ライセンシングスポーツグッズ市場レポート：製品タイプ、流通チャネル、価格帯、エンドユーザー、地域別、2025年～2033年

世界のライセンシングスポーツグッズの市場規模は2024年に335億米ドルに達しました。今後、IMARC Groupは、2033年には447億米ドルに達し、2025年から2033年にかけて3.2%の成長率（CAGR）を示すと予測しています。チャンピオンシップ、トーナメント、リーグ戦などの大規模なスポーツイベントの開催、ライセンシングスポーツグッズの製造とカスタマイズにおける技術進歩、スポーツイベントやアスリートに関する広範なメディア報道などが、市場を推進している主な要因の一部です。

ライセンシングスポーツグッズ市場の分析：

• 主な市場促進要因：主な市場促進要因としては、スポーツイベントの人気上昇、ファンエンゲージメントの増加、世界のスポーツリーグの拡大などが挙げられます。ブランド商品を通じてお気に入りのチームやアスリートへの忠誠を示そうとするファンの傾向は、市場の成長を後押しします。eコマース・プラットフォームも、ライセンス商品への容易なアクセスを可能にし、市場成長にプラスに寄与しています。スポーツ団体とアパレル・ブランドとのコラボレーションは商品のバラエティーを高めるとともに、新興市場におけるスポーツ文化の高まりも成長に寄与しています。これに伴い、有名人の推薦やライセンス契約の進展が市場の拡大をさらに後押ししています。
• 主要市場動向：市場の主な動向としては、最近のブランドは環境に配慮した素材に注力しているため、持続可能で環境に優しい製品の台頭が挙げられます。拡張現実（AR）や仮想現実（VR）などの技術の統合は、パーソナライズされた商品オプションによってファン体験全体を向上させています。これに加えて、スポーツチームとファッションブランドとのコラボレーションが、独占的で需要の高いコレクションを生み出しています。オンライン小売とソーシャル・メディアも、容易なアクセスやターゲットを絞ったマーケティングを提供し、販売促進に重要な役割を果たしています。
• 地理的動向：市場の地理的動向は、北米と欧州の著しい成長を示しているが、これは主に主要スポーツリーグの存在感と熱心なファン層によるものです。アジア太平洋は、サッカー、バスケットボール、eスポーツといった世界のスポーツの人気上昇に牽引され、重要な市場として台頭しています。これに伴い、可処分所得の増加や欧米のスポーツ文化の影響が、インドや中国などの地域の需要をさらに促進しています。ラテンアメリカもまた、特にサッカーグッズにおいて大きな成長を遂げており、地域の強力なファン基盤が売上を支えています。
• 競合情勢：ライセンシングスポーツグッズ業界の主要市場プレイヤーには、adidas AG、Columbia Sportswear、Dick's Sporting Goods Inc.、Fanatics Inc.、G-III Apparel Group Ltd.、Hanesbrands Inc.、Nike Inc.、Prada、Puma SE、Sports Direct International Plc、Under Armour Inc.、VF Corporationなどがいます。
• 課題と機会：ブランド価値を低下させ、売上に影響を与える模倣品など、市場は様々な課題に直面しています。景気変動やライセンス商品の高騰も、消費者の支出を制限します。しかし、アジア太平洋やラテンアメリカなどの新興市場を中心に、スポーツの世界の人気が高まっており、チャンスは豊富にあります。eコマースやソーシャルメディアの台頭は、より幅広いリーチとファンとのより良いエンゲージメントを提供する一方、拡張現実（AR）やカスタマイズ・オプションなどの技術革新は、より充実したショッピング体験を提供し、より多くの消費者を市場に惹きつけています。

ライセンシングスポーツグッズ市場動向：

ファンのエンゲージメントとアイデンティフィケーション

スポーツは、熱狂的なファンに情熱と忠誠心を呼び起こす比類のない能力を持っており、ファンは自分の所属を表現する方法を求めるようになります。ライセンシングスポーツグッズは、この忠誠心を具体的に表現する役割を果たし、ファンはアパレル、アクセサリー、コレクターズアイテムを通じて、チームの忠誠心を誇らしげに示すことができます。ライセンス商品を身につけたり、所有したりすることで、ファンの間に仲間意識が芽生え、共通の関心を持つ同好の士のコミュニティが育まれます。このような感情的な結びつきは、ファンが自分の献身をアピールする機会を積極的に求めるようになり、旺盛な市場需要につながります。ライセンシングスポーツグッズを提供する組織は、さまざまな嗜好や層に対応する多様な商品を提供することで、この強力な感情的つながりを活用することができます。自分の選んだチームと関わりたい、共感したいというファンの生来の欲求を認識し、それに応えることで、企業はライセンシングスポーツグッズに対する持続的な市場需要を開拓することができます。ライセンシングスポーツグッズの市場予測によると、ファンのエンゲージメントの増加、世界のスポーツの影響力の拡大、チーム所属を示すアパレルやフットウェアの需要の高まりにより、同市場は安定した成長が見込まれています。例えば、2024年7月、ニュージーランドラグビーとFanaticsは画期的なパートナーシップを締結し、オールブラックス、ブラックファーンズ、その他のチーム・イン・ブラックの世界ファンにオムニチャネル小売とマーチャンダイジングを提供します。この長期契約には、オフィシャルグッズの販売と世界中でのファン認知の拡大が含まれます。Fanaticsは、ニュージーランド・ラグビーの公式eコマース・ストアとスタジアムでのリテール体験を運営します。このパートナーシップは、すべてのニュージーランドファンに充実したショッピング体験を提供することを目的としています。

セレブリティとアスリートのエンドースメント

知名度の高いアスリートは、単なるスポーツ界の有名人ではなく、スポーツ界の枠を超えた人気を持つアイコンです。その結果、ライセンシングスポーツグッズを含む特定の商品に対する彼らの支持は、消費者の購買決定に対して大きな影響力を持っています。ファンはしばしば、お気に入りのアスリートのライフスタイルや選択を模倣しようとするため、こうした人物のエンドースメントを受けた製品は非常に好まれます。ライセンス商品にアスリートのエンドースメントを獲得した企業は、自動的に信頼性と訴求力を高めることができます。さらに、アスリートとブランドのコラボレーションは、コレクターや愛好家の共感を呼ぶ限定商品を生み出すこともあります。市場調査やコンサルティング・サービスにおいて、アスリートの推薦が消費者行動に与える影響を理解することは、ブランドの知名度や市場でのポジショニングを高める戦略的パートナーシップを結ぶ企業の指針となります。例えば、2023年11月、NBAはSuditi Sports Apparelとのパートナーシップを拡大し、インドでの商品展開を強化しました。スディティは今後、選手用ファンウェア、アパレル、ヘッドウェア、インナーウェア、アクセサリーなど、NBA公認のファンウェアを生産し、インド全土で販売するライセンスを取得します。この提携は、インドにおけるNBAグッズの需要の増加に対応することを目的としています。さらに、NBAはインドの衣料品ブランドBhaaneと提携してNBAStore.inを運営し、ファンにNBA公式グッズの豊富な品揃えを提供しています。

世界化と市場へのアクセス

コミュニケーション、メディア報道、デジタルプラットフォームの進歩は、地理的なギャップを埋め、世界中のファンがお気に入りのスポーツチームやアスリートとつながることを可能にしました。このような世界の露出の増加により、国際的なファン層が増加し、ライセンシングスポーツグッズの膨大な潜在市場が形成されています。さまざまな国に住むファンは、かつてはローカルな市場に限られていた商品にアクセスし、購入する手段を手に入れました。この現象は、消費者の嗜好の多様化をもたらし、さまざまな文化的背景に対応した商品への需要を高めています。ライセンシングスポーツグッズ業界の企業にとって、この世界化はチャンスであると同時に課題でもあります。チーム・アイデンティティの信憑性を維持しながら、異なる文化に響くように製品を調整する能力は、持続的な成功のために不可欠です。市場調査とコンサルティングサービスにおいて、世界の消費者の行動と嗜好のニュアンスを理解することは、ライセンシングスポーツグッズの世界の魅力を生かした効果的な市場参入と拡大戦略を策定するための指針となります。例えば、2023年8月、HSNはFanaticsと提携し、公式スポーツ商品の品揃えを拡充しました。この提携により、NFL、NHL、MLBなどの主要スポーツリーグの商品を含む、チームグッズの品揃えが充実します。この提携により、NBA、カレッジスポーツ、NASCAR、MLS、UEFAなどの新商品も登場します。HSNとFanaticsは、このユニークな契約を通じて、顧客のスポーツショッピング体験を向上させることを目指しています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のライセンシングスポーツグッズ市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：製品タイプ別

• アパレルとフットウェア
• アクセサリーとギフト
• おもちゃとゲーム
• その他

第7章 市場内訳：流通チャネル別

• オンラインストア
• スーパーマーケットとハイパーマーケット
• デパート
• 専門店
• その他

第8章 市場内訳：価格帯別

• プレミアム
• エコノミー

第9章 市場内訳：エンドユーザー別

• 男性
• 女性
• 子供

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋地域
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ

第11章 SWOT分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 価格指標

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • adidas AG
  • Columbia Sportswear
  • Dick's Sporting Goods Inc.
  • Fanatics Inc.
  • G-III Apparel Group Ltd.
  • Hanesbrands Inc.
  • Nike Inc.
  • Prada
  • Puma SE
  • Sports Direct International Plc
  • Under Armour Inc.
  • VF Corporation

List of Figures

• Figure 1: Global: Licensed Sports Merchandise Market: Major Drivers and Challenges
• Figure 2: Global: Licensed Sports Merchandise Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Licensed Sports Merchandise Market: Breakup by Product Type (in %), 2024
• Figure 4: Global: Licensed Sports Merchandise Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Licensed Sports Merchandise Market: Breakup by Price Range (in %), 2024
• Figure 6: Global: Licensed Sports Merchandise Market: Breakup by End-User (in %), 2024
• Figure 7: Global: Licensed Sports Merchandise Market: Breakup by Region (in %), 2024
• Figure 8: Global: Licensed Sports Merchandise Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Licensed Sports Merchandise (Apparel and Footwear) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 10: Global: Licensed Sports Merchandise (Apparel and Footwear) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 11: Global: Licensed Sports Merchandise (Accessories and Gifts) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 12: Global: Licensed Sports Merchandise (Accessories and Gifts) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 13: Global: Licensed Sports Merchandise (Toys and Games) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 14: Global: Licensed Sports Merchandise (Toys and Games) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 15: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 16: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 17: Global: Licensed Sports Merchandise (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 18: Global: Licensed Sports Merchandise (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 19: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 20: Global: Licensed Sports Merchandise (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 21: Global: Licensed Sports Merchandise (Departmental Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 22: Global: Licensed Sports Merchandise (Departmental Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 23: Global: Licensed Sports Merchandise (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 24: Global: Licensed Sports Merchandise (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 25: Global: Licensed Sports Merchandise (Others) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 26: Global: Licensed Sports Merchandise (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 27: Global: Licensed Sports Merchandise (Premium) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 28: Global: Licensed Sports Merchandise (Premium) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 29: Global: Licensed Sports Merchandise (Economic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 30: Global: Licensed Sports Merchandise (Economic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 31: Global: Licensed Sports Merchandise (Men) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 32: Global: Licensed Sports Merchandise (Men) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 33: Global: Licensed Sports Merchandise (Women) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 34: Global: Licensed Sports Merchandise (Women) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 35: Global: Licensed Sports Merchandise (Children) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 36: Global: Licensed Sports Merchandise (Children) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 37: North America: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 38: North America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 39: United States: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 40: United States: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 41: Canada: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 42: Canada: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 43: Asia Pacific: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 44: Asia Pacific: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 45: China: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 46: China: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 47: Japan: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 48: Japan: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 49: India: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 50: India: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 51: South Korea: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 52: South Korea: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 53: Australia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 54: Australia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 55: Indonesia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 56: Indonesia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 57: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 58: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 59: Europe: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 60: Europe: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 61: Germany: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 62: Germany: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 63: France: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 64: France: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 65: United Kingdom: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 66: United Kingdom: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 67: Italy: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 68: Italy: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 69: Spain: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 70: Spain: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 71: Russia: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 72: Russia: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 73: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 74: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 75: Latin America: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 76: Latin America: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 77: Brazil: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 78: Brazil: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 79: Mexico: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 80: Mexico: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 81: Others: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 82: Others: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 83: Middle East and Africa: Licensed Sports Merchandise Market: Sales Value (in Million USD), 2019 & 2024
• Figure 84: Middle East and Africa: Licensed Sports Merchandise Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 85: Global: Licensed Sports Merchandise Industry: SWOT Analysis
• Figure 86: Global: Licensed Sports Merchandise Industry: Value Chain Analysis
• Figure 87: Global: Licensed Sports Merchandise Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Licensed Sports Merchandise Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Licensed Sports Merchandise Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
• Table 3: Global: Licensed Sports Merchandise Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Licensed Sports Merchandise Market Forecast: Breakup by Price Range (in Million USD), 2025-2033
• Table 5: Global: Licensed Sports Merchandise Market Forecast: Breakup by End-User (in Million USD), 2025-2033
• Table 6: Global: Licensed Sports Merchandise Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Licensed Sports Merchandise Market Structure
• Table 8: Global: Licensed Sports Merchandise Market: Key Players

The global licensed sports merchandise market size reached USD 33.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 44.7 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The occurrence of major sporting events, such as championships, tournaments, and leagues, technological advancements in manufacturing and customization of licensed sports merchandise, and extensive media coverage of sports events and athlete are some of the major factors propelling the market.

Licensed Sports Merchandise Market Analysis:

• Major Market Drivers: Key market drivers include the rising popularity of sports events, increase in fan engagement, and the expansion of global sports leagues. Fans' inclination to exhibit allegiance to their favorite teams or athletes through branded merchandise fuels the market growth. E-commerce platforms also enable easy access to licensed products contributing positively to the market growth. Collaborations between sports organizations and apparel brands enhance product variety while the rise in sporting culture in emerging markets contributes to growth. In line with this, celebrity endorsements and advancements in licensing agreements further support the market's expansion.
• Key Market Trends: Key trends in the market include the rise of sustainable and eco-friendly products as brands nowadays focus on environmentally conscious materials. The integration of technology such as augmented reality (AR) and virtual reality (VR) is enhancing overall fan experiences with personalized merchandise options. In addition to this, collaborations between sports teams and fashion brands are creating exclusive and high-demand collections. Online retail and social media are also playing crucial roles in driving sales, offering easy access and targeted marketing.
• Geographical Trends: Geographical trends in the market show significant growth in North America and Europe mainly due to the strong presence of major sports leagues and dedicated fan bases. Asia-Pacific is emerging as a key market, driven by the rising popularity of global sports like football, basketball and e-sports. In line with this, rise in disposable incomes and the influence of Western sports culture are further fueling the demand in regions like India and China. Latin America is also witnessing significant growth, particularly in soccer merchandise with a strong regional fan base supporting sales.
• Competitive Landscape: Some of the major market players in the licensed sports merchandise industry include adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation, among many others.
• Challenges and Opportunities: Market faces various challenges including counterfeit products which erode brand value and impact sales. Economic fluctuations and high prices for licensed goods can also limit consumer spending. However, opportunities are abundant with the growing global appeal of sports mainly in emerging markets like Asia Pacific and Latin America. The rise of e-commerce and social media offers a broader reach and better engagement with fans while technological innovations such as augmented reality (AR) and customization options provide enhanced shopping experiences, attracting more consumers to the market.

Licensed Sports Merchandise Market Trends:

Fan Engagement and Identification

Sports have an unparalleled ability to evoke passion and loyalty among enthusiasts, leading them to seek ways to express their affiliation. Licensed sports merchandise serves as a tangible representation of this allegiance, allowing fans to proudly display their team loyalties through apparel, accessories, and collectibles. The act of wearing or owning licensed merchandise creates a sense of camaraderie among fans, fostering a community of like-minded individuals who share a common interest. This emotional bond translates into a robust market demand, as fans actively seek opportunities to showcase their dedication. Organizations offering licensed sports merchandise can capitalize on this powerful emotional connection by providing a diverse range of products that cater to various preferences and demographics. By recognizing and catering to the innate desire of fans to engage and identify with their chosen teams, businesses can tap into a sustained market demand for licensed sports merchandise. According to the licensed sports merchandise market forecast, the market is expected to experience steady growth due to increasing fan engagement, the expanding influence of sports globally, and the rising demand for apparel and footwear showcasing team affiliations. For instance, in July 2024, New Zealand Rugby and Fanatics entered a landmark partnership, offering omnichannel retail and merchandising for global fans of the All Blacks, Black Ferns, and other Teams in Black. The long-term deal includes official merchandise sales and the expansion of fan recognition worldwide. Fanatics will operate New Zealand Rugby's official eCommerce store and in-stadium retail experiences. The partnership aims to provide an enhanced shopping experience for all New Zealand fans.

Celebrity and Athlete Endorsements

High-profile athletes are not merely sports figures, they are icons whose popularity transcends the boundaries of the sporting world. As a result, their endorsement of particular products, including licensed sports merchandise, holds substantial sway over consumer purchasing decisions. Fans often seek to emulate the lifestyles and choices of their favorite athletes, making products endorsed by these figures highly desirable. Businesses that secure athlete endorsements for their licensed merchandise benefit from an automatic boost in credibility and appeal. Furthermore, collaborations between athletes and brands can yield exclusive, limited-edition merchandise that resonates with collectors and enthusiasts alike. In the context of market research and consulting services, understanding the impact of athlete endorsements on consumer behavior can guide companies in forging strategic partnerships that enhance brand visibility and market positioning. For instance, in November 2023, NBA extended its partnership with Suditi Sports Apparel to enhance merchandise reach in India. Suditi will now have the license to produce and distribute authorized NBA fanwear across the country, including player fanwear, apparel, headwear, innerwear, and accessories. This collaboration aims to meet the increasing demand for NBA merchandise in India. Additionally, the NBA has also partnered with the Indian clothing brand Bhaane to operate NBAStore.in, offering fans an extensive selection of official NBA merchandise.

Globalization and Access to Markets

Advances in communication, media coverage, and digital platforms have bridged geographical gaps, enabling fans from around the world to connect with their favorite sports teams and athletes. This heightened global exposure has led to a rise in international fan bases, creating a vast potential market for licensed sports merchandise. Fans residing in different countries now have the means to access and purchase merchandise that was once restricted to local markets. This phenomenon has led to a diversification of consumer preferences and an increased demand for products that cater to various cultural contexts. For businesses in the licensed sports merchandise industry, this globalization presents both opportunities and challenges. The ability to tailor products to resonate with different cultures while maintaining the authenticity of team identities is essential for sustained success. In the context of market research and consulting services, understanding the nuances of global consumer behavior and preferences can guide businesses in formulating effective market entry and expansion strategies that capitalize on the worldwide appeal of licensed sports merchandise. For instance, in August 2023, HSN partnered with Fanatics to provide its shoppers with an expanded range of official sports merchandise. This collaboration will offer a wider assortment of team merchandise, including products from major sports leagues like NFL, NHL, MLB, and more. The partnership will also introduce new products for the NBA, college sports, NASCAR, MLS, and UEFA. HSN and Fanatics aim to enhance the sports shopping experience for customers through this unique agreement.

Licensed Sports Merchandise Market Segmentation:

Breakup by Product Type:

• Apparel and Footwear
• Accessories and Gifts
• Toys and Games
• Others

Apparel and footwear dominate the market

Apparel and footwear provide a tangible and visible way for fans to express their allegiance, making them sought-after items for enthusiasts across the globe. From jerseys adorned with team logos and player names to caps and shoes bearing iconic symbols, fans eagerly embrace these products as a means of showcasing their support. The appeal of licensed sports apparel and footwear extends beyond merely displaying team affiliations. These products encapsulate a sense of identity and belonging, creating a sense of camaraderie among fans who share a common passion. The act of donning a jersey or sporting a team-themed cap fosters a feeling of unity and community, further reinforcing the market demand for such merchandise. Additionally, the prevalence of celebrity endorsements and athlete partnerships enhances the desirability of these products, as fans aspire to emulate the styles and choices of their favorite athletes. For instance, in April 2024, Agilitas Sports acquired an exclusive license for Lotto in India, Australia, and soon in South Africa. This move aligns with the increasing demand for sports performance and athleisure in India. The company aims to impact the entire value chain from manufacturing to retail by investing in state-of-the-art manufacturing, cutting-edge technology, and design innovation for the Lotto brand. This collaboration is set to introduce a wide range of products and experiences, including apparel, footwear, and accessories, to sports enthusiasts across multiple countries.

Breakup by Distribution Channel:

• Online Stores
• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Others

Specialty stores holds the largest share of the industry

Specialty stores are dedicated to curating a diverse and exclusive collection of products that cater specifically to fan's preferences for team affiliations, player endorsements, and commemorative items. As a result, specialty stores create an environment where fans can immerse themselves in a curated assortment of merchandise that resonates with their passion and loyalty. The appeal of specialty stores lies not only in their focused product offerings but also in the personalized and expert-driven service they provide. Store staff are often well-versed in sports culture and the significance of licensed merchandise, allowing them to offer informed guidance and recommendations to customers. This personal touch enhances the shopping experience, fostering a sense of community and shared enthusiasm among fans who visit these establishments. Additionally, the physical presence of specialty stores plays a crucial role in their prominence within the distribution channel landscape.

Breakup by Price Range:

• Premium
• Economic

Premium represents the leading market segment

According to licensed sports merchandise market report, premium holds for largest market share. Premium merchandise embodies a level of craftsmanship, quality, and exclusivity that resonates with consumers seeking items that reflect their dedication to their favorite sports teams or athletes. Premium offerings often boast superior materials, attention to detail, and innovative designs that set them apart from standard products. This focus on quality not only enhances the aesthetic appeal of the merchandise but also aligns with the values of discerning fans who value long-lasting and meaningful purchases. The premium segment also encompasses limited-edition collectibles, autographed items, and unique collaborations that hold significant value for collectors and enthusiasts. Furthermore, the emotional connection fans have with sports teams and athletes plays a pivotal role in driving demand for premium merchandise.

Breakup by End-User:

• Men
• Women
• Children

Men exhibits a clear dominance in the market

The appeal of licensed sports merchandise to men is multifaceted. For many, supporting a sports team represents a form of self-expression and an outlet for showcasing their interests and affiliations. Licensed apparel, accessories, and collectibles provide men with tangible means of publicly displaying their loyalties and passions, allowing them to connect with like-minded individuals and engage in conversations centered around sports. Moreover, the role of professional athletes as role models and sources of inspiration contributes to the demand for licensed sports merchandise among men. Athletes often embody traits of determination, resilience, and achievement that resonate with male consumers, leading them to seek products endorsed by these admired figures. The emotional investment men have in sports, coupled with the aspirational nature of athlete endorsements, creates a robust market demand for licensed merchandise that caters to their preferences.

Breakup by Region:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

North America exhibits a clear dominance, accounting for the largest licensed sports merchandise market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for licensed sports merchandise.

North America's dominance is underpinned by several factors that collectively contribute to the region's prominent market position. North America boasts a rich tradition of sports culture, with iconic leagues and teams that have garnered immense fan followings over the years. The fervent passion for sports within this region translates into a robust demand for licensed merchandise, as fans seek tangible ways to express their allegiances. Furthermore, North America's advanced consumer infrastructure and e-commerce ecosystem have facilitated the accessibility and distribution of licensed sports merchandise to a vast audience. The widespread use of digital platforms has enabled seamless engagement between brands and consumers, augmenting sales and enhancing brand visibility. Additionally, the prevalence of major sporting events and the influence of celebrity endorsements amplify the market's appeal, creating a conducive environment for licensed merchandise to thrive. For instance, in November 2023, Fanatics partnered with leading US collegiate licensing company CLC to bring officially licensed merchandise from 15 US colleges to international fans of college sports. Through this collaboration, Fanatics will offer a wide variety of products to cater to global audiences, with plans to expand to more institutions over time. This partnership aims to provide an enhanced shopping experience for college sports fans around the world.

Competitive Landscape:

• The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the licensed sports merchandise industry include adidas AG, Columbia Sportswear, Dick's Sporting Goods Inc., Fanatics Inc., G-III Apparel Group Ltd., Hanesbrands Inc., Nike Inc., Prada, Puma SE, Sports Direct International Plc, Under Armour Inc., VF Corporation.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

• Companies are continuously diversifying their product portfolios to cater to a broader range of consumer preferences. They offer an extensive array of merchandise, including apparel, footwear, accessories, and collectibles, representing a wide spectrum of sports teams and athletes. Leading companies are focusing on delivering high-quality products that incorporate innovative designs and materials. This commitment to quality enhances the appeal of licensed merchandise, ensuring that consumers receive products that reflect their passion and loyalty accurately. Leading players are actively exploring opportunities for international expansion to tap into the growing global fan base for various sports. By targeting new markets and regions, they can widen their customer base and revenue streams. Collaborating with fashion designers, artists, and other brands outside the sports industry allows companies to offer unique and limited-edition licensed merchandise that appeals to a broader audience.

Key Questions Answered in This Report:

• How has the global licensed sports merchandise market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global licensed sports merchandise market?
• What is the impact of each driver, restraint, and opportunity on the global licensed sports merchandise market?
• What are the key regional markets?
• Which countries represent the most attractive licensed sports merchandise market?
• What is the breakup of the market based on the product type?
• Which is the most attractive product type in the licensed sports merchandise market?
• What is the breakup of the market based on the distribution channel?
• Which is the most attractive distribution channel in the licensed sports merchandise market?
• What is the breakup of the market based on the price range?
• Which is the most attractive price range in the licensed sports merchandise market?
• What is the breakup of the market based on the end-user?
• Which is the most attractive end-user in the licensed sports merchandise market?
• What is the competitive structure of the market?
• Who are the key players/companies in the global licensed sports merchandise market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Licensed Sports Merchandise Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Product Type

• 6.1 Apparel and Footwear
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Accessories and Gifts
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Toys and Games
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Others
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Online Stores
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Departmental Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Specialty Stores
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Price Range

• 8.1 Premium
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Economic
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by End-User

• 9.1 Men
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Women
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Children
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 adidas AG
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Columbia Sportswear
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Dick's Sporting Goods Inc.
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
    • 15.3.3.3 Financials
    • 15.3.3.4 SWOT Analysis
  • 15.3.4 Fanatics Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
  • 15.3.5 G-III Apparel Group Ltd.
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
    • 15.3.5.3 Financials
  • 15.3.6 Hanesbrands Inc.
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
    • 15.3.6.4 SWOT Analysis
  • 15.3.7 Nike Inc.
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
    • 15.3.7.4 SWOT Analysis
  • 15.3.8 Prada
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
    • 15.3.8.3 Financials
  • 15.3.9 Puma SE
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
    • 15.3.9.4 SWOT Analysis
  • 15.3.10 Sports Direct International Plc
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
  • 15.3.11 Under Armour Inc.
    • 15.3.11.1 Company Overview
    • 15.3.11.2 Product Portfolio
    • 15.3.11.3 Financials
    • 15.3.11.4 SWOT Analysis
  • 15.3.12 VF Corporation
    • 15.3.12.1 Company Overview
    • 15.3.12.2 Product Portfolio
    • 15.3.12.3 Financials
    • 15.3.12.4 SWOT Analysis