リッチコミュニケーションサービス市場- 世界の産業規模、シェア、動向、機会、予測：展開モデル別、企業規模別、用途別、地域別、競合2018年-2028年

2022年、世界のリッチコミュニケーションサービス（RCS）市場の評価額は72億5,000万米ドルに達し、2028年までの年間平均成長率（CAGR）は12.35％と予測され、予測期間中に大きく成長する見通しです。

企業は顧客とのコミュニケーション手段としてメッセージング・プラットフォームを利用するようになっており、RCSは顧客とのコミュニケーションを強化する機能を数多く提供しています。

RCSは、既読レシートやタイピングインジケーターなど、顧客とのやり取りを改善するのに貢献するいくつかの機能を導入しています。これらの要素は、企業に顧客エンゲージメントに関する貴重な洞察を提供し、メッセージの受信と応答時間を測定することを可能にし、最終的に顧客とのコミュニケーションの質を高める。

RCSの特筆すべき利点の1つは、メッセージを暗号化し、不正アクセスから保護することです。このセキュリティ機能は、メッセージング・プラットフォームを通じて機密情報を送信する必要がある企業と個人の両方にとって、最も重要なものです。メッセージの機密性と完全性を確保することで、RCSはデータ保護を強化し、顧客に信頼を与え、重要な情報の安全な交換を促進します。

市場促進要因

コストと収益モデル：

サーバーやソフトウェアを含むRCSインフラの開発・維持は、通信事業者や企業にとって高額になる可能性があります。ビジネスRCSサービスの収益化など、持続可能な収益モデルを見つけることは課題でした。多くのユーザーがRCSを知らなかったり、RCSとSMSの違いを理解していなかったりしました。RCSの利点や効果的な使用方法についてユーザーを教育することは課題でした。人々は変化に抵抗することが多く、既存のメッセージングアプリからRCSに乗り換えるようユーザーを説得することは、特に連絡先がRCSを使用していない場合、困難でした。通信事業者は、RCS機能を完全にサポートするためにネットワークのアップグレードに投資する必要があっています。RCS市場は、オーバー・ザ・トップ（OTT）メッセージングアプリや、代替通信手段を提供するWebRTCやVoIPサービスのような新技術など、他の通信技術との競争に直面していました。

主な市場動向

継続的な拡大

RCSの採用は、より多くのモバイル通信事業者やメッセージングアプリ・プロバイダーがこの技術を採用するにつれて、世界的に拡大し続けると予想されました。新たな地域や市場への拡大が顕著な動向となっています。RCSは、顧客エンゲージメント、マーケティング、カスタマーサポートのために企業でますます使用されるようになっています。ブランドや企業はRCSを活用して、製品カタログ、アポイントメントのリマインダー、ワンクリック購入など、リッチでインタラクティブなメッセージを顧客に送信していました。RCSは、チャットボット、支払い統合、予約スケジューリングなど、さらに多くの機能と性能を提供するように進化していました。これらの機能強化により、RCSは個人とビジネスの両方のコミュニケーションに対応する、より汎用性の高いプラットフォームとなっています。異なるRCSの実装間の相互運用性を向上させる取り組みも進んでいた。この動向は、RCSメッセージが異なるネットワークやデバイス間でシームレスに機能することを目指したものです。

カスタマーサービス向けRCS

カスタマーサービスとサポートは、RCSの重要な使用事例として浮上していました。多くの企業が、自動応答やリアルタイムのエージェントとのやり取りなど、RCSベースのカスタマーサービス・ソリューションを模索していました。RCS市場では、データ・セキュリティとプライバシーの重要性が高まる傾向にあっています。ユーザーや企業は、RCSメッセージのセキュリティに対する懸念を強めており、暗号化やプライバシー管理の強化に取り組んでいた。携帯通信事業者、メッセージング・アプリ・プロバイダー、テクノロジー企業は、RCSの採用を促進するためにパートナーシップや提携を結んでいた。これらの提携は、RCSサービスの展開を加速し、全体的なユーザー体験を向上させることを目的としていました。

AIやチャットボットとの統合

人工知能（AI）やチャットボットとの統合が一般的になりつつあっています。これにより、自動応答、顧客とのインタラクションの改善、パーソナライズされたメッセージング体験が可能になっています。5Gネットワークの展開は、マルチメディア・メッセージングにより高速で信頼性の高い接続を提供することで、RCSの採用を後押しすると期待されていました。RCSは5Gを補完するテクノロジーと考えられていました。RCSは、高品質の画像、動画、文書などのリッチメディアの共有をサポートしていました。この動向は、メディアやエンターテインメント、eコマース、ヘルスケアなど、さまざまな業界でRCSの採用を促進しました。

マルチデバイスのサポート：

RCSは、複数のデバイスをシームレスに横断するメッセージングのサポートに取り組んでいた。この動向は、スマートフォン、タブレット、デスクトップで一貫したメッセージング体験をユーザーに提供することを目的としていました。RCSは、連絡先管理やメッセージ整理の改善など、ユーザーエクスペリエンスを向上させるための新しいユーザーインターフェイスデザインや機能を試行錯誤していました。

セグメント別の洞察

企業規模の洞察

リッチ・コミュニケーション・サービスの導入は、大企業のIT・通信チームがリッチ・コンテンツを配信できるメッセージングを使ったコミュニケーション方法を変革するのに役立っているため、世界のリッチ・コミュニケーション・サービス市場は大企業セグメントによって支配されており、予測期間中もこの傾向は続くとみられます。メッセージングやコミュニケーションのニーズが変化しているため、大企業やキャンパス環境では従来のメッセージング方法ではうまく対応できないです。そのため、ダイナミックで柔軟なアプローチを提供するリッチ・コミュニケーション・サービスの導入が大企業で急ピッチで進んでいます。

地域別インサイト

北米地域は、2022年に大きな収益シェアを獲得し、世界のリッチコミュニケーションサービス市場のリーダーとしての地位を確立しています。北米は2019年にリッチ通信サービス市場を独占したが、これは同地域における5Gネットワークの高い普及率と人工知能（AI）＆その他のスマート接続デバイスの使用の増加によるものです。さらに、次世代メッセージングサービスのニーズの急増、会話による対話から顧客サービスの傾向をシフトさせるチャットボット、リッチコミュニケーションサービスは、モバイルネットワーク事業者（MNO）がネイティブメッセージングチャネル用に開発されている最新の技術的進歩にサービスを設定する機会を提供します。しかし、アジア太平洋地域は、人工知能や5Gネットワークなどのハイエンド技術の出現、マーケティングのためのバルクメッセージ送信ニーズの高まり、中小企業によるデジタル化への大きなシフトにより、地域全体でリッチコミュニケーションサービスに対する需要が増加しているため、リッチコミュニケーションサービス市場の予測期間中に最も高い成長率を記録すると予想されます。したがって、これらの要因は市場の成長にプラスの影響を与えます。

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 リッチコミュニケーションサービスの世界市場展望

• 市場規模・予測
  • 金額別
• 市場シェアと予測
  • 導入モデル別（オンプレミス、クラウド）
  • 企業規模別（中小企業、大企業）
  • アプリケーション別（リッチコール＆メッセージング、コンテンツ配信、付加価値サービス、マーケティング＆広告キャンペーン、クラウドストレージ）
  • 地域別
• 企業別（2022年）
• 市場マップ

第6章 北米リッチコミュニケーションサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開モデル別
  • 企業規模別
  • アプリケーション別
  • 国別
• 北米国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 アジア太平洋リッチコミュニケーションサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開モデル別
  • 企業規模別
  • アプリケーション別
  • 国別
• アジア太平洋地域国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • インドネシア

第8章 欧州リッチコミュニケーションサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開モデル別
  • 企業規模別
  • アプリケーション別
  • 国別
• 欧州国別分析
  • ドイツ
  • 英国
  • フランス
  • ロシア
  • スペイン

第9章 南米リッチコミュニケーションサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 展開モデル別
  • 企業規模別
  • アプリケーション別
  • 国別
• 南米国別分析
  • ブラジル
  • アルゼンチン

第10章 中東・アフリカのリッチコミュニケーションサービス市場展望

• 市場規模・予測
  • 金額別
• 市場シェアと予測
  • 展開モデル別
  • 企業規模別
  • アプリケーション別
  • 国別
• 中東・アフリカ：国別分析
  • サウジアラビア
  • 南アフリカ
  • アラブ首長国連邦
  • イスラエル
  • エジプト

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

第13章 企業プロファイル

• Google
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Samsung
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Huawei
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• AT&T
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Verizon
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• T-Mobile
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Telefonica
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Sprint
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Vodafone Group
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services
• Orange
  • Business Overview
  • Key Revenue and Financials
  • Recent Developments
  • Key Personnel
  • Key Product/Services

第14章 戦略的提言

第15章 調査会社について・免責事項

In 2022, the Global Rich Communication Services (RCS) Market reached a valuation of USD 7.25 billion and is poised for significant growth in the forecast period, expected to achieve a Compound Annual Growth Rate (CAGR) of 12.35% through 2028. Businesses are progressively turning to messaging platforms as a means of communicating with their customers, and RCS offers a host of features to enhance customer communication.

RCS introduces several features that can contribute to improving customer interactions, including read receipts and typing indicators. These elements provide businesses with valuable insights into customer engagement, enabling them to gauge message reception and response times, ultimately enhancing the quality of customer communication.

One of the noteworthy advantages of RCS is its encryption of messages, safeguarding them from unauthorized access. This security feature is of paramount importance for both businesses and individuals who need to transmit sensitive information through messaging platforms. By ensuring the confidentiality and integrity of messages, RCS bolsters data protection, instilling trust in customers and facilitating secure exchanges of critical information.

Key Market Drivers

Technological Advancements

Text messaging is still the most direct and widely used form of communication. As a result, two-way automated enterprise-to-person text messaging, known as A2P mobile messaging, has become essential for businesses. Rich Communication Services (RCS) is a successor to SMS that supports read receipts, typing indicators, improved group chats, and high-quality images. RCS relies on a standard called Universal Profile, which defines a way to tell other phones that it can spend and receive RCS. Various prominent smartphone vendors and telecom operators are increasingly developing, investing, and offering RCS platforms. For instance, in November 2019, Google rolled out RCS in the United Kingdom and France. In addition to this, AT&T, Sprint, T-Mobile, and Verizon announced that they are also looking to replace SMS with RCS by 2020, and technology will be built on an RCS implementation for Android under the Cross-Carrier Messaging Initiative (CCMI) where Google will not be involved. Despite the growing popularity of OTT messaging apps, SMS is still prevalent amongst the population. Even though a significant number of users have been declining since the last few years due to various other messaging apps, but SMS remains one of the prominent sources of messaging, information sharing, advertising, and CRM tool. According to Salesforce, text messages have a 98% open rate, and about 90% of the recipients open SMS messages within three minutes. Moreover, text messages are nearly 56 times more affordable compared to cost-per-click advertising such as Adwords, according to Burst SMS. Also, text messages command a 10% click-through rate; owing to such cost-effective means, the demand for SMS in terms of information dissemination is significantly high.

Consumer Demand for Enhanced Messaging

Consumers were increasingly looking for richer and more interactive messaging experiences beyond basic SMS. RCS offers features such as group chat, read receipts, typing indicators, and multimedia sharing that meet these demands. RCS provides opportunities for businesses to engage with customers through interactive, branded messages. Companies can use RCS for marketing, customer support, and e-commerce, which was expected to drive adoption among enterprises. Efforts to standardize RCS across different carriers and devices were expected to make it more appealing. Interoperability ensures that RCS messages work seamlessly between users on different networks and devices. The integration of RCS into popular messaging apps and operating systems can drive adoption. Android Messages, for example, integrated RCS support into its app, potentially expanding the user base. RCS was expected to offer improved security and encryption compared to SMS, which can attract users who value data privacy. The support and promotion of RCS by mobile carriers play a crucial role in its adoption. Carriers may incentivize users to switch to RCS-compatible devices and plans. As RCS was not yet universally available worldwide in 2021, expansion efforts in different regions were expected to drive market growth.

5G Rollout

The rollout of 5G networks was anticipated to support the growth of RCS by providing faster and more reliable connections for multimedia messaging. The competitive dynamics among messaging app providers, mobile device manufacturers, and mobile carriers could influence the adoption of RCS. Partnerships and alliances between these stakeholders may shape the market. Regulations related to messaging and data privacy can impact the RCS market. Compliance with regulations may affect how RCS is used for business purposes.

Key Market Challenges

Slow Adoption and Fragmentation

One of the primary challenges was the slow adoption of RCS, especially in comparison to the widespread use of traditional SMS and popular messaging apps like WhatsApp and Facebook Messenger. Additionally, the fragmentation of the RCS ecosystem with different carriers and messaging apps implementing RCS at varying rates hindered its adoption. Achieving full interoperability between different RCS implementations by various carriers and device manufacturers was a challenge. Inconsistent support for RCS features across networks and devices made it less reliable for users. RCS faced fierce competition from established messaging platforms like WhatsApp, WeChat, and Facebook Messenger. These platforms had large user bases and offered similar features, making it difficult for RCS to gain a foothold. While RCS offered enhanced features, concerns about data privacy and security remained. Ensuring the privacy of messages and user data was a challenge, especially as RCS was used for business messaging and transactions. Regulatory challenges and compliance with data protection laws and regulations varied across regions and countries. Navigating these regulatory hurdles could be complex for RCS service providers.

Cost and Revenue Models:

Developing and maintaining RCS infrastructure, including servers and software, could be expensive for carriers and businesses. Finding sustainable revenue models, such as monetizing business RCS services, was a challenge. Many users were unaware of RCS or didn't understand the differences between RCS and SMS. Educating users about the benefits of RCS and how to use it effectively posed a challenge. People are often resistant to change, and convincing users to switch from their existing messaging apps to RCS could be challenging, especially if their contacts were not using RCS. Carriers needed to invest in network upgrades to support RCS features fully. The rollout of RCS was dependent on the readiness of carrier networks, which could be time-consuming and costly.The RCS market faced competition from other communication technologies, such as over-the-top (OTT) messaging apps and emerging technologies like WebRTC and VoIP services, which offered alternative means of communication.

Key Market Trends

Continued Expansion

RCS adoption was expected to continue expanding globally as more mobile carriers and messaging app providers embraced the technology. Expanding into new regions and markets was a prominent trend. RCS was increasingly used by businesses for customer engagement, marketing, and customer support. Brands and enterprises were leveraging RCS to send rich, interactive messages to customers, including product catalogs, appointment reminders, and one-click purchases. RCS was evolving to offer even more features and capabilities, such as chatbots, payment integrations, and appointment scheduling. These enhancements made RCS a more versatile platform for both personal and business communication. Efforts to improve interoperability between different RCS implementations were ongoing. This trend aimed to ensure that RCS messages worked seamlessly across different networks and devices.

RCS for Customer Service

Customer service and support were emerging as a key use case for RCS. Many companies were exploring RCS-based customer service solutions, including automated responses and real-time agent interactions. The importance of data security and privacy was a growing trend in the RCS market. Users and businesses were increasingly concerned about the security of their RCS messages, leading to efforts to enhance encryption and privacy controls. Mobile carriers, messaging app providers, and technology companies were forming partnerships and alliances to promote RCS adoption. These collaborations aimed to accelerate the rollout of RCS services and improve the overall user experience.

Integration with AI and Chatbots

Integration with artificial intelligence (AI) and chatbots was becoming more common. This allowed for automated responses, improved customer interactions, and personalized messaging experiences. The rollout of 5G networks was expected to boost RCS adoption by providing faster and more reliable connections for multimedia messaging. RCS was seen as a complementary technology to 5G. RCS supported rich media sharing, including high-quality images, videos, and documents. This trend was driving its adoption in various industries, such as media and entertainment, e-commerce, and healthcare.

Multi-Device Support:

RCS was working on supporting messaging across multiple devices seamlessly. This trend aimed to provide users with a consistent messaging experience on smartphones, tablets, and desktops. RCS was experimenting with new user interface designs and features to enhance the user experience, including improved contact management and message organization.

Segmental Insights

Enterprise Size Insights

The global rich communication services market was dominated by the large enterprises segment, and is expected to maintain this trend during the forecast period as the implementation of rich communication service is further helping IT & telecommunication teams of large enterprises to change the way of communication with messaging, which can deliver rich content. As the messaging and communicating needs are changing, they do not cope well with the traditional way of messaging in large enterprises or campus environments. Therefore, rich communication service implementation is growing at a rapid pace among large enterprises, which provides a dynamic and flexible approach..

Regional Insights

The North America region has established itself as the leader in the Global Rich Communication Services Market with a significant revenue share in 2022. North America dominated the rich communication services market in 2019, owing to high penetration of 5G network and growing use of artificial intelligence (AI) & other smart connected devices in the region. Moreover, surge in need of next-generation messaging service, chatbots shifting the inclination of customer service from conversational interactions, and rich communication service provide opportunities for mobile network operators (MNOs) to set up service on the latest technical advances being developed for the native messaging channel. However, Asia-Pacific is expected to witness the highest growth rate during the rich communication services market forecast period, owing to increasing demand for rich communication service across the region due to the emergence of high-end technologies, such artificial intelligence & 5G network; growing need of sending bulk messages for marketing; and major shift toward digitization by SMEs. Therefore, these factors impact positively on the growth of the market..

Key Market Players

• Google
• Samsung
• Huawei
• AT&T
• Verizon
• T-Mobile
• Telefonica
• Sprint (now part of T-Mobile)
• Vodafone Group
• Orange

Report Scope:

• In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Rich Communication Services Market, By Deployment Models:

• On-premises
• Cloud

Global Rich Communication Services Market, By Enterprise Size:

• Small & Medium Enterprise
• Large Enterprises

Global Rich Communication Services Market, By Application :

• Rich Calls & Messaging
• Content Delivery
• Value Added Services
• Marketing & Advertising Campaign
• Cloud Storage

Global Rich Communication Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Europe
• Germany
• United Kingdom
• France
• Russia
• Spain
• South America
• Brazil
• Argentina
• Middle East & Africa
• Saudi Arabia
• South Africa
• Egypt
• UAE
• Israel

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.

Available Customizations:

• Global Rich Communication Services Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
• 1.3. Markets Covered
• 1.4. Years Considered for Study
• 1.5. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customers

5. Global Rich Communication Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment Model (On-premises, Cloud)
  • 5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
  • 5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
  • 5.2.4. By Region
• 5.3. By Company (2022)
• 5.4. Market Map

6. North America Rich Communication Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Model
  • 6.2.2. By Enterprise Size
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Rich Communication Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment Model
      • 6.3.1.2.2. By Enterprise Size
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Rich Communication Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment Model
      • 6.3.2.2.2. By Enterprise Size
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Rich Communication Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment Model
      • 6.3.3.2.2. By Enterprise Size
      • 6.3.3.2.3. By Application

7. Asia-Pacific Rich Communication Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Model
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Asia-Pacific: Country Analysis
  • 7.3.1. China Rich Communication Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Model
      • 7.3.1.2.2. By Enterprise Size
      • 7.3.1.2.3. By Application
  • 7.3.2. India Rich Communication Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Model
      • 7.3.2.2.2. By Enterprise Size
      • 7.3.2.2.3. By Application
  • 7.3.3. Japan Rich Communication Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Model
      • 7.3.3.2.2. By Enterprise Size
      • 7.3.3.2.3. By Application
  • 7.3.4. South Korea Rich Communication Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment Model
      • 7.3.4.2.2. By Enterprise Size
      • 7.3.4.2.3. By Application
  • 7.3.5. Indonesia Rich Communication Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment Model
      • 7.3.5.2.2. By Enterprise Size
      • 7.3.5.2.3. By Application

8. Europe Rich Communication Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Model
  • 8.2.2. By Enterprise Size
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Europe: Country Analysis
  • 8.3.1. Germany Rich Communication Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Model
      • 8.3.1.2.2. By Enterprise Size
      • 8.3.1.2.3. By End Use
  • 8.3.2. United Kingdom Rich Communication Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Model
      • 8.3.2.2.2. By Enterprise Size
      • 8.3.2.2.3. By Application
  • 8.3.3. France Rich Communication Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment Model
      • 8.3.3.2.2. By Enterprise Size
      • 8.3.3.2.3. By Application
  • 8.3.4. Russia Rich Communication Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Model
      • 8.3.4.2.2. By Enterprise Size
      • 8.3.4.2.3. By Application
  • 8.3.5. Spain Rich Communication Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Model
      • 8.3.5.2.2. By Enterprise Size
      • 8.3.5.2.3. By Application

9. South America Rich Communication Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Model
  • 9.2.2. By Enterprise Size
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Rich Communication Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Model
      • 9.3.1.2.2. By Enterprise Size
      • 9.3.1.2.3. By Application
  • 9.3.2. Argentina Rich Communication Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Model
      • 9.3.2.2.2. By Enterprise Size
      • 9.3.2.2.3. By Application

10. Middle East & Africa Rich Communication Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Model
  • 10.2.2. By Enterprise Size
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. Middle East & Africa: Country Analysis
  • 10.3.1. Saudi Arabia Rich Communication Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Model
      • 10.3.1.2.2. By Enterprise Size
      • 10.3.1.2.3. By Application
  • 10.3.2. South Africa Rich Communication Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Model
      • 10.3.2.2.2. By Enterprise Size
      • 10.3.2.2.3. By Application
  • 10.3.3. UAE Rich Communication Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Model
      • 10.3.3.2.2. By Enterprise Size
      • 10.3.3.2.3. By Application
  • 10.3.4. Israel Rich Communication Services Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Deployment Model
      • 10.3.4.2.2. By Enterprise Size
      • 10.3.4.2.3. By Application
  • 10.3.5. Egypt Rich Communication Services Market Outlook
    • 10.3.5.1. Market Size & Forecast
      • 10.3.5.1.1. By Value
    • 10.3.5.2. Market Share & Forecast
      • 10.3.5.2.1. By Deployment Model
      • 10.3.5.2.2. By Enterprise Size
      • 10.3.5.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenge

12. Market Trends & Developments

13. Company Profiles

• 13.1. Google
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services
• 13.2. Samsung
  • 13.2.1. Business Overview
  • 13.2.2. Key Revenue and Financials
  • 13.2.3. Recent Developments
  • 13.2.4. Key Personnel
  • 13.2.5. Key Product/Services
• 13.3. Huawei
  • 13.3.1. Business Overview
  • 13.3.2. Key Revenue and Financials
  • 13.3.3. Recent Developments
  • 13.3.4. Key Personnel
  • 13.3.5. Key Product/Services
• 13.4. AT&T
  • 13.4.1. Business Overview
  • 13.4.2. Key Revenue and Financials
  • 13.4.3. Recent Developments
  • 13.4.4. Key Personnel
  • 13.4.5. Key Product/Services
• 13.5. Verizon
  • 13.5.1. Business Overview
  • 13.5.2. Key Revenue and Financials
  • 13.5.3. Recent Developments
  • 13.5.4. Key Personnel
  • 13.5.5. Key Product/Services
• 13.6. T-Mobile
  • 13.6.1. Business Overview
  • 13.6.2. Key Revenue and Financials
  • 13.6.3. Recent Developments
  • 13.6.4. Key Personnel
  • 13.6.5. Key Product/Services
• 13.7. Telefonica
  • 13.7.1. Business Overview
  • 13.7.2. Key Revenue and Financials
  • 13.7.3. Recent Developments
  • 13.7.4. Key Personnel
  • 13.7.5. Key Product/Services
• 13.8. Sprint
  • 13.8.1. Business Overview
  • 13.8.2. Key Revenue and Financials
  • 13.8.3. Recent Developments
  • 13.8.4. Key Personnel
  • 13.8.5. Key Product/Services
• 13.9. Vodafone Group
  • 13.9.1. Business Overview
  • 13.9.2. Key Revenue and Financials
  • 13.9.3. Recent Developments
  • 13.9.4. Key Personnel
  • 13.9.5. Key Product/Services
• 13.10. Orange
  • 13.10.1. Business Overview
  • 13.10.2. Key Revenue and Financials
  • 13.10.3. Recent Developments
  • 13.10.4. Key Personnel
  • 13.10.5. Key Product/Services

14. Strategic Recommendations

15. About Us & Disclaimer