市場調査レポート

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1461605

ホーム＆ランドリーケアの世界市場規模、シェア、成長分析、タイプ別、流通チャネル別-産業予測、2024～2031年

Global Home And Laundry Care Market Size, Share, Growth Analysis, By Type(Laundry Care, Household Cleaners), By Distribution Channel(Online, Offline) - Industry Forecast 2024-2031

出版日: 2024年04月01日 | 発行: SkyQuest

| ページ情報: 英文 198 Pages | 納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

ホーム＆ランドリーケアの世界市場規模は、2022年に1,886億5,000万米ドルと評価され、予測期間（2024～2031年）のCAGRは6.70%で、2023年の2,012億9,000万米ドルから2031年には3,381億7,000万米ドルに成長する展望です。

家庭内の衛生と洗濯の価値に対する一般市民の意識の高まりが、業界成長の主要要因となっています。さらに、ランドリーや家庭用洗剤へのアクセスが容易になり、さまざまな香りのバリエーションが利用できるようになったことで、市場は拡大すると予測されます。可処分所得の増加や、オーガニック洗浄ソリューションの導入に向けたメーカーの取り組みが活発化していることから、世界のホーム＆ランドリーケア業界は今後数年間で急成長すると予測されます。インターネット販売の流通チャネルは、市場の進展に好影響を与える極めて重要な役割を果たすと予測されています。都市化の進展と可処分所得の増加により、大規模なインフラ整備が行われ、洗濯用品や家庭用ケア用品の需要が高まっています。持続可能で環境に優しい洗濯・家庭用クリーニング製品への需要の高まりも、主要な業界関係者に新たな機会を創出し、予測期間を通じて同市場の成長を牽引すると期待されます。健康と衛生に対する意識の高まりと、クリーニング製品に含まれる潜在的に有害な化学物質に対する懸念の高まりは、予測期間を通じて重要な市場の促進要因になると予想されます。多くの業界参入企業が、消費者の需要増に対応するため、環境に優しいクリーニング製品の導入に励んでいます。

世界経済はCOVID-19の実施によって大きな影響を受け、市場の主要参入企業は製品需要の減少、輸送の停滞、サプライチェーンの混乱といった重大な問題に対処しなければならなかった。パンデミックへの対応として、世界保健機関（WHO）はウイルス汚染のリスクを下げるため、家庭での洗浄技術の採用を要求しました。そのため、家庭用の洗剤、室内用消毒剤、クレンザーなどの在宅医療製品の需要が増加しました。例えば、Stepan Companyの年次報告書によると、北米における床用界面活性剤の売上は2020年に前年比8％増となりました。同社は、顧客の間で洗浄、消毒、個人用洗浄製品に対する旺盛な需要があったことが、販売量増加の主要要因であると述べています。

技術分析
価格分析
サプライチェーン分析
バリューチェーン分析
市場のエコシステム
IP分析
貿易分析
スタートアップ分析
原材料の分析
イノベーションマトリクス
パイプライン製品の分析
マクロ経済指標
主要投資の分析
主要成功要因
競合の程度

市場力学と展望

市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
規制情勢
ポーターの分析
将来の混乱についての特別な考察

ホーム＆ランドリーケアの世界市場：タイプ別

市場概要
ランドリーケア
家庭用洗剤

ホーム＆ランドリーケアの世界市場：流通チャネル別

市場概要
オンライン
オフライン

ホーム＆ランドリーケアの世界市場規模：地域別

市場概要
北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州地域
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域

競合情勢

上位5社の比較
主要企業の市場ポジショニング（2021年）
主要市場企業が採用した戦略
主要成功戦略
市場における最近の活動
主要企業の市場シェア（2021年）

主要企業プロファイル

Procter and Gamble（米国）
BASF SE（ドイツ）
Unilever（オランダ）
Bayer AG（ドイツ）
3M Company（米国）
Henkel AG & Co. KGaA（Pril）（ドイツ）
DuPont de Nemours, Inc.（米国）
Reckitt Benckiser（英国）
Colgate-Palmolive Company（米国）
Kao Corporation（日本）
C. Johnson & Son, Inc.（米国）
Newell Brands（米国）
The Clorox Company（米国）
Syngenta AG（スイス）
Caleres Inc.（米国）
Spectrum Brands Holdings, Inc.（米国）
Bombril（ブラジル）
Payless ShoeSource（米国）
Implus LLC（米国）
Charles Clinkard（英国）
Grangers International（英国）
Salamander：（ドイツ）
Dropps（米国）
Voluspa（米国）
Blueland（米国）
Griffin Shoe Care（米国）
Seda France, Inc.（米国）
Acer Group（台湾）

Product Code: SQMIG30K2016

Global Home and Laundry Care Market size was valued at USD 188.65 Billion in 2022 and is poised to grow from USD 201.29 Billion in 2023 to USD 338.17 Billion by 2031, at a CAGR of 6.70% during the forecast period (2024-2031).

Growing public awareness of the value of domestic hygiene and washing has been a major factor in the industry's growth. Furthermore, it is projected that the market would expand due to the ease of access to laundry and household cleansers, as well as the availability of variations such different smells.The worldwide home and laundry care industry is expected to grow rapidly in the next years due to rising disposable income and growing manufacturer initiatives to introduce organic cleaning solutions. It is projected that the internet sales distribution channel will play a pivotal role in favorably impacting market progress. Growing urbanization and rising disposable income led to large infrastructure developments, which in turn raised demand for laundry and domestic care products. The growing demand for sustainable and eco-friendly laundry and household cleaning products is also expected to create additional opportunities for major industry players and is expected to drive this market's growth throughout the forecast year. Growing health and hygiene consciousness, along with growing concerns about the potentially harmful chemicals in cleaning products, are anticipated to be significant market drivers throughout the course of the projected period. A lot of industry players are working hard to introduce environmentally friendly cleaning products to satisfy growing consumer demand.

The global economy was greatly impacted by the implementation of COVID-19, and significant players in the market had to deal with grave problems such as reduced demand for their products, stalled transportation, and disruptions to the supply chain. In response to the pandemic, the World Health Organization (WHO) required the adoption of household cleaning techniques to lower the risk of virus contamination. This led to an increase in demand for home care products such detergents, room disinfectants, and cleansers for the home. For example, data from the annual report of Stepan Company indicates that sales of floor surfactants in North America climbed by 8% in 2020 over the previous year. The company stated that the robust demand for cleaning, disinfection, and personal wash products among customers was the primary driver of the increase in sales volume.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home And Laundry Care Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home And Laundry Care Market Segmental Analysis

Home And Laundry Care Market is segmented based on the basis of type, distribution channel, and region. By type, the Home And Laundry Care Market is segmented into laundry care, household cleaners. By distribution channel, the Home And Laundry Care Market is segmented into offline and online. By region, the Home And Laundry Care Market is segmented into North America, Europe, Asia Pacific, Central & South America, and the Middle East & Africa.

Drivers of the Global Home And Laundry Care Market

The need for cleanliness is one of the main driving drivers in the home and laundry care sectors. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings. One of the main drivers of the expansion of the laundry and home care sectors is the desire for cleanliness. The market for cleaning products and services is driven by the need for fresh, clean clothes and dwellings.

Restraints in the Global Home And Laundry Care Market

Customers are becoming more conscious of the environmental impact of the household products they use since waste reduction and sustainability are becoming more and more crucial. This has raised consumer demand for natural and environmentally friendly products, which may limit the growth of traditional laundry and home care businesses that don't give sustainability a top emphasis.

Market Trends of the Global Home And Laundry Care Market

Customers are searching for more environmentally friendly laundry and household cleaning products as their awareness of environmental sustainability increases. This tendency is leading to an expansion of the eco-friendly goods sector.

Companies in the laundry and home care sectors are heavily investing in R&D to produce innovative goods that will satisfy changing consumer needs. This trend is leading to an expansion of the market for new items.

As the use of smartphones and the internet increases, consumers are increasingly making purchases of home and laundry care products online. This tendency is driving the market's increase in online sales.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Home And Laundry Care Market by Type

Market Overview
Laundry Care
Household Cleaners

Global Home And Laundry Care Market by Distribution Channel

Market Overview
Online
Offline

Global Home And Laundry Care Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Procter and Gamble (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BASF SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bayer AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Pril) (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DuPont de Nemours, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
C. Johnson & Son, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Newell Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Syngenta AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Caleres Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Spectrum Brands Holdings, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bombril (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Payless ShoeSource (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Implus LLC (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Charles Clinkard (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grangers International (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salamander: (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dropps (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voluspa (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Blueland (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Griffin Shoe Care (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Seda France, Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acer Group (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments