デフォルト表紙
市場調査レポート
商品コード
1630920

ランドリーケア市場規模、シェア、動向分析レポート:タイプ別、用途別、流通チャネル別、地域別、セグメント予測、2025年~2030年

Laundry Care Market Size, Share & Trends Analysis Report By Type, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030


出版日
ページ情報
英文 110 Pages
納期
2~10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
ランドリーケア市場規模、シェア、動向分析レポート:タイプ別、用途別、流通チャネル別、地域別、セグメント予測、2025年~2030年
出版日: 2024年12月03日
発行: Grand View Research
ページ情報: 英文 110 Pages
納期: 2~10営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ランドリーケア市場の成長と動向:

Grand View Research, Inc.の最新レポートによると、世界のランドリーケア市場規模は2025年から2030年にかけて4.7%のCAGRを記録し、2030年には1,443億米ドルに達する見込みです。

ブラジル、インド、中国のような新興経済諸国における人口の増加と、個人衛生への志向の高まりは、世界中でランドリーケア製品の需要を促進している顕著な要因の一部です。

消費者の間でランドリーケア製品の利点に関する認識が高まっているため、市場は今後数年間で著しい潜在的成長を遂げる可能性があります。さらに、主要な市場プレーヤーは、製品の有効性を向上させ、顧客基盤を強化するために、様々な香りや天然成分を注入した革新的なランドリーケア製品を導入しています。例えば、2018年4月、Henkel AG &Co.KGaAは、ポーランドで新しいランドリーケア製品製造ラインを立ち上げ、ヘンケルのPersilやその他のブランドの液体洗剤を製造しています。市場の主要企業によるこうした取り組みは、新たな消費者を引き付け、新たな収益源を開拓すると期待されています。これらすべての要因が、予測期間中の同市場の成長を促進すると予想されます。

中流消費者の可処分所得の上昇と数カ国の経済改善により、ライフスタイルの向上が確実なものとなっています。可処分所得の急増により、顧客は自分たちの生活とブランド製品の品質を維持するために、高度なランドリーケア製品に傾倒しています。また、化学物質ベースのランドリーケア製品の有害な副作用に関する意識の高まりは、消費者が持続可能で環境に優しいランドリーケア製品を選ぶことを強化しています。主な主要企業は、洗浄面を維持することで環境に優しいランドリーケア製品を発売しており、これが業界の需要を牽引しています。

洗濯用洗剤の製品タイプは、その需要の増加により、2021年の世界のランドリーケア市場の収益において約65%のシェアを占めています。洗濯用洗剤は主に衣類のシミや汚れを落とすために使用されます。洗剤による効果的で迅速な洗浄効果により、消費者の間で人気があります。さらに、主要企業は洗濯用洗剤を製造する際に化学物質を含まない成分を使用することを重視しています。このように、これらすべての要因が、予測期間中にこのセグメントの成長を促進する可能性が高いです。

化学薬品不使用で植物由来の洗濯用洗剤製品の採用が増加していることは、世界の市場で顕著な動向となることが予想されます。主要な競合企業は、優れた洗浄品質を維持しながら消費者の健康を優先した、高性能の植物由来のランドリーケアソリューションをリリースすることで、この動向に対応しています。例えば、2020年8月、Reckitt Benckiser Group Plc.は、効果的で安価な製品を揃えた植物由来のクリーニングブランド、Botanical Originを立ち上げました。このブランドはアマゾンのみで提供され、洗濯用洗剤や柔軟剤などの洗濯必需品を特徴とします。

アジア太平洋地域は、ランドリーケア製品の大半がこの地域で使用されていることから、業界シェアの40%以上を占め、大半を占めています。さらに、人口の増加と可処分所得の増加がこの市場の成長を促進しています。中国は、個人の衛生状態を保つために迅速なドライクリーニングとランドリーケア製品を求める人口が多いため、アジア太平洋地域で大きく貢献する国になると予測されています。

ランドリーケア市場レポートハイライト

  • 2024年の市場シェアは洗濯用洗剤が約82%。洗濯用洗剤は引き続きランドリーケア市場を独占しており、幅広い生地や汚れに対応する効果的で便利な洗浄ソリューションに対する消費者の一貫した需要がその原動力となっています。
  • 2024年には、住宅用が約58%のシェアを占める。消費者は、優れた洗浄力、しみ抜き、ファブリックケアを提供する製品をますます求めるようになり、同時に敏感肌やアレルギーに配慮した処方といった特定のニーズにも対応しています。
  • オフライン販売は2024年に約76%の市場シェアを占める。ウォルマート(Walmart)、ターゲット(Target)、コストコ(Costco)、クローガー(Kroger)などの主要なオフライン店舗が主要プレーヤーであり、手頃な価格のものから高級品まで、ランドリーケア・ブランドと製品を幅広く取り揃えています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ランドリーケア市場の変数と動向

  • 市場系統の見通し
  • 業界バリューチェーン分析
    • 販売チャネル分析
    • 原材料の見通し
  • 市場力学
    • 市場ドライバー分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析ツール
    • ポーターのファイブフォース分析
  • 市場参入戦略

第4章 消費者行動分析

  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者製品の採用
  • 観察と推奨事項

第5章 ランドリーケア市場:タイプの推定・動向分析

  • ランドリーケア市場、タイプ別:主なポイント
  • タイプの変動分析と市場シェア、2024年と2030年
  • タイプ別、2018年-2030年
    • 洗濯用消毒剤
    • 洗濯用洗剤
    • 柔軟剤とコンディショナー

第6章 ランドリーケア市場: 用途の推定・動向分析

  • ランドリーケア市場、用途別:主なポイント
  • 用途の変動分析と市場シェア、2024年と2030年
  • 用途別、2018年-2030年
    • 住居用
    • 商業用

第7章 ランドリーケア市場: 流通チャネルの推定・動向分析

  • ランドリーケア市場、流通チャネル別:主なポイント
  • 流通チャネルの変動分析と市場シェア、2024年と2030年
  • 流通チャネル別、2018年-2030年
    • オンライン
    • オフライン

第8章 ランドリーケア市場: 地域の推定・動向分析

  • ランドリーケア市場:地域別展望
  • 地域マーケットプレイス:主なポイント
  • 地域別、2018年-2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第9章 ランドリーケア市場:競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2024年(%)
  • 企業ヒートマップ分析、2024年
  • 戦略マッピング
  • 企業プロファイル
    • The Procter &Gamble Company(P&G)
    • Unilever
    • Henkel AG &Co. KGaA(Pril)
    • Reckitt Benckiser Group PLC(Finish)
    • Colgate-Palmolive Company
    • SC Johnson and Son Inc.
    • The Clorox Company
    • ITC Ltd.
    • Church &Dwight Co. Inc.
    • Spectrum Brands Inc.
図表

List of Tables

  • Table 1. Laundry care market: Key market driver analysis
  • Table 2. Laundry care market: Key market restraint analysis
  • Table 3. Laundry care market estimates & forecast, by type, 2018 - 2030 (USD Billion)
  • Table 4. Laundry sanitizer market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 5. Laundry detergent market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 6. Fabric softeners & conditioners market estimates & forecast, 2018 - 2030 (USD Billion)
  • Table 7. Laundry care market estimates & forecast, by application, 2018 - 2030 (USD Billion)
  • Table 8. Laundry care market estimates & forecast, for residential, 2018 - 2030 (USD Billion)
  • Table 9. Laundry care market estimates & forecast, for commercial, 2018 - 2030 (USD Billion)
  • Table 10. Laundry care market estimates & forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 11. Laundry care market estimates & forecast, through online channel, 2018 - 2030 (USD Billion)
  • Table 12. Laundry care market estimates & forecast, through offline channel, 2018 - 2030 (USD Billion)
  • Table 13. Laundry care market estimates & forecast, 2018 - 2030, by region (USD Billion)
  • Table 14. North America laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 15. North America laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 16. North America laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 17. North America laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 18. U.S. macro-economic outlay
  • Table 19. U.S. laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 20. U.S. laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 21. U.S. laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 22. U.S. laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 23. Canada macro-economic outlay
  • Table 24. Canada laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 25. Canada laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 26. Canada laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 27. Canada laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 28. Mexico macro-economic outlay
  • Table 29. Mexico laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 30. Mexico laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 31. Mexico laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 32. Mexico laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 33. Europe laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 34. Europe laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 35. Europe laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 36. Europe laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 37. U.K. macro-economic outlay
  • Table 38. U.K. laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 39. U.K. laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 40. U.K. laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 41. U.K. laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 42. Germany macro-economic outlay
  • Table 43. Germany laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 44. Germany laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 45. Germany laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 46. Germany laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 47. France macro-economic outlay
  • Table 48. France laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 49. France laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 50. France laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 51. France laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 52. Italy macro-economic outlay
  • Table 53. Italy laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 54. Italy laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 55. Italy laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 56. Italy laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 57. Spain macro-economic outlay
  • Table 58. Spain laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 59. Spain laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 60. Spain laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 61. Spain laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 62. Asia Pacific laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 63. Asia Pacific laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 64. Asia Pacific laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 65. Asia Pacific laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 66. China macro-economic outlay
  • Table 67. China laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 68. China laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 69. China laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 70. China laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 71. India macro-economic outlay
  • Table 72. India laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 73. India laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 74. India laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 75. India laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 76. Japan macro-economic outlay
  • Table 77. Japan laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 78. Japan laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 79. Japan laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 80. Japan laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 81. Australia macro-economic outlay
  • Table 82. Australia laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 83. Australia laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 84. Australia laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 85. Australia laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 86. South Korea macro-economic outlay
  • Table 87. South Korea laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 88. South Korea laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 89. South Korea laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 90. South Korea laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 91. Central & South America laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 92. Central & South America laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 93. Central & South America laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 94. Central & South America laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 95. Brazil macro-economic outlay
  • Table 96. Brazil laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 97. Brazil laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 98. Brazil laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 99. Brazil laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 100. Middle East & Africa laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 101. Middle East & Africa laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 102. Middle East & Africa laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 103. Middle East & Africa laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 104. South Africa macro-economic outlay
  • Table 105. South Africa laundry care market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 106. South Africa laundry care market revenue estimates and forecast, by type, 2018 - 2030 (USD Billion)
  • Table 107. South Africa laundry care market revenue estimates and forecast, by application, 2018 - 2030 (USD Billion)
  • Table 108. South Africa laundry care market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Billion)
  • Table 109. Recent developments & impact analysis, by key market participants
  • Table 110. Company market share, 2024 (%)
  • Table 111. Company heat map analysis, 2024
  • Table 112. Companies implementing key strategies

List of Figures

  • Fig. 1 Laundry care market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Primary research pattern
  • Fig. 4 Primary research approaches
  • Fig. 5 Primary research process
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape Snapshot
  • Fig. 10 Parent industry and laundry care market size, 2024 (USD Billion)
  • Fig. 11 Laundry care market: Value chain analysis
  • Fig. 12 Laundry care market: Dynamics
  • Fig. 13 Laundry care market: Porter's five forces analysis
  • Fig. 14 Laundry care market, by type Key takeaways
  • Fig. 15 Laundry care market: Type movement analysis, 2024 & 2030 (%)
  • Fig. 16 Laundry sanitizer market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 17 Laundry detergent market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 18 Fabric softeners & conditioners market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Laundry care market, by application Key takeaways
  • Fig. 20 Laundry care market: Application movement analysis, 2024 & 2030 (%)
  • Fig. 21 Laundry care market estimates & forecast, for residential, 2018 - 2030 (USD Billion)
  • Fig. 22 Laundry care market estimates & forecast, for commercial, 2018 - 2030 (USD Billion)
  • Fig. 23 Laundry care market, by distribution channel Key takeaways
  • Fig. 24 Laundry care market: Distribution channel movement analysis, 2024 & 2030 (%)
  • Fig. 25 Laundry care market estimates & forecast, through online channel, 2018 - 2030 (USD Billion)
  • Fig. 26 Laundry care market estimates & forecast, through online channel, 2018 - 2030 (USD Billion)
  • Fig. 27 Laundry care market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 28 Regional marketplace: Key takeaways
  • Fig. 29 North America laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 US laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Canada laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 Mexico laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Europe laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 UK laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Germany laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 France laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Italy laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 Spain laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Asia Pacific laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 China laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Japan laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 India laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Australia laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 South Korea laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Central & South America laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 46 Brazil laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 47 Middle East & Africa laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 48 South Africa laundry care market estimates & forecast, 2018 - 2030 (USD Billion)
  • Fig. 49 Key company categorization
  • Fig. 50 Company market share analysis, 2024 (%)
  • Fig. 51 Strategic framework of laundry care market
目次
Product Code: GVR-4-68039-925-5

Laundry Care Market Growth & Trends:

The global laundry care market size is expected to reach USD 144.30 billion by 2030, registering a CAGR of 4.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The rising population in developing economies like Brazil, India, and China coupled with a rising inclination toward personal hygiene are some of the prominent factors propelling the demand for laundry care products across the globe.

The market has remarkable potential growth in the coming years due to an increase in awareness regarding the benefits of laundry care products among consumers. Additionally, major market players are introducing innovative laundry care products infused with various fragrances and natural ingredients to improvise the effectiveness of the product and intensify their customer base. For instance, in April 2018, Henkel AG & Co. KGaA launched a new laundry care product manufacturing line in Poland to manufacture liquid detergent for Henkel's Persil and other brands. Such initiatives by key market players are expected to attract new consumers and open up new revenue streams for them. All these factors are expected to drive the growth of this market during the forecast period.

Rise The rise in disposable income of middle-class consumers and improving economies in several countries ensures ensure an improved lifestyle. Owing to an upsurge in disposable income, the customers are inclining toward advanced laundry care products to uphold their life and the quality of their branded products. Also rising awareness regarding harmful side effects of chemical-based laundry care products has fortified consumers to opt for sustainable and eco-friendly laundry care products. Major key players have also introduced eco-friendly laundry care products by maintaining the cleaning aspect which in turn will drive industry demand.

The laundry detergents product type segment contributed a share of around 65% in the global laundry care market revenue in 2021 due to its increasing demand. Laundry detergents are mostly used to remove stains and dirt from clothes. The effective and quick results of cleanings by detergent have made it popular among consumers. Additionally, key players are emphasizing using chemical-free components while manufacturing laundry detergents. Thus, all these factors are likely to propel the growth of this segment over the forecast period.

The rise in the adoption of chemical-free and plant-based laundry detergent products is expected to be a prominent trend in the global market. Key competitors are responding to this trend by releasing high-performance, plant-based laundry care solutions that prioritize consumer wellness while maintaining excellent cleaning quality. For instance, in August 2020, Reckitt Benckiser Group Plc. launched Botanical Origin, a plant-based cleaning brand with effective and inexpensive products. The brand will be offered only on Amazon and will feature laundry necessities such as laundry detergent and fabric softener.

Asia Pacific holds the majority by capturing over 40% of the industry share owing to the majority of laundry care products utilization being done in this region. Additionally increasing population and rising disposable income are driving the growth of this market. China is projected to be a significant contributing country in Asia Pacific due to the presence of a large population seeking rapid dry-cleaning and laundry care goods to preserve personal hygiene.

Laundry Care Market Report Highlights:

  • Laundry detergent accounted for a market share of around 82% in 2024. Laundry detergent continues to dominate the laundry care market, fueled by consistent consumer demand for effective and convenient cleaning solutions that cater to a wide range of fabrics and stains.
  • Residential application accounted for a share of around 58% in 2024. Consumers increasingly seek products that offer superior cleaning power, stain removal, and fabric care, while also addressing specific needs like sensitive skin or allergy-friendly formulations.
  • Offline sales accounted for a market share of around 76% in 2024. Major offline stores such as Walmart, Target, Costco, and Kroger are key players, offering a wide selection of laundry care brands and products, from budget-friendly options to premium offerings.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Materials & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Type Outlook
  • 2.3. Application Outlook
  • 2.4. Distribution Channel Outlook
  • 2.5. Regional Outlook
  • 2.6. Competitive Landscape Snapshot

Chapter 3. Laundry Care Market Variables and Trends

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
    • 3.2.1. Sales Channel Analysis
    • 3.2.2. Raw Material Outlook
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunities
    • 3.3.4. Market Challenges
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
  • 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends & Preferences
  • 4.3. Factors Affecting Buying Decisions
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Laundry Care Market: Type Estimates & Trend Analysis

  • 5.1. Laundry Care Market, By Type: Key Takeaways
  • 5.2. Type Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Type, 2018 - 2030 (USD Billion)
    • 5.3.1. Laundry Sanitizer
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. Laundry Detergent
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Fabric Softeners & Conditioners
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Laundry Care Market: Application Estimates & Trend Analysis

  • 6.1. Laundry Care Market, By Application: Key Takeaways
  • 6.2. Application Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Billion)
    • 6.3.1. Residential
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Commercial
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Laundry Care Market: Distribution Channel Estimates & Trend Analysis

  • 7.1. Laundry Care Market, By Distribution Channel: Key Takeaways
  • 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Distribution Channel, 2018 - 2030 (USD Billion)
    • 7.3.1. Online
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Offline
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Laundry Care Market: Regional Estimates & Trend Analysis

  • 8.1. Laundry Care Market: Regional Outlook
  • 8.2. Regional Marketplaces: Key Takeaways
  • 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Billion)
    • 8.3.1. North America
      • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.2. U.S.
        • 8.3.1.2.1. Key country dynamics
        • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.3. Canada
        • 8.3.1.3.1. Key country dynamics
        • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.1.4. Mexico
        • 8.3.1.4.1. Key country dynamics
        • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.2. Europe
      • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.2. U.K.
        • 8.3.2.2.1. Key country dynamics
        • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.3. Germany
        • 8.3.2.3.1. Key country dynamics
        • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.4. France
        • 8.3.2.4.1. Key country dynamics
        • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.5. Italy
        • 8.3.2.5.1. Key country dynamics
        • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.2.6. Spain
        • 8.3.2.6.1. Key country dynamics
        • 8.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.3. Asia Pacific
      • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.2. China
        • 8.3.3.2.1. Key country dynamics
        • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.3. Japan
        • 8.3.3.3.1. Key country dynamics
        • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.4. India
        • 8.3.3.4.1. Key country dynamics
        • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.5. Australia
        • 8.3.3.5.1. Key country dynamics
        • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.3.6. South Korea
        • 8.3.3.6.1. Key country dynamics
        • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.4. Central & South America
      • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.4.2. Brazil
        • 8.3.4.2.1. Key country dynamics
        • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 8.3.5. Middle East & Africa
      • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 8.3.5.2. South Africa
        • 8.3.5.2.1. Key country dynamics
        • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 9. Laundry Care Market: Competitive Analysis

  • 9.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 9.2. Company Categorization
  • 9.3. Participant's Overview
  • 9.4. Financial Performance
  • 9.5. Product Benchmarking
  • 9.6. Company Market Share Analysis, 2024 (%)
  • 9.7. Company Heat Map Analysis, 2024
  • 9.8. Strategy Mapping
  • 9.9. Company Profiles
    • 9.9.1. The Procter & Gamble Company (P&G)
      • 9.9.1.1. Company Overview
      • 9.9.1.2. Financial Performance
      • 9.9.1.3. Product Portfolios
      • 9.9.1.4. Strategic Initiatives
    • 9.9.2. Unilever
      • 9.9.2.1. Company Overview
      • 9.9.2.2. Financial Performance
      • 9.9.2.3. Product Portfolios
      • 9.9.2.4. Strategic Initiatives
    • 9.9.3. Henkel AG & Co. KGaA (Pril)
      • 9.9.3.1. Company Overview
      • 9.9.3.2. Financial Performance
      • 9.9.3.3. Product Portfolios
      • 9.9.3.4. Strategic Initiatives
    • 9.9.4. Reckitt Benckiser Group PLC (Finish)
      • 9.9.4.1. Company Overview
      • 9.9.4.2. Financial Performance
      • 9.9.4.3. Product Portfolios
      • 9.9.4.4. Strategic Initiatives
    • 9.9.5. Colgate-Palmolive Company
      • 9.9.5.1. Company Overview
      • 9.9.5.2. Financial Performance
      • 9.9.5.3. Product Portfolios
      • 9.9.5.4. Strategic Initiatives
    • 9.9.6. SC Johnson and Son Inc.
      • 9.9.6.1. Company Overview
      • 9.9.6.2. Financial Performance
      • 9.9.6.3. Product Portfolios
      • 9.9.6.4. Strategic Initiatives
    • 9.9.7. The Clorox Company
      • 9.9.7.1. Company Overview
      • 9.9.7.2. Financial Performance
      • 9.9.7.3. Product Portfolios
      • 9.9.7.4. Strategic Initiatives
    • 9.9.8. ITC Ltd.
      • 9.9.8.1. Company Overview
      • 9.9.8.2. Financial Performance
      • 9.9.8.3. Product Portfolios
      • 9.9.8.4. Strategic Initiatives
    • 9.9.9. Church & Dwight Co. Inc.
      • 9.9.9.1. Company Overview
      • 9.9.9.2. Financial Performance
      • 9.9.9.3. Product Portfolios
      • 9.9.9.4. Strategic Initiatives
    • 9.9.10. Spectrum Brands Inc.
      • 9.9.10.1. Company Overview
      • 9.9.10.2. Financial Performance
      • 9.9.10.3. Product Portfolios
      • 9.9.10.4. Strategic Initiatives