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市場調査レポート
商品コード
1447857
デジタル屋外広告の世界市場規模、シェア、成長分析、ディスプレイ別、エンドユーザー別、広告フォーマット別 - 産業予測2024～2031年Global Digital Out-of-Home Advertising Market Size, Share, Growth Analysis, By Display, By End-User(Retail, Transportation), By Advertising Format(Programmatic Advertising, Real-Time Bidding ) - Industry Forecast 2024-2031 |
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| デジタル屋外広告の世界市場規模、シェア、成長分析、ディスプレイ別、エンドユーザー別、広告フォーマット別 - 産業予測2024～2031年 |
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出版日: 2024年02月27日
発行: SkyQuest
ページ情報: 英文 157 Pages
納期: 3～5営業日
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- 全表示
- 概要
- 目次
世界のデジタル屋外広告の市場規模は、2022年に129億米ドルとなり、予測期間中（2024～2031年）のCAGRは11.6%で、2023年の160億7,000万米ドルから、2031年までには386億6,000万米ドルに成長する見通しです。
近年、世界のデジタル屋外広告（DOOH）市場は、デジタルサイネージの台頭、高速インターネットへのアクセスの普及、ダイナミックでインタラクティブな広告コンテンツへの欲求によって、消費者の選好の変化や需要の増加に影響を受けています。同市場では、AI、データ分析、拡張現実などの先進技術がDOOH広告に統合され、キャンペーン機能が強化されています。この進歩により、広告主はターゲット・オーディエンスに合わせた、よりパーソナライズされた魅力的なコンテンツを提供できるようになりました。このような成長にもかかわらず、高い導入コストやキャンペーン効果を評価するための標準化された指標の欠如といった課題も残っています。こうした要因が、特に中小企業での普及を遅らせています。
目次
エグゼクティブサマリー
- 市場概要
- 運命の輪
調査手法
- 情報調達
- 二次・一次情報源
- 市場規模の推定
- 市場の前提条件と制限
親市場の分析
- 市場概要
- 市場規模
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
主な市場の考察
- 技術分析
- 価格分析
- サプライチェーン分析
- バリューチェーン分析
- 市場のエコシステム
- IP分析
- 貿易分析
- スタートアップ分析
- 原材料の分析
- イノベーションマトリクス
- パイプライン製品の分析
- マクロ経済指標
- 主な投資の分析
- 主な成功要因
- 競合の程度
市場力学と見通し
- 市場力学
- 促進要因
- 機会
- 抑制要因
- 課題
- 規制情勢
- ポーターの分析
- 将来の混乱についての特別な考察
デジタル屋外広告の世界市場：ディスプレイ別
- 市場概要
- DOOHディスプレイ
- デジタル看板
- デジタルポスター
- ビデオディスプレイ
- その他
デジタル屋外広告の世界市場：エンドユーザー別
- 市場概要
- 小売り
- 交通機関（空港、バス停、鉄道駅）
- ホスピタリティ
- ヘルスケア
- エンターテインメント
- 企業向け
- 教育
- その他
デジタル屋外広告の世界市場：広告フォーマット別
- 市場概要
- プログラマティック広告
- リアルタイム入札（RTB）
- 静的コンテンツ
- 動的コンテンツ
- その他
デジタル屋外広告の世界市場規模：地域別
- 市場概要
- 北米
- 米国
- カナダ
- 欧州
- ドイツ
- スペイン
- フランス
- 英国
- その他欧州地域
- アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
- ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
- 中東・アフリカ（MEA）
- GCC諸国
- 南アフリカ
- その他中東・アフリカ地域
競合情勢
- 上位5社の比較
- 主要企業の市場ポジショニング（2021年）
- 主な市場企業が採用した戦略
- 主要成功戦略
- 市場における最近の活動
- 主要企業の市場シェア（2021年）
主要企業プロファイル
- JCDecaux Group
- Clear Channel Outdoor Holdings Inc.
- BroadSign International LLC.
- OUTFRONT Media
- Daktronics Inc.
- Talon Outdoor Ltd.
- oOh!media Limited
- QMS Media Limited
- SevenOne Media GmbH
- Stroer SE & Co. KGaA
- Exterion Media Group
- The Times Group
- EyeMedia LLC
- AdColony
- VGI
- Lamar Advertising Company
- Stroer Media Germany GmbH
- Ocean Outdoor UK Ltd.
- Primesight
- Adams Outdoor Advertising
Global Digital Out-of-Home Advertising Market size was valued at USD 12.90 Billion in 2022 and is poised to grow from USD 16.07 Billion in 2023 to USD 38.66 Billion by 2031, at a CAGR of 11.6% during the forecast period (2024-2031).
Recently, the global Digital Out-of-home Advertising (DOOH) market has been influenced by shifting consumer preferences and increased demand, driven by the rise of digital signage, widespread access to high-speed internet, and a desire for dynamic and interactive advertising content. The market has seen the integration of advanced technologies like AI, data analytics, and augmented reality into DOOH advertising, enhancing campaign capabilities. This advancement enables advertisers to deliver more personalized and captivating content tailored to their target audiences. Despite this growth, challenges persist, such as high implementation costs and a lack of standardized metrics for assessing campaign effectiveness. These factors have slowed widespread adoption, especially among smaller businesses.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Out-of-Home Advertising and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.
Global Digital Out-of-Home Advertising Market Segmental Analysis
The global digital out-of-home advertising market is segmented into four major segments i.e. by display, end-user, advertising format, and region. Based on the type of display, it is divided into static dooh displays, digital billboards, digital posters, video displays, and others. Based on end-user industry, it is bifurcated into retail, transportation (airports, bus stops, train stations), hospitality, healthcare, entertainment, corporate, education, and others. Based on advertising format it is segregated into, programmatic advertising, real-time bidding (rtb), static content, dynamic content, and others. Based on region, the market is segmented into North America, Latin America, Asia Pacific, Europe, and MEA.
Drivers of the Global Digital Out-of-Home Advertising Market
The ongoing advancement and integration of state-of-the-art technologies such as artificial intelligence, augmented reality, and data analytics have greatly improved the capabilities of DOOH campaigns. This technological progress enables advertisers to develop more personalized, interactive, and dynamic content, leading to increased engagement with their target audiences.
Restraints in the Global Digital Out-of-Home Advertising Market
A primary market challenge is the cost involved, which encompasses acquiring digital displays, creating content, and integrating technology. This can be a hurdle for smaller businesses and advertisers operating with constrained budgets. Additionally, there is the possibility of resistance from regulatory frameworks and concerns regarding privacy.
Market Trends of the Global Digital Out-of-Home Advertising Market
The incorporation of artificial intelligence and data analytics allows advertisers to provide more focused and customized content. This development not only boosts the efficacy of campaigns but also enables real-time adjustments based on consumer behaviours and preferences. Additionally, programmatic advertising is increasingly becoming popular, offering advertisers automated and data-powered tools for streamlined campaign management and precise audience targeting.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Digital Out-of-Home Advertising Market by Display
- Market Overview
- DOOH Displays
- Digital Billboards
- Digital Posters
- Video Displays
- and others
Global Digital Out-of-Home Advertising Market by End-User
- Market Overview
- Retail
- Transportation (Airports
- Bus Stops
- Train Stations)
- Hospitality
- Healthcare
- Entertainment
- Corporate
- Education
- and others
Global Digital Out-of-Home Advertising Market by Advertising Format
- Market Overview
- Programmatic Advertising
- Real-Time Bidding (RTB)
- Static Content
- Dynamic Content
- and Others
Global Digital Out-of-Home Advertising Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- JCDecaux Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Clear Channel Outdoor Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- BroadSign International LLC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OUTFRONT Media
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Daktronics Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Talon Outdoor Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- oOh! media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- QMS Media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- SevenOne Media GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Stroer SE & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Exterion Media Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Times Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- EyeMedia LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- AdColony
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- VGI
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lamar Advertising Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Stroer Media Germany GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ocean Outdoor UK Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Primesight
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Adams Outdoor Advertising
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
