ライセンススポーツグッズの市場規模、シェア、成長分析、製品別、流通別、エンドユーザー別、地域別 - 産業予測、2024年～2031年

ライセンススポーツグッズの世界市場規模は、2022年に331億米ドルと評価され、2023年の349億米ドルから2031年には527億米ドルに成長し、予測期間中（2024年～2031年）のCAGRは5.3％で成長する見通しです。

スポーツグッズ市場は、スポーツファンの増加、急速な都市化、オンライン小売セクターの活況によって力強い成長を遂げています。国内外のスポーツリーグの普及が、市場の拡大をさらに促しています。消費者は、豊富な品揃えと便利なショッピング体験を提供するオンラインプラットフォームを好み、本物のプレミアムライセンススポーツアパレルへのアクセスを容易にしています。象徴的なチームロゴをあしらったジャージ、Tシャツ、アクセサリーなどのアイテムは、可処分所得の増加とスポーツライセンスへの投資によって人気を集めています。パンデミック前の活動水準に戻ると予測され、消費者の持続的な参加につながるにもかかわらず、スポーツへの関心の高まりと女性の参加増加によって、衣料品、用具、アクセサリーを含むライセンススポーツグッズ市場は引き続き繁栄すると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別の機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析と影響
  • 競争企業間の敵対関係
  • 代替品の脅威
  • 買い手の交渉力
  • 新規参入業者の脅威
  • 供給企業の交渉力

主な市場の考察

• 主要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2023年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ
• 特許分析

ライセンススポーツグッズの市場規模：製品別 & CAGR（2024年～2031年）

• 市場概要
• スポーツアパレル
  • Tシャツとトップス
  • スウェットシャツとパーカー
  • ジャケット
  • ボトムウェア
  • その他
• スポーツシューズ
• おもちゃとゲーム
• その他

ライセンススポーツグッズの市場規模：流通別 & CAGR（2024年～2031年）

• 市場概要
• オンライン
• オフライン
  • スーパーマーケットとハイパーマーケット
  • 専門店
  • その他

ライセンススポーツグッズの市場規模：エンドユーザー別 & CAGR（2024年～2031年）

• 市場概要
• 男性
• 女性
• 子供

ライセンススポーツグッズの市場規模 & CAGR（2024年～2031年）

• 北米
  • 米国
  • カナダ
• 欧州
  • 英国
  • ドイツ
  • スペイン
  • フランス
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2023年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2021年～2023年）

主要企業プロファイル

• Nike, Inc.（米国）
• Fanatics, Inc.（米国）
• Adidas（ドイツ）
• PUMA SE（ドイツ）
• New Era（米国）
• 47 Brand（米国）
• Under Armour, Inc.（米国）
• DICK's Sporting Goods（米国）
• Sports Direct International plc（英国）
• VF Corporation（米国）
• Lids（米国）
• Forever Collectibles（米国）
• Top of the World（米国）
• Mitchell & Ness（米国）
• Ryderwear（オーストラリア）
• JD Sports Fashion plc（英国）
• Foot Locker, Inc.（米国）
• Hibbett Sports, Inc.（米国）
• The Fanatics Group（米国）
• Eastern Athletic（米国）

結論と推奨事項

Global Licenced Sports Merchandise Market size was valued at USD 33.1 billion in 2022 and is poised to grow from USD 34.9 billion in 2023 to USD 52.7 billion by 2031, growing at a CAGR of 5.3% during the forecast period (2024-2031).

The sports merchandise market is witnessing robust growth driven by an increasing number of sports fans, rapid urbanization, and a booming online retail sector. The proliferation of both local and international sports leagues is further stimulating market expansion. Consumers prefer online platforms for their extensive product offerings and convenient shopping experiences, making it easier to access genuine, premium licensed sports apparel. Items like jerseys, t-shirts, and accessories featuring iconic team logos are gaining popularity, bolstered by rising disposable incomes and investments in sports licensing. Despite a projected return to pre-pandemic activity levels, leading to sustained consumer engagement, the market for licensed sports merchandise-including clothing, equipment, and accessories-will continue to thrive, powered by a growing interest in sports and increased female participation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Licenced Sports Merchandise market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Licenced Sports Merchandise Market Segmental Analysis

Global Licensed Sports Merchandise Market is segmented by Product, Distribution, End Use and Region. Based on Product, the market is segmented into Sports Apparel (T-shirts and Tops, Sweatshirts and Hoodies, Jackets, Bottom Wear, Others), Sports Footwear, Toys and Games, Others. Based on Distribution, the market is segmented into Online, Offline (Supermarkets and Hypermarkets, Specialty Stores, Others). Based on End User, the market is segmented into Men, Women, Kids. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Licenced Sports Merchandise Market

The rising global enthusiasm for sports serves as a significant driving force behind the licensed sports merchandise market. As sports remain a dominant form of entertainment and leisure for people around the world, more fans are seeking ways to express their support and loyalty through official merchandise. This increasing interest in various sporting events, teams, and athletes fuels the demand for licensed products, creating a vibrant market filled with opportunities for retailers and brands. Consequently, the growing popularity of sports not only enhances consumer engagement but also drives sales in the licensed merchandise sector, reflecting the profound connection between fans and their favorite sports.

Restraints in the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market faces certain limitations, notably seasonal demand fluctuations. Sales of licensed merchandise are significantly impacted by the performance of specific teams and athletes, with periods of success spurring increased consumer interest and purchasing behavior. Conversely, underwhelming performance on the field can result in decreased demand, causing a downturn in merchandise sales. This cyclical nature of demand creates challenges for retailers and manufacturers in the sports merchandise sector, as they must navigate the unpredictable patterns of consumer interest tied to the achievements of teams and players throughout various sports seasons.

Market Trends of the Global Licenced Sports Merchandise Market

The Global Licensed Sports Merchandise market is witnessing significant growth driven by an upsurge in sports participation and heightened health consciousness among consumers. Over the past decade, the increasing demand for entertainment and the establishment of various sports leagues have expanded the market's geographical reach, further bolstered by enhanced media coverage. This evolving landscape has transformed sports into a thriving industry with limitless potential, as more individuals enter the workforce and embrace fitness-focused lifestyles. Consequently, the rising inclination towards officially licensed sports gear reflects a burgeoning fan culture and the interplay between recreational activities and consumer trends, positioning the market for sustained expansion.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Licensed Sports Merchandise Market Size by Product & CAGR (2024-2031)

• Market Overview
• Sports Apparel
  • Tshirts and Tops
  • Sweatshirts and Hoodies
  • Jackets
  • Bottom Wears
  • Others
• Sports Footwear
• Toys and Games
• Others

Licensed Sports Merchandise Market Size by Distribution & CAGR (2024-2031)

• Market Overview
• Online
• Offline
  • Super markets and Hypermarkets
  • Specialty Stores
  • Others

Licensed Sports Merchandise Market Size by End User & CAGR (2024-2031)

• Market Overview
• Men
• Women
• KIds

Licensed Sports Merchandise Market Size & CAGR (2024-2031)

• North America (Product, Distribution, End User)
  • US
  • Canada
• Europe (Product, Distribution, End User)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (Product, Distribution, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (Product, Distribution, End User)
  • Brazil
  • Rest of Latin Product, Distribution, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fanatics, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Era (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 47 Brand (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DICK's Sporting Goods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Direct International plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lids (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Collectibles (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Top of the World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitchell & Ness (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ryderwear (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD Sports Fashion plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foot Locker, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hibbett Sports, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Fanatics Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Athletic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation