オーラルケアの市場規模、シェア、成長分析、製品別、流通チャネル別、地域別 - 産業予測、2024年～2031年

オーラルケアの世界市場規模は、2022年に375億米ドルと評価され、2023年の399億米ドルから2031年には655億4,000万米ドルに成長し、予測期間中（2024年～2031年）のCAGRは6.4％で成長する見通しです。

大人と子供の両方で虫歯の有病率が上昇していることが、今後数年間のオーラルケア市場の成長を促進すると予想されます。世界保健機関（WHO）によると、5億3,000万人以上の子供たちが一次虫歯に苦しんでいます。この症状は、食生活の乱れや口腔衛生の不足が原因で特に子供に多く、虫歯になりやすいです。その結果、適切な製品を選ぶために歯科の専門家の助言を求める人が増え、オーラルケア製品の需要が高まっています。さらに、米国補綴歯科学会（American College of Prosthodontists）によると、無歯顎人口の15％近くが毎年歯科修復を選択しており、約2,300万人の高齢者が完全に歯のない状態になっています。このことは、特に高齢者の間で義歯製品に対するニーズが高まっていることを浮き彫りにしており、市場の拡大にさらに貢献しています。しかし、適切な歯科治療の欠如や一貫性のない口腔衛生習慣は、口腔がんのリスクを高める可能性があり、予測期間中の市場成長を妨げる可能性があります。

目次

イントロダクション

• 調査の目的
• 定義
• 市場範囲

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模予測
• 市場の想定と制限

エグゼクティブサマリー

• 市場概要見通し
• 供給需要動向分析
• セグメント別機会分析

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• ポーターの分析

主な市場の考察

• 技術分析
• 価格分析
• バリューチェーン分析
• 市場のエコシステム
• 貿易分析
• サプライチェーン分析
• ケーススタディ分析
• 特許分析
• 顧客と購買基準の分析
• 規制情勢
• イノベーションマトリクス
• 主な投資の分析
• 主な成功要因
• 競合の程度

オーラルケア市場：製品別

• 市場概要
• 歯磨き粉
  • ペースト
  • ジェル
  • 粉末
  • ポリッシュ
• 歯ブラシとアクセサリー
  • 歯ブラシ
  • 手動歯ブラシ
  • 電動歯ブラシ
  • 電池式歯ブラシ
  • 交換用歯ブラシヘッド
• マウスウォッシュ/リンス
  • 非薬用マウスウォッシュ
  • 薬用マウスウォッシュ
• 歯科用アクセサリー/補助器具
  • デンタルフロス
  • 口臭予防
  • 化粧品・歯科用ホワイトニング製品
  • 歯科用ウォータージェット
• 義歯製品
  • 義歯固定剤
  • その他の義歯製品
• 歯科補綴物の洗浄ソリューション

オーラルケア市場：流通チャネル別

• 市場概要
• 消費者向け店舗
• 小売薬局
• オンライン配信
• 歯科診療所

オーラルケア市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2023年）
• 主な市場企業が採用した戦略
• 市場における最近の活動
• 主要企業の市場シェア（2023年）

主要企業プロファイル

• Colgate-Palmolive Company（US）
• Procter & Gamble（US）
• GlaxoSmithKline PLC（UK）
• Koninklijke Philips N.V.（Netherlands）
• Johnson & Johnson（US）
• Unilever PLC（UK）
• GC Corporation（Japan）
• 3M Company（US）
• Lion Corporation（Japan）
• Church & Dwight Co, Inc.（US）
• Sunstar Suisse S.A.（Switzerland）
• Perrigo Company PLC（Ireland）
• Dabur India Ltd.（India）
• Orkla（Norway）
• Henkel AG & Co. KGaA（Germany）
• LG Household & Health Care, Ltd.（South Korea）
• Kao Corporation（Japan）
• Himalaya Wellness Company（India）
• Ultradent Products（US）
• Hain Celestial Group（Jason Natural Products, Inc.）（US）
• Supersmile（US）
• CloSYS（US）

Global Oral Care Market size was valued at USD 37.5 billion in 2022 and is poised to grow from USD 39.90 billion in 2023 to USD 65.54 billion by 2031, growing at a CAGR of 6.4% during the forecast period (2024-2031).

The rising prevalence of dental cavities in both adults and children is expected to drive the growth of the oral care market in the coming years. According to the World Health Organization (WHO), more than 530 million children suffer from primary tooth decay. This condition is particularly common among children due to poor dietary habits and insufficient oral hygiene, making them more prone to cavities. Consequently, the demand for oral care products is increasing as more people seek professional dental advice to choose the right products. Additionally, the American College of Prosthodontists reports that nearly 15% of the edentulous population opts for dental restorations annually, with approximately 23 million older adults being completely toothless. This highlights the growing need for denture products, especially among the elderly, further contributing to market expansion. However, a lack of proper dental care and inconsistent oral hygiene practices could increase the risk of oral cavity cancer, potentially hindering market growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Care Market Segmental Analysis

Global Oral Care Market is segmented by Product, Distribution Channel, and region. Based on Product, the market is segmented into Toothpastes, Toothbrushes & Accessories, Mouthwashes/Rinses, Dental Accessories/Ancillaries, Denture Products, and Dental Prosthesis Cleaning Solutions. Based on Distribution Channel, the market is segmented into Consumer Stores, Retail Pharmacies, Online Distribution, and Dental Dispensaries. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Drivers of the Global Oral Care Market

A wide range of dental issues, such as tooth decay, periodontal disease, and gum disease, affect many individuals, with children being particularly vulnerable. Due to the sensitivity of children's teeth, they require specialized dental care. This presents an opportunity for market players to develop new and innovative oral care products specifically designed for children. Additionally, about 12% to 13% of the population suffers from tooth decay and gum disease, further highlighting the growing need for effective dental solutions. The increasing prevalence of these dental disorders is expected to fuel market growth throughout the forecast period.

Restraints in the Global Oral Care Market

The inclusion of certain additives in toothpaste and mouthwash, such as abrasives and humectants, to enhance flavor and color can lead to various allergic reactions in the teeth and gums, including contact dermatitis, urticaria, rhinitis, and angioedema. These adverse effects can significantly impact consumer demand for these products. Moreover, the market faces challenges from intense competition among local players who employ aggressive pricing strategies. This competitive pressure can constrain market growth and limit opportunities for expansion.

Market Trends of the Global Oral Care Market

To address patients' growing demand for personal care, many dentists are expanding their services to include aesthetic spa treatments alongside routine oral care. This approach helps mitigate dental anxiety by addressing visual, auditory, and olfactory triggers associated with dental procedures, thereby increasing the demand for cosmetic dental products. Furthermore, dental spa clinics are enhancing the patient experience by incorporating 4D-based video and image visuals, creating a more luxurious and immersive environment. This innovative use of technology contributes to a more comfortable and appealing experience for patients, further driving the interest in dental cosmetic treatments.

Table of Contents

Introduction

• Objectives of the Study
• Definitions
• Market Scope

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Market Overview Outlook
• Supply Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Value Chain Analysis
• Ecosystem of the Market
• Trade Analysis
• Supply chain Analysis
• Case study Analysis
• Patent Analysis
• Customer & Buying Criteria Analysis
• Regulatory Landscape
• Innovation Matrix
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Oral Care Market by Product

• Market Overview
• Toothpastes
  • Pastes
  • Gels
  • Powders
  • Polishes
• Toothbrushes & Accessories
  • Toothbrushes
  • Manual toothbrushes
  • Electric toothbrushes
  • Battery-powered toothbrushes
  • Replacement Toothbrush Heads
• Mouthwashes/Rinses
  • Non-medicated Mouthwashes
  • Medicated Mouthwashes
• Dental Accessories/Ancillaries
  • Dental Flosses
  • Breath Fresheners
  • Cosmetic Dental Whitening Products
  • Dental Water Jets
• Denture Products
  • Denture Fixatives
  • Other Denture Products
• Dental Prosthesis Cleaning Solutions

Oral Care Market by Distribution Channel

• Market Overview
• Consumer Stores
• Retail Pharmacies
• Online Distribution
• Dental Dispensaries

Oral Care Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Activities in the Market
• Key Companies Market Share (%), 2023

Key Company Profiles

• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perrigo Company PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orkla (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care, Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultradent Products (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (Jason Natural Products, Inc.) (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supersmile (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CloSYS (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments