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市場調査レポート
商品コード
1447914
マーケティングオートメーションの世界市場規模、シェア、成長分析、タイプ別、展開別、用途別 - 産業別予測、2024年～2031年Global Marketing Automation Market Size, Share, Growth Analysis, By Type(Marketing Analytics, Email Marketing), By Deployment(Cloud-based, On-premise), By Application(Lead Management, Email Marketing) - Industry Forecast 2024-2031 |
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| マーケティングオートメーションの世界市場規模、シェア、成長分析、タイプ別、展開別、用途別 - 産業別予測、2024年～2031年 |
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出版日: 2024年02月29日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
マーケティングオートメーションの世界市場規模は、2022年に154億米ドルと評価され、2023年の181億米ドルから2031年には659億5,000万米ドルに成長し、予測期間（2024年～2031年）のCAGRは17.54％で成長する見通しです。
近年、世界のマーケティングオートメーション市場は、デジタル戦略への依存度の高まりによる嗜好や需要の変化を目の当たりにしています。この市場の主な促進要因としては、業務効率の追求、パーソナライズされた顧客体験、マーケティングワークフローの合理化の必要性などが挙げられます。さらに、AIと機械学習技術の統合により、データ分析と顧客セグメンテーションの自動化機能が強化されています。また、クラウドベースのプラットフォームや多様なソリューションも市場で人気を集めています。北米と欧州はマーケティング・オートメーション・ソリューションの著名な導入国であり、新興国ではビジネスの最適化のためにこれらのソリューションへの関心が高まっています。しかし、データプライバシーに関する懸念や、堅牢な自動化システムの導入の複雑さといった課題は、依然として市場の大きなハードルとなっています。
目次
エグゼクティブサマリー
- 市場概要
- 運命の輪
調査手法
- 情報調達
- セカンダリおよびプライマリデータソース
- 市場規模の推定
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
マーケティングオートメーションの世界市場：タイプ別
- 市場概要
- マーケティング分析
- メールマーケティング
- ソーシャルメディアマーケティング
- リードナーチャリングとリードスコアリング
- キャンペーン管理
- その他の革新的なフォーマット
マーケティングオートメーションの世界市場：展開別
- 市場概要
- クラウドベース
- オンプレミス
マーケティングオートメーションの世界市場：用途別
- 市場概要
- リード管理
- メールマーケティング
- ソーシャルメディアマーケティング
- 分析とレポート作成
- その他
マーケティングオートメーションの世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他の欧州
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
- ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- Adobe
- Salesforce
- Oracle
- HubSpot
- Marketo
- SAP
- Act-On
- Infusionsoft
- SharpSpring
- Sendinblue
- ActiveCampaign
- Autopilot
- Klaviyo
- Pardot
- Emma
- Constant Contact
- GetResponse
- MailChimp
- Campaign Monitor
- iContact
Global Marketing Automation Market size was valued at USD 15.4 billion in 2022 and is poised to grow from USD 18.10 billion in 2023 to USD 65.95 billion by 2031, growing at a CAGR of 17.54% in the forecast period (2024- 2031).
In recent years, the global marketing automation market has witnessed changes in preferences and demands due to the increasing reliance on digital strategies. Key drivers of this market include the pursuit of operational efficiency, personalized customer experiences, and the need to streamline marketing workflows. Moreover, the integration of AI and machine learning technologies enhances automation capabilities for data analysis and customer segmentation. Cloud-based platforms and a diverse range of solutions are also gaining traction in the market. North America and Europe are prominent adopters of marketing automation solutions, while emerging economies are showing growing interest in these solutions for business optimization. However, challenges such as data privacy concerns and the complexity of implementing robust automation systems remain significant hurdles in the market.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Marketing Automation Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Marketing Automation Market Segmental Analysis
The global marketing automation market is segmented on the basis of type, deployment, application, and region. By type, the market is segmented into marketing analytics, email marketing, social media marketing, lead nurturing and lead scoring, campaign management, and other innovative formats. By deployment, the market is segmented into cloud-based, on-premise. By application, the market is segmented into lead management, email marketing, social media marketing, analytics and reporting, and others. By region, the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa.
Drivers of the Global Marketing Automation Market
The growing demand for businesses to improve operational efficiency and streamline marketing processes is driving the adoption of automation tools. Businesses aim to provide personalized and targeted customer experiences, leading to increased demand for marketing automation platforms that facilitate advanced segmentation and customized content delivery. The rise in digital marketing strategies and the abundance of data highlight the significance of automation in analyzing large datasets to derive actionable insights.
Restraints in the Global Marketing Automation Market
One of the primary restraints in the market is the complexity of implementing robust automation systems, which poses a significant restraint, especially for smaller businesses with limited resources and expertise. Data privacy concerns also present an obstacle, as the collection and utilization of customer data raise ethical and regulatory considerations. Additionally, resistance to change within organizations and the need for extensive training contribute to a slower adoption rate of automation systems.
Market Trends of the Global Marketing Automation Market
There is a growing emphasis on hyper-personalization in marketing, with businesses utilizing advanced data analytics and artificial intelligence to customize marketing messages according to individual preferences. The integration of chat bots and conversational marketing within automation platforms is also becoming increasingly popular, improving real-time customer engagement. Additionally, the rise of Account-Based Marketing (ABM) is a notable trend, allowing businesses to target high-value accounts with precision.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Marketing Automation Market by Type
- Market Overview
- Marketing Analytics
- Email Marketing
- Social Media Marketing
- Lead Nurturing and Lead Scoring
- Campaign Management
- and other innovative formats
Global Marketing Automation Market by Deployment
- Market Overview
- Cloud-based
- On-premise
Global Marketing Automation Market by Application
- Market Overview
- Lead Management
- Email Marketing
- Social Media Marketing
- Analytics and Reporting
- and Others
Global Marketing Automation Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Adobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Salesforce
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Oracle
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- HubSpot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Marketo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SAP
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Act-On
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Infusionsoft
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SharpSpring
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sendinblue
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- ActiveCampaign
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Autopilot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Klaviyo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Pardot
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Emma
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Constant Contact
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GetResponse
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- MailChimp
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Campaign Monitor
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- iContact
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
