VaaS（Video-as-a-Service）市場の世界市場規模、シェア、成長分析、用途別、クラウド展開モード別、業界別-産業予測、2024～2031年

世界のVaaS（Video-as-a-Service）市場規模は2022年に41億6,000万米ドルと評価され、2023年の58億1,000万米ドルから2031年には843億1,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは39.70％で成長する展望です。

市場が急成長する可能性を受けて、既存のソリューションに類似した新規事業が多数参入しており、既存の事業体はVaaS（Video-as-a-Service）システムの斬新な機能を革新するよう促されています。クラウドインフラストラクチャの拡大性、柔軟性、手頃な価格は、オンプレミスからクラウドベースのVCとコラボレーションソリューションへの顕著なシフトにつながっています。このようにクラウドベースのソリューションが受け入れられつつあることが、VaaS業界の成長に拍車をかけています。消費者のニーズによりよく応えるため、VaaSプロバイダーはさまざまな戦略を展開し、多様な企業向けにカスタマイズ型ソリューションに注力し、AI、音声・顔認識、HDオーディオ・ビデオ、没入型テレプレゼンスなどの技術に投資しています。このような新たなVaaSプロバイダーの流入は競争を激化させ、中小企業を手頃な価格のハイブリッド・オンラインVCソリューションに向かわせると予想されます。さらに、コンサルタントや請負業者は、VCツールを活用して世界に顧客と関わっています。クラウドベースのVC機能は、地理的に分散したチーム間のコラボレーションを促進し、特にVaaSソリューションの早期導入企業である世界に事業を展開する企業ではその傾向が顕著です。ビジネスの世界展開がますます優先される中、チームのコラボレーション、コミュニケーション、意思決定を強化するためには、VaaSによって促進される、費用対効果が高く、柔軟でスケーラブルなコミュニケーション・ネットワークへの需要が不可欠となっています。VaaSは、戦略的議論、従業員トレーニング、日常的な企業コミュニケーションを促進し、組織の目標達成と生産性向上を支援します。

目次

エグゼクティブサマリー

• 市場概要
• 隆盛と衰退

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模の推定
• 市場の危機と限界

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資の分析
• 主要成功要因
• 競合の程度

市場力学と展望

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

VaaS（Video-as-a-Service）市場の世界市場：用途別

• 市場概要
• 企業コミュニケーション
• トレーニング＆開発
• マーケティングと顧客エンゲージメント
• 放送配信
• コンテンツ作成と管理
• その他

VaaS（Video-as-a-Service）市場の世界市場：クラウド展開モード別

• 市場概要
• パブリッククラウド
• プライベートクラウド
• ハイブリッドクラウド

VaaS（Video-as-a-Service）市場の世界市場：業界別

• 市場概要
• 英国
• 医療とライフサイエンス
• 小売・eコマース
• ITと通信
• 教育
• 政府と公共部門
• メディアとエンターテイメント
• その他

VaaS（Video-as-a-Service）市場の世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Zoom Video Communications
• Microsoft Corporation
• Cisco Systems Inc.
• Adobe Inc.
• Google LLC
• Amazon Web Services Inc.
• RingCentral Inc.
• LogMeIn Inc.
• BlueJeans Network Inc.
• GoToMeeting
• Lifesize Inc.
• Polycom Inc.
• Arkadin Cloud Communications
• Fuze Inc.
• Vidyo Inc.
• InterCall
• ZTE Corporation
• Huawei Technologies Co. Ltd.
• Videxio AS
• Kollective Technology Inc.

Global Video As A Service Market size was valued at USD 4.16 billion in 2022 and is poised to grow from USD 5.81 billion in 2023 to USD 84.31 billion by 2031, growing at a CAGR of 39.70% during the forecast period (2024-2031).

In response to the market's burgeoning potential, numerous new businesses are entering with solutions akin to existing ones, prompting established entities to innovate novel features for their Video as a Service (VaaS) systems. The scalability, flexibility, and affordability of cloud infrastructure have led to a noticeable shift from on-premises to cloud-based VC and collaboration solutions. This increasing acceptance of cloud-based solutions has fueled the growth of the VaaS industry. To better cater to consumer needs, VaaS providers are deploying various strategies, focusing on tailored solutions for diverse enterprises and investing in technologies like AI, voice and facial recognition, HD audio and video, and immersive telepresence. This influx of new VaaS providers is expected to intensify competition, driving Small and Medium Enterprises (SMEs) towards affordable hybrid online VC solutions. Moreover, consultants and contractors are leveraging VC tools to engage with clients globally. Cloud-based VC capabilities are fostering collaboration among geographically dispersed teams, particularly in companies with a global footprint, which are early adopters of VaaS solutions. As businesses increasingly prioritize global expansion, the demand for cost-effective, flexible, and scalable communication networks, facilitated by VaaS, becomes imperative to enhance team collaboration, communication, and decision-making. VaaS facilitates strategic discussions, employee training, and routine corporate communications, thereby aiding organizations in achieving their objectives and enhancing productivity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Video As A Service Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Video As A Service Market Segmental Analysis

The global video as a service market is segmented based on application, cloud deployment, vertical, and region. In terms of application, the market is segmented into corporate communications, training & development, marketing & client engagement, broadcast distribution, content creation & management, and others. Based on cloud deployment mode, the market is segmented into public cloud, private cloud, hybrid cloud. Based on verticals, the market is segmented into BFSI, healthcare & life sciences, retail & e-commerce, IT & telecom, education, government & public sector, media & entertainment, and others. Based on region, the global video as a service market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Video As A Service Market

With the growing adoption of remote work and virtual collaboration among businesses, there has been a notable surge in the demand for video conferencing solutions. Video as a service (VaaS) offers an economical approach for companies to avail themselves of top-notch video conferencing and collaboration tools, eliminating the need for substantial investments in costly hardware and infrastructure.

Restraints in the Global Video As A Service Market

A significant hurdle confronting the VaaS market is the unreliable internet connectivity present in certain regions. Inadequate internet infrastructure can lead to subpar video quality, interrupted calls, and various other issues detrimental to user satisfaction.

Market Trends of the Global Video As A Service Market

The rising demand for flexibility and scalability in video conferencing solutions is propelling the popularity of cloud-based offerings within the video as a service market. This trend is fueled by the cost-effectiveness and simplified deployment processes associated with cloud solutions, highlighting a shift towards adaptable and scalable platforms to meet evolving communication needs.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Video as a Service Market by Application

• Market Overview
• Corporate Communications
• Training & Development
• Marketing & Client Engagement
• Broadcast Distribution
• Content Creation & Management
• and Others

Global Video as a Service Market by Cloud Deployment Mode

• Market Overview
• Public Cloud
• Private Cloud
• and Hybrid Cloud

Global Video as a Service Market by Vertical

• Market Overview
• BFSI
• Healthcare & Life Sciences
• Retail & E-Commerce
• IT & Telecom
• Education
• Government & Public Sector
• Media & Entertainment
• and Others

Global Video as a Service Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Zoom Video Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cisco Systems Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RingCentral Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LogMeIn Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlueJeans Network Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoToMeeting
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lifesize Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polycom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arkadin Cloud Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fuze Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vidyo Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InterCall
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZTE Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Videxio AS
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kollective Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments