パーカーとスウェットシャツの市場規模、シェア、成長分析、素材タイプ別、エンドユース別、流通チャネル別、地域別 - 産業予測、2025-2032年

パーカーとスウェットシャツの世界市場規模は、2023年に1,989億2,000万米ドルと評価され、2024年の2,114億5,000万米ドルから2032年には3,447億3,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは6.3％で成長する見通しです。

スウェットシャツとパーカー市場は、実用的な防寒着から今日の若者の重要なファッションステートメントへと進化しています。競争力を維持するため、メーカー各社はプリントデザインや生地の品質を向上させ、新たなテクノロジーやライフスタイルの変化による重要なイノベーションへの道を開いています。アディダス（Adidas）、ナイキ（Nike）、プーマ（PUMA）のような大手ブランドによる有名人の支持は、消費者の購買行動に影響を与える上で極めて重要な役割を果たしています。さらに、ファッション業界のデジタル変革は激化しており、ブランドはデジタルマーケティング戦略やプラットフォームにますます注力しています。JDA Software Inc.の調査によると、ファッション小売業者の43％が、今後5年間でデータ主導型のアプローチに投資し、個人や地域の動向に基づいて商品を調整する計画であることが明らかになり、市場の成長をさらに後押ししています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

パーカーとスウェットシャツ市場規模：素材タイプ別

• 市場概要
• コットン
• ウール
• レザー
• フリース
• その他

パーカーとスウェットシャツ市場規模：エンドユース別

• 市場概要
• 男性
• 女性
• キッズ

パーカーとスウェットシャツ市場規模：流通チャネル別

• 市場概要
• オフライン小売
• 衣料品小売店
• スーパーマーケット/ハイパーマーケット
• オンライン小売

パーカーとスウェットシャツ市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Nike Inc.（USA）
• Adidas AG（Germany）
• H&M Hennes & Mauritz AB（Sweden）
• Puma SE（Germany）
• Under Armour Inc.（USA）
• Gap Inc.（USA）
• Levi Strauss & Co.（USA）
• American Eagle Outfitters Inc.（USA）
• Urban Outfitters Inc.（USA）
• ASOS plc（United Kingdom）
• Boohoo Group plc（United Kingdom）
• Abercrombie & Fitch Co.（USA）
• Superdry plc（United Kingdom）
• Ralph Lauren Corporation（USA）
• Hanesbrands Inc.（USA）
• The North Face（VF Corporation）（USA）
• Columbia Sportswear Company（USA）
• Lululemon Athletica Inc.（Canada）
• Fast Retailing Co., Ltd.（Uniqlo）（Japan）
• Zalando SE（Germany）

結論と推奨事項

Global Hoodies and Sweatshirt Market size was valued at USD 198.92 billion in 2023 and is poised to grow from USD 211.45 billion in 2024 to USD 344.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The sweatshirt and hoodie market has evolved from practical winter apparel to a key fashion statement for today's youth. To remain competitive, manufacturers are enhancing printed designs and fabric quality, paving the way for significant innovations driven by emerging technologies and lifestyle shifts. Celebrity endorsements from major brands like Adidas, Nike, and PUMA play a pivotal role in influencing consumer purchasing behavior, as their brand presence creates a desirable image that attracts buyers. Additionally, the fashion industry's digital transformation is intensifying, with brands increasingly focusing on digital marketing strategies and platforms. A JDA Software Inc. survey highlighted that 43% of fashion retailers plan to invest in data-driven approaches over the next five years to tailor offerings based on personal and local trends, further propelling market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hoodies And Sweatshirt market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hoodies And Sweatshirt Market Segmental Analysis

Global Hoodies and Sweatshirt Market is segmented by Material Type, End-use, Distribution Channel and region. Based on Material Type, the market is segmented into Cotton, Wool, Leather, Fleece and Others. Based on End-use, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Offline retail, Clothing retail stores, Supermarkets/hypermarkets and Online retail. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hoodies And Sweatshirt Market

The global market for hoodies and sweatshirts is significantly driven by the increasing interest among the youth in stylish sports and winter apparel. The surge in outdoor sports participation, including activities like basketball, football, and cricket, has amplified the demand for versatile and functional clothing such as sweatshirts. Additionally, the expansion of gyms and fitness centers has further popularized their use. Furthermore, the influence of independent music, especially rap culture, has bolstered hoodie popularity among fans, creating a vibrant trend. As colder temperatures raise concerns over health issues like colds and flu, consumers are increasingly purchasing hoodies and sweatshirts for warmth and protection.

Restraints in the Global Hoodies And Sweatshirt Market

One of the significant challenges hindering the growth of the global hoodies and sweatshirt market is the reliance on seasonal demand. The popularity of hoodies peaks during the winter months, while demand diminishes in warmer seasons, creating fluctuations that can disrupt market stability. This pronounced seasonal variation limits the ability of key players to maintain consistent sales year-round, ultimately stalling the market's expansion on a global scale. As a result, companies face difficulties in inventory management and resource allocation, which poses a significant restraint to overall growth, compelling them to find innovative solutions to mitigate these seasonal limitations.

Market Trends of the Global Hoodies And Sweatshirt Market

The global hoodies and sweatshirt market is experiencing significant growth driven by the digitalization of the economy, which has redefined competitive dynamics in the fashion industry. Digital platforms and marketing strategies are enhancing brand visibility and customer engagement, enabling retailers to offer customized products that cater to individual lifestyles and localized trends. As fashion manufacturers leverage customer-centric data analytics, they are poised to deliver tailored merchandising solutions that resonate with diverse consumer preferences. This trend underscores the industry's shift towards a data-driven approach, fostering innovation and expanding market opportunities in the hoodies and sweatshirts segment over the next five years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Hoodies and Sweatshirt Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Cotton
• Wool
• Leather
• Fleece
• Others

Global Hoodies and Sweatshirt Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Hoodies and Sweatshirt Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline retail
• Clothing retail stores
• Supermarkets/hypermarkets
• Online retail

Global Hoodies and Sweatshirt Market Size & CAGR (2025-2032)

• North America (Material Type, End-use, Distribution Channel)
  • US
  • Canada
• Europe (Material Type, End-use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material Type, End-use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material Type, End-use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material Type, End-use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M Hennes & Mauritz AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Levi Strauss & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Outfitters Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASOS plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boohoo Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abercrombie & Fitch Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superdry plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The North Face (VF Corporation) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fast Retailing Co., Ltd. (Uniqlo) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations