リッチコミュニケーションサービスの市場規模、シェア、成長分析、タイプ別、企業規模別、用途別、エンドユーザー別、地域別 - 産業予測 2025～2032年

リッチコミュニケーションサービス市場規模は2023年に45億米ドルと評価され、2024年の53億5,000万米ドルから2032年には212億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは18.8%で成長する見通しです。

世界のリッチコミュニケーションサービス（RCS）市場は、メッセージングランドスケープを再定義するために進化しており、従来のSMSを超えるユーザーエンゲージメントを強化する高品質のメディア共有、グループチャット、インタラクティブコンテンツなどの高度な機能を提供しています。携帯通信事業者や端末メーカーがサポートするRCSは、従来のメッセージングに存在するマルチメディアやインタラクティブ機能のギャップを埋めることを目的としています。市場の断片化やOTT（Over-The-Top）メッセージングアプリとの競合といった課題に直面しているもの、インタラクティブなコミュニケーション体験に対する需要がRCSの採用を促進しています。RCSの標準化に向けて通信事業者間の協力が進む中、サービスプロバイダーにとっては、ニーズに合わせたソリューションを提供できる大きな成長機会があります。全体として、RCS市場は変革の時期を迎えており、世界中のユーザーにとってより豊かなコミュニケーション体験が約束されています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

リッチコミュニケーションサービス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• A2P
• P2A
• P2P

リッチコミュニケーションサービス市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

リッチコミュニケーションサービス市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 広告キャンペーン
• コンテンツ配信
• 統合ソリューション
• その他

リッチコミュニケーションサービス市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• BFSI
• 通信とIT
• メディアとエンターテイメント
• 観光と物流
• 小売業と電子商取引
• ヘルスケア
• その他

リッチコミュニケーションサービス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Huawei Technologies Co., Ltd.（China）
• Telefonaktiebolaget LM Ericsson（Sweden）
• Mavenir Systems（USA）
• Google LLC（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• ZTE Corporation（China）
• Global Message Services（Switzerland）
• Sinch AB（Sweden）
• Juphoon System Software Co., Ltd.（China）
• Summit Tech（Canada）
• AT&T Inc.（USA）
• T-Mobile USA, Inc.（USA）
• Verizon Communications Inc.（USA）
• SK Telecom Co., Ltd.（South Korea）
• Telstra Corporation Limited（Australia）
• Vodafone Group Plc（United Kingdom）
• Nokia Corporation（Finland）
• Rogers Communications Inc.（Canada）
• Twilio Inc.（USA）
• KDDI Corporation（Japan）

結論と提言

Rich Communication Services Market size was valued at USD 4.5 billion in 2023 and is poised to grow from USD 5.35 billion in 2024 to USD 21.21 billion by 2032, growing at a CAGR of 18.8% during the forecast period (2025-2032).

The global Rich Communication Services (RCS) market is evolving to redefine the messaging landscape, providing advanced features like high-quality media sharing, group chats, and interactive content that enhance user engagement beyond traditional SMS. Supported by mobile operators and device manufacturers, RCS aims to bridge the gaps in multimedia and interactive capabilities present in conventional messaging. Despite facing challenges such as market fragmentation and competition from Over-The-Top (OTT) messaging apps, the demand for interactive communication experiences is driving RCS adoption. With increasing collaboration among operators to standardize RCS, there are significant growth opportunities for service providers to offer tailored solutions. Overall, the RCS market is poised for transformation, promising a richer communication experience for users worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rich Communication Services Market Segments Analysis

Global Rich Communication Services Market is segmented by Type, Enterprise Size, Application, End-user and region. Based on Type, the market is segmented into A2P, P2A and P2P. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions and Others. Based on End-user, the market is segmented into BFSI, Telecom and IT, Media and Entertainment, Tourism and Logistics, Retail and eCommerce, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rich Communication Services Market

The Rich Communication Services (RCS) market is experiencing significant growth, primarily driven by the global proliferation of smartphones. As smartphone ownership becomes more prevalent, particularly in emerging markets such as India and China, the demand for advanced communication features provided by RCS is expected to increase. These features include multimedia messaging, group chats, and file sharing, which enhance user experience and engagement. The continuous rise in smartphone usage is creating a favorable environment for RCS adoption, leading to a surge in consumer interest for these innovative messaging capabilities, thereby propelling the market forward.

Restraints in the Rich Communication Services Market

A significant constraint facing the Rich Communication Services (RCS) market is the lack of interoperability between various RCS platforms and mobile network operators. Achieving standardization and fostering collaboration among key industry stakeholders is crucial to facilitate seamless communication across different networks and devices. Without effective interoperability, the widespread adoption of RCS may be impeded, ultimately restricting its growth potential in the market. Addressing these challenges will be essential for unlocking the full benefits of RCS technology and ensuring that it can compete with established messaging services effectively, paving the way for enhanced user experiences and broader utilization.

Market Trends of the Rich Communication Services Market

The Rich Communication Services (RCS) market is witnessing a significant trend towards the integration of Artificial Intelligence (AI), evidenced by the increasing adoption of AI-driven chatbots and virtual assistants. These innovations enable businesses to automate customer interactions, streamline support processes, and offer personalized product recommendations, thus enhancing the overall customer experience. As companies prioritize operational efficiency and customer satisfaction, the synergy between RCS and AI is anticipated to augment user engagement and foster deeper customer relationships. This trend not only reflects the evolving communication landscape but also underscores the potential for RCS to transform customer service strategies across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Rich Communication Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• A2P
• P2A
• P2P

Global Rich Communication Services Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Rich Communication Services Market Size by Application & CAGR (2025-2032)

• Market Overview
• Advertising Campaign
• Content Delivery
• Integrated Solutions
• Others

Global Rich Communication Services Market Size by End-user & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecom and IT
• Media and Entertainment
• Tourism and Logistics
• Retail and eCommerce
• Healthcare
• Others

Global Rich Communication Services Market Size & CAGR (2025-2032)

• North America (Type, Enterprise Size, Application, End-user)
  • US
  • Canada
• Europe (Type, Enterprise Size, Application, End-user)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Enterprise Size, Application, End-user)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Enterprise Size, Application, End-user)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Enterprise Size, Application, End-user)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Huawei Technologies Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telefonaktiebolaget LM Ericsson (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mavenir Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Global Message Services (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sinch AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juphoon System Software Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summit Tech (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT&T Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-Mobile USA, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verizon Communications Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SK Telecom Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Telstra Corporation Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vodafone Group Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rogers Communications Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twilio Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KDDI Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations