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リッチコミュニケーションサービス（RCS）の世界市場の評価：用途別、エンドユーザー別、企業規模別、最終用途産業別、地域別、機会、予測（2018年～2032年）

Global Rich Communication Services Market Assessment, By Application, By End-user, By Enterprise Size, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 240 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=151.79円
リッチコミュニケーションサービス（RCS）の世界市場の評価：用途別、エンドユーザー別、企業規模別、最終用途産業別、地域別、機会、予測（2018年～2032年）
出版日: 2025年07月25日
発行: Markets & Data
ページ情報: 英文 240 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界のリッチコミュニケーションサービス（RCS）の市場規模は、2024年の25億8,000万米ドルから2032年に127億8,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで22.14%の成長が見込まれます。市場は、企業が消費者とつながるためのより魅力的で安全な方法を求める中、急速に拡大しています。通信事業者や技術プロバイダーに支えられ、RCSは業界を問わず、インタラクティブでブランド化されたメッセージング体験の提供に好ましいチャネルへと進化しています。

SMSとMMSのレガシーが継承されているため、RCSはキャリアに基づくメッセージングリーチを継承しており、レシートの読み取り、ブランド化されたメッセージ、マルチメディア共有、カルーセル、検証された送信者IDなど、ネイティブメッセージングアプリ内の最新のチャットアプリの機能に支えられています。この変革の強力な促進要因には、5G技術とモバイルデバイスの急速な展開や、RCSをAndroidプラットフォームに組み込むという通信事業者と大手テック企業からの圧力があります。さらに、RCSはB2Cコミュニケーション、特に小売、銀行、旅行、医療における重要な存在として台頭しています。RCSによって企業は、リッチで、コンテキストを認識した、AI主導のメッセージを送信することができ、オープンなエンゲージメント、応答率の向上、SMSよりも高いコンバージョン率を実現することができます。データプライバシー、会話型コマース、オートメーションが重視されるようになり、RCSは世界のデジタルコミュニケーション戦略の推進力になるとみられます。より多くの通信事業者がGSMA Universal Profileに移行し、企業がCPaaS（Communications Platform as a Service）統合に投資することで、RCS市場は長期的な勢いを発揮し、次世代コミュニケーションエコシステムの絶対的なメディアとなることが予測されます。

当レポートでは、世界のリッチコミュニケーションサービス（RCS）市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定において考慮される要素
  • 購入後に直面する課題

第6章 世界のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • 用途別
      • 広告キャンペーン
      • コンテンツデリバリー
      • 統合ソリューション
    • エンドユーザー別
      • 消費者
      • 企業
    • 企業規模別
      • 中小企業
      • 大企業
    • 最終用途産業別
      • BFSI
      • 通信・IT
      • メディア・エンターテインメント
      • 観光・ロジスティクス
      • 小売・eコマース
      • 医療
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
  • 市場マップ分析（2024年）
    • 用途別
    • エンドユーザー別
    • 企業規模別
    • 最終用途産業別
    • 地域別

第7章 北米のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • 用途別
      • 広告キャンペーン
      • コンテンツデリバリー
      • 統合ソリューション
    • エンドユーザー別
      • 消費者
      • 企業
    • 企業規模別
      • 中小企業
      • 大企業
    • 最終用途産業別
      • BFSI
      • 通信・IT
      • メディア・エンターテインメント
      • 観光・ロジスティクス
      • 小売・eコマース
      • 医療
      • その他
    • 国別
      • 米国
      • カナダ
      • メキシコ
  • 各国の市場の評価
    • 米国のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）
      • 市場規模の分析と予測
      • 市場シェアの分析と予測

第8章 欧州のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのリッチコミュニケーションサービス（RCS）市場の見通し（2018年～2032年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • AT&T Inc.
    • Vodafone Group Plc
    • Deutsche Telekom AG
    • Google LLC
    • Verizon Communications Inc.
    • Telefonica, S.A.
    • Orange S.A.
    • China Mobile Limited
    • KDDI Corporation
    • Slovak Telekom, a.s.

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 3. Global Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 4. Global Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 5. Global Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 6. Global Rich Communication Services (RCS) Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 8. North America Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 9. North America Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 10. North America Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 11. North America Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 12. North America Rich Communication Services (RCS) Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 14. United States Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 15. United States Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 16. United States Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 17. United States Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 18. Canada Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 19. Canada Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 20. Canada Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 21. Canada Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 22. Canada Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 23. Mexico Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Mexico Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 25. Mexico Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 26. Mexico Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 27. Mexico Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 28. Europe Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Europe Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 30. Europe Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 31. Europe Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 32. Europe Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 33. Europe Rich Communication Services (RCS) Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 35. Germany Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 36. Germany Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 37. Germany Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 38. Germany Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 39. France Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 40. France Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 41. France Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 42. France Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 43. France Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 44. Italy Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Italy Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 46. Italy Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 47. Italy Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 48. Italy Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 49. United Kingdom Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 50. United Kingdom Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 51. United Kingdom Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 52. United Kingdom Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 53. United Kingdom Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 54. Russia Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 55. Russia Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 56. Russia Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 57. Russia Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 58. Russia Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 59. Netherlands Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 60. Netherlands Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 61. Netherlands Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 62. Netherlands Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 63. Netherlands Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 64. Spain Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. Spain Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 66. Spain Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 67. Spain Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 68. Spain Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 69. Turkey Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Turkey Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 71. Turkey Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 72. Turkey Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 73. Turkey Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 74. Poland Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 75. Poland Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 76. Poland Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 77. Poland Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 78. Poland Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 79. South America Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 80. South America Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 81. South America Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 82. South America Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 83. South America Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 84. South America Rich Communication Services (RCS) Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 86. Brazil Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 87. Brazil Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 88. Brazil Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 89. Brazil Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 90. Argentina Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Argentina Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 92. Argentina Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 93. Argentina Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 94. Argentina Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 95. Asia-Pacific Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 97. Asia-Pacific Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 98. Asia-Pacific Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 99. Asia-Pacific Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 100. Asia-Pacific Rich Communication Services (RCS) Market Share (%), By Country, 2018-2032F
  • Figure 101. India Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 102. India Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 103. India Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 104. India Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 105. India Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 106. China Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. China Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 108. China Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 109. China Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 110. China Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 111. Japan Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 112. Japan Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 113. Japan Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 114. Japan Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 115. Japan Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 116. Australia Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 117. Australia Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 118. Australia Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 119. Australia Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 120. Australia Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 121. Vietnam Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 122. Vietnam Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 123. Vietnam Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 124. Vietnam Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 125. Vietnam Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 126. South Korea Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 127. South Korea Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 128. South Korea Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 129. South Korea Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 130. South Korea Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 131. Indonesia Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 132. Indonesia Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 133. Indonesia Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 134. Indonesia Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 135. Indonesia Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 136. Philippines Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 137. Philippines Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 138. Philippines Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 139. Philippines Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 140. Philippines Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 141. Middle East & Africa Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 143. Middle East & Africa Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 144. Middle East & Africa Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 145. Middle East & Africa Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 146. Middle East & Africa Rich Communication Services (RCS) Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 149. Saudi Arabia Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 150. Saudi Arabia Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 151. Saudi Arabia Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 152. UAE Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 153. UAE Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 154. UAE Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 155. UAE Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 156. UAE Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 157. South Africa Rich Communication Services (RCS) Market, By Value, In USD Billion, 2018-2032F
  • Figure 158. South Africa Rich Communication Services (RCS) Market Share (%), By Applications, 2018-2032F
  • Figure 159. South Africa Rich Communication Services (RCS) Market Share (%), By End-user, 2018-2032F
  • Figure 160. South Africa Rich Communication Services (RCS) Market Share (%), By Enterprise Size, 2018-2032F
  • Figure 161. South Africa Rich Communication Services (RCS) Market Share (%), By End-user Industry, 2018-2032F
  • Figure 162. By Applications Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Enterprise Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13737

Global rich communication services (RCS) market is projected to witness a CAGR of 22.14% during the forecast period 2025-2032, growing from USD 2.58 billion in 2024 to USD 12.78 billion in 2032. The global rich communication services (RCS) market is rapidly expanding as businesses seek more engaging and secure ways to connect with consumers. Backed by telecom operators and technology providers, RCS is evolving into a preferred channel for delivering interactive, branded messaging experiences across industries.

Since SMS and MMS legacy are inherited, RCS inherits the carrier-based messaging reach, backed by the capabilities of modern chat apps, including reading receipts, branded messages, multimedia sharing, carousels, and verified sender identity, all within the native messaging app. Among the strongest push factors for this transformation are the rapid deployment of 5G technology and mobile devices, as well as pressure from telcos and technology giants to incorporate RCS into Android platforms. Additionally, RCS is emerging as a key player in business-to-consumer (B2C) communication, particularly in retail, banking, travel, and healthcare. RCS enables businesses to send rich, context-aware, AI-driven messages that engage open, drive response rates, and conversion rates higher than SMS. With increased emphasis on data privacy, conversational commerce, and automation, RCS will power digital communication strategies globally. With greater telecom operators shifting to the GSMA Universal Profile and companies investing in CPaaS (Communications Platform as a Service) integrations, the RCS market is expected to experience long-term traction, making it an absolute medium for next-gen communication ecosystems.

Growing Demand for Enhanced Customer Engagement and Brand Communication Drives Market Growth

The global rich communication services (RCS) market is advancing aggressively, with the major driver being the growing consumer demand for interactive, real-time, and multimedia-enhanced messaging experiences. The existing SMS lacks the degree of customizability, multimedia enrichment, and brand interaction possibilities. RCS, on the other hand, gives companies the ability to use carousels, video mode, suggested responses, read receipts, and brand features that enable them to make simple texts interactive, two-way conversations. This is increasingly important in business areas such as retail, travel, BFSI, and customer support, where context-aware, real-time messaging greatly enhances interaction, conversion, and customer satisfaction.

For instance, Attentive Mobile Inc. launched its RCS Business Messaging solution in May 2025 at Shoptalk 2025, aiming to reach 2.2 billion active subscribers by 2028, and leveraging AI-powered personalization alongside Verizon, AT&T, and T-Mobile. The move demonstrates the strategic value of RCS within the future of enterprise messaging. Through the adoption of AI to provide personalized customer experience and trail the age-old spectrum of big telecommunication operators, our solution demonstrates how RCS can offer businesses scalable, efficient, and intelligent communication solutions. With an increasing number of smartphone vendors and telecommunications carriers natively supporting RCS messaging, businesses are quickly abandoning antiquated SMS for richer, brand-specific experiences. This innovation is revolutionizing the way companies engage with their customers and will continue to make RCS a vital building block component in the future mobile-first wave of customer engagement and marketing campaigns.

Strategic Collaborations and Infrastructure Shifts Among Telecom Giants Propel Market

The other most significant driver of the RCS market growth is the direct interest and infrastructure investment of technology companies and telecom operators in standardizing and scaling RCS services. These companies are replacing legacy SMS infrastructure with ones that are compatible with RCS and forming strategic partnerships to enable higher interoperability and faster worldwide adoption. Telecom operators are embracing cloud-based messaging infrastructure, such as Google's Jibe platform, and smartphone and software vendors are pre-loading RCS-compatible apps to facilitate user adoption. These are necessary to deliver a seamless and universally available messaging experience that is critical to RCS mass-market scalability.

One example is America's top carrier, AT&T Inc., which made the switch from its proprietary internal backend to Google's Jibe platform in June 2023. As a result, AT&T set Messages by Google as its default RCS messaging client across its Android user base, resolving years of messaging delivery and interoperability issues. This move further broadens customer experience and yet points toward an even larger industry shift toward adopting a shared, cloud-based RCS infrastructure for enhanced service assurance. These kinds of steps are making mass RCS deployment a reality, ensuring messaging quality is equal across networks, and enabling firms to invest in RCS-based customer experience platforms with confidence.

Retail and E-commerce Segment Dominates the Global Rich Communication Services Market

The retail and E-commerce segment holds the largest market share in the international RCS market due to the industry's need for more personalized, interactive, and conversion-driven customer communication. In comparison to SMS, RCS enables retailers to engage with branded multimedia messages, product carousels, real-time information, and proposed responses, providing an app-like experience within the messaging interface. Not only does it encourage increased click-throughs, but it also boosts customer satisfaction and loyalty. The rising adoption of digital commerce, mobile-first consumer journeys, and the increasing relevance of direct-to-consumer (D2C) strategies have made RCS an essential marketing tool for online retail companies. RCS-based services, such as real-time delivery status updates, cart abandonment alerts, offer campaigns, and customer support interactions, all encourage interaction throughout the funnel.

For example, in May 2024, Mumbai digital marketing firm Troika Tech Services launched RCS Chat and WhatsApp Business API services to transform the way retail and e-commerce brands communicate with their customers. The development reflects an increased appetite towards more dynamic, richer mobile communication platforms optimized for high-volume customer interaction. As companies are increasingly keen on improving user interaction and enriching transactional discussion through messaging, retail and e-commerce are likely to continue holding sway in the RCS arena for the next few years.

North America Leads the Global Rich Communication Services Market

North America is at the forefront of the global Rich Communication Services (RCS) market due to its mature telephony infrastructure, rapid 5G rollouts, and high smartphone penetration. Companies in various industries in the U.S. and Canada are quickly adopting RCS to phase out legacy SMS platforms with rich, multimedia-rich messaging experiences. The region's focus on customer interaction and engagement through digital communication has positioned it at the forefront of RCS growth. The complete involvement of key leading telecom giants, such as AT&T, Verizon, and T-Mobile, in supporting and building RCS business messaging further solidifies their regional dominance. These carriers are investing in interoperability and standardized APIs to enable RCS to reach businesses at scale for B2C communication, particularly brands, for higher engagement and conversion.

A notable advance occurred in June 2024, when Application-to-Person (A2P) RCS rolled out in North America by Infobip, a global cloud communications platform. The move enabled businesses on the continent to send interactive, branded messages directly to customers, stimulating customer experience and response rates. Rising enterprise demand, supported by robust telecom infrastructure, is expected to maintain North America's position as the market leader in RCS during the forecast period.

Impact of U.S. Tariffs on Global Rich Communication Services (RCS) Market

U.S. tariffs have had a significant influence on the global rich communication services (RCS) market, albeit restricted, in some markets. Although RCS is a software-based service that relies on the internet and telecommunications infrastructure, tariffs on imported telecommunications equipment, smartphones, and cloud-related hardware can indirectly influence deployment costs. These added expenses can hinder infrastructure upgrades required for the mass adoption of RCS, particularly among emerging economies that rely on U.S. based technologies or components. Additionally, geopolitical tensions stemming from tariffs can lead to caution in global partnerships, impacting cross-border collaborations within the RCS ecosystem. The software-oriented nature of RCS, however, enables most businesses to mitigate the impact of tariffs by utilizing local cloud services and regional infrastructure. Overall, although U.S. tariffs have not significantly hindered RCS growth, they are an item to watch, especially for equipment-dependent elements of service delivery.

Key Players Landscape and Outlook

The global RCS market is diversified, with both telecommunication majors worldwide, technology giants, and messaging platform operators continually influencing the competitive landscape. The rivals are looking forward to enhancing their services, forming strategic alliances, and implementing AI capabilities to offer personalized customer engagement and establish a distinct market niche. Major industry stakeholders, including Google LLC, AT&T Inc., Vodafone GmbH, Samsung Electronics Co., Ltd., and Infobip Ltd., lead the RCS ecosystem in innovation. For example, in October 2024, Sinch AB partnered with Singtel to bring Singapore's first RCS Business Messaging service to life. This expansion builds Sinch's CPaaS (Communications Platform as a Service) prowess in the Asia-Pacific and strengthens its foothold in high-growth markets. The alliance is an emerging trend of top players investing in local expansion and sophisticated messaging solutions geared towards business customers. In the long run, the market is expected to witness rapid consolidation, with major players acquiring regional players to expand their reach and capabilities.

At the same time, AI- and API-powered innovations would drive competition in providing end-user personalized, rich media content. As RCS, in conjunction with e-commerce, digital payments, and marketing automation capabilities, constitutes a must-have asset for brands seeking to enhance interaction and conversion rates, it becomes essential that marketers put RCS-based offerings at the forefront. For businesses and consumers considering this space, it is crucial to select partners that provide scalable, secure, and interoperable RCS solutions, which are future-proof and aligned with evolving consumer communication behaviors.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Challenges Faced Post Purchase

6. Global Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Applications
      • 6.2.1.1. Advertising Campaign
      • 6.2.1.2. Content Delivery
      • 6.2.1.3. Integrated Solutions
    • 6.2.2. By End-user
      • 6.2.2.1. Consumers
      • 6.2.2.2. Enterprises
    • 6.2.3. By Enterprise Size
      • 6.2.3.1. Small and Medium Enterprises (SMEs)
      • 6.2.3.2. Large Enterprises
    • 6.2.4. By End-user Industry
      • 6.2.4.1. BFSI
      • 6.2.4.2. Telecom and IT
      • 6.2.4.3. Media and Entertainment
      • 6.2.4.4. Tourism and Logistics
      • 6.2.4.5. Retail and E-commerce
      • 6.2.4.6. Healthcare
      • 6.2.4.7. Others
    • 6.2.5. By Region
      • 6.2.5.1. North America
      • 6.2.5.2. Europe
      • 6.2.5.3. Asia-Pacific
      • 6.2.5.4. South America
      • 6.2.5.5. Middle East and Africa
    • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Applications
    • 6.3.2. By End-user
    • 6.3.3. By Enterprise Size
    • 6.3.4. By End-user Industry
    • 6.3.5. By Region

7. North America Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Applications
      • 7.2.1.1. Advertising Campaign
      • 7.2.1.2. Content Delivery
      • 7.2.1.3. Integrated Solutions
    • 7.2.2. By End-user
      • 7.2.2.1. Consumers
      • 7.2.2.2. Enterprises
    • 7.2.3. By Enterprise Size
      • 7.2.3.1. Small and Medium Enterprises (SMEs)
      • 7.2.3.2. Large Enterprises
    • 7.2.4. By End-user Industry
      • 7.2.4.1. BFSI
      • 7.2.4.2. Telecom and IT
      • 7.2.4.3. Media and Entertainment
      • 7.2.4.4. Tourism and Logistics
      • 7.2.4.5. Retail and E-commerce
      • 7.2.4.6. Healthcare
      • 7.2.4.7. Others
    • 7.2.5. By Country
      • 7.2.5.1. United States
      • 7.2.5.2. Canada
      • 7.2.5.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Rich Communication Services (RCS) Market Outlook, 2018-2032F
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Applications
          • 7.3.1.2.1.1. Advertising Campaign
          • 7.3.1.2.1.2. Content Delivery
          • 7.3.1.2.1.3. Integrated Solutions
        • 7.3.1.2.2. By End-user
          • 7.3.1.2.2.1. Consumers
          • 7.3.1.2.2.2. Enterprises
        • 7.3.1.2.3. By Enterprise Size
          • 7.3.1.2.3.1. Small and Medium Enterprises (SMEs)
          • 7.3.1.2.3.2. Large Enterprises
        • 7.3.1.2.4. By End-user Industry
          • 7.3.1.2.4.1. BFSI
          • 7.3.1.2.4.2. Telecom and IT
          • 7.3.1.2.4.3. Media and Entertainment
          • 7.3.1.2.4.4. Tourism and Logistics
          • 7.3.1.2.4.5. Retail and E-commerce
          • 7.3.1.2.4.6. Healthcare
          • 7.3.1.2.4.7. Others

All segments will be provided for all regions and countries covered

8. Europe Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Rich Communication Services (RCS) Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. AT&T Inc.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products/Services Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 17.3.2. Vodafone Group Plc
    • 17.3.3. Deutsche Telekom AG
    • 17.3.4. Google LLC
    • 17.3.5. Verizon Communications Inc.
    • 17.3.6. Telefonica, S.A.
    • 17.3.7. Orange S.A.
    • 17.3.8. China Mobile Limited
    • 17.3.9. KDDI Corporation
    • 17.3.10. Slovak Telekom, a.s.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer