機能水市場：タイプ別、流通チャネル別、地域別、2026～2032年

機能水市場の評価-2026～2032年

より健康的なライフスタイルやウェルネスに特化した製品への消費者シフトの高まりが、機能水の需要増加を後押ししています。個人の健康意識が高まるにつれ、水分補給だけでなく、さらに健康上のメリットをもたらす飲料を求めるようになっています。一般的にビタミン、ミネラル、抗酸化物質、その他の栄養素が強化された機能水は、水分補給の改善と健康上のメリットを提供することで、この欲求に応えており、2024年には67億6,388万米ドルの売上高を突破し、2032年には115億9,653万米ドルの評価額に達します。

糖尿病や肥満のような慢性的な生活習慣病に対する意識の高まりが、機能水への需要を高めています。消費者は、高糖分や人工成分の有害な影響を受けずに長期的な健康を促進する飲料への関心を高めており、これにより市場は2026～2032年にかけてCAGR 7.69％で成長します。

機能水市場定義/概要

機能水とは、単なる水分補給にとどまらず、さらに健康上の利点を提供する強化水製品のタイプです。これらの飲料は多くの場合、ビタミン、ミネラル、抗酸化物質、アミノ酸、電解質で強化されており、免疫、消化、エネルギーレベル、運動後の回復など、様々な健康目標を支援することを目的としています。

その他の健康特典もあるため、機能水はさまざまな場面で多目的製品として人気が高まっています。主要用途としては、フィットネスやスポーツが挙げられます。アスリートやフィットネス愛好家は、水分補給、筋肉のリハビリテーション、運動中に失われた栄養素の回復を助けるために、電解質、ビタミン、ミネラルを混ぜた機能水を頻繁に使用しています。

今後の機能水の利用は、健康意識の高まりと、個々人に合わせたウェルネスソリューションへの欲求に後押しされ、劇的に成長すると予測されます。ビタミン、ミネラル、抗酸化物質、電解質を含む機能水は、通常の飲料水以上に優れた水分補給を求める消費者に支持され続けると考えられます。

スポーツ活動の増加は機能水市場を牽引するか？

スポーツ活動の増加は、機能水市場の重要な促進要因です。定期的な運動やスポーツに取り組む人が増えるにつれ、健康上の利点を付加した水分補給ソリューションに対する需要が高まっています。米国労働統計局によると、平均的な米国人がスポーツ、運動、レクリエーションに費やす時間は、2019年の0.27時間から、2021年には1日当たり0.3時間になるといいます。このような身体活動の増加は、機能水製品に対するニーズの高まりに対応しています。米国疾病予防管理センター（CDC）によると、有酸素運動の身体活動ガイドラインを満たす人の割合は、2015年の63.2%から2018年には65.2%に上昇しました。

健康的な生活を求める世界の動向も、機能水市場の成長を後押ししています。世界保健機関（WHO）によると、運動不足は非伝染性疾患の主要な危険因子であり、多くの政府が活動的なライフスタイルを奨励する動機となっています。例えば、米国保健福祉省の「ムーブ・ユア・ウェイ」プログラムは、米国人の身体活動を改善することを目的としており、機能水分補給製品の需要を高める可能性があります。

価格の複雑さは機能水市場の妨げになるか？

特に、これらの製品は一般的に普通のボトル入り飲料水よりも高価であるため、価格の問題は機能水市場の拡大を妨げる可能性があります。ビタミン、ミネラル、酸化防止剤、その他の機能性添加物を加えることで製造コストが上昇し、それが消費者に転嫁されます。価格に敏感な地域や、顧客が健康上の利点よりも手頃な価格を重視する地域では、割高な価格設定が機能水の普及を妨げる可能性があります。

フレーバーウォーター、スポーツドリンク、あるいは自家製機能水など、低価格の代替品との競合が、価格決定力に影響を及ぼす可能性もあります。機能水の健康上の利点について完全に知らされていない消費者は、特に、より安価な水分補給の選択肢が容易に入手できる場合には、価格の上昇を正当化することが難しいと感じる可能性があります。この課題を解決するために、機能水ブランドは、自社製品に関連する価値提案と健康上のメリットを効果的に明示する必要があります。

目次

第1章 世界の機能水市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の機能水市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 機能水の世界市場：タイプ別

• 概要
• ビタミンとミネラル
• ハーブ入り
• 果物または野菜入り

第6章 機能水の世界市場：流通チャネル別

• 概要
• スーパーマーケットまたはハイパーマーケット
• 専門店
• オンラインストア

第7章 機能水の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の機能水市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第9章 企業プロファイル

• PepsiCo, Inc.
• The Coca-Cola Co.
• Pepper Snapple Group, Inc.
• Balance Water Company
• Trimino Brands Company LLC
• Danone SA
• Unique Foods (Canada)
• Function Drinks
• San Benedetto
• Herbal Water

第10章 付録

• 関連調査

Functional Water Market Valuation - 2026-2032

The growing consumer shift toward healthier lifestyles and wellness-focused products is driving the increase in demand for functional waters. As individuals become more health-conscious, they look for beverages that not only hydrate but also offer extra health advantages. Functional water which is commonly fortified with vitamins, minerals, antioxidants, and other nutrients caters to this desire by providing improved hydration and health benefits by enabling the market to surpass a revenue of USD 6763.88 Million valued in 2024 and reach a valuation of around USD 11596.53 Million by 2032.

The growing awareness of chronic lifestyle disorders like diabetes and obesity has increased the demand for functional water. Consumers are increasingly interested in beverages that promote long-term health without the harmful effects of high sugar or artificial components by enabling the market to grow at a CAGR of 7.69% from 2026 to 2032.

Functional Water Market: Definition/ Overview

Functional water is a type of enhanced water product that goes beyond simple hydration to provide extra health advantages. These beverages are often fortified with vitamins, minerals, antioxidants, amino acids, or electrolytes, and are intended to assist a variety of wellness goals such as immunity, digestion, energy levels, and post-exercise recovery.

Because of its additional health benefits, functional water has grown in popularity as a multipurpose product in a variety of settings. Its principal applications include fitness and sports. Athletes and fitness enthusiasts frequently use functional water mixed with electrolytes, vitamins, and minerals to help with hydration, muscle rehabilitation, and restoring lost nutrients during physical activity.

The future use of functional water is predicted to grow dramatically driven by rising health awareness and desire for individualized wellness solutions. Functional water packed with vitamins, minerals, antioxidants, and electrolytes will continue to cater to consumers seeking improved hydration advantages beyond normal water.

Will the Increasing Sports Activities Drive the Functional Water Market?

The growing engagement in sporting activities is a crucial driver for the functional water market. As more people engage in regular physical activity and sports, there is a growing demand for hydration solutions with added health advantages. According to the United States Bureau of Labor Statistics, the average American will spend 0.3 hours per day on sports, exercise, and recreation in 2021, up from 0.27 hours in 2019. This rise in physical activity corresponds to a rising need for functional water products. According to the Centers for Disease Control and Prevention (CDC), the percentage of persons who satisfy the Physical Activity Guidelines for aerobic activity rose from 63.2% in 2015 to 65.2% in 2018.

The global trend toward healthy lives is also driving the growth of the functional water market. According to the World Health Organization (WHO), a lack of physical exercise is a major risk factor for noncommunicable illnesses motivating many governments to encourage active lifestyles. For example, the U.S. Department of Health and Human Services' "Move Your Way" program aims to improve physical activity among Americans which could raise demand for functional hydration products.

Will the Price Complexities Hamper the Functional Water Market?

Price issues can stymie the expansion of the functional water market, especially as these products are generally more expensive than ordinary bottled water. The addition of vitamins, minerals, antioxidants, and other functional additives raises production costs which are then passed on to consumers. In price-sensitive areas or regions where customers value affordability over extra health benefits, premium pricing may impede the widespread adoption of functional water.

Competition from lower-cost alternatives such as flavored water, sports drinks, or even homemade infused water may affect pricing dynamics. Consumers who are not completely informed about the health benefits of functional water may find it difficult to justify the increased price, especially when cheaper hydration options are readily available. To solve this challenge, functional water brands must effectively articulate the value proposition and health benefits connected with their products.

Category-Wise Acumens

Is the Vitamins and Minerals Segment Expected to Dominate the Functional Water Market?

Vitamins and minerals have emerged as the most dominant sector in the functional water market due to their widespread appeal and vital role in supporting overall health. Consumers are actively seeking ways to improve their health, and the popularity of vitamin- and mineral-infused beverages originates from their ability to address a wide range of health concerns. The prominence of vitamins and minerals indicates a significant shift in consumer health consciousness.

As the importance of balanced nutrition becomes more widely acknowledged, functional water enriched with essential nutrients provides an easy approach to filling dietary gaps and supporting optimal health. Herb-infused water is the rising star of the functional water industry. This area is expanding the fastest due to its distinct and natural approach to wellness. The variety of herbs used matches individual demands attracting a growing consumer base seeking natural solutions to improve their health.

Can the Expanding Presence of Supermarkets and Hypermarkets Boost the Growth of the Functional Water Market?

In the functional water industry, these retail stores will serve as critical distribution channels giving consumers easy access to a wide range of products including functional water. Supermarkets and hypermarkets are growing their global footprint, particularly in urban areas with high consumer foot traffic providing an ideal platform for functional water brands to showcase their products and attract a bigger audience. Furthermore, strategic positioning and exposure of functional water products in supermarkets and hypermarkets may contribute to increased customer awareness and adoption.

Firms with prominent shelf space and effective marketing tactics can successfully explain their product's unique health benefits to customers resulting in purchase decisions and brand loyalty. However, online stores are anticipated to grow quickly. Furthermore, online subscriptions for functional water delivery give consumers a convenient option, which drives the segment's growth.

Country/Region-wise Acumens

Will the Rising Health Consciousness in North America Boost the Functional Water Market in the Region?

The functional water market is dominated by North America owing to increased consumer awareness and a strong preference for healthy beverage choices. The increased health consciousness in North America is driving the functional water market. According to the Centers for Disease Control and Prevention (CDC), 49.1% of American adults attempted to reduce weight in the previous 12 months in 2017-2018, demonstrating a significant emphasis on health and wellness.

Public health measures and shifting consumer tastes help to drive market expansion. The FDA's (FDA) revised Nutrition Facts label which now includes added sugars has raised consumer awareness of sugar content in beverages, potentially leading more people to functional waters. Furthermore, Health Canada's Healthy Eating Strategy which aims to improve the nutritional quality of foods and promote better eating is expected to increase demand for functional beverages such as enhanced waters. The increasing prevalence of chronic diseases in North America also adds to market growth.

Will the Increase in Disposable Income Drive Growth in the Functional Water Market in the Asia Pacific Region?

The Asia Pacific region is having the greatest development in the functional water market owing to rapidly expanding disposable incomes across the region. This rapid increase is being driven by economic development, urbanization, and shifting consumer preferences toward healthier beverage options. The rise in disposable income in Asia Pacific countries is driving the functional water market. According to the World Bank, the Gross National Income (GNI) per capita in East Asia and the Pacific region went from $7,370 in 2010 to $11,490 in 2020, reflecting a 55.9% rise over ten years.

The region's expanding health consciousness combined with an increase in disposable income is propelling the functional water market forward. According to the World Health Organization (WHO), non-communicable diseases (NCDs) account for 71% of all deaths worldwide with a large proportion occurring in low- and middle-income nations many of which are located in the Asia Pacific area. This health concern is driving customers to seek healthier alternatives to sugary beverages which benefits the functional water industry.

Competitive Landscape

The Functional Water Market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the functional water market include:

PepsiCo, Inc.

The Coca-Cola Co.

Pepper Snapple Group, Inc.

Balance Water Company

Trimino Brands Company LLC

Danone SA

Unique Foods (Canada)

Function Drinks

San Benedetto

Herbal Water

Nestle SA

Disruptive Beverages, Inc.

NYSW Beverage Brands, Inc.

Bridgepoint Group plc

Latest Developments

In February 2023, Kyowa Hakko USA and Centr introduced Centr Enhanced, a sparkling water infused with nootropic and adaptogenic ingredients. Centr Enhanced marks Centr's first entry into an area other than CBD. Center Enhanced sparkling water contains Kyowa Hakko's Cognizin citicoline, a vitamin that supports "comprehensive brain health," according to the company.

In September 2023, UC Berkeley and PepsiCo renewed their cooperation, with PepsiCo being the campus' official beverage partner for the next decade. This extended collaboration with PepsiCo is expected to increase the company's support for Berkeley's sustainability, equity, and health and wellness initiatives.

Functional Water Market, By Category

• Type:
• Vitamins and Minerals
• Herb Infused
• Fruit or Vegetables Infused
• Distribution Channel:
• Supermarket or Hypermarket
• Specialty Store
• Online Store
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FUNCTIONAL WATER MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FUNCTIONAL WATER MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL FUNCTIONAL WATER MARKET, BY TYPE

• 5.1 Overview
• 5.2 Vitamins and Minerals
• 5.3 Herb Infused
• 5.4 Fruit or Vegetables Infused

6 GLOBAL FUNCTIONAL WATER MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarket or Hypermarket
• 6.3 Specialty Store
• 6.4 Online Store

7 GLOBAL FUNCTIONAL WATER MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FUNCTIONAL WATER MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 PepsiCo, Inc.
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 The Coca-Cola Co.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Pepper Snapple Group, Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Balance Water Company
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Trimino Brands Company LLC
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Danone SA
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Unique Foods (Canada)
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Function Drinks
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 San Benedetto
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Herbal Water
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research