ワインの世界市場 (2023-2030年)：タイプ・フレーバー・価格帯・流通チャネル・原料別の規模・シェア・成長分析・予測

ワインの市場規模は、2021年の2,638億米ドル、2022年の2,966億米ドルから、予測期間中は5.95%のCAGRで推移し、2030年には4,445億米ドルの規模に成長すると予測されています。

ワイン市場は、消費者のアルコールによる社交の拡大により成長を遂げています。長年にわたり、ワインの生産・消費は、社会的交流、近代化、西洋文化の受容の拡大などの要因によって著しい成長を遂げてきました。消費者はアルコールの消費を社会的地位の象徴とみなしており、これが低アルコール飲料の需要を高めています。低アルコール飲料の爽やかな魅力と入手しやすさは、特にミレニアル世代に共感を呼んでいます。

ワインは様々な場面でよく飲まれるようになり、多くの国で通常の食事と一緒に出されています。こうした需要の高まりを受けて、生産者は新商品を市場に投入し、今後の継続的な成長を確実なものにしています。ワイン市場は、消費者の進化する嗜好に合致し、社交の場でも日常的な消費でも人気の高い選択肢であり続けているため、活況を呈しています。

製品のプレミアム化により、ワイン市場は拡大すると予想されています。新興経済諸国の消費者は、高品質なワインブランドの購入に強い関心を持っており、メーカーはこの需要に応えるため、さまざまなプレミアムブランドの立ち上げに注力しています。消費者がワインに関する知識を深め、上質なワインを好むようになるにつれ、長期的な収益が生み出される見通しです。

ワインツーリズムも市場成長を促進する要因のひとつです。メーカー各社はワイン蒸留所を観光地化し、ワインの生産プロセスや流通を理解することに興味を持つ観光客を引き付けています。食品・飲料業界における旅行や観光の増加は、市場拡大のさらなる機会を生み出すと予想されます。

当レポートでは、世界のワインの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、法規制環境、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。

目次

エグゼクティブサマリー

調査手法

親市場の分析

• 市場概要
• 市場規模
• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題

主要市場洞察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品の分析
• マクロ経済指標
• 主要投資分析
• 主要成功要因
• 競合の程度

市場力学と見通し

• 市場力学
  • 促進要因
  • 機会
  • 抑制要因
  • 課題
• 規制状況
• ポーターの分析
• 将来のディスラプションに関するSkyquestの特別な洞察

世界のワイン市場：タイプ別

• 市場概要
• スパークリング
• スティル
• その他

世界のワイン市場：フレーバー別

• 市場概要
• 赤
• 白
• ロゼ

世界のワイン市場：価格帯別

• 市場概要
• 5米ドル未満
• 5～10米ドル
• 10～15米ドル
• 15米ドル超

世界のワイン市場：流通チャネル別

• 市場概要
• ハイパーマーケット/スーパーマーケット
• コンビニエンスストア
• 専門店
• パブ/バー/レストラン
• オンライン小売業者
• その他

世界のワイン市場：原料別

• 市場概要
• オーガニックワイン
• 従来ワイン

世界のワイン市場：地域別

• 市場概要
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

競合情勢

• トップ5社の比較
• 主要企業の市場での位置付け
• 主要企業の採用戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア

主要企業プロファイル

• E &J Gallo Winery
• Constellation Brands
• The Wine Group
• Treasury Wine Estates
• Pernod Ricard
• Diageo
• Accolade Wines
• Concha y Toro
• Vina Concha y Toro
• Castel Group
• Bronco Wine Company
• Trinchero Family Estates
• Kendall-Jackson
• Treasury Wine Estates
• Torres
• Bacardi Limited
• LVMH Moet Hennessy-Louis Vuitton SE
• Remy Cointreau
• Baron Philippe de Rothschild SA
• Jackson Family Wines

Wine Market size was valued at USD 263.8 billion in 2021 and is poised to grow from USD 296.6 billion in 2022 to USD 444.5 billion by 2030, growing at a CAGR of 5.95% in the forecast period (2023-2030)

Wine holds a significant place in European civilization and has influenced cultures worldwide. It is widely consumed by the young population as part of their diet, at home parties, and during social occasions. These consumer trends are expected to drive market expansion in the projected period. Despite the impact of the COVID-19 pandemic, the wine industry is anticipated to regain momentum as quarantine regulations ease and consumers shift towards online purchases.

Wine offers consumers the pleasure of alcohol consumption with its appealing flavors and refreshing qualities. It has become an essential commodity in the international market due to the relaxation of trade taxes and tariff barriers. The growing trend of socializing with alcohol and the introduction of low alcohol-by-volume (ABV) beverages for the working population are key drivers of market expansion. Wine provides a safer and enjoyable alternative to other alcoholic beverages, enhancing its overall appeal.

Segments covered in this report:

Global Wine Market is segmented based on the type, flavour, price range, source, and distribution channel, and region. Based on type, the market is segmented sparkling, still, and others. Based flavor, the market is segmented into red, white, and rose. Based on price range, the wine market is categorized into below US$ 5, US$ 5-10, US$ 10-15, and above US$ 15. Based on source, the wine market is segmented into organic wine and conventional wine. Based on distribution channel, the wine market is segmented into hypermarkets/ supermarkets, convenience stores, specialty stores, pubs/bars/ restaurants, online retailers, and other sales channel. By region, the Wine Market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.

Driver

The wine market is experiencing growth due to increasing consumer alcohol socialization. Over the years, wine production and consumption have witnessed significant growth, driven by factors such as social interactions, modernization, and the growing acceptance of Western culture. Consumers view alcohol consumption as a symbol of social status, which has contributed to the demand for low alcoholic beverages. The refreshing appeal and availability of low ABV options have particularly resonated with millennials.

Wine has become a common feature in various occasions and is often served alongside regular meals in many countries. This rising demand has prompted producers to introduce new products to the market, ensuring continued growth in the future. The wine market is thriving as it aligns with the evolving preferences of consumers and remains a popular choice for social gatherings and everyday consumption.

Restraint

The market expansion of the wine industry may face a slowdown due to consumer limitations in demand for premium products. With growing modernization and increased alcohol consumption, alcohol companies have introduced innovative and bold alcoholic beverage options. However, customers' preferences are shifting towards more affordable products, aligning with the regular wine industry trends. This shift in consumer behavior can negatively impact the premium wine sector, as customers prioritize affordability over premium offerings.

Market Trends

The wine market is expected to expand due to product premiumization. Consumers in developed economies have a keen interest in purchasing high-quality wine brands, and manufacturers are focusing on launching various premium and sensory brands to cater to this demand. Premiumization aligns with ongoing consumer trends and generates long-term revenue globally, as consumers become more knowledgeable about wine and develop a taste for fine offerings.

Wine tourism is another factor driving market growth. Manufacturers have transformed wine distilleries into tourist destinations, attracting visitors who are interested in understanding the wine production process and distribution. The increase in travel and tourism within the food and beverage industry is expected to create additional opportunities for market expansion.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Wine Market by Type

• Market Overview
• Sparkling
• Still
• Others

Global Wine Market by Flavours

• Market Overview
• Red
• White
• Rose

Global Wine Market by Price Range

• Market Overview
• US$ 5
• US$ 5-10
• US$ 10-15
• above US$ 15

Global Wine Market by Distribution Channel

• Market Overview
• Hypermarkets/ Supermarkets
• Convenience Stores
• Specialty Stores
• Pubs/Bars/ Restaurants
• Online Retailers
• Other Sales Channel.

Global Wine Market by Source

• Market Overview
• Organic Wine
• Conventional Wine

Global Wine Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• E & J Gallo Winery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Wine Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diageo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accolade Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vina Concha y Toro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Castel Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bronco Wine Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trinchero Family Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendall-Jackson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Treasury Wine Estates
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Torres
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baron Philippe de Rothschild SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jackson Family Wines
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments