ランドリーケア市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、競合、2020年～2030年

ランドリーケアの世界市場は、2024年には1,085億1,000万米ドルとなり、2030年には1,436億6,000万米ドルに達し、CAGR 4.79％で成長すると予測されています。

成長を後押ししているのは、都市化の進展、衛生意識の高まり、消費者習慣の進化です。消費者は環境に配慮した選択にシフトしており、植物由来の洗剤や生分解性柔軟剤の需要を牽引しています。ランドリーポッドや濃縮液体洗剤のようなイノベーションは、利便性と包装廃棄物の削減による環境負荷の低減の両方を提供します。eコマースや消費者直販プラットフォームは、高級でニッチなランドリー製品へのアクセスを世界的に向上させています。健康志向のバイヤーは、抗菌保護、香りの持続性、アレルゲンフリーの処方を提供する製品に特に惹かれています。持続可能性と効率性が消費者の嗜好の中心になるにつれ、ブランドは先進国市場と新興国市場の両方に合わせた多様で高性能なソリューションで対応しています。

市場促進要因

都市化の進展と中間層の増加

主な市場課題

環境問題への懸念と化学成分への規制圧力

主要市場動向

無水・低水ランドリーソリューションの出現

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のランドリーケア市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（洗濯用消毒剤、洗濯用洗剤、柔軟剤・コンディショナー）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のランドリーケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のランドリーケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のランドリーケア市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのランドリーケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のランドリーケア市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • The Procter & Gamble Company（P&G）
  • Unilever
  • Henkel AG & Co. KGaA（Pril）
  • Reckitt Benckiser Group PLC（Finish）
  • Colgate-Palmolive Company
  • SC Johnson and Son Inc.
  • The Clorox Company
  • ITC Ltd.
  • Church & Dwight Co. Inc.
  • Spectrum Brands Inc.

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Laundry Care Market was valued at USD 108.51 Billion in 2024 and is projected to reach USD 143.66 Billion by 2030, growing at a CAGR of 4.79%. Growth is being propelled by increasing urbanization, rising hygiene awareness, and evolving consumer habits. Consumers are shifting toward eco-conscious choices, driving demand for plant-based detergents and biodegradable softeners. Innovations like laundry pods and concentrated liquids offer both convenience and reduced environmental impact through lower packaging waste. E-commerce and direct-to-consumer platforms have enhanced access to premium and niche laundry products globally. Health-conscious buyers are particularly drawn to products offering antibacterial protection, long-lasting fragrance, and allergen-free formulations. As sustainability and efficiency become central to consumer preferences, brands are responding with diverse, high-performance solutions tailored to both developed and emerging markets.

Key Market Drivers

Rising Urbanization and Growing Middle-Class Population

Urbanization is reshaping consumer habits, particularly in emerging markets, where the expanding middle class is embracing modern laundry routines. Increased access to appliances like washing machines has boosted demand for liquid detergents, fabric softeners, and stain removers. In urban areas, convenience and time-saving features are key purchasing drivers. According to the World Bank, over 56% of the global population resided in urban areas by 2024, a figure that is expected to continue rising. This demographic shift supports the surge in demand for efficient household cleaning products. Furthermore, the growing middle-class population in regions such as Asia-Pacific, Africa, and Latin America is driving the adoption of premium, multi-functional laundry care products. These consumers are increasingly willing to pay more for branded solutions that offer added benefits like fabric protection and fragrance, reflecting a broader lifestyle transformation linked to income growth and urbanization.

Key Market Challenges

Environmental Concerns and Regulatory Pressures on Chemical Ingredients

A major challenge facing the laundry care industry is increasing environmental scrutiny over chemical-based formulations. Ingredients like phosphates, optical brighteners, and synthetic fragrances are associated with water pollution and health risks, particularly for sensitive users. Regulatory agencies such as the ECHA and EPA are enforcing stricter standards on ingredient safety, biodegradability, and labeling. For example, in 2024, the EU's REACH regulation expanded restrictions on certain non-biodegradable surfactants. These developments compel manufacturers to invest heavily in R&D to create compliant, sustainable alternatives, often at a higher production cost. However, some eco-friendly solutions struggle to match traditional formulas in cleaning performance, particularly in hard water or low-temperature settings. This balance between effectiveness, affordability, and environmental responsibility remains a persistent obstacle for brands seeking to meet regulatory and consumer expectations simultaneously.

Key Market Trends

Emergence of Waterless and Low-Water Laundry Solutions

The shift toward water-efficient laundry solutions is gaining traction as concerns about water scarcity intensify. Conventional laundry routines consume considerable water, prompting innovation in alternatives such as concentrated gels, detergent sheets, and powder-to-liquid tablets. These products are designed to work effectively with reduced water usage. In 2024, startups in Europe and North America launched rinse-free sprays and probiotic fabric cleansers that clean garments without water. Collaborations between detergent brands and appliance manufacturers are also producing low-water machines optimized for minimal-foam formulas. These developments cater to eco-conscious consumers and those in water-stressed urban environments or mobile lifestyles like van living. As climate challenges escalate, water-saving laundry products are expected to represent a long-term shift within the market.

Key Market Players

• The Procter & Gamble Company (P&G)
• Unilever
• Henkel AG & Co. KGaA (Pril)
• Reckitt Benckiser Group PLC (Finish)
• Colgate-Palmolive Company
• SC Johnson and Son Inc.
• The Clorox Company
• ITC Ltd.
• Church & Dwight Co. Inc.
• Spectrum Brands Inc.

Report Scope:

In this report, the Global Laundry Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Laundry Care Market, By Product Type:

• Laundry Sanitizer
• Laundry Detergent
• Fabric Softeners & Conditioners

Laundry Care Market, By Distribution Channel:

• Online
• Offline

Laundry Care Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Laundry Care Market.

Available Customizations:

Global Laundry Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Laundry Care Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Laundry Sanitizer, Laundry Detergent, Fabric Softeners & Conditioners)
  • 5.2.2. By Distribution Channel (Online, Offline)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Laundry Care Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Laundry Care Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Laundry Care Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Laundry Care Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Laundry Care Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Laundry Care Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Laundry Care Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Laundry Care Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Laundry Care Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Laundry Care Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Laundry Care Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Laundry Care Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Laundry Care Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Laundry Care Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Laundry Care Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Laundry Care Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Laundry Care Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Laundry Care Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Laundry Care Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Laundry Care Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Laundry Care Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Laundry Care Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Laundry Care Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Laundry Care Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Laundry Care Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. The Procter & Gamble Company (P&G)
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Unilever
  • 15.1.3. Henkel AG & Co. KGaA (Pril)
  • 15.1.4. Reckitt Benckiser Group PLC (Finish)
  • 15.1.5. Colgate-Palmolive Company
  • 15.1.6. SC Johnson and Son Inc.
  • 15.1.7. The Clorox Company
  • 15.1.8. ITC Ltd.
  • 15.1.9. Church & Dwight Co. Inc.
  • 15.1.10. Spectrum Brands Inc.

16. Strategic Recommendations

17. About Us & Disclaimer