市場調査レポート

商品コード

1554269

リッチコミュニケーションサービス市場規模、シェア、成長分析：企業規模別、用途別、業界別、エンドユーザー別、地域別- 産業予測、2024年～2031年

Rich Communication Services Market Size, Share, Growth Analysis, By Enterprize size, By Application, By Vertical, By End-users, By Region - Industry Forecast 2024-2031

出版日: 2024年09月07日
発行: SkyQuest
ページ情報: 英文 197 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 778,146円

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PDF & Excel (Multiple User License)

USD 6,200 910,284円

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PDF & Excel (Enterprise License)

USD 7,100 1,042,422円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

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本日の銀行送金レート: 1USD=146.82円

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概要
目次

概要

サンプル依頼リストに入れる

リッチコミュニケーションサービス（RCS）の世界市場規模は2022年に84億7,000万米ドルとなり、予測期間（2024年～2031年）のCAGRは17.6%で、2023年の99億6,000万米ドルから2031年には364億4,000万米ドルに成長する見通しです。

リッチコミュニケーションサービス（RCS）の世界市場は、従来のSMSメッセージングから、高品質のメディア共有、グループメッセージング、既読レシート、インタラクティブコンテンツなどの機能を通じてコミュニケーションを強化する、より高度なメッセージングプラットフォームへの移行を意味します。RCSは、より豊かで魅力的なコミュニケーション体験を提供するように設計されており、モバイルネットワーク事業者やデバイスメーカーによってサポートされています。RCSの目標は、マルチメディア機能とインタラクティブ機能を欠く従来のSMSの制限を克服することによって、メッセージングを改善し、近代化することです。RCSは、ユーザーが高解像度の写真やビデオを共有したり、マルチメディア・グループ・チャットに参加したり、さまざまなデバイスやネットワークでシームレスなメッセージングを体験したりすることを可能にします。RCS市場を牽引しているのは、よりインタラクティブでダイナミックなメッセージング体験を求める消費者ニーズの高まりです。ユーザーは、RCSが提供できる、より魅力的なコミュニケーション方法を求めています。しかし、異なる通信事業者やメーカーがRCSを一貫して実装していない可能性がある市場の断片化や、オーバーザトップ（OTT）メッセージングアプリとの競合といった課題は、大きなハードルとなっています。さらに、RCSの利点や機能についてユーザーを教育する必要もあります。こうした課題にもかかわらず、RCS市場には大きな成長の可能性があります。標準化の取り組みや携帯電話事業者と端末メーカーの協力により、RCSが広く受け入れられるメッセージング標準になる可能性があります。また、サービスプロバイダーには、さまざまな業界向けにカスタマイズされたRCSソリューションを開発する機会もあります。戦略的な開拓と採用の拡大により、RCS市場はメッセージング・サービスに革命をもたらし、世界のコミュニケーション体験を向上させる好位置にあります。

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- 英国
- フランス
- イタリア
- スペイン
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2023年）
主な市場企業が採用した戦略
市場における最近の活動
主要企業の市場シェア（2023年）

主要企業プロファイル

AT&T（US）
Vodafone（UK）
Telekom（Germany）
Verizon（US）
Telefonica（Spain）
Orange Business（France）
China Mobile（China）
KDDI（Japan）
Slovak Telekom（Slovakia）
Telit（UK）
SK Telecom（South Korea）
Telstra（Australia）
LG U+（South Korea）
Celcom（Malaysia）
Freedom Mobile（Canada）
Rogers（Canada）
T-Mobile（Germany）
O2（UK）
Telia Company（Sweden）
Magyar Telekom（Hungary）
Claro（Brazil）
Swisscom（Switzerland）
Reliance Jio（India）

Product Code: SQMIG45A2119

Global Rich Communication Services Market size was valued at USD 8.47 Billion in 2022 and is poised to grow from USD 9.96 Billion in 2023 to USD 36.44 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global Rich Communication Services (RCS) market represents a shift from traditional SMS messaging to a more advanced messaging platform that enhances communication through features like high-quality media sharing, group messaging, read receipts, and interactive content. RCS is designed to deliver a richer and more engaging communication experience, supported by mobile network operators and device manufacturers. Its goal is to improve and modernize messaging by overcoming the limitations of traditional SMS, which lacks multimedia capabilities and interactive features. RCS enables users to share high-resolution photos and videos, engage in multimedia group chats, and experience seamless messaging across various devices and networks. The RCS market is driven by the increasing consumer demand for more interactive and dynamic messaging experiences. Users seek more engaging ways to communicate, which RCS can provide. However, challenges such as market fragmentation, where different operators and manufacturers may implement RCS inconsistently, and the competition from over-the-top (OTT) messaging apps, pose significant hurdles. Additionally, there is a need for educating users about RCS's benefits and features. Despite these challenges, the RCS market holds substantial growth potential. Standardization efforts and collaboration among mobile operators and device manufacturers could lead to RCS becoming a widely accepted messaging standard. Service providers also have the opportunity to develop tailored RCS solutions for various industries. With strategic development and increased adoption, the RCS market is well-positioned to revolutionize messaging services and enhance communication experiences globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented based on application, Enterprize size, vertical, end user, and region. Based on application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on Enterprize size, the market is segmented into SME's and large enterprises. Based on vertical, the market is segmented into Retail & Ecommerce, Media & Entertainment, BFSI, Healthcare, and Tourism & Logistics, Telecom and IT, and Others. Based on end user, the market is segmented into Consumers, and Enterprises. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

Businesses are progressively acknowledging the value of personalized and interactive communication with their customers. Rich Communication Services (RCS) offers advanced messaging features like interactive buttons, carousels, and suggested replies, allowing businesses to interact with their customers in a more engaging and dynamic way. This enhanced level of customer interaction fosters greater brand loyalty and drives higher conversion rates. Various industries, including retail, e-commerce, and banking, are increasingly adopting RCS to refine their customer communication strategies and improve overall engagement.

Restraints in the Global Rich Communication Services Market

Interoperability between various RCS platforms and mobile network operators poses a significant challenge. Achieving standardization and fostering collaboration among industry stakeholders is crucial for ensuring smooth communication across different networks and devices. Without consistent interoperability, the widespread adoption of RCS may be impeded, limiting its growth potential. The fragmented nature of RCS implementations across different networks and devices can hinder its effectiveness. To unlock the full potential of RCS, industry players must work together to create and adhere to common standards, enabling seamless integration and enhancing the overall user experience.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is becoming increasingly prevalent. AI-driven chatbots facilitate the automation of customer interactions, offering immediate support and personalized recommendations. This advancement significantly enhances the customer experience and boosts operational efficiency. By incorporating AI into RCS systems, businesses can streamline their customer service operations and deliver more tailored, responsive communication. This integration not only improves the efficiency of handling customer inquiries but also contributes to a more engaging and satisfactory interaction for users.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factors of The Market
Degree Of Competition
Top Investment Pockets
Market Attractive Index
Ecosystem Mapping
Patent Analysis
Pricing Analysis
Trade Analysis
Consumer And Buying Criteria
Regulatory Analysis
Technology Analysis
Case study Analysis

Global Rich Communication Services Market by Application

Market Overview
Advertising Campaign
Content Delivery
Integrated Solutions
Others

Global Rich Communication Services Market by Enterprise Size

Market Overview
SMEs
Large enterprises

Global Rich Communication Services Market by Vertical

Market Overview
Retail & Ecommerce
Media & Entertainment
BFSI
Healthcare
Tourism & Logistics
Telecom and IT
Others

Global Rich Communication Services Market by End User

Market Overview
Consumers
Enterprises

Global Rich Communication Services Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

AT&T (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vodafone (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telekom (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telefonica (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Orange Business (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
China Mobile (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KDDI (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slovak Telekom (Slovakia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telit (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SK Telecom (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telstra (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG U+ (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Celcom (Malaysia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Freedom Mobile (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rogers (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T-Mobile (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
O2 (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telia Company (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magyar Telekom (Hungary)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Claro (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Swisscom (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reliance Jio (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

リッチコミュニケーションサービス市場規模、シェア、成長分析：企業規模別、用途別、業界別、エンドユーザー別、地域別- 産業予測、2024年～2031年

Rich Communication Services Market Size, Share, Growth Analysis, By Enterprize size, By Application, By Vertical, By End-users, By Region - Industry Forecast 2024-2031

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

リッチコミュニケーションサービス市場：用途別

リッチコミュニケーションサービス市場：企業規模別

リッチコミュニケーションサービス市場：業界別

リッチコミュニケーションサービス市場：エンドユーザー別

リッチコミュニケーションサービス市場規模：地域別