands Inc., continuous product innovation further strengthens North America's leading position in this market making it a hub for both production and consumption of tequila, further driving the market growth.

Future Market Scenario (2024 - 2031F)

Increased celebrity endorsement for tequila brands receives a lot of attention, creating an impact on consumers perception and buying preferences.

Expanding the sales channels digitally to enhance market reach and convenience is expected to strengthen market growth and ease product availability.

Key Players Landscape and Outlook

Continuous innovation by the key players characterizes the competitive landscape of the global tequila market. The market is dominated by major players leading through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution.

For instance, in January 2024, Olmeca Altos (Pernod Richard-owned brand) launched its newest addition in distilled Tequila to cater modern tequila drinkers. The newly introduced spirit is available in two different flavors 'the Citricos mixed with mandarin and lemon' and 'Cafe Natural combined with coffee, cinnamon, and Mexican piloncillo. In October 2022, Pernod Richard S.A. acquired the majority stake in Codigo 1530 Tequila, a premium and ultra-premium tequila-producing company.

Tequila manufacturers are concerned with supply chain resilience, product quality, manufacturing locally to minimize operational cost, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in the fast-paced market. The United States remains the largest market for tequila with increasing popularity in the countries of Europe and Asia. Innovation in production such as organic and flavored tequilas along with celebrity endorsement are driving market growth.

For instance, in April 2024, 100% agave, naturally flavored Jalapeno tequila is launched by Casamigas family which is introduced and inspired by Cindy Crawford's drink. It is naturally grown and offers spicy balanced tequila.

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

4.1. Demographics (Age/Cohort Analysis-Baby Boomers and Gen X, Millennials, Gen Z; Gender. Income-Low, Mid, and High; Geography; Nationality; etc.)
4.2. Market Awareness and Loyalty
4.3. Factors Considered in Purchase Decision
- 4.3.1. Flavor
- 4.3.2. Alcohol Content
- 4.3.3. Brand
- 4.3.4. Price
- 4.3.5. Type
- 4.3.6. Origin
- 4.3.7. Aging
- 4.3.8. Offers and Discount
4.4. Purpose of Purchase
4.5. Medium of Purchase
4.6. Frequency of Purchase
4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Tequila Market Outlook, 2017-2031F

5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
5.2. By Type
- 5.2.1. Blanco
- 5.2.2. Reposado
- 5.2.3. Anejo
- 5.2.4. Others
5.3. By ABV
- 5.3.1. Below 60%
- 5.3.2. 60% to 80%
- 5.3.3. Above 80%
5.4. By Flavor
- 5.4.1. Fruit
  - 5.4.1.1. Pineapple
  - 5.4.1.2. Mango
  - 5.4.1.3. Passion Fruit
  - 5.4.1.4. Others
- 5.4.2. Coffee
- 5.4.3. Nuts
- 5.4.4. Others
5.5. By Price Range
- 5.5.1. Mid-Range
- 5.5.2. Premium
- 5.5.3. Super-Premium
5.6. By Distribution Channel
- 5.6.1. On-Trade
  - 5.6.1.1. HoReCa
  - 5.6.1.2. Bars and Clubs
  - 5.6.1.3. Others
- 5.6.2. Off-Trade
  - 5.6.2.1. Specialty Stores
  - 5.6.2.2. Hypermarket and Supermarkets
  - 5.6.2.3. Online
  - 5.6.2.4. Others
5.7. By Region
- 5.7.1. North America
- 5.7.2. Europe
- 5.7.3. Asia-Pacific
- 5.7.4. South America
- 5.7.5. Middle East and Africa
5.8. By Company Market Share (%), 2023

6. Global Tequila Market Outlook, By Region, 2017-2031F

6.1. North America*
- 6.1.1. Market Size & Forecast
  - 6.1.1.1. By Value
  - 6.1.1.2. By Volume
- 6.1.2. By Type
  - 6.1.2.1. Blanco
  - 6.1.2.2. Reposado
  - 6.1.2.3. Anejo
  - 6.1.2.4. Others
- 6.1.3. By ABV
  - 6.1.3.1. Below 60%
  - 6.1.3.2. 60% to 80%
  - 6.1.3.3. Above 80%
- 6.1.4. By Flavor
  - 6.1.4.1. Fruit
    - 6.1.4.1.1. Pineapple
    - 6.1.4.1.2. Mango
    - 6.1.4.1.3. Passion Fruit
    - 6.1.4.1.4. Others
  - 6.1.4.2. Coffee
  - 6.1.4.3. Nuts
  - 6.1.4.4. Others
- 6.1.5. By Price Range
  - 6.1.5.1. Mid-Range
  - 6.1.5.2. Premium
  - 6.1.5.3. Super-Premium
- 6.1.6. By Distribution Channel
  - 6.1.6.1. On-Trade
    - 6.1.6.1.1. HoReCa
    - 6.1.6.1.2. Bars and Clubs
    - 6.1.6.1.3. Others
  - 6.1.6.2. Off-Trade
    - 6.1.6.2.1. Specialty Stores
    - 6.1.6.2.2. Hypermarket and Supermarkets
    - 6.1.6.2.3. Online
    - 6.1.6.2.4. Others
- 6.1.7. United States*
  - 6.1.7.1. Market Size & Forecast
    - 6.1.7.1.1. By Value
    - 6.1.7.1.2. By Volume
  - 6.1.7.2. By Type
    - 6.1.7.2.1. Blanco
    - 6.1.7.2.2. Reposado
    - 6.1.7.2.3. Anejo
    - 6.1.7.2.4. Others
  - 6.1.7.3. By ABV
    - 6.1.7.3.1. Below 60%
    - 6.1.7.3.2. 60% to 80%
    - 6.1.7.3.3. Above 80%
  - 6.1.7.4. By Flavor
    - 6.1.7.4.1. Fruit
      - 6.1.7.4.1.1. Pineapple
      - 6.1.7.4.1.2. Mango
      - 6.1.7.4.1.3. Passion Fruit
      - 6.1.7.4.1.4. Others
    - 6.1.7.4.2. Coffee
    - 6.1.7.4.3. Nuts
    - 6.1.7.4.4. Others
  - 6.1.7.5. By Price Range
    - 6.1.7.5.1. Mid-Range
    - 6.1.7.5.2. Premium
    - 6.1.7.5.3. Super-Premium
  - 6.1.7.6. By Distribution Channel
    - 6.1.7.6.1. On-Trade
      - 6.1.7.6.1.1. HoReCa
      - 6.1.7.6.1.2. Bars and Clubs
      - 6.1.7.6.1.3. Others
    - 6.1.7.6.2. Off-Trade
      - 6.1.7.6.2.1. Specialty Stores
      - 6.1.7.6.2.2. Hypermarket and Supermarkets
      - 6.1.7.6.2.3. Online
      - 6.1.7.6.2.4. Others
- 6.1.8. Canada
- 6.1.9. Mexico

All segments will be provided for all regions and countries covered

6.2. Europe
- 6.2.1. Germany
- 6.2.2. France
- 6.2.3. Italy
- 6.2.4. United Kingdom
- 6.2.5. Russia
- 6.2.6. Netherlands
- 6.2.7. Spain
- 6.2.8. Turkey
- 6.2.9. Poland
6.3. Asia-Pacific
- 6.3.1. India
- 6.3.2. China
- 6.3.3. Japan
- 6.3.4. Australia
- 6.3.5. Vietnam
- 6.3.6. South Korea
- 6.3.7. Indonesia
- 6.3.8. Philippines
6.4. South America
- 6.4.1. Brazil
- 6.4.2. Argentina
6.5. Middle East and Africa
- 6.5.1. Saudi Arabia
- 6.5.2. UAE
- 6.5.3. South Africa

7. Market Mapping, 2023

7.1. By Type
7.2. By ABV
7.3. By Flavor
7.4. By Price Range
7.5. By Distribution Channel
7.6. By Region

8. Macro Environment and Industry Structure

8.1. Demand Supply Analysis
8.2. Import Export Analysis
8.3. Value Chain Analysis
8.4. PESTEL Analysis
- 8.4.1. Political Factors
- 8.4.2. Economic System
- 8.4.3. Social Implications
- 8.4.4. Technological Advancements
- 8.4.5. Environmental Impacts
- 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter's Five Forces Analysis
- 8.5.1. Supplier Power
- 8.5.2. Buyer Power
- 8.5.3. Substitution Threat
- 8.5.4. Threat from New Entrant
- 8.5.5. Competitive Rivalry

9. Market Dynamics

9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

13.1. Diageo plc
- 13.1.1. Key Management Personnel
- 13.1.2. Products and Services
- 13.1.3. Financials (As reported)
- 13.1.4. Key Market Focus and Geographical Presence
- 13.1.5. Recent Developments
13.2. Pernod Ricard S.A.
13.3. Brown-Forman Corporation
13.4. Suntory Holdings Limited
13.5. Bacardi Limited
13.6. Constellation Brands, Inc.
13.7. Davide Campari-Milano N.V.
13.8. Sazerac Company Inc.
13.9. Heaven Hill Distilleries, Inc.
13.10. Casa Aceves

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

テキーラ市場の評価：タイプ・アルコール度数・フレーバー・価格帯・流通チャネル・地域別の機会および予測 (2017-2031年)

Tequila Market Assessment, By Type, By ABV, By Flavor By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031

目次

第1章調査手法

第2章プロジェクトの範囲と定義

第3章エグゼクティブサマリー

第4章顧客の声

第5章世界のテキーラ市場の展望

第6章世界のテキーラ市場の展望：地域別

第7章市場マッピング、2023年

第8章マクロ環境と産業構造

第9章市場力学

第10章主要企業の情勢

第11章価格分析

第12章ケーススタディ

第13章主要企業の展望

第14章戦略的提言

第15章当社について・免責事項

List of Tables

List of Figures

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

5. Global Tequila Market Outlook, 2017-2031F

6. Global Tequila Market Outlook, By Region, 2017-2031F

7. Market Mapping, 2023

8. Macro Environment and Industry Structure

9. Market Dynamics

10. Key Players Landscape

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

14. Strategic Recommendations

15. About Us and Disclaimer

テキーラ市場の評価：タイプ・アルコール度数・フレーバー・価格帯・流通チャネル・地域別の機会および予測 (2017-2031年)

Tequila Market Assessment, By Type, By ABV, By Flavor By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のテキーラ市場の展望

第6章 世界のテキーラ市場の展望：地域別

第7章 市場マッピング、2023年

第8章 マクロ環境と産業構造

第9章 市場力学

第10章 主要企業の情勢

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の展望

第14章 戦略的提言

第15章 当社について・免責事項

List of Tables

List of Figures

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

5. Global Tequila Market Outlook, 2017-2031F

6. Global Tequila Market Outlook, By Region, 2017-2031F

7. Market Mapping, 2023

8. Macro Environment and Industry Structure

9. Market Dynamics

10. Key Players Landscape

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

14. Strategic Recommendations

15. About Us and Disclaimer

第1章調査手法

第2章プロジェクトの範囲と定義

第3章エグゼクティブサマリー

第4章顧客の声

第5章世界のテキーラ市場の展望

第6章世界のテキーラ市場の展望：地域別

第7章市場マッピング、2023年

第8章マクロ環境と産業構造

第9章市場力学

第10章主要企業の情勢

第11章価格分析

第12章ケーススタディ

第13章主要企業の展望

第14章戦略的提言

第15章当社について・免責事項