スポーツドリンクの世界市場 (2022-2028年)：流通チャネル (オンライン・オフライン)・タイプ (アイソトニック・ハイポトニック)・包装タイプ (ボトル (PET・ガラス)・缶) 別の規模・シェア・成長分析・予測

世界のスポーツドリンクの市場規模は、2021年の272億2,000万米ドルから、予測期間中は4.2%のCAGRで推移し、2028年には363億5,000万米ドルの規模に成長すると予測されています。

近年は、アスリート向けの電解質飲料から一般消費者向けの電解質飲料へと販売戦略が転換され、同市場は飛躍的な成長を遂げています。フィットネス人気の高まりやハーフマラソン、フルマラソンへの参加動向なども、産業の成長に寄与しています。

当レポートでは、世界のスポーツドリンクの市場を調査し、市場概要、市場への各種影響因子の分析、技術・イノベーションの動向、市場規模の推移・予測、各種区分・地域別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。

目次

エグゼクティブサマリー

親市場の分析

• 市場概要
• 市場規模
• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 主要市場洞察
• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 貿易分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品分析
• マクロ経済指標
• 主要投資分析
• 主な成功要因
• 競合の程度
• 市場力学と展望
• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題
• 規制状況
• ポーターの分析
• 将来のディスラプションに関するSkyquestの特別な洞察
• 世界のスポーツドリンク市場：流通チャネル別
• 市場概要
• オンライン
• オフライン

世界のスポーツドリンク市場：タイプ別

• 市場概要
• アイソトニック
• ハイポトニック
• ハイパトニック
• 世界のスポーツドリンク市場：包装タイプ別
• 市場概要
• ボトル（ペット・ガラス）
• 缶
• その他
• 世界のスポーツドリンク市場：地域別
• 市場概要
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ
• 競合情勢
• 主要5社の比較
• 主要企業の市場ポジショニング
• 主要企業の採用戦略
• 主要成功戦略
• 市場における最近の活動
• 主要企業の市場シェア
• 主な企業プロファイル
• PepsiCo Inc
• The Coca-Cola Company
• BA Sports Nutrition
• AJE group
• Britvic PLC.
• MyDrink Beverages
• Kraft Heinz Company
• Nestle SA
• GlaxoSmithKline plc.
• Abbott Nutrition co

Sports Drink Market size was valued at USD 27.22 billion in 2021, and it is expected to reach a value of USD 36.35 billion by 2028, at a CAGR of 4.2% over the forecast period (2022-2028).

The pandemic's impacts have been striking and unprecedented, with sports drinks experiencing a boom in demand across all regions. According to our research, the Sports Drink market rose by 7.7% in 2020, above the average yearly increase between 2017 and 2019.

The item is part of a line of functional beverages designed to help athletes stay hydrated before and after activity. It is high in carbohydrates, minerals, and electrolytes and improves athletic performance. These drinks also contain water, salt, flavours, potassium, sugar, and synthetic colours. The sector has grown dramatically in recent years as a result of a shift in marketing strategy from providing electrolyte drinks to athletes to ordinary consumers.The expanding popularity of fitness activities, as well as the rising trend of half- and full-marathon participation, have all contributed to the industry's rise.

Furthermore, because they aid in mood enhancement, the demand for the drink is rapidly increasing for performance and stamina, allowing athletes to engage in intense exercise. Additionally, the rising number of athletes and athletes in emerging markets are among the primary factors expected to drive Sports Drink market expansion during the forecast period. For example, the National College Athletic Association (NCAA) has provided data indicating that the number of NCAA athletes has increased noticeably. Dietary patterns are changing as a result of a substantial demographic shift from rural to urban areas.

Top-down and bottom-up approaches were used to estimate and validate the size of global Sports Drink Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Segments covered in this report:

The global sports drink market has been segmented based on distribution channel, type, packaging type, and region. Based on distribution channel, the Sports Drink market is segmented into online and offline. Based on the type, the Sports Drink market is segmented into isotonic, hypotonic, and hypertonic. By packaging type, the Sports Drink market is segmented into bottles (pet/glass), cans, others. Based on region, the sports drink market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The increased proclivity of the millennial age for physical and fitness-related activities, rising purchasing power, and readiness to spend more for healthier alternatives are all factors driving up demand for sports drinks. This healthy beverage also provides a lot of benefits, such as minimising the risk of dehydration, replacing electrolytes lost through perspiration, and maintaining the body's electrolyte balance. As a result, increasing consumer knowledge of the product's health benefits is expected to drive the sports drink industry forward.

To satisfy consumers' need for nutrition, several producers are prioritising creativity and creating organic drinks in a range of flavours. This technology will help countless firms increase their revenue while also stimulating the growth of the sports drink sector. For example, in January 2020, a well-known corporation called Powerade produced breakthroughs to replenish and power athletes with two new zero-sugar innovations that provide realistic hydration solutions and package styles. Powerade has expanded the scope of its product range. It debuted POWERADE ULTRA, which contains branched-chain amino acids (BCAAs), creatine, and vitamins B12, B6, and B3.

Restraints

The majority of items on the market have a high sugar content, which can be harmful to one's health. As a result, the sports drink market is unable to expand. Gatorade sports drinks, for example, often include 34 grammes of sugar per 20-ounce bottle pack.

Market Trends

Natural ingredients are increasingly being used by producers since they are healthier than standard sports drinks, which gives a potential for the sports drink business to expand. For example, in February 2021, a Chicago-based start-up named Good Sports launched their natural sports drink made up of 97% dairy. Three times more electrolytes than traditional ones, these have 33% less sugar and more electrolytes. Furthermore, the growing number of health-conscious people in developing and undeveloped countries will drive sports drink industry trends.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Sports Drink Market by Distribution Channel
• Market Overview
• Online
• Offline

Global Sports Drink Market by Type

• Market Overview
• Isotonic
• Hypotonic
• Hypertonic
• Global Sports Drink Market by Packaging Type
• Market Overview
• Bottles (Pet/Glass)
• Cans
• Others
• Global Sports Drink Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• PepsiCo Inc(US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• The Coca-Cola Company (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• BA Sports Nutrition (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• AJE group (Peru)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Britvic PLC. (UK)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• MyDrink Beverages(US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Kraft Heinz Company (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Nestle SA (Switzerland)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• GlaxoSmithKline plc. (UK)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Abbott Nutrition co (US)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments