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市場調査レポート
商品コード
1596824
機能性ウォーターの市場規模、シェア、成長分析:製品別、フレーバー別、包装別、流通チャネル別、エンドユーザー別、地域別 - 産業予測、2024年~2031年Functional Water Market Size, Share, Growth Analysis, By Product, By Flavour, By Packaging, By Distribution Channel, By End user and By Region - Industry Forecast 2024-2031 |
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機能性ウォーターの市場規模、シェア、成長分析:製品別、フレーバー別、包装別、流通チャネル別、エンドユーザー別、地域別 - 産業予測、2024年~2031年 |
出版日: 2024年11月18日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3~5営業日
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世界の機能性ウォーターの市場規模は、2022年に42億米ドルとなり、2023年の151億米ドルから、2031年までには277億6,000万米ドルに成長し、予測期間(2024年~2031年)のCAGRは7%で成長する見通しです。
COVID-19パンデミックは世界市場のダイナミクスを大きく変化させ、特にさまざまな地域で機能性ウォーター製品に対する需要を促進しています。分析によると、市場は2017年から2019年の平均成長率と比較して、2019年には8.33%の成長を経験しました。パンデミックを超えると、この分野の需要と成長軌道は、CAGRの上昇を反映して、パンデミック以前のレベルに安定すると予測されます。機能性ウォーターの人気の高まりは、喉の渇きを効果的に癒しながら健康的な水分補給と栄養補給を促進する製品に対する消費者の欲求の高まりに起因しています。デトックスや睡眠の質を高める水といった新たなコンセプトが、この市場の拡大に拍車をかけています。消費者が低糖質で人工添加物を避けた飲料を好むようになり、機能性ウォーターは従来の砂糖入りソーダの代替品として好まれるようになりました。消費者の購買決定において価格は依然として重要な要素ですが、メーカーは、製品の多様性と品質を通じて製品の割高な価格設定を正当化し、最終的に利益率を高めることが期待されています。さらに、ボトリング技術の進歩と小売流通網の強化が、有益な成分を配合した強化水製品の成長をさらに促進し、このカテゴリーを飲料市場全体の主要プレーヤーとして位置づけることになると思われます。
Global Functional Water Market size was valued at USD 4.2 billion in 2022 and is poised to grow from USD 15.1 billion in 2023 to USD 27.76 billion by 2031, growing at a CAGR of 7% in the forecast period (2024-2031).
The COVID-19 pandemic has significantly shaped global market dynamics, particularly propelling the demand for functional water products across various regions. Analysis indicates that the market experienced an 8.33% growth in 2019 compared to the average growth rate from 2017 to 2019. As we move beyond the pandemic, it is anticipated that the demand and growth trajectory for this sector will stabilize to pre-pandemic levels, reflective of an increasing compound annual growth rate (CAGR). The rise in popularity of functional water can be attributed to a growing consumer appetite for products that promote healthy hydration and nutritional benefits while effectively quenching thirst. Emerging concepts, such as detoxification and water aimed at enhancing sleep quality, are fueling this market's expansion. With consumers gravitating toward beverages that contain lower sugar levels and eschew artificial additives, functional water has become a preferred alternative to traditional sugary sodas. Price remains a significant factor in consumers' purchasing decisions; however, manufacturers are expected to justify the premium pricing of their products through the diversity and quality of their offerings, ultimately leading to larger profit margins. Additionally, advancements in bottling technology and an enhancing retail distribution network are set to further drive the growth of enhanced water products infused with beneficial ingredients, positioning this category as a key player in the overall beverage market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Functional Water market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Functional Water Market Segmental Analysis
Global Functional Water Market is segmented by Product, Flavour, Packaging, Distribution Channel, End user and region. Based on Product, the market is segmented into Vitamin-enhanced water, Electrolyte-enhanced water, pH-balanced water, Antioxidant-infused water, Energy-enhanced water, Others. Based on Flavour, the market is segmented into Fruit-flavoured, Herb-infused, Tea-infused, Other flavours. Based on Packaging, the market is segmented into Bottles, Cans, Tetra packs, Pouches, Others. Based on Distribution Channel, the market is segmented into Supermarkets & hypermarkets, Convenience stores, Online retail, Others. Based on end user, the market is segmented into Retail, Hotels, Restaurants, and Cafes (HoReCa), Fitness & wellness centers, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.
Driver of the Global Functional Water Market
One of the primary drivers of the global functional water market is the growing awareness among the public regarding health-related issues, spurred significantly by the Covid-19 pandemic. This pandemic heightened global awareness of the benefits and importance of functional beverages, prompting individuals to incorporate them into their diets. As consumers become increasingly cognizant of the adverse health effects associated with carbonated drinks, they are leaning towards functional drinks as healthier alternatives. Moreover, the surge in investments targeting the immune and physical health sectors since the pandemic has led to enhanced research and development efforts, further propelling market growth during the forecast period.
Restraints in the Global Functional Water Market
One significant constraint facing the global functional water market is the higher price point of these beverages compared to traditional carbonated drinks and other conventional options. This elevated cost discourages consumers from purchasing functional waters, thereby hindering market expansion. The rise of energy drinks, sports beverages, and health-focused drinks has shifted consumer preferences toward function-specific beverages, which often come with added health benefits like enhanced energy, hydration, and probiotics. Furthermore, the increasing availability of alternatives, such as plant-based beverages that provide similar health benefits without the added functional ingredients, is expected to further inhibit growth in the functional water sector.
Market Trends of the Global Functional Water Market
The Global Functional Water market is experiencing a notable upswing as consumers increasingly seek nutritional solutions to combat fatigue, enhance immunity, and improve overall wellness in response to their demanding lifestyles. This trend is largely driven by a growing awareness of the importance of hydration alongside health-conscious consumption. Functional waters infused with immunity-boosting ingredients and other health-promoting compounds are gaining traction, as consumers prioritize beverages that provide both hydration and functional benefits. As the market evolves, brands that innovate with natural, beneficial components are poised to capture the attention of health-oriented consumers, making this segment a focal point for future growth.