ビジネス分析ソフトウェアの世界市場規模、シェア、成長分析：技術別、機能別、ツール別 - 産業予測（2024～2031年）

世界のビジネス分析ソフトウェアの市場規模は、2022年に380億米ドルとなり、2023年の421億8,000万米ドルから、2031年までには972億1,000万米ドルに成長し、予測期間（2024～2031年）のCAGRは11％で成長する見通しです。

さまざまな分野の企業が、データに基づいて意思決定を行うことのメリットを認識し始めています。ビッグデータと高度な分析ツールにアクセスしやすくなったことで、企業はデータから結論を導き出し、その知識を業務の改善や新市場の開拓、十分な情報に基づく戦略的意思決定に活用できるようになりました。

ビジネス分析ソフトウェアは、機械学習（ML）と人工知能（AI）テクノロジーを急速に統合していきました。AIとMLアルゴリズムによって、処方的・予測的な分析機能が改善され、企業は動向を予測し、反復的なプロセスを自動化し、データからより意味のある洞察を引き出すことができるようになりました。

ビジネス分析ソフトウェアの市場成長を促す主な要因の1つは、クラウド・コンピューティングです。クラウドベースの分析ソリューションはスケーラブルで柔軟性があり、価格も手ごろなため、あらゆる規模の企業が大規模なインフラ投資を行うことなく、堅牢な分析ツールに簡単にアクセスして利用できるようになりました。

目次

エグゼクティブサマリー

• 市場概要
• 運命の輪

調査手法

• 情報調達
• 二次・一次情報源
• 市場規模の推定
• 市場の前提条件と制限

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主な市場の考察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料の分析
• イノベーションマトリクス
• パイプライン製品の分析
• マクロ経済指標
• 主な投資の分析
• 主な成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制情勢
• ポーターの分析
• 将来の混乱についての特別な考察

ビジネス分析ソフトウェアの世界市場：技術別

• 市場概要
• クラウドビジネスインテリジェンス
• モバイルビジネスインテリジェンス
• ソーシャルビジネスインテリジェンス
• 従来のビジネスインテリジェンス

ビジネス分析ソフトウェアの世界市場：機能別

• 市場概要
• 経営管理
• ファイナンス
• 情報・展開
• セールス・マーケティング

ビジネス分析ソフトウェアの世界市場：ツール別

• 市場概要
• ダッシュボード・スコアボード
• OLAP・視覚化ツール
• 予測分析・クエリ
• レポート・検索ツールスト

ビジネス分析ソフトウェアの世界市場規模：地域別

• 市場概要
• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • その他欧州地域
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ（MEA）
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ地域

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング（2021年）
• 主な市場企業が採用した戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア（2021年）

主要企業プロファイル

• IBM Corporation
• Microsoft Corporation
• SAP SE
• Oracle Corporation
• SAS Institute Inc.
• Tableau Software（acquired by Salesforce）
• QlikTech International AB
• Adobe Inc.
• Teradata Corporation
• MicroStrategy Incorporated
• TIBCO Software Inc.
• Domo, Inc.
• Alteryx, Inc.
• Informatica Corporation
• Sisense Inc.
• IBM Corporation
• Google LLC
• RapidMiner, Inc.
• GoodData Corporation
• ThoughtSpot, Inc.

Global Business Analytics Software Market size was valued at USD 38 billion in 2022 and is poised to grow from USD 42.18 billion in 2023 to USD 97.21 billion by 2031, growing at a CAGR of 11% in the forecast period (2024-2031).

Companies in a variety of sectors were starting to see the benefits of making decisions based on data. With the increasing accessibility of big data and sophisticated analytics tools, businesses were able to draw conclusions from their data and use that knowledge to improve operations, find new markets, and make well-informed strategic decisions.

Business analytics software was rapidly integrating machine learning (ML) and artificial intelligence (AI) technology. Prescriptive and predictive analytics capabilities were being improved by AI and ML algorithms, allowing companies to foresee trends, automate repetitive processes, and extract more meaningful insights from their data.

One of the main factors driving the market growth for business analytics software was cloud computing. Because cloud-based analytics solutions are scalable, flexible, and affordable, companies of all sizes may more easily access and use robust analytics tools without having to make large infrastructure investments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Business Analytics Software Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Business Analytics Software Market Segmental Analysis

The technology, function, tool, deployment, end-use, and regional segments of the worldwide business analytics software market are used for market analysis. The market is divided into four categories based on technology: traditional business intelligence, social business intelligence, cloud business intelligence, and mobile business intelligence. The market is divided into executive management, finance, information and deployment, sales, and marketing segments based on function. The market is divided into tool categories, such as dashboards and scoreboards, data & reporting tools, OLAP & visualization tools, and predictive analysis & query. The market is divided into hosted and on-premise segments based on deployment. The market is divided into manufacturing, media & entertainment, government, healthcare, IT & telecom, and bfsi, among other end-user categories. The market is divided into North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa based on geographic regions.

Drivers of the Global Business Analytics Software Market

Having access to real-time insights is essential in the hectic corporate world of today. Real-time data analysis is made possible by business analytics software, which facilitates quick decision-making.

Restraints in the Global Business Analytics Software Market

Cell-based assay development and execution might need a lot of resources; reagent, equipment, and experienced people costs can be prohibitive, especially for smaller research organizations.

Market Trends of the Global Business Analytics Software Market

Rise of AI and Advanced Analytics: There is an increasing amount of integration occurring between AI and advanced analytics approaches, such as machine learning. These technologies lead to more accurate and timely insights, process automation, and improved predictive capabilities.

Increasing Focus on Data-Driven Decision Making: Businesses in a variety of sectors are realizing the benefits of data-driven decision making. They may get useful insights from large data sets using business analytics software, which helps them make well-informed strategic decisions.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Business Analytics Software Market by Technology

• Market Overview
• Cloud Business Intelligence
• Mobile Business Intelligence
• Social Business Intelligence
• Traditional Business Intelligence

Global Business Analytics Software Market by Function

• Market Overview
• Executive Management
• Finance
• Information and Deployment
• Sales and Marketing

Global Business Analytics Software Market by Tool

• Market Overview
• Dashboards & Scoreboards
• OLAP & Visualization Tools
• Predictive Analysis & Query
• Reporting & Search Toolst

Global Business Analytics Software Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (acquired by Salesforce)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QlikTech International AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TIBCO Software Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alteryx, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Informatica Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sisense Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThoughtSpot, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments