ストリートウェア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別（衣料品、フットウェア、アクセサリー、その他）、流通チャネル別（オンライン、オフライン）、地域別＆競合、2020年～2030年

ストリートウェアの世界市場は、2024年には3,507億8,000万米ドルとなり、2030年には5,111億2,000万米ドルに達すると予測され、予測期間中のCAGRは6.48%で拡大する見込みです。

この成長は、ヒップホップ、アーバンファッション、セレブリティ主導の動向といった文化的影響力の増大が大きな要因となっています。ストリートウェアは、カジュアルウェアとハイファッションの融合へと進化し、特に個性、独自性、ブランドの信頼性を重視する若い消費者の共感を呼んでいます。ストリートウェアレーベルとラグジュアリーファッションメゾンとのコラボレーションや限定商品の発売は、市場の需要を高めています。ソーシャルメディア、インフルエンサー文化、消費者直結のオンライン・プラットフォームは、世界の知名度と消費者のエンゲージメントを高める上で重要な役割を果たしています。市場はまた、デザインの革新、持続可能な実践、デジタル小売チャネルを通じた消費者体験の強化によって再形成されつつあり、ストリートウェアをファッション業界における支配的かつ適応力のあるセグメントにしています。

市場促進要因

文化的影響力と有名人の支持

市場の課題

市場の飽和とブランドの希薄化

主要市場動向

持続可能性と倫理性の台頭ストリートウェア

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のストリートウェア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（衣料品、フットウェア、アクセサリー、その他）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のストリートウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のストリートウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のストリートウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのストリートウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のストリートウェア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Nike, Inc.
  • Supreme New York LLC
  • Stussy, Inc.
  • BAPE
  • Adidas AG
  • Off-White LLC
  • Vetements SARL
  • Palace Skateboards Ltd.
  • Roaringwild International Limited
  • Undercover Co., Ltd.

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Streetwear Market was valued at USD 350.78 billion in 2024 and is expected to reach USD 511.12 billion by 2030, expanding at a CAGR of 6.48% during the forecast period. This growth is largely propelled by the increasing cultural influence of hip-hop, urban fashion, and celebrity-driven trends. Streetwear has evolved into a fusion of casual wear with high-fashion elements, resonating particularly with younger consumers who value individuality, exclusivity, and brand authenticity. Limited-edition product drops and collaborations between streetwear labels and luxury fashion houses have intensified market demand. Social media, influencer culture, and direct-to-consumer online platforms have played key roles in boosting global visibility and consumer engagement. The market is also being reshaped by innovation in design, sustainable practices, and enhanced consumer experiences through digital retail channels, making streetwear a dominant and adaptive segment in the fashion industry.

Key Market Drivers

Cultural Influence and Celebrity Endorsements

The global streetwear market draws substantial momentum from its strong cultural affiliations with music, sports, and entertainment. Originally rooted in skateboarding and hip-hop culture, streetwear has become a global lifestyle trend, embraced especially by younger demographics. Celebrities and influencers serve as powerful advocates, often shaping public perception and driving demand by sporting streetwear both on and off stage. Prominent figures like Kanye West, Pharrell Williams, and Rihanna have expanded the genre's reach through brand collaborations and signature collections. These partnerships turn product launches into cultural events, generating excitement and exclusivity. The lifestyle alignment between consumers and these influencers fosters deep brand loyalty and cements streetwear's relevance in pop culture, further accelerating its market expansion.

Key Market Challenges

Market Saturation and Brand Dilution

The rapid commercialization and widespread popularity of streetwear have led to market overcrowding, presenting a serious challenge for both emerging and established players. The influx of brands mimicking streetwear aesthetics has diluted the uniqueness and exclusivity that initially defined the segment. As more companies adopt limited drops and influencer partnerships, it becomes harder for original labels to differentiate themselves and retain cultural credibility. Overexposure risks alienating core consumers who value authenticity and subcultural roots. Additionally, consumer fatigue may set in due to the frequent release cycles and repetitive design trends. Navigating this saturated landscape requires brands to balance innovation with heritage, while maintaining a clear brand identity amid growing competition and shifting consumer expectations.

Key Market Trends

Rise of Sustainable and Ethical Streetwear

Sustainability has emerged as a defining movement within the streetwear industry, driven by growing environmental awareness among Gen Z and millennial consumers. Traditionally associated with mass production and trend-driven overconsumption, streetwear is undergoing a shift toward eco-conscious practices. Brands are now incorporating recycled fabrics, biodegradable materials, and low-impact manufacturing processes into their collections. Initiatives like clothing take-back programs, ethical sourcing, and carbon footprint reduction are being integrated into brand strategies. Startups and niche labels that emphasize transparency and ethical production are gaining traction and building loyal followings. Collaborations between streetwear brands and environmental organizations are also helping to reshape consumer expectations. As sustainability becomes a differentiator, brands that commit to responsible practices are positioned to achieve long-term relevance and consumer trust.

Key Market Players

• Nike, Inc.
• Supreme New York LLC
• Stussy, Inc.
• BAPE
• Adidas AG
• Off-White LLC
• Vetements SARL
• Palace Skateboards Ltd.
• Roaringwild International Limited
• Undercover Co., Ltd.

Report Scope:

In this report, the Global Streetwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Streetwear Market, By Product Type:

• Clothing
• Footwear
• Accessories
• Others

Streetwear Market, By Distribution Channel:

• Online
• Offline

Streetwear Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Streetwear Market.

Available Customizations:

Global Streetwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Streetwear Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Clothing, Footwear, Accessories, Others)
  • 5.2.2. By Distribution Channel (Online, Offline)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Streetwear Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Streetwear Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Streetwear Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Streetwear Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Streetwear Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Streetwear Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Streetwear Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Streetwear Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Streetwear Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Streetwear Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Streetwear Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Streetwear Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Streetwear Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Streetwear Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Streetwear Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Streetwear Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Streetwear Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Streetwear Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Streetwear Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Streetwear Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Streetwear Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Streetwear Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Streetwear Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Streetwear Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Streetwear Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Nike, Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Supreme New York LLC
  • 15.1.3. Stussy, Inc.
  • 15.1.4. BAPE
  • 15.1.5. Adidas AG
  • 15.1.6. Off-White LLC
  • 15.1.7. Vetements SARL
  • 15.1.8. Palace Skateboards Ltd.
  • 15.1.9. Roaringwild International Limited
  • 15.1.10. Undercover Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer