BBQシーズニングの市場規模、シェア、成長分析：タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

BBQシーズニングの世界市場規模は2023年に145億米ドルと評価され、2024年の152億3,000万米ドルから2032年には224億9,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.0％で成長する見通しです。

BBQシーズニング市場の成長を後押ししているのは、家庭とレストランの両方でBBQソースとラブの消費が増加していることと、エスニック風味に焦点を当てた製品の発売が急増していることです。この動向は、多様な料理に対する消費者の好奇心、特にパンデミックの影響で家庭料理やアウトドア活動への関心が高まったことが背景にあります。しかし、世界の封鎖によるサプライチェーンの混乱が、必要不可欠なスパイスやハーブの入手に影響を及ぼし、レストランからの初期需要を制約しました。菜食主義や健康志向の高まりも消費者の嗜好に影響を及ぼしており、BBQシーズニングの販売にとって課題となっています。同時に、スーパーマーケットの拡大により調味料へのアクセスが増加しており、欧州ではハーブとスパイスの年間成長率が緩やかになると予測され、市場企業に新たな機会を創出しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 原材料の分析
• 顧客と購買基準の分析

BBQシーズニング市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• バーベキューソース
• バーベキューラブ

BBQシーズニング市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• 小売り
  • ハイパーマーケットとスーパーマーケット
  • コンビニエンスストア
  • eコマース/オンライン
• フードサービス

BBQシーズニング市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• McCormick & Company, Incorporated（USA）
• Kraft Heinz Company（USA）
• Conagra Brands, Inc.（USA）
• Nestle S.A.（Switzerland）
• Associated British Foods plc（UK）
• Badia Spices Inc.（USA）
• Frontier Co-op（USA）
• Tony Chachere's Creole Foods（USA）
• Weber Inc.（USA）
• Lawry's（USA）
• Old Bay（USA）
• B&G Foods, Inc.（USA）
• Spice Hunter（USA）
• Penzeys Spices（USA）
• Killer Hogs（USA）
• Meat Church（USA）
• Traeger Grills（USA）
• Pit Boss Grills（USA）

結論と推奨事項

Global BBQ Seasoning Market size was valued at USD 14.5 billion in 2023 and is poised to grow from USD 15.23 billion in 2024 to USD 22.49 billion by 2032, growing at a CAGR of 5.0% during the forecast period (2025-2032).

The growth of the BBQ Seasoning Market is fueled by increased consumption of BBQ sauces and rubs in both homes and restaurants, along with a surge in product launches focused on ethnic flavors. This trend is driven by consumers' curiosity about diverse cuisines, especially in the wake of the pandemic, which has shifted interest towards home cooking and outdoor activities. However, supply chain disruptions during global lockdowns affected the availability of essential spices and herbs, constraining initial demand from restaurants. The rise in veganism and health-conscious eating is also influencing consumer preferences, presenting a challenge for BBQ seasoning sales. Concurrently, the expansion of supermarkets is increasing accessibility to seasonings, with Europe projected to see modest annual growth in herbs and spices, creating new opportunities for market players.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global BBQ Seasoning Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global BBQ Seasoning Market Segmental Analysis

Global BBQ Seasoning Market is segmented by Type, Distribution Channel and region. Based on Type, the market is segmented into Barbecue Sauces and Barbecue Rubs. Based on Distribution Channel, the market is segmented into Retail and Foodservice. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global BBQ Seasoning Market

The global BBQ Seasoning Market is experiencing significant growth, driven by the surging popularity of BBQ culture across various regions. As consumers increasingly embrace grilling as a culinary trend, they are seeking diverse and innovative flavors to elevate their BBQ experiences. This growing interest in outdoor cooking and experimentation with flavors has fueled a heightened demand for a wide range of BBQ seasoning products. Consequently, manufacturers are responding by expanding their offerings to meet consumer preferences, which in turn supports the overall growth of the BBQ Seasoning Market. The combination of these factors is creating a dynamic and thriving market environment.

Restraints in the Global BBQ Seasoning Market

The BBQ Seasoning Market faces significant challenges due to economic conditions that can impede its growth. During periods of economic uncertainty, consumers often reduce discretionary spending, which can directly impact the demand for BBQ seasoning products. This reluctance to splurge on non-essential items, such as specialty seasonings, may result in decreased sales and hinder market expansion. Consequently, economic fluctuations play a crucial role in shaping consumer behavior, making it essential for businesses in the BBQ seasoning sector to adapt their strategies accordingly to mitigate the effects of such restraints and sustain their market presence.

Market Trends of the Global BBQ Seasoning Market

The Global BBQ Seasoning Market is witnessing a significant trend towards organic and natural products, driven by a growing consumer base that prioritizes health and wellness. As individuals become more conscious about ingredient quality, the demand for BBQ seasonings devoid of artificial additives is accelerating. In response, manufacturers are innovating to introduce a range of seasonings made from organic herbs, spices, and natural flavor enhancers, aligning with consumer preferences for clean-label products. This trend not only reflects a shift towards healthier eating habits but also showcases the industry's commitment to sustainability, positioning organic BBQ seasonings as a burgeoning niche within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Raw Material Analysis
• Customer & Buying Criteria Analysis

Global BBQ Seasoning Market Size by Type & CAGR (2025-2032)

• Market Overview
• Barbecue Sauces
• Barbecue Rubs

Global BBQ Seasoning Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Retail
  • Hypermarkets & Supermarkets
  • Convenience Stores
  • E-commerce/Online
• Foodservice

Global BBQ Seasoning Market Size & CAGR (2025-2032)

• North America (Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McCormick & Company, Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kraft Heinz Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conagra Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Badia Spices Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Frontier Co-op (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tony Chachere's Creole Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weber Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lawry's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Bay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spice Hunter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Penzeys Spices (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Killer Hogs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meat Church (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Traeger Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pit Boss Grills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations