シャンパンの世界市場 - 市場規模、シェア、成長分析：価格帯別、流通チャネル別、製品別見通し、業界予測（2022年～2028年）

世界のシャンパンの市場規模は、2021年に61億1,000万米ドルとなりました。同市場は、予測期間（2022年～2028年）に6.20％のCAGRで拡大し、2028年には93億米ドルに達すると予測されています。

当レポートは、世界のシャンパン市場について調査し、市場の概要とともに、価格帯別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

エグゼクティブサマリー

市場概要

親市場分析

市場規模

• 市場力学
• 促進要因
• 機会
• 抑制要因
• 課題

主要な市場の洞察

• 技術分析
• 価格分析
• サプライチェーン分析
• バリューチェーン分析
• 市場のエコシステム
• IP分析
• 動向分析
• スタートアップ分析
• 原材料分析
• イノベーションマトリックス
• パイプライン製品分析
• マクロ経済指標

世界のシャンパン市場、価格帯別

• 市場概要
• 低
• 中
• 高

世界のシャンパン市場、流通チャネル別

• 市場概要
• スーパーマーケット
• 専門店
• オンライン

世界のシャンパン市場、製品別

• 市場概要
• プレステージ・キュヴェ
• ブランドノワール
• ブラン・ド・ブラン
• ロゼシャンパン
• その他

世界のシャンパン市場、地域別

• 市場概要
• 北米
• 欧州
• アジア太平洋
• ラテンアメリカ
• 中東・アフリカ

競合情勢

• 主な企業プロファイル
• Laurent Perrier
• Centre Vinicole
• Louis Vuitton SE
• Taittinger
• Pernod Ricard
• LANSON-BCC
• Thienot Bordeaux-Champagnes
• Piper-Heidsieck, Pommery
• Veuve Clicquot Ponsardin

Champagne Market was valued at USD 6.11 Billion in 2021, and it is expected to reach a value of USD 9.3 Billion by 2028, at a CAGR of 6.20% over the forecast period (2022 - 2028).

Champagne is a sparkling wine made in the Champagne region of France. Certain grape types, including Pinot Noir, Pinot Meunier, Chardonnay, Pinot Blanc, and others, as well as unique agricultural techniques are used to create this alcoholic beverage.

For many years, champagne has been served at athletic events, milestone anniversaries, parties, weddings, happy occasions, and business gatherings. Over the projected period, the expanding economies of developing nations may be a significant driver of the worldwide champagne market's expansion in other regions. Manufacturers have created a variety of flavours to satisfy a variety of palates in order to suit the growing customer demand for champagne.

The COVID-19 epidemic has had a particularly negative influence on Champagne more than any other wine category. The industry's sales decreased by almost $2 billion, or one-third, between April and August 2020. Champagne was not purchased in the amount of 100 million bottles. Particularly heavily hurt were premium brands. Nonetheless, sales of champagne are now increasing.

The drop wasn't shocking. Champagne is frequently used to mark pleasant moments. During a widespread pandemic, there wasn't much to celebrate. Even if there were, it was practically difficult for big crowds to assemble due to the global lockdowns.

Top-down and bottom-up approaches were used to estimate and validate the size of Asia Pacific Champagne Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report

The Global Champagne Market is segmented based on Price point, Distribution channel, Product Outlook, and Region. Based on Price point Champagne Market is categorized into: Economy, Mid-Range, Luxury. Based on Distribution channel Champagne Market is categorized into: Supermarket, Specialty Stores. Based on Product Outlook Champagne Market is categorized into: Prestige Cuvee, Blanc De Noirs, Blanc De Blancs, Rose Champagne. Based on Region it is categorized into: North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Recently, the champagne industry has recognised emerging markets as a critical opportunity. Alcohol consumption is becoming increasingly accepted, and there is an increasing need for little amounts for special occasions, which will support growth in emerging economies. In addition to a rise in nightlife and a culture that is centred on social approbation, alcohol acceptance on nonreligious grounds is also growing. Furthermore, younger children are being exposed to the lifestyle thanks to the growing popularity of social media, which is also fostering peer relationships and information sharing among young people who haven't had much exposure to alcohol.

Restraint

Obstacles in the champagne sector include rigorous government limitations on marketing and promotion as well as the limited distribution of champagne products.

Market Trends

The market for alcoholic beverages and champagne is mostly driven by the premiumization of the sector, especially with regard to spirits and wine. Because of the wide selection of brands and varieties available as well as the immediate customer assistance, consumers prefer to purchase champagne from physical locations.

As if it adds a sense of dignity to purchase champagne, buying through offline retail establishments is also seen as a trend. Hence, offline retail outlets recorded the most market share in the champagne industry. Due to the wide choice of brands and products offered at these locations, as well as the quick customer service, consumers prefer to purchase champagne from offline retailers.

The desire of customers for luxury goods and services is anticipated to increase as global living standards grow. The foodservice sector, which is anticipated to drive the champagne market over the forecast period, has seen champagne acquire appeal as an ingredient in a number of dishes and beverages.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune
• Research Methodology
• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Key Market Insights
• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition
• Market Dynamics & Outlook
• Market Dynamics
• Drivers
• Opportunities
• Restraints
• Challenges
• Regulatory Landscape
• Porters Analysis
• Competitive rivalry
• Threat of Substitute Products
• Bargaining Power of Buyers
• Threat of New Entrants
• Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
• Political Impact
• Economic Impact
• Social Impact
• Technical Impact
• Environmental Impact
• Legal Impact
• Global Champagne Market by Price Point
• Market Overview
• Economy
• Mid-Range
• Luxury
• Global Champagne Market by Distribution Channel
• Market Overview
• Supermarket
• Specialty Stores
• Online
• Global Champagne Market by Product Outlook
• Market Overview
• Prestige Cuvee
• Blanc De Noirs
• Blanc De Blancs
• Rose Champagne
• Others
• Global Champagne Market Size by Region
• Market Overview
• North America
• USA
• Canada
• Europe
• Germany
• Spain
• France
• UK
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC Countries
• South Africa
• Rest of MEA
• Competitive Landscape
• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
• By Development
• By Company
• By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021
• Key Company Profiles
• Laurent Perrier (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Centre Vinicole - Champagne Nicolas Feuillatte (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Louis Vuitton SE (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Taittinger (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Pernod Ricard (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• LANSON-BCC (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Thienot Bordeaux-Champagnes (France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Piper-Heidsieck, Pommery(France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments
• Veuve Clicquot Ponsardin(France)
• Company Overview
• Business Segment Overview
• Financial Updates
• Key Developments