Product Code: GVR-4-68040-565-9
U.S. Healthy Vegetable Chips Market Trends:
The U.S. healthy vegetable chips market size was estimated at USD 998.8 million in 2024 and is expected to grow at a CAGR of 7.7% from 2025 to 2030. As people become more health-conscious, they actively seek snacks that offer better nutritional value while satisfying cravings for something crunchy and flavorful. Traditional potato chips and other processed snacks are often high in unhealthy fats, sodium, and artificial additives, leading consumers to explore alternatives that align with their wellness goals.
The rising awareness of lifestyle-related diseases such as obesity, diabetes, and cardiovascular issues has prompted consumers to make more mindful dietary choices. Vegetable chips, often made from ingredients like kale, sweet potatoes, beets, carrots, and zucchini, provide a nutrient-rich alternative to conventional snacks. They are typically lower in calories and higher in fiber, vitamins, and antioxidants, making them a preferred option among health-conscious individuals.
In addition, clean-label trends are influencing purchasing decisions, with many consumers looking for snacks that are non-GMO, gluten-free, organic, or free from artificial preservatives. Brands are responding by offering baked or air-dried vegetable chips instead of fried versions, further enhancing their appeal among health-focused buyers. The rise of plant-based diets and the increasing popularity of vegan and vegetarian lifestyles have also contributed to the demand for vegetable chips, as they cater to consumers who prioritize plant-based nutrition.
Moreover, the advancements in processing techniques, such as air frying and improved packaging that extends shelf life, have made vegetable chips more attractive and accessible. This, coupled with their increased availability through both traditional retailers and e-commerce platforms, is helping to drive their market growth.
Another key factor is the growing influence of convenience. With busy lifestyles, American consumers seek on-the-go snack options that do not compromise health. Healthy vegetable chips, available in single-serving packs and resealable bags, fit well within this demand. Moreover, the influence of social media, fitness influencers, and diet trends such as keto, paleo, and Whole30 have encouraged consumers to explore healthier snacking habits.
U.S. Healthy Vegetable Chips Market Report Segmentation
This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. healthy vegetable chips market report based on product, nature, flavor, processing, and distribution channel:
- Product Outlook (Revenue, USD Million, 2018 - 2030)
- Root Vegetable Chips
- Sweet Potato Chips
- Beetroot Chips
- Carrot Chips
- Others
- Leafy Green Chips
- Kale Chips
- Spinach Chips
- Others
- Legum-based
- Lentil Chips
- Chickpea Chips
- Pea Chips
- Others
- Others
- Nature Outlook (Revenue, USD Million, 2018 - 2030)
- Organic
- Conventional
- Non-GMO
- Flavor Outlook (Revenue, USD Million, 2018 - 2030)
- Plain & Salted
- Spiced & Seasoned
- Cheese-flavored
- Others
- Processing Outlook (Revenue, USD Million, 2018 - 2030)
- Baked
- Air-dried & Dehydrated
- Fried
- Others
- Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
- Online
- Offline
- Hypermarkets & Supermarkets
- Convenience Stores
- Others
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definition
- 1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
- 1.4. Information Analysis
- 1.4.1. Data Analysis Models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Product Outlook
- 2.3. Nature Outlook
- 2.4. Flavor Outlook
- 2.5. Processing Outlook
- 2.6. Distribution Channel Outlook
- 2.7. Competitive Landscape Outlook
Chapter 3. U.S. Healthy Vegetable Chips Market Variables, Trends & Scope
- 3.1. Market Lineage Outlook
- 3.1.1. Global Healthy Snacks Market Size & Growth Rate Overview, 2018 - 2030 (USD Million)
- 3.2. Penetration & Growth Prospect Mapping
- 3.3. Industry Value Chain Analysis
- 3.3.1. Raw Material Trends Outlooks
- 3.3.2. Manufacturing and Technology Trends
- 3.3.3. Profit Margin Analysis
- 3.4. Market Dynamics
- 3.4.1. Market Driver Analysis
- 3.4.2. Market Restraint Analysis
- 3.4.3. Market Opportunities
- 3.4.4. Market Challenges
- 3.5. Industry Analysis - Porter's Five Forces Analysis
- 3.6. Market Entry Strategies
Chapter 4. U.S. Healthy Vegetable Chips Market: Consumer Behavior Analysis
- 4.1. Demographic Analysis
- 4.2. Consumer Trends & Preferences
- 4.3. Factors Influencing Buying Behavior
- 4.4. Consumer Service Adoption Trends
- 4.5. Key Observations & Findings
Chapter 5. U.S. Healthy Vegetable Chips Market: Product Estimates & Trend Analysis
- 5.1. U.S. Healthy Vegetable Chips Market, by Product: Key Takeaways
- 5.2. Product Movement Analysis & Market Share, 2024 & 2030
- 5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
- 5.3.1. Root vegetable chips
- 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.2. Sweet Potato Chips
- 5.3.1.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.3. Beetroot Chips
- 5.3.1.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.4. Carrot Chips
- 5.3.1.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.1.5. Others
- 5.3.1.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2. Leafy green chips
- 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.2. Kale Chips
- 5.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.3. Spinach Chips
- 5.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.2.4. Others
- 5.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3. Legum-based
- 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.2. Lentil Chips
- 5.3.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.3. Chickpea Chips
- 5.3.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.4. Pea Chips
- 5.3.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.3.5. Others
- 5.3.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.3.4. Others
- 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. U.S. Healthy Vegetable Chips Market: Nature Estimates & Trend Analysis
- 6.1. U.S. Healthy Vegetable Chips Market, by Nature: Key Takeaways
- 6.2. Nature Movement Analysis & Market Share, 2024 & 2030
- 6.3. Market Estimates & Forecasts, by Nature, 2018 - 2030 (USD Million)
- 6.3.1. Organic
- 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.2. Conventional
- 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.3.3. Non-GMO
- 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. U.S. Healthy Vegetable Chips Market: Flavor Estimates & Trend Analysis
- 7.1. U.S. Healthy Vegetable Chips Market, by Flavor: Key Takeaways
- 7.2. Flavor Movement Analysis & Market Share, 2024 & 2030
- 7.3. Market Estimates & Forecasts, by Flavor, 2018 - 2030 (USD Million)
- 7.3.1. Plain & Salted
- 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.2. Spiced & Seasoned
- 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.3. Cheese-flavored
- 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.3.4. Others
- 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. U.S. Healthy Vegetable Chips Market: Distribution Channel Estimates & Trend Analysis
- 8.1. U.S. Healthy Vegetable Chips Market, by Distribution Channel: Key Takeaways
- 8.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
- 8.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Million)
- 8.3.1. Online
- 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2. Offline
- 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.2. Hypermarkets & Supermarkets
- 8.3.2.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.3. Convenience Stores
- 8.3.2.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.3.2.4. Others
- 8.3.2.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Competitive Analysis
- 9.1. Recent Developments & Impact Analysis by Key Market Participants
- 9.2. Company Categorization
- 9.3. Participant's Overview
- 9.4. Financial Performance
- 9.4.1. Revenue
- 9.4.2. COGS
- 9.4.3. Gross Profit Margin (%)
- 9.4.4. EBIT/EBITDA
- 9.4.5. Regional Revenue Breakdown
- 9.4.6. Business Segment Revenue Breakdown (as per annual report)
- 9.5. Product Benchmarking
- 9.6. Company Market Share Analysis, 2024 (%)
- 9.7. Company Heat Map Analysis
- 9.8. Strategy Mapping
- 9.9. Company Profiles
- 9.9.1. TERRA (Hain-Celestial)
- 9.9.1.1. Company Overview
- 9.9.1.2. Financial Performance
- 9.9.1.3. Product Portfolios
- 9.9.1.4. Strategic Initiatives
- 9.9.2. Kibo Foods
- 9.9.2.1. Company Overview
- 9.9.2.2. Financial Performance
- 9.9.2.3. Product Portfolios
- 9.9.2.4. Strategic Initiatives
- 9.9.3. GoPure
- 9.9.3.1. Company Overview
- 9.9.3.2. Financial Performance
- 9.9.3.3. Product Portfolios
- 9.9.3.4. Strategic Initiatives
- 9.9.4. Rare Fare Foods, LLC
- 9.9.4.1. Company Overview
- 9.9.4.2. Financial Performance
- 9.9.4.3. Product Portfolios
- 9.9.4.4. Strategic Initiatives
- 9.9.5. PepsiCo.
- 9.9.5.1. Company Overview
- 9.9.5.2. Financial Performance
- 9.9.5.3. Product Portfolios
- 9.9.5.4. Strategic Initiatives
- 9.9.6. Lantev Industries
- 9.9.6.1. Company Overview
- 9.9.6.2. Financial Performance
- 9.9.6.3. Product Portfolios
- 9.9.6.4. Strategic Initiatives
- 9.9.7. Hunter Foods Private Ltd
- 9.9.7.1. Company Overview
- 9.9.7.2. Financial Performance
- 9.9.7.3. Product Portfolios
- 9.9.7.4. Strategic Initiatives
- 9.9.8. Rivera Foods
- 9.9.8.1. Company Overview
- 9.9.8.2. Financial Performance
- 9.9.8.3. Product Portfolios
- 9.9.8.4. Strategic Initiatives
- 9.9.9. Troovy
- 9.9.9.1. Company Overview
- 9.9.9.2. Financial Performance
- 9.9.9.3. Product Portfolios
- 9.9.9.4. Strategic Initiatives
- 9.9.10. Calbee Harvest Snaps & WorldPantry.com
- 9.9.10.1. Company Overview
- 9.9.10.2. Financial Performance
- 9.9.10.3. Product Portfolios
- 9.9.10.4. Strategic Initiatives