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リッチコミュニケーションサービスの世界市場：市場規模、シェア、動向分析 - 企業規模別、タイプ別、最終用途別、地域別展望、予測、2024～2031年

Global Rich Communication Services Market Size, Share & Trends Analysis Report By Enterprise Size (Large Enterprises and SMEs), By Type (A2P, P2A, and P2P), By End Use, By Regional Outlook and Forecast, 2024 - 2031

出版日
発行
KBV Research
ページ情報
英文 237 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.82円
リッチコミュニケーションサービスの世界市場：市場規模、シェア、動向分析 - 企業規模別、タイプ別、最終用途別、地域別展望、予測、2024～2031年
出版日: 2024年10月18日
発行: KBV Research
ページ情報: 英文 237 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のリッチコミュニケーションサービス（RCS）市場規模は、予測期間中に24.8%のCAGRで市場成長し、2031年までに143億米ドルに達すると予想されています。

さらに、企業がコミュニケーションにデジタルチャネルを採用するケースが増えているため、従来のSMSや電子メールの方法で顧客の期待に応えることはもはや十分ではありません。RCSは、効果的なビジネスコミュニケーションツールの需要に応えて、よりインタラクティブで機能豊富なメッセージングプラットフォームを提供しています。企業は、さまざまなコミュニケーションツールを1つのプラットフォームに統合するソリューションを求めています。RCSはこの統合を促進し、企業がさまざまなチャネル間でコミュニケーション戦略を合理化し、効率と有効性を高めることを可能にします。したがって、市場の成長は、デジタル経済におけるビジネス主導のコミュニケーションソリューションへの移行を促進します。

ただし、RCSを実装するには、モバイルオペレータがネットワークインフラストラクチャをアップグレードして、その高度な機能をサポートする必要があります。これには、ハードウェア、ソフトウェア、およびメンテナンスのための多額の資本支出が必要になる場合があります。小規模なオペレータの場合、これらのコストは法外に高くなる可能性があり、RCSサービスの提供能力が制限されます。RCSがさまざまなネットワークやデバイス間でシームレスに機能することを保証するには、相互運用性ソリューションへの投資が必要です。これにより、特に一貫したプラットフォームユーザーエクスペリエンスを作成する場合、開発作業が複雑になり、コストが増加する可能性があります。したがって、開発および実装コストが高いことが市場の成長を妨げています。

企業規模の展望

企業規模に基づいて、この市場は中小企業と大企業に分かれています。2023年には、中小企業セグメントはこの市場で37％の収益シェアを獲得しました。この成長は、競合情勢におけるデジタルコミュニケーション戦略の重要性に対する中小企業の認識の高まりを反映しています。中小企業は、顧客とのやり取りを改善し、製品やサービスをより効果的に宣伝するためにRCSを採用しています。

タイプの展望

タイプに基づいて、この市場はA2P、P2A、およびP2Pに分かれています。P2Pセグメントは、2023年にこの市場で11％の収益シェアを獲得しました。P2Aセグメントでは、ユーザーはアプリケーションにメッセージを送信して、カスタマーサービスへの問い合わせなどのやり取りを容易にすることができます。このセグメントの具体的な収益数値は強調されていませんが、企業がチャットボットや自動化サービスを採用して顧客サポートを強化するにつれて、P2Aは勢いを増しています。

最終用途の展望

最終用途別に見ると、この市場は小売、メディアとエンターテインメント、 BFSI、ヘルスケア、旅行と観光、その他に分類されます。2023年には、 BFSIセグメントがこの市場で21％の収益シェアを占めました。金融機関は、コミュニケーション戦略を強化するためにRCSをますます活用しており、顧客が取引、アカウントの更新、重要なアラートに関する通知をタイムリーに受け取ることができるようになっています。RCSのインタラクティブ機能により、銀行や保険会社は顧客とより効果的に関わり、問い合わせに迅速に対応し、シームレスなサービス提供を促進できます。

地域展望

地域別に見ると、この市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにわたって分析されています。2023年には、アジア太平洋地域がこの市場で27％の収益シェアを生み出しました。さまざまな業界でのデジタル化の急速な成長と、スマートフォンやメッセージングアプリケーションの使用の増加により、この地域でのRCSの採用が大幅に促進されました。小売、旅行、金融などの分野の企業は、顧客とのやり取りを強化し、エンゲージメントを促進するRCSの可能性を認識しています。

市場の主要企業は、市場で競争力を維持するために、多様な革新的な製品で競争しています。上の図は、市場の主要企業の一部が共有する収益の割合を示しています。市場の主要企業は、さまざまな業界からの需要に応えるために、さまざまな戦略を採用しています。市場における主要な開発戦略は、買収、パートナーシップとコラボレーションです。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場要覧

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題

第4章 競合分析- 世界

  • 市場シェア分析2023
  • リッチコミュニケーションサービス市場で展開されている最近の戦略
  • ポーターのファイブフォース分析

第5章 世界のリッチコミュニケーションサービス市場：企業規模別

  • 世界の大企業市場：地域別
  • 世界の中小企業市場：地域別

第6章 世界のリッチコミュニケーションサービス市場：タイプ別

  • 世界のA2P市場：地域別
  • 世界のP2A市場：地域別
  • 世界のP2P市場：地域別

第7章 世界のリッチコミュニケーションサービス市場：最終用途別

  • 世界の小売市場：地域別
  • 世界のBFSI市場：地域別
  • 世界のメディア・エンターテインメント市場：地域別
  • 世界のヘルスケア市場：地域別
  • 世界の旅行・観光市場：地域別
  • 世界のその他の市場：地域別

第8章 世界のリッチコミュニケーションサービス市場：地域別

  • 北米
    • 北米のリッチコミュニケーションサービス市場：国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州のリッチコミュニケーションサービス市場：国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋地域
    • アジア太平洋のリッチコミュニケーションサービス市場：国別
      • 中国
      • 日本
      • インド
      • 韓国
      • シンガポール
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカのリッチコミュニケーションサービス市場：国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第9章 企業プロファイル

  • AT&T, Inc（AT&T Intellectual Property）
  • Vodafone Group Plc
  • Google LLC
  • Verizon Communications, Inc
  • Telefonica SA
  • Orange SA
  • Samsung Electronics Co, Ltd.（Samsung Group）
  • Huawei Technologies Co, Ltd.（Huawei Investment & Holding Co., Ltd.）
  • Sinch AB
  • Telstra Corporation Limited

第10章 リッチコミュニケーションサービス市場における成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 2 Global Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 3 Global Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 4 Global Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 5 Global Large Enterprises Market by Region, 2020 - 2023, USD Million
  • TABLE 6 Global Large Enterprises Market by Region, 2024 - 2031, USD Million
  • TABLE 7 Global SMEs Market by Region, 2020 - 2023, USD Million
  • TABLE 8 Global SMEs Market by Region, 2024 - 2031, USD Million
  • TABLE 9 Global Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 10 Global Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 11 Global A2P Market by Region, 2020 - 2023, USD Million
  • TABLE 12 Global A2P Market by Region, 2024 - 2031, USD Million
  • TABLE 13 Global P2A Market by Region, 2020 - 2023, USD Million
  • TABLE 14 Global P2A Market by Region, 2024 - 2031, USD Million
  • TABLE 15 Global P2P Market by Region, 2020 - 2023, USD Million
  • TABLE 16 Global P2P Market by Region, 2024 - 2031, USD Million
  • TABLE 17 Global Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 18 Global Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 19 Global Retail Market by Region, 2020 - 2023, USD Million
  • TABLE 20 Global Retail Market by Region, 2024 - 2031, USD Million
  • TABLE 21 Global BFSI Market by Region, 2020 - 2023, USD Million
  • TABLE 22 Global BFSI Market by Region, 2024 - 2031, USD Million
  • TABLE 23 Global Media & Entertainment Market by Region, 2020 - 2023, USD Million
  • TABLE 24 Global Media & Entertainment Market by Region, 2024 - 2031, USD Million
  • TABLE 25 Global Healthcare Market by Region, 2020 - 2023, USD Million
  • TABLE 26 Global Healthcare Market by Region, 2024 - 2031, USD Million
  • TABLE 27 Global Travel & Tourism Market by Region, 2020 - 2023, USD Million
  • TABLE 28 Global Travel & Tourism Market by Region, 2024 - 2031, USD Million
  • TABLE 29 Global Others Market by Region, 2020 - 2023, USD Million
  • TABLE 30 Global Others Market by Region, 2024 - 2031, USD Million
  • TABLE 31 Global Rich Communication Services Market by Region, 2020 - 2023, USD Million
  • TABLE 32 Global Rich Communication Services Market by Region, 2024 - 2031, USD Million
  • TABLE 33 North America Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 34 North America Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 35 North America Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 36 North America Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 37 North America Large Enterprises Market by Country, 2020 - 2023, USD Million
  • TABLE 38 North America Large Enterprises Market by Country, 2024 - 2031, USD Million
  • TABLE 39 North America SMEs Market by Country, 2020 - 2023, USD Million
  • TABLE 40 North America SMEs Market by Country, 2024 - 2031, USD Million
  • TABLE 41 North America Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 42 North America Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 43 North America A2P Market by Country, 2020 - 2023, USD Million
  • TABLE 44 North America A2P Market by Country, 2024 - 2031, USD Million
  • TABLE 45 North America P2A Market by Country, 2020 - 2023, USD Million
  • TABLE 46 North America P2A Market by Country, 2024 - 2031, USD Million
  • TABLE 47 North America P2P Market by Country, 2020 - 2023, USD Million
  • TABLE 48 North America P2P Market by Country, 2024 - 2031, USD Million
  • TABLE 49 North America Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 50 North America Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 51 North America Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 52 North America Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 53 North America BFSI Market by Country, 2020 - 2023, USD Million
  • TABLE 54 North America BFSI Market by Country, 2024 - 2031, USD Million
  • TABLE 55 North America Media & Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 56 North America Media & Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 57 North America Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 58 North America Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 59 North America Travel & Tourism Market by Country, 2020 - 2023, USD Million
  • TABLE 60 North America Travel & Tourism Market by Country, 2024 - 2031, USD Million
  • TABLE 61 North America Others Market by Country, 2020 - 2023, USD Million
  • TABLE 62 North America Others Market by Country, 2024 - 2031, USD Million
  • TABLE 63 North America Rich Communication Services Market by Country, 2020 - 2023, USD Million
  • TABLE 64 North America Rich Communication Services Market by Country, 2024 - 2031, USD Million
  • TABLE 65 US Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 66 US Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 67 US Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 68 US Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 69 US Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 70 US Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 71 US Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 72 US Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 73 Canada Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 74 Canada Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 75 Canada Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 76 Canada Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 77 Canada Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 78 Canada Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 79 Canada Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 80 Canada Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 81 Mexico Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 82 Mexico Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 83 Mexico Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 84 Mexico Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 85 Mexico Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 86 Mexico Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 87 Mexico Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 88 Mexico Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 89 Rest of North America Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 90 Rest of North America Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 91 Rest of North America Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 92 Rest of North America Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 93 Rest of North America Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 94 Rest of North America Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 95 Rest of North America Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 96 Rest of North America Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 97 Europe Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 98 Europe Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 99 Europe Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 100 Europe Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 101 Europe Large Enterprises Market by Country, 2020 - 2023, USD Million
  • TABLE 102 Europe Large Enterprises Market by Country, 2024 - 2031, USD Million
  • TABLE 103 Europe SMEs Market by Country, 2020 - 2023, USD Million
  • TABLE 104 Europe SMEs Market by Country, 2024 - 2031, USD Million
  • TABLE 105 Europe Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 106 Europe Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 107 Europe A2P Market by Country, 2020 - 2023, USD Million
  • TABLE 108 Europe A2P Market by Country, 2024 - 2031, USD Million
  • TABLE 109 Europe P2A Market by Country, 2020 - 2023, USD Million
  • TABLE 110 Europe P2A Market by Country, 2024 - 2031, USD Million
  • TABLE 111 Europe P2P Market by Country, 2020 - 2023, USD Million
  • TABLE 112 Europe P2P Market by Country, 2024 - 2031, USD Million
  • TABLE 113 Europe Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 114 Europe Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 115 Europe Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 116 Europe Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 117 Europe BFSI Market by Country, 2020 - 2023, USD Million
  • TABLE 118 Europe BFSI Market by Country, 2024 - 2031, USD Million
  • TABLE 119 Europe Media & Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 120 Europe Media & Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 121 Europe Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 122 Europe Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 123 Europe Travel & Tourism Market by Country, 2020 - 2023, USD Million
  • TABLE 124 Europe Travel & Tourism Market by Country, 2024 - 2031, USD Million
  • TABLE 125 Europe Others Market by Country, 2020 - 2023, USD Million
  • TABLE 126 Europe Others Market by Country, 2024 - 2031, USD Million
  • TABLE 127 Europe Rich Communication Services Market by Country, 2020 - 2023, USD Million
  • TABLE 128 Europe Rich Communication Services Market by Country, 2024 - 2031, USD Million
  • TABLE 129 Germany Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 130 Germany Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 131 Germany Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 132 Germany Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 133 Germany Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 134 Germany Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 135 Germany Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 136 Germany Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 137 UK Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 138 UK Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 139 UK Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 140 UK Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 141 UK Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 142 UK Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 143 UK Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 144 UK Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 145 France Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 146 France Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 147 France Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 148 France Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 149 France Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 150 France Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 151 France Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 152 France Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 153 Russia Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 154 Russia Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 155 Russia Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 156 Russia Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 157 Russia Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 158 Russia Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 159 Russia Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 160 Russia Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 161 Spain Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 162 Spain Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 163 Spain Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 164 Spain Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 165 Spain Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 166 Spain Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 167 Spain Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 168 Spain Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 169 Italy Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 170 Italy Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 171 Italy Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 172 Italy Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 173 Italy Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 174 Italy Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 175 Italy Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 176 Italy Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 177 Rest of Europe Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 178 Rest of Europe Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 179 Rest of Europe Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 180 Rest of Europe Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 181 Rest of Europe Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 182 Rest of Europe Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 183 Rest of Europe Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 184 Rest of Europe Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 185 Asia Pacific Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 186 Asia Pacific Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 187 Asia Pacific Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 188 Asia Pacific Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 189 Asia Pacific Large Enterprises Market by Country, 2020 - 2023, USD Million
  • TABLE 190 Asia Pacific Large Enterprises Market by Country, 2024 - 2031, USD Million
  • TABLE 191 Asia Pacific SMEs Market by Country, 2020 - 2023, USD Million
  • TABLE 192 Asia Pacific SMEs Market by Country, 2024 - 2031, USD Million
  • TABLE 193 Asia Pacific Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 194 Asia Pacific Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 195 Asia Pacific A2P Market by Country, 2020 - 2023, USD Million
  • TABLE 196 Asia Pacific A2P Market by Country, 2024 - 2031, USD Million
  • TABLE 197 Asia Pacific P2A Market by Country, 2020 - 2023, USD Million
  • TABLE 198 Asia Pacific P2A Market by Country, 2024 - 2031, USD Million
  • TABLE 199 Asia Pacific P2P Market by Country, 2020 - 2023, USD Million
  • TABLE 200 Asia Pacific P2P Market by Country, 2024 - 2031, USD Million
  • TABLE 201 Asia Pacific Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 202 Asia Pacific Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 203 Asia Pacific Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 204 Asia Pacific Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 205 Asia Pacific BFSI Market by Country, 2020 - 2023, USD Million
  • TABLE 206 Asia Pacific BFSI Market by Country, 2024 - 2031, USD Million
  • TABLE 207 Asia Pacific Media & Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 208 Asia Pacific Media & Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 209 Asia Pacific Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 210 Asia Pacific Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 211 Asia Pacific Travel & Tourism Market by Country, 2020 - 2023, USD Million
  • TABLE 212 Asia Pacific Travel & Tourism Market by Country, 2024 - 2031, USD Million
  • TABLE 213 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
  • TABLE 214 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
  • TABLE 215 Asia Pacific Rich Communication Services Market by Country, 2020 - 2023, USD Million
  • TABLE 216 Asia Pacific Rich Communication Services Market by Country, 2024 - 2031, USD Million
  • TABLE 217 China Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 218 China Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 219 China Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 220 China Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 221 China Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 222 China Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 223 China Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 224 China Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 225 Japan Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 226 Japan Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 227 Japan Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 228 Japan Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 229 Japan Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 230 Japan Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 231 Japan Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 232 Japan Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 233 India Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 234 India Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 235 India Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 236 India Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 237 India Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 238 India Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 239 India Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 240 India Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 241 South Korea Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 242 South Korea Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 243 South Korea Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 244 South Korea Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 245 South Korea Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 246 South Korea Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 247 South Korea Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 248 South Korea Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 249 Singapore Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 250 Singapore Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 251 Singapore Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 252 Singapore Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 253 Singapore Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 254 Singapore Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 255 Singapore Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 256 Singapore Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 257 Malaysia Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 258 Malaysia Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 259 Malaysia Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 260 Malaysia Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 261 Malaysia Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 262 Malaysia Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 263 Malaysia Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 264 Malaysia Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 265 Rest of Asia Pacific Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 266 Rest of Asia Pacific Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 267 Rest of Asia Pacific Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 268 Rest of Asia Pacific Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 269 Rest of Asia Pacific Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 270 Rest of Asia Pacific Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 271 Rest of Asia Pacific Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 272 Rest of Asia Pacific Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 273 LAMEA Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 274 LAMEA Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 275 LAMEA Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 276 LAMEA Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 277 LAMEA Large Enterprises Market by Country, 2020 - 2023, USD Million
  • TABLE 278 LAMEA Large Enterprises Market by Country, 2024 - 2031, USD Million
  • TABLE 279 LAMEA SMEs Market by Country, 2020 - 2023, USD Million
  • TABLE 280 LAMEA SMEs Market by Country, 2024 - 2031, USD Million
  • TABLE 281 LAMEA Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 282 LAMEA Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 283 LAMEA A2P Market by Country, 2020 - 2023, USD Million
  • TABLE 284 LAMEA A2P Market by Country, 2024 - 2031, USD Million
  • TABLE 285 LAMEA P2A Market by Country, 2020 - 2023, USD Million
  • TABLE 286 LAMEA P2A Market by Country, 2024 - 2031, USD Million
  • TABLE 287 LAMEA P2P Market by Country, 2020 - 2023, USD Million
  • TABLE 288 LAMEA P2P Market by Country, 2024 - 2031, USD Million
  • TABLE 289 LAMEA Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 290 LAMEA Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 291 LAMEA Retail Market by Country, 2020 - 2023, USD Million
  • TABLE 292 LAMEA Retail Market by Country, 2024 - 2031, USD Million
  • TABLE 293 LAMEA BFSI Market by Country, 2020 - 2023, USD Million
  • TABLE 294 LAMEA BFSI Market by Country, 2024 - 2031, USD Million
  • TABLE 295 LAMEA Media & Entertainment Market by Country, 2020 - 2023, USD Million
  • TABLE 296 LAMEA Media & Entertainment Market by Country, 2024 - 2031, USD Million
  • TABLE 297 LAMEA Healthcare Market by Country, 2020 - 2023, USD Million
  • TABLE 298 LAMEA Healthcare Market by Country, 2024 - 2031, USD Million
  • TABLE 299 LAMEA Travel & Tourism Market by Country, 2020 - 2023, USD Million
  • TABLE 300 LAMEA Travel & Tourism Market by Country, 2024 - 2031, USD Million
  • TABLE 301 LAMEA Others Market by Country, 2020 - 2023, USD Million
  • TABLE 302 LAMEA Others Market by Country, 2024 - 2031, USD Million
  • TABLE 303 LAMEA Rich Communication Services Market by Country, 2020 - 2023, USD Million
  • TABLE 304 LAMEA Rich Communication Services Market by Country, 2024 - 2031, USD Million
  • TABLE 305 Brazil Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 306 Brazil Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 307 Brazil Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 308 Brazil Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 309 Brazil Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 310 Brazil Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 311 Brazil Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 312 Brazil Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 313 Argentina Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 314 Argentina Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 315 Argentina Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 316 Argentina Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 317 Argentina Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 318 Argentina Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 319 Argentina Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 320 Argentina Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 321 UAE Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 322 UAE Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 323 UAE Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 324 UAE Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 325 UAE Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 326 UAE Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 327 UAE Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 328 UAE Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 329 Saudi Arabia Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 330 Saudi Arabia Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 331 Saudi Arabia Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 332 Saudi Arabia Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 333 Saudi Arabia Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 334 Saudi Arabia Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 335 Saudi Arabia Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 336 Saudi Arabia Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 337 South Africa Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 338 South Africa Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 339 South Africa Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 340 South Africa Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 341 South Africa Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 342 South Africa Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 343 South Africa Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 344 South Africa Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 345 Nigeria Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 346 Nigeria Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 347 Nigeria Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 348 Nigeria Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 349 Nigeria Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 350 Nigeria Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 351 Nigeria Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 352 Nigeria Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 353 Rest of LAMEA Rich Communication Services Market, 2020 - 2023, USD Million
  • TABLE 354 Rest of LAMEA Rich Communication Services Market, 2024 - 2031, USD Million
  • TABLE 355 Rest of LAMEA Rich Communication Services Market by Enterprise Size, 2020 - 2023, USD Million
  • TABLE 356 Rest of LAMEA Rich Communication Services Market by Enterprise Size, 2024 - 2031, USD Million
  • TABLE 357 Rest of LAMEA Rich Communication Services Market by Type, 2020 - 2023, USD Million
  • TABLE 358 Rest of LAMEA Rich Communication Services Market by Type, 2024 - 2031, USD Million
  • TABLE 359 Rest of LAMEA Rich Communication Services Market by End Use, 2020 - 2023, USD Million
  • TABLE 360 Rest of LAMEA Rich Communication Services Market by End Use, 2024 - 2031, USD Million
  • TABLE 361 Key Information - AT&T, Inc.
  • TABLE 362 Key information - Vodafone Group Plc
  • TABLE 363 Key Information - Google LLC
  • TABLE 364 key information - Verizon Communications, Inc.
  • TABLE 365 key information - Telefonica S.A.
  • TABLE 366 Key Information - Orange S.A.
  • TABLE 367 Key Information - Samsung Electronics Co., Ltd.
  • TABLE 368 Key Information - Huawei Technologies Co., Ltd.
  • TABLE 369 Key Information - Sinch AB
  • TABLE 370 Key Information - Telstra Corporation Limited
目次

The Global Rich Communication Services Market size is expected to reach $14.3 billion by 2031, rising at a market growth of 24.8% CAGR during the forecast period.

The North America region witnessed 36% revenue share in the rich communication services market in 2023. This dominance can be attributed to the high penetration of advanced communication technologies and the increasing adoption of digital messaging solutions among businesses. Companies in the region are leveraging RCS to enhance customer engagement, streamline marketing efforts, and improve overall communication strategies.

RCS enables users to send and receive rich media content, such as high-resolution images, videos, audio files, and interactive elements (like buttons and carousels), enhancing the overall messaging experience. This multimedia support allows brands to convey messages more effectively than traditional SMS. RCS offers functionalities akin to popular messaging apps, including read receipts, typing indicators, and group messaging. Thus, increasing demand for enhanced messaging features and user engagement drives the market's growth.

Additionally, As businesses increasingly adopt digital channels for communication, traditional SMS and email methods are no longer sufficient to meet customer expectations. RCS offers a more interactive and feature-rich messaging platform, aligning with the demand for effective business communication tools. Companies seek solutions that integrate various communication tools into a single platform. RCS facilitates this integration, allowing businesses to streamline communication strategies across different channels, enhancing efficiency and effectiveness. Therefore, the market's growth propels a shift towards business-driven communication solutions in the digital economy.

However, Implementing RCS requires mobile operators to upgrade their network infrastructure to support its advanced features. This can involve significant capital expenditure for hardware, software, and maintenance. For smaller operators, these costs can be prohibitively high, limiting their ability to offer RCS services. Ensuring that RCS works seamlessly across different networks and devices requires investment in interoperability solutions. This can complicate development efforts and increase costs, especially when creating a consistent platform user experience. Thus, high development and implementation costs are hampering the market's growth.

Enterprise Size Outlook

On the basis of enterprise size, this market is segmented into SMEs and large enterprises. In 2023, the SMEs segment attained 37% revenue share in this market. This growth reflects an increasing recognition among smaller businesses of the importance of digital communication strategies in the competitive landscape. SMEs are adopting RCS to improve customer interactions and promote their products and services more effectively.

Type Outlook

Based on type, this market is divided into A2P, P2A, and P2P. The P2P segment attained 11% revenue share in this market in 2023. The P2A segment allows users to send messages to applications, facilitating interactions like customer service inquiries. Although specific revenue figures for this segment were not highlighted, P2A is gaining momentum as businesses adopt chatbots and automated services to enhance customer support.

End Use Outlook

By end use, this market is divided into retail, media & entertainment, BFSI, healthcare, travel & tourism, and others. In 2023, the BFSI segment held 21% revenue share in this market. Financial institutions increasingly utilize RCS to enhance communication strategies, ensuring customers receive timely notifications about transactions, account updates, and important alerts. The interactive features of RCS enable banks and insurance companies to engage customers more effectively, allowing for quick responses to inquiries and facilitating seamless service delivery.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 27% revenue share in this market. The rapid growth of digitalization across various industries, along with the increasing use of smartphones and messaging applications, has significantly boosted the adoption of RCS in this region. Businesses in sectors such as retail, travel, and finance recognize RCS's potential for enhancing customer interactions and driving engagement.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Recent Strategies Deployed in the Market

  • Sep-2024: Vodafone Group Plc announced the partnership with HORISEN and DIMOCO Payments to develop a groundbreaking public transport ticketing system using Rich Communication Services (RCS) and Direct Carrier Billing (DCB). HORISEN will provide its business messenger platform, allowing commuters to buy tickets through RCS and pay their phone bills directly.
  • Sep-2024: Sinch AB has teamed up with Singtel, a leading communications group to be the first provider of Rich Communication Services (RCS) for businesses. This collaboration allows companies to send secure, branded messages directly to customers' mobile inboxes, enhancing traditional SMS with interactive features and advanced analytics, fostering trust through verified sender agents.
  • Aug-2024: Google LLC announced the partnership with Singtel, a leading communications group to launch Rich Communication Services (RCS) business messaging for RCS-enabled Android users. Users from other telcos, including M1, StarHub, and Simba, can also receive these messages.
  • Jul-2024: Samsung Electronics Co., Ltd. unveiled Google Messages as the default RCS/SMS app and will replace its pre-installed Samsung Messages app within the US, starting with the Galaxy Z Flip 6 and Z Fold 6. This aims to enhance the Android messaging experience and accelerate Rich Communication Services (RCS) adoption.
  • May-2024: Vodafone Group Plc teamed up with Dotgo, one of the leading RCS and other rich business messaging solutions providers, to enhance rich communication services (RCS) for enterprises. Dotgo will supply its Messaging as a Platform (MaaP) solution, enabling Vi Business to monetize messaging services across the nation and offer Android users a WhatsApp-like experience in native messaging apps.

List of Key Companies Profiled

  • AT&T, Inc. (AT&T Intellectual Property)
  • Vodafone Group Plc
  • Google LLC
  • Verizon Communications, Inc.
  • Telefonica S.A.
  • Orange S.A.
  • Samsung Electronics Co., Ltd. (Samsung Group)
  • Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • Sinch AB
  • Telstra Corporation Limited

Global Rich Communication Services Market Report Segmentation

By Enterprise Size

  • Large Enterprises
  • SMEs

By Type

  • A2P
  • P2A
  • P2P

By End Use

  • Retail
  • BFSI
  • Media & Entertainment
  • Healthcare
  • Travel & Tourism
  • Others

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Rich Communication Services Market, by Enterprise Size
    • 1.4.2 Global Rich Communication Services Market, by Type
    • 1.4.3 Global Rich Communication Services Market, by End Use
    • 1.4.4 Global Rich Communication Services Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2023
  • 4.2 Recent Strategies Deployed in Rich Communication Services Market
  • 4.3 Porter Five Forces Analysis

Chapter 5. Global Rich Communication Services Market by Enterprise Size

  • 5.1 Global Large Enterprises Market by Region
  • 5.2 Global SMEs Market by Region

Chapter 6. Global Rich Communication Services Market by Type

  • 6.1 Global A2P Market by Region
  • 6.2 Global P2A Market by Region
  • 6.3 Global P2P Market by Region

Chapter 7. Global Rich Communication Services Market by End Use

  • 7.1 Global Retail Market by Region
  • 7.2 Global BFSI Market by Region
  • 7.3 Global Media & Entertainment Market by Region
  • 7.4 Global Healthcare Market by Region
  • 7.5 Global Travel & Tourism Market by Region
  • 7.6 Global Others Market by Region

Chapter 8. Global Rich Communication Services Market by Region

  • 8.1 North America Rich Communication Services Market
    • 8.1.1 North America Rich Communication Services Market by Enterprise Size
      • 8.1.1.1 North America Large Enterprises Market by Country
      • 8.1.1.2 North America SMEs Market by Country
    • 8.1.2 North America Rich Communication Services Market by Type
      • 8.1.2.1 North America A2P Market by Country
      • 8.1.2.2 North America P2A Market by Country
      • 8.1.2.3 North America P2P Market by Country
    • 8.1.3 North America Rich Communication Services Market by End Use
      • 8.1.3.1 North America Retail Market by Country
      • 8.1.3.2 North America BFSI Market by Country
      • 8.1.3.3 North America Media & Entertainment Market by Country
      • 8.1.3.4 North America Healthcare Market by Country
      • 8.1.3.5 North America Travel & Tourism Market by Country
      • 8.1.3.6 North America Others Market by Country
    • 8.1.4 North America Rich Communication Services Market by Country
      • 8.1.4.1 US Rich Communication Services Market
        • 8.1.4.1.1 US Rich Communication Services Market by Enterprise Size
        • 8.1.4.1.2 US Rich Communication Services Market by Type
        • 8.1.4.1.3 US Rich Communication Services Market by End Use
      • 8.1.4.2 Canada Rich Communication Services Market
        • 8.1.4.2.1 Canada Rich Communication Services Market by Enterprise Size
        • 8.1.4.2.2 Canada Rich Communication Services Market by Type
        • 8.1.4.2.3 Canada Rich Communication Services Market by End Use
      • 8.1.4.3 Mexico Rich Communication Services Market
        • 8.1.4.3.1 Mexico Rich Communication Services Market by Enterprise Size
        • 8.1.4.3.2 Mexico Rich Communication Services Market by Type
        • 8.1.4.3.3 Mexico Rich Communication Services Market by End Use
      • 8.1.4.4 Rest of North America Rich Communication Services Market
        • 8.1.4.4.1 Rest of North America Rich Communication Services Market by Enterprise Size
        • 8.1.4.4.2 Rest of North America Rich Communication Services Market by Type
        • 8.1.4.4.3 Rest of North America Rich Communication Services Market by End Use
  • 8.2 Europe Rich Communication Services Market
    • 8.2.1 Europe Rich Communication Services Market by Enterprise Size
      • 8.2.1.1 Europe Large Enterprises Market by Country
      • 8.2.1.2 Europe SMEs Market by Country
    • 8.2.2 Europe Rich Communication Services Market by Type
      • 8.2.2.1 Europe A2P Market by Country
      • 8.2.2.2 Europe P2A Market by Country
      • 8.2.2.3 Europe P2P Market by Country
    • 8.2.3 Europe Rich Communication Services Market by End Use
      • 8.2.3.1 Europe Retail Market by Country
      • 8.2.3.2 Europe BFSI Market by Country
      • 8.2.3.3 Europe Media & Entertainment Market by Country
      • 8.2.3.4 Europe Healthcare Market by Country
      • 8.2.3.5 Europe Travel & Tourism Market by Country
      • 8.2.3.6 Europe Others Market by Country
    • 8.2.4 Europe Rich Communication Services Market by Country
      • 8.2.4.1 Germany Rich Communication Services Market
        • 8.2.4.1.1 Germany Rich Communication Services Market by Enterprise Size
        • 8.2.4.1.2 Germany Rich Communication Services Market by Type
        • 8.2.4.1.3 Germany Rich Communication Services Market by End Use
      • 8.2.4.2 UK Rich Communication Services Market
        • 8.2.4.2.1 UK Rich Communication Services Market by Enterprise Size
        • 8.2.4.2.2 UK Rich Communication Services Market by Type
        • 8.2.4.2.3 UK Rich Communication Services Market by End Use
      • 8.2.4.3 France Rich Communication Services Market
        • 8.2.4.3.1 France Rich Communication Services Market by Enterprise Size
        • 8.2.4.3.2 France Rich Communication Services Market by Type
        • 8.2.4.3.3 France Rich Communication Services Market by End Use
      • 8.2.4.4 Russia Rich Communication Services Market
        • 8.2.4.4.1 Russia Rich Communication Services Market by Enterprise Size
        • 8.2.4.4.2 Russia Rich Communication Services Market by Type
        • 8.2.4.4.3 Russia Rich Communication Services Market by End Use
      • 8.2.4.5 Spain Rich Communication Services Market
        • 8.2.4.5.1 Spain Rich Communication Services Market by Enterprise Size
        • 8.2.4.5.2 Spain Rich Communication Services Market by Type
        • 8.2.4.5.3 Spain Rich Communication Services Market by End Use
      • 8.2.4.6 Italy Rich Communication Services Market
        • 8.2.4.6.1 Italy Rich Communication Services Market by Enterprise Size
        • 8.2.4.6.2 Italy Rich Communication Services Market by Type
        • 8.2.4.6.3 Italy Rich Communication Services Market by End Use
      • 8.2.4.7 Rest of Europe Rich Communication Services Market
        • 8.2.4.7.1 Rest of Europe Rich Communication Services Market by Enterprise Size
        • 8.2.4.7.2 Rest of Europe Rich Communication Services Market by Type
        • 8.2.4.7.3 Rest of Europe Rich Communication Services Market by End Use
  • 8.3 Asia Pacific Rich Communication Services Market
    • 8.3.1 Asia Pacific Rich Communication Services Market by Enterprise Size
      • 8.3.1.1 Asia Pacific Large Enterprises Market by Country
      • 8.3.1.2 Asia Pacific SMEs Market by Country
    • 8.3.2 Asia Pacific Rich Communication Services Market by Type
      • 8.3.2.1 Asia Pacific A2P Market by Country
      • 8.3.2.2 Asia Pacific P2A Market by Country
      • 8.3.2.3 Asia Pacific P2P Market by Country
    • 8.3.3 Asia Pacific Rich Communication Services Market by End Use
      • 8.3.3.1 Asia Pacific Retail Market by Country
      • 8.3.3.2 Asia Pacific BFSI Market by Country
      • 8.3.3.3 Asia Pacific Media & Entertainment Market by Country
      • 8.3.3.4 Asia Pacific Healthcare Market by Country
      • 8.3.3.5 Asia Pacific Travel & Tourism Market by Country
      • 8.3.3.6 Asia Pacific Others Market by Country
    • 8.3.4 Asia Pacific Rich Communication Services Market by Country
      • 8.3.4.1 China Rich Communication Services Market
        • 8.3.4.1.1 China Rich Communication Services Market by Enterprise Size
        • 8.3.4.1.2 China Rich Communication Services Market by Type
        • 8.3.4.1.3 China Rich Communication Services Market by End Use
      • 8.3.4.2 Japan Rich Communication Services Market
        • 8.3.4.2.1 Japan Rich Communication Services Market by Enterprise Size
        • 8.3.4.2.2 Japan Rich Communication Services Market by Type
        • 8.3.4.2.3 Japan Rich Communication Services Market by End Use
      • 8.3.4.3 India Rich Communication Services Market
        • 8.3.4.3.1 India Rich Communication Services Market by Enterprise Size
        • 8.3.4.3.2 India Rich Communication Services Market by Type
        • 8.3.4.3.3 India Rich Communication Services Market by End Use
      • 8.3.4.4 South Korea Rich Communication Services Market
        • 8.3.4.4.1 South Korea Rich Communication Services Market by Enterprise Size
        • 8.3.4.4.2 South Korea Rich Communication Services Market by Type
        • 8.3.4.4.3 South Korea Rich Communication Services Market by End Use
      • 8.3.4.5 Singapore Rich Communication Services Market
        • 8.3.4.5.1 Singapore Rich Communication Services Market by Enterprise Size
        • 8.3.4.5.2 Singapore Rich Communication Services Market by Type
        • 8.3.4.5.3 Singapore Rich Communication Services Market by End Use
      • 8.3.4.6 Malaysia Rich Communication Services Market
        • 8.3.4.6.1 Malaysia Rich Communication Services Market by Enterprise Size
        • 8.3.4.6.2 Malaysia Rich Communication Services Market by Type
        • 8.3.4.6.3 Malaysia Rich Communication Services Market by End Use
      • 8.3.4.7 Rest of Asia Pacific Rich Communication Services Market
        • 8.3.4.7.1 Rest of Asia Pacific Rich Communication Services Market by Enterprise Size
        • 8.3.4.7.2 Rest of Asia Pacific Rich Communication Services Market by Type
        • 8.3.4.7.3 Rest of Asia Pacific Rich Communication Services Market by End Use
  • 8.4 LAMEA Rich Communication Services Market
    • 8.4.1 LAMEA Rich Communication Services Market by Enterprise Size
      • 8.4.1.1 LAMEA Large Enterprises Market by Country
      • 8.4.1.2 LAMEA SMEs Market by Country
    • 8.4.2 LAMEA Rich Communication Services Market by Type
      • 8.4.2.1 LAMEA A2P Market by Country
      • 8.4.2.2 LAMEA P2A Market by Country
      • 8.4.2.3 LAMEA P2P Market by Country
    • 8.4.3 LAMEA Rich Communication Services Market by End Use
      • 8.4.3.1 LAMEA Retail Market by Country
      • 8.4.3.2 LAMEA BFSI Market by Country
      • 8.4.3.3 LAMEA Media & Entertainment Market by Country
      • 8.4.3.4 LAMEA Healthcare Market by Country
      • 8.4.3.5 LAMEA Travel & Tourism Market by Country
      • 8.4.3.6 LAMEA Others Market by Country
    • 8.4.4 LAMEA Rich Communication Services Market by Country
      • 8.4.4.1 Brazil Rich Communication Services Market
        • 8.4.4.1.1 Brazil Rich Communication Services Market by Enterprise Size
        • 8.4.4.1.2 Brazil Rich Communication Services Market by Type
        • 8.4.4.1.3 Brazil Rich Communication Services Market by End Use
      • 8.4.4.2 Argentina Rich Communication Services Market
        • 8.4.4.2.1 Argentina Rich Communication Services Market by Enterprise Size
        • 8.4.4.2.2 Argentina Rich Communication Services Market by Type
        • 8.4.4.2.3 Argentina Rich Communication Services Market by End Use
      • 8.4.4.3 UAE Rich Communication Services Market
        • 8.4.4.3.1 UAE Rich Communication Services Market by Enterprise Size
        • 8.4.4.3.2 UAE Rich Communication Services Market by Type
        • 8.4.4.3.3 UAE Rich Communication Services Market by End Use
      • 8.4.4.4 Saudi Arabia Rich Communication Services Market
        • 8.4.4.4.1 Saudi Arabia Rich Communication Services Market by Enterprise Size
        • 8.4.4.4.2 Saudi Arabia Rich Communication Services Market by Type
        • 8.4.4.4.3 Saudi Arabia Rich Communication Services Market by End Use
      • 8.4.4.5 South Africa Rich Communication Services Market
        • 8.4.4.5.1 South Africa Rich Communication Services Market by Enterprise Size
        • 8.4.4.5.2 South Africa Rich Communication Services Market by Type
        • 8.4.4.5.3 South Africa Rich Communication Services Market by End Use
      • 8.4.4.6 Nigeria Rich Communication Services Market
        • 8.4.4.6.1 Nigeria Rich Communication Services Market by Enterprise Size
        • 8.4.4.6.2 Nigeria Rich Communication Services Market by Type
        • 8.4.4.6.3 Nigeria Rich Communication Services Market by End Use
      • 8.4.4.7 Rest of LAMEA Rich Communication Services Market
        • 8.4.4.7.1 Rest of LAMEA Rich Communication Services Market by Enterprise Size
        • 8.4.4.7.2 Rest of LAMEA Rich Communication Services Market by Type
        • 8.4.4.7.3 Rest of LAMEA Rich Communication Services Market by End Use

Chapter 9. Company Profiles

  • 9.1 AT&T, Inc. (AT&T Intellectual Property)
    • 9.1.1 Company Overview
    • 9.1.2 Financial Analysis
    • 9.1.3 Segmental and Regional Analysis
    • 9.1.4 Research & Development Expense
    • 9.1.5 SWOT Analysis
  • 9.2 Vodafone Group Plc
    • 9.2.1 Company Overview
    • 9.2.2 Financial Analysis
    • 9.2.3 Segmental Analysis
    • 9.2.4 Recent strategies and developments:
      • 9.2.4.1 Partnerships, Collaborations, and Agreements:
  • 9.3 Google LLC
    • 9.3.1 Company Overview
    • 9.3.2 Financial Analysis
    • 9.3.3 Segmental and Regional Analysis
    • 9.3.4 Research & Development Expense
    • 9.3.5 Recent strategies and developments:
      • 9.3.5.1 Partnerships, Collaborations, and Agreements:
    • 9.3.6 SWOT Analysis
  • 9.4 Verizon Communications, Inc.
    • 9.4.1 Company Overview
    • 9.4.2 Financial Analysis
    • 9.4.3 Segmental Analysis
    • 9.4.4 Recent strategies and developments:
      • 9.4.4.1 Partnerships, Collaborations, and Agreements:
    • 9.4.5 SWOT Analysis
  • 9.5 Telefonica S.A.
    • 9.5.1 Company Overview
    • 9.5.2 Financial Analysis
    • 9.5.3 Segmental Analysis
    • 9.5.4 Research & Development Expense
  • 9.6 Orange S.A.
    • 9.6.1 Company Overview
    • 9.6.2 Financial Analysis
    • 9.6.3 Segmental Analysis
  • 9.7 Samsung Electronics Co., Ltd. (Samsung Group)
    • 9.7.1 Company Overview
    • 9.7.2 Financial Analysis
    • 9.7.3 Segmental and Regional Analysis
    • 9.7.4 Research & Development Expenses
    • 9.7.5 Recent strategies and developments:
      • 9.7.5.1 Product Launches and Product Expansions:
    • 9.7.6 SWOT Analysis
  • 9.8 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
    • 9.8.1 Company Overview
    • 9.8.2 Financial Analysis
    • 9.8.3 Segmental and Regional Analysis
    • 9.8.4 Research & Development Expenses
    • 9.8.5 SWOT Analysis
  • 9.9 Sinch AB
    • 9.9.1 Company Overview
    • 9.9.2 Financial Analysis
    • 9.9.3 Segmental and Regional Analysis
    • 9.9.4 Recent strategies and developments:
      • 9.9.4.1 Partnerships, Collaborations, and Agreements:
    • 9.9.5 SWOT Analysis
  • 9.10. Telstra Corporation Limited
    • 9.10.1 Company Overview
    • 9.10.2 Financial Analysis
    • 9.10.3 Segmental and Regional Analysis

Chapter 10. Winning Imperatives for Rich Communication Services Market