ヘルシーフルーツ＆ベジタブルチップスの市場規模、シェア、成長分析：製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

世界のヘルシーフルーツ＆ベジタブルチップス市場規模は、2023年に128億米ドルと評価され、2024年の138億8,000万米ドルから2032年には264億5,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.4％で成長する見通しです。

フルーツ＆ベジタブルチップス市場は、便利で健康的なスナック菓子に対する消費者の嗜好の高まりによって力強い成長を遂げています。最近のデータでは、間食習慣の著しい急増が示されており、参加率は18.9%から45%に上昇しています。パンデミックはこの動向を加速させ、消費者の31％がビタミンやミネラルを強化したスナックを積極的に求めています。さらに、米国の消費者の約80％が、身体の健康を促進するスナックを優先しています。植物ベースの食事やより健康的な食習慣を取り入れる人が増えるにつれ、特に肥満や糖尿病の割合が上昇する中で、栄養価の高いスナックの需要が高まると予想されます。しかし、2022年から2029年までの予測期間中、健康的な選択肢の高価格が市場拡大の課題となっています。全体として、軌道と人口動態の変化は、この分野での大きなビジネスチャンスを示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析

ヘルシーフルーツ＆ベジタブルチップス市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 野菜
  • サツマイモ
  • ビートルート
  • ニンジン
  • トマト
  • ほうれん草
  • ケール
  • その他
• フルーツ
  • りんご
  • バナナ
  • マンゴー
  • パイナップル
  • ココナッツ
  • いちご
  • その他

ヘルシーフルーツ＆ベジタブルチップス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

ヘルシーフルーツ＆ベジタブルチップス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• PepsiCo（USA）
• Calbee Inc.（Japan）
• Sensible Portions（USA）
• The Hain Celestial Group（USA）
• Bare Snacks（USA）
• General Mills（USA）
• Beanitos（USA）
• Rhythm Superfoods（USA）
• Jackson's Honest（USA）
• Lundberg Family Farms（USA）
• NutriWise（USA）
• The Snack Artist（USA）
• The Better Chip（USA）
• Hapi Snacks（USA）
• Munch Rights（India）
• The Real Coconut（Mexico）

結論と推奨事項

Global Healthy Fruit And Vegetables Chips Market size was valued at USD 12.8 billion in 2023 and is poised to grow from USD 13.88 billion in 2024 to USD 26.45 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The fruit and vegetable chips market is experiencing robust growth driven by the increasing consumer preference for convenient and healthful snacks. Recent data indicates a remarkable surge in snacking habits, with participation rising from 18.9% to 45%. The pandemic has accelerated this trend, with 31% of consumers actively seeking snacks enriched with vitamins and minerals. Additionally, around 80% of U.S. consumers prioritize snacks that promote physical health. As more individuals adopt plant-based diets and healthier eating habits, the demand for nutritious snacks is expected to rise, especially amidst rising obesity and diabetes rates. However, the high price of healthy options poses a challenge for market expansion during the forecast period from 2022 to 2029. Overall, the trajectory and demographic shifts suggest significant opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Healthy Fruit And Vegetables Chips market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Healthy Fruit And Vegetables Chips Market Segmental Analysis

Global Healthy Fruit and Vegetables Chips Market is segmented on the basis of product, distribution channels and region. By product, the market is segmented into vegetable and fruit. By distribution channels, market is segmented into offline and online. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetables Chips market is experiencing significant growth, fueled by the escalating demand for organic and non-GMO options. As consumers become more conscious of the adverse effects of pesticides and genetically modified organisms on their health and the environment, they are increasingly seeking out products that align with their values. Many brands in this sector capitalize on this trend by offering chips made from organic and non-GMO ingredients, appealing to health-focused individuals. Additionally, effective marketing and branding strategies, including innovative packaging and robust social media outreach, are heightening awareness of the benefits of these healthy snacks, further boosting their market popularity.

Restraints in the Global Healthy Fruit And Vegetables Chips Market

The global market for healthy fruit and vegetable chips faces notable challenges due to their limited shelf life, which is often shorter than that of conventional potato chips. This drawback arises from the use of natural ingredients and the absence of preservatives, complicating the manufacturers' efforts to guarantee product freshness and uphold consistent quality over time. As a result, the potential for spoilage can deter retailers from stocking these healthier alternatives and may lead to increased operational costs for producers striving to meet consumer expectations of freshness and taste, ultimately hindering the market's overall growth and expansion opportunities.

Market Trends of the Global Healthy Fruit And Vegetables Chips Market

The Global Healthy Fruit and Vegetable Chips market is experiencing a dynamic trend characterized by intensified competition, prompting manufacturers to innovate their product offerings. Companies are launching an exciting array of new flavors, unique packaging formats, and creative combinations of fruits and vegetables to cater to diverse consumer preferences and dietary demands. This strategic diversification not only enhances market appeal but also drives consumer engagement, resulting in increased market penetration. As health-conscious eating continues to gain traction, the expansion of product lines is paving the way for significant growth opportunities, positioning the market for sustained success in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis

Global Healthy Fruit And Vegetables Chips Market Size by Product & CAGR (2025-2032)

• Market Overview
• Vegetable
  • Sweet Potato
  • Beetroot
  • Carrot
  • Tomato
  • Spinach
  • Kale
  • Others
• Fruit
  • Apple
  • Banana
  • Mango
  • Pineapple
  • Coconut
  • Strawberry
  • Others

Global Healthy Fruit And Vegetables Chips Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Healthy Fruit And Vegetables Chips Market Size & CAGR (2025-2032)

• North America (Product, Distribution channel)
  • US
  • Canada
• Europe (Product, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Calbee Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensible Portions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bare Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beanitos (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rhythm Superfoods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson's Honest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NutriWise (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Snack Artist (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Better Chip (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hapi Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Munch Rights (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Real Coconut (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations