オート麦の世界市場規模、シェア、成長分析、製品別、流通チャネル別、用途別、最終用途産業別-産業予測、2024～2031年

世界のオーツ麦市場規模は2022年に70億2,000万米ドルと評価され、予測期間（2024～2031年）のCAGRは7.56%で、2023年の75億5,000万米ドルから2031年には135億3,000万米ドルに成長する展望です。

世界のオーツ麦市場は、消化、コレステロール値、エネルギーに対するオーツ麦のプラスの効果に対する認識の高まりに牽引され、世界中で大幅な成長を遂げています。当レポートでは、オーツ麦市場のバリューチェーンを詳細に分析し、予測期間を通じてメーカーが競合を強化できるよう支援します。市場の拡大は、オートミール、グラノーラバー、飲料などオート麦をベースとした製品の人気急上昇によってさらに促進されます。欧州、特に英国、ドイツ、フランスは、有機オートミールやグルテンフリーのオートミールへの需要の高まりに後押しされ、重要な市場として際立っています。アジア太平洋では、健康志向の高まりと欧米の食習慣の導入が大幅な成長を促しています。ラテンアメリカと中東・アフリカは、意識の高まりと食生活の嗜好の進化により、未開拓のビジネス機会をもたらしています。主要促進要因としては、健康意識の高まり、栄養価の高い食品の追求、オーツ麦の飲食品セグメントへの統合、グルテンフリーやオーガニック食品への嗜好などが挙げられるが、課題としては、一部の地域での限定的な入手可能性や価格の変動などが挙げられます。市場動向は、製品のイノベーションと、スーパーマーケットやオンライン・プラットフォームを含む流通チャネルの拡大が中心です。まとめると、オーツ麦市場は継続的に拡大する態勢にあり、その可能性を生かすには、技術革新、流通の強化、オーガニックやグルテンフリーの需要への対応に重点を置くことが重要です。

目次

エグゼクティブサマリー

• 市場概要
• 繁栄と衰退

調査手法

• 情報調達
• 二次データソースと一次データソース
• 市場規模の推定
• 市場の危機と限界

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資の分析
• 主要成功要因
• 競合の程度

市場力学と展望

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

オート麦の世界市場：製品別

• 市場概要
• 全粒
• スチールカット
• ロールド
• インスタント

オート麦の世界市場：流通チャネル別

• 市場概要
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン小売業者

オート麦の世界市場：用途別

• 市場概要
• 飲食品業界
• 動物飼料産業
• パーソナルケア製品

オート麦の世界市場：最終用途産業別

• 市場概要
• 航空宇宙と防衛
• 自動車
• 電気・電子
• 石油ガス
• 建設

オート麦の世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他の欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他のアジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他のラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主要市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• Quaker Oats Company（米国）
• General Mills Inc.（米国）
• Kellogg Company（米国）
• Nature's Path Foods（カナダ）
• Bob's Red Mill（米国）
• NestlA（C）SA（スイス）
• The Hain Celestial Group, Inc.（米国）
• Post Holdings, Inc.（米国）
• Cereal Partners Worldwide（スイス）
• Weetabix Limited（英国）
• Grain Millers, Inc.（米国）
• Jordans Dorset Ryvita Company Ltd.（英国）
• Back to Nature Foods Company, LLC（米国）
• Richardson International Limited（カナダ）
• Bagrry's India Limited（インド）
• Marico Limited（インド）
• B&G Foods, Inc.（米国）
• Nature's Own Foods, Inc.（米国）
• Attune Foods, LLC（米国）
• Dr. McDougall's Right Foods（米国）

Global Oats Market size was valued at USD 7.02 Billion in 2022 and is poised to grow from USD 7.55 Billion in 2023 to USD 13.53 Billion by 2031, at a CAGR of 7.56% during the forecast period (2024-2031).

The global oats market is witnessing substantial growth worldwide, driven by increasing awareness of oats' positive effects on digestion, cholesterol levels, and energy. Our report offers an in-depth analysis of the oats market's value chain, empowering manufacturers to enhance their competitiveness throughout the forecast period. The market's expansion is further propelled by the surging popularity of oat-based products like oatmeal, granola bars, and beverages. Europe, notably the UK, Germany, and France, stands out as a significant market, fueled by a growing demand for organic and gluten-free oats. In the Asia Pacific region, burgeoning health consciousness and the adoption of Western dietary habits drive substantial growth. Latin America and the Middle East and Africa present untapped opportunities due to increasing awareness and evolving dietary preferences. Key drivers encompass rising health awareness, the quest for nutritious food, oats' integration into the food and beverage sector, and a preference for gluten-free and organic variants, while challenges include limited availability in some regions and price fluctuations. Market trends revolve around product innovation and the expansion of distribution channels, including supermarkets and online platforms. In summary, the oats market is poised for continuous expansion, with a focus on innovation, distribution enhancement, and meeting the demand for organic and gluten-free options being critical for capitalizing on its potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the global oats market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oats Market Segmental Analysis

The global oats market can be segmented based on product type, distribution channel, application, and region. Based on product type, the market can be divided into whole oats, steel-cut oats, rolled oats, instant oats. Based on distribution channel, the market can be categorized into supermarkets and hypermarkets, convenience stores, online retailers. Based on application, the market can be categorized into food and beverage industry, animal feed industry, personal care products. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Oats Market

With a heightened awareness of the significance of maintaining a healthy lifestyle, consumers are placing greater emphasis on incorporating foods that offer nutritional advantages. Oats, renowned for their abundant nutritional content and associated health perks like enhanced digestion and lowered cholesterol levels, are witnessing a surge in popularity among health-conscious individuals. The rising demand for oats stems from their perception as a nourishing and unprocessed dietary option that promotes overall wellness.

Restraints in the Global Oats Market

Oats are predominantly cultivated in specific climatically suitable regions, presenting challenges regarding their availability and supply. Variations in weather conditions and agricultural factors can impact oat cultivation and harvest, causing fluctuations in their availability in certain markets. Consequently, regions with limited oat cultivation may experience elevated prices and restricted access to this grain. Moreover, reliance on imports to satisfy demand in areas with minimal local production can introduce logistical complications and raise costs.

Market Trends of the Global Oats Market

As awareness of the environmental consequences of dietary decisions grows, there is a burgeoning demand for organically and sustainably produced oats. Consumers are prioritizing products devoid of pesticides, synthetic fertilizers, and genetically modified organisms (GMOs) in response to health and environmental concerns. By employing sustainable agricultural methods, organic oat cultivation safeguards soil vitality and promotes biodiversity. This preference for organically grown oats is driven by perceptions of heightened health and safety due to the absence of harmful chemicals, alongside the perceived superior taste and nutritional value associated with such products, consequently shaping consumer preferences.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Oats Market by Product

• Market Overview
• Whole oats
• steel-cut oats
• rolled oats
• instant oats

Global Oats Market by Distribution Channel

• Market Overview
• Supermarkets and hypermarkets
• convenience stores
• online retailers

Global Oats Market by Application

• Market Overview
• Food and beverage industry
• animal feed industry
• personal care products

Global Oats Market by End-use Industry

• Market Overview
• Aerospace & defense
• automotive
• electrical & electronics
• oil & gas
• construction

Global Oats Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Quaker Oats Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bob's Red Mill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NestlA(C) SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cereal Partners Worldwide (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weetabix Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grain Millers, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jordans Dorset Ryvita Company Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Back to Nature Foods Company, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Richardson International Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bagrry's India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• B&G Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Own Foods, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attune Foods, LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. McDougall's Right Foods (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments