船外機の世界市場、市場規模、動向、予測、企業分析（2025年～2033年）

世界の船外機市場の予測

世界の船外機の市場規模は、レクリエーションボート活動の増加、効率的な海上輸送への需要の高まり、モーター技術の進歩により、2024年の57億5,000万米ドルから2033年までに59億8,000万米ドルに急成長すると予測されます。観光の増加やウォータースポーツの人気、軽量で燃費のよい船外機の需要が、予測期間に世界各地で市場成長をさらに促進する可能性が高いです。

世界の船外機市場の成長促進要因

レクリエーションボート需要の拡大

釣り、セーリング、ウォータースポーツなどのレクリエーションボート用途の需要の増加が、世界の船外機市場を大きく牽引しています。特に欧州と北米では可処分所得が増加しているため、自家用船に支出する消費者が増えており、船外機の売上に拍車をかけています。さらに、観光の中心地ではボート施設への投資が進み、市場の成長をさらに後押ししています。世界のさまざまな年齢層でボートがますます人気のレクリエーションになっていることから、この動向は続くとみられます。2024年1月、Mercury Marineは船外機技術の革新として注目される新型Verado 600エンジンを発表しました。Verado 600は、燃費の向上、先進のデジタル制御、排出ガスの削減を誇り、業界の新基準となり、高性能で環境にやさしい船外機を革新する競合に挑戦しています。

技術の進歩と製品の革新

技術の進歩により、より燃費がよく、軽量で環境にやさしい船外機の生産が進んでいます。メーカー各社は、世界の排ガス規制や持続可能な製品を求める顧客の需要に応えるため、電気版やハイブリッド版の生産に取り組んでいます。インテリジェント制御、低燃費エンジン、消音技術などの特徴は、船外機の魅力を高めています。こうした開発は、顧客の利便性を高めるだけでなく、特に環境規制の厳しい市場における新たなマーケットプレイスを創出します。2022年2月、All American Marine, Inc.（AAM）とSWITCH Maritimeは、カリフォルニアベイエリアで運航する70フィート、75人乗りの水素燃料電池電気フェリー「Sea Change」を発表します。世界初の商業用水素燃料電池旅客フェリーは、持続可能な海運の未来に向けた重要なマイルストーンです。このフェリーは、米国沿岸警備隊が水素燃料システムの認証を取得するまでの間、ゼロエミッション水素技術の能力を実証することを目的としています。

商業海洋活動の拡大

船外機の商業利用は、漁業、沿岸防衛、輸送などの産業で拡大しています。新興経済国の大半は、漁業や連絡船の運航で小型ボートに依存しており、そこでは堅牢で効率的な船外機が不可欠です。漁業や海上安全制度を優遇する政府の政策も需要を高めています。また、水産養殖と海上貿易が増加傾向にあるため、商業ベンチャーにおける耐久性の高い船外機の需要は、今後数年間で大幅に増加する可能性が高いです。2023年12月、インドはNavaltが建造した最速のソーラー電気船Barracudaを就航させました。このボートは全長14メートル、幅4.4メートルで、12人の乗客と貨物を運ぶことができ、厳しい海を航行し、12.5ノット（時速23キロ）の速度を達成し、1回の充電で7時間の航続距離を持っています。

世界の船外機市場の課題

高いコストとメンテナンスの問題

船外機産業の大きな課題の1つは、高い初期費用とメンテナンスコストです。環境にやさしく高性能な技術を搭載した精巧なモーターは価格が高くなりがちで、低予算の購入者は価格の高さで敬遠してしまいます。サービス、スペアパーツの交換、発生する可能性のある技術的問題は、所有コストの一因となり、特に価格感応度の高い新興経済国では、市場全体の普及率に影響します。

厳しい環境規制

燃料の排出や海洋汚染に関する環境規制がますます厳しくなっているため、メーカーはより速いペースで開発を進める必要に迫られています。EPAやEU指令などの国際基準に適合させるためには、高額な研究開発が必要となり、製品価格の上昇につながりかねません。また、規制不適合は製品回収や使用禁止につながる可能性もあり、メーカーを脅かします。競争力のある価格で妥協することなくこれらの規制を遵守することは、世界の船外機産業の参入企業にとっての継続的な課題です。

当レポートでは、世界の船外機市場について調査し、成長促進要因と課題、各セグメントの分析、主要企業の分析などを提供しています。

目次

第1章 イントロダクション

第2章 調査と調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 成長促進要因
• 課題

第5章 世界の船外機市場

• 過去の市場動向
• 市場予測

第6章 市場シェア分析

• 用途タイプ別
• 推力別
• 国別

第7章 用途タイプ

• 商業
• レクリエーション

第8章 推力

• ポータブル
• ミッドレンジ
• ハイパワー

第9章 国

• 北米
  • 米国
  • カナダ
• 欧州
  • フランス
  • ドイツ
  • イタリア
  • スペイン
  • 英国
  • ベルギー
  • オランダ
  • トルコ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • タイ
  • マレーシア
  • インドネシア
  • ニュージーランド
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • アルゼンチン
• 中東・アフリカ
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦

第10章 ポーターのファイブフォース分析

第11章 SWOT分析

第12章 主要企業の分析

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Worldwide Outboard Motor Market Forecast

Global Outboard Motor Market is expected to grow immensely from USD 5.75 billion in 2024 to USD 5.98 billion by 2033, with growth spurred by rising recreational boating activities, growing demand for effective marine transportation, and advances in motor technology. Increased tourism, popularity of water sports, and the demand for lightweight, fuel-efficient outboard motors are likely to further drive market growth in different regions globally during the forecast period.

Global Outboard Motor Market Report by Application Type (Commercial, Recreational), Thrust (Portable, Mid-range, High Power), Countries and Company Analysis, 2025-2033.

Global Outboard Motor Market Outlooks

An outboard motor is a self-propelling boat system, comprising an engine, gearbox, and propeller or jet drive, which is intended to be mounted on the outside of the transom. Outboard motors are favored due to their compactness, simplicity in maintenance, and superior maneuverability. They are employed extensively for numerous reasons ranging from recreational cruising, fishing, water sports, and even commercial activities on a small scale like ferrying and patrolling.

Outboard motors have gained popularity all over the world with advances in technology in terms of improved fuel efficiency, reduced emissions, and quieter running. Technologies such as electric outboard motors are increasingly gaining traction, particularly where environmental regulations are tight. Ease of installation and replacement over inboard engines makes them a preferred option for boat owners as well. For either leisure or utilitarian purposes, outboard motors are a cornerstone of contemporary maritime transportation, complementing industries and ways of life across the globe.

Growth Drivers in the Global Outboard Motor Market

Growing Demand for Recreational Boating

The increased demand for recreational boating applications like fishing, sailing, and water sports is driving the global outboard motor market significantly. Growing disposable incomes, particularly in Europe and North America, have enabled higher numbers of consumers to spend on personal watercraft, hence fueling sales of outboard motors. In addition, tourism hubs are investing in boating facilities, further driving market growth. This trend will keep going as boating becomes an increasingly popular recreation among various age groups globally. January 2024, Mercury Marine introduced its new Verado 600 engine, a notable innovation in outboard technology. The Verado 600 boasts better fuel economy, sophisticated digital controls, and reduced emissions, a new standard for the industry and challenging competition to innovate high-performance, environmentally friendly outboard motors.

Technological Advancements and Product Innovation

Technological advancements have resulted in the production of more fuel-efficient, light-weight, and environmentally friendly outboard motors. Manufacturers are working towards producing electric and hybrid versions to comply with global emissions and customer demand for sustainable products. Features such as intelligent controls, fuel-effective engines, and sound-reducing technologies are enhancing the appeal of outboard motors. Such developments not only enhance customer experience but also create new marketplace prospects, particularly in environmentally regulated markets. Feb 2022, All American Marine, Inc. (AAM) and SWITCH Maritime are pleased to introduce Sea Change, a 70-foot, 75-passenger hydrogen fuel cell-electric ferry to operate in the California Bay Area. The world's first commercial hydrogen fuel cell passenger ferry is an important milestone toward a sustainable maritime future. The ferry is intended to demonstrate the capabilities of zero-emission hydrogen technologies pending US Coast Guard certification for hydrogen fuel systems.

Commercial Marine Activities Expansion

Commercial uses of outboard motors are expanding in industries like fishing, coastal defense, and transportation. Most developing economies depend on small boats for commercial fishing and ferrying, where robust and efficient outboard motors are critical. Government policies favoring fisheries and maritime safety schemes also increase demand. Also, as aquaculture and maritime trade are on the increase, demand for durable outboard motors in commercial ventures is likely to increase strongly in the next few years. December 2023, India has commissioned Barracuda, its fastest solar-electric boat, built by Navalt. This 14-metre, 4.4-metre-wide boat can transport 12 passengers and cargo, travels in harsh seas, achieves a speed of 12.5 knots (23 kmph), and has a seven-hour range on a single charge.

Global Outboard Motor Market Challenges

High Costs and Maintenance Issues

One of the significant challenges to the outboard motor industry is high upfront price and maintenance costs. Sophisticated motors with green and high-performance technologies tend to be pricey, and budget buyers are put off by high prices. Servicing, replacement of spare parts, and technical problems that may arise contribute to cost of ownership, which affects total market penetration, particularly in emerging economies where there is high price sensitivity.

Stringent Environmental Regulations

Tighter and tighter environmental regulations regarding fuel emissions and sea pollution are pushing manufacturers to develop at a faster pace. Conforming to international standards such as the EPA and EU directives necessitates expensive research and development, which could mean higher product prices. Non-conformity may also lead to product recalls or prohibition, threatening manufacturers. Complying with these regulations without compromising on competitive pricing is an ongoing challenge for participants in the global outboard motor industry.

Global Commercial Outboard Motor Market

The commercial outboard motor market is spurred by growth in industries such as fishing, transport, and maritime security. Power motors that are lightweight are the choice for commercial ships to ensure efficiency in operation and reliability. Growth is being driven by the increase in small-scale fisheries and government incentives for marine trade in coastal economies. Durability, fuel economy, and low operating costs continue to be key considerations driving purchase in this market.

World Recreational Outboard Motor Market

The pleasure outboard motor segment is growing with rising demand from consumers to use boats for recreational and sports purposes. Expansion in disposable income and tourism is driving more individual and rental boat ownerships across the globe. Companies are directing their efforts to improve user-friendly aspects, reduce noise, and develop environmentally friendly designs to lure pleasure users. This market will continue to remain the largest market for outboard motors in terms of volume sales in the decade ahead.

International Portable Outboard Motor Market

Portable outboard motors are also very popular for their compact design, light build, and user-friendly operation. They are perfectly suited for dinghies and small boats as well as back-up power for flexibility for the boater. Portable motors find great popularity with occasional and recreational users who prefer convenience at affordable costs without compromise on performance. They are easy to buy, maintain, and operate, thus being a developing segment for global entry-level boat owners and holidaymakers.

World Mid-range Outboard Motor Market

Mid-range outboard motors, which are generally between 30-150 horsepower, are gaining popularity with both consumers and commercial users. These motors are balanced between power, efficiency, and affordability. Ideal for mid-size boats, these motors are often utilized for cruising, fishing, and small transport activities. Improvements in fuel efficiency and digital control technologies are spurring the demand for mid-range motors, serving the varied needs of consumers and businesses.

Global High Power Outboard Motor Market

Large power outboard motors (above 150 horsepower) are meant for big boats utilized in sports, commercial transportation, and rescue missions. They provide higher speed, toughness, and performance, which are critical in high-demand marine applications. Even though they are pricier, the demand for greater power and dependability in turbulent waters is driving their sales. Rising recreational offshore usage and luxury boat purchases are major drivers of this market segment.

United States Outboard Motor Market

The United States dominates the global outboard motor market due to its long coastline, large freshwater lakes, and thriving recreational boating culture. High technological adoption, robust boating infrastructure, and increasing disposable incomes are driving market growth. The U.S. also has strict environmental regulations, driving innovation towards more sustainable and electric outboard motors. Recreational and commercial usages are on the rise all over the nation. Oct 2024 - TEMO has set up its subsidiary "TEMO USA Inc." in Delaware with a running unit in Portland, Maine. The firm has a logistics hub for handling goods and after-sales support and also sales offices and a special team for furthering its brand growth in North America.

France Outboard Motor Market

France's outboard motor market is supported by a thriving boating culture, boasting thousands of kilometers of coastline and river routes. Demand is strong from recreational boating, together with competitive sailing events. France's dedication to environmental protection is leading the way in the use of electric and hybrid outboard motors. As well, commercial fishing operations on the Atlantic coast and Mediterranean Sea are boosting market development, making France a prime European market for the industry. January 2025, Mercury Marine France has appointed the Lethiec family company as the sole distributor of its Mercury Racing brand, specializing in competition motorboat racing engines. This agreement reinforces Mercury Racing in the French market and promotes national motorboat racing.

India Outboard Motor Market

India's expanding coastal economy and booming fishing industry are increasing demand for outboard motors. Traditional fishing folk, particularly in coastal states, are switching to motor boats for efficiency. Government initiatives for promoting marine trade, fishing, and water tourism are also boosting market growth. Although price sensitivity continues to be a consideration, growing middle-class consumption and higher interest in recreational boating are also generating opportunities for portable and mid-range outboard motors.

Mexico Outboard Motor Market

Mexico's extensive coastlines along the Pacific Ocean and Gulf of Mexico provide huge opportunities for the outboard motor industry. Recreational boating, tourism, and fishing are the main drivers for expansion. Efforts by the government to update the fishing fleet and encourage maritime tourism are driving the use of sophisticated outboard motors. More international boat shows and tourism investments are also broadening Mexico's global market presence.

Saudi Arabia Outboard Motor Market

Saudi Arabia is spending big on the development of its tourism and maritime industries under its Vision 2030 agenda. New coastal resorts, marinas, and marine tourism ventures have been increasing demand for outboard motors. Its historic fishing industry is also going digital, opening up new avenues for growth. Demand for high-performance and long-lasting outboard motors that can withstand harsh marine environments is shown, increasing demand for commercial and recreational engines.

Market Segmentation

Application Type

• Commercial
• Recreational

Thrust

• Portable
• Mid-range
• High Power

Countries

North America

• United States
• Canada

Europe

• France
• Germany
• Italy
• Spain
• United Kingdom
• Belgium
• Netherlands
• Turkey

Asia Pacific

• China
• Japan
• India
• Australia
• South Korea
• Thailand
• Malaysia
• Indonesia
• New Zealand

Latin America

• Brazil
• Argentina
• Mexico

Middle East & Africa

• South Africa
• Saudi Arabia
• United Arab Emirates

All companies have been covered with 4 Viewpoints

• Overview
• Key Persons
• Recent Development & Strategies
• Financial Insights

Company Analysis

• DEUTZ Aktiengesellschaft
• Parsun Power Machine Co. Ltd
• Honda Motor Co. Ltd
• Tohatsu Corporation
• Brunswick Corporation
• Yamaha Motor Co. Ltd
• LEHR LLC
• Suzuki Motor Corporation
• Selva SpA
• Hidea Power Machinery Co. Ltd

Table of Contents

1. Introduction

2. Research & Methodology

• 2.1 Data Source
  • 2.1.1 Primary Sources
  • 2.1.2 Secondary Sources
• 2.2 Research Approach
  • 2.2.1 Top-Down Approach
  • 2.2.2 Bottom-Up Approach
• 2.3 Forecast Projection Methodology

3. Executive Summary

4. Market Dynamics

• 4.1 Growth Drivers
• 4.2 Challenges

5. Global Outboard Motor Market

• 5.1 Historical Market Trends
• 5.2 Market Forecast

6. Market Share Analysis

• 6.1 By Application Type
• 6.2 By Thrust
• 6.3 By Countries

7. Application Type

• 7.1 Commercial
• 7.2 Recreational

8. Thrust

• 8.1 Portable
• 8.2 Mid-range
• 8.3 High Power

9. Countries

• 9.1 North America
  • 9.1.1 United States
  • 9.1.2 Canada
• 9.2 Europe
  • 9.2.1 France
  • 9.2.2 Germany
  • 9.2.3 Italy
  • 9.2.4 Spain
  • 9.2.5 United Kingdom
  • 9.2.6 Belgium
  • 9.2.7 Netherlands
  • 9.2.8 Turkey
• 9.3 Asia Pacific
  • 9.3.1 China
  • 9.3.2 Japan
  • 9.3.3 India
  • 9.3.4 Australia
  • 9.3.5 South Korea
  • 9.3.6 Thailand
  • 9.3.7 Malaysia
  • 9.3.8 Indonesia
  • 9.3.9 New Zealand
• 9.4 Latin America
  • 9.4.1 Brazil
  • 9.4.2 Mexico
  • 9.4.3 Argentina
• 9.5 Middle East & Africa
  • 9.5.1 South Africa
  • 9.5.2 Saudi Arabia
  • 9.5.3 United Arab Emirates

10. Porter's Five Forces Analysis

• 10.1 Bargaining Power of Buyers
• 10.2 Bargaining Power of Suppliers
• 10.3 Degree of Competition
• 10.4 Threat of New Entrants
• 10.5 Threat of Substitutes

11. SWOT Analysis

• 11.1 Strength
• 11.2 Weakness
• 11.3 Opportunity
• 11.4 Threats

12. Key Players Analysis

• 12.1 DEUTZ Aktiengesellschaft
  • 12.1.1 Overviews
  • 12.1.2 Key Person
  • 12.1.3 Recent Developments
  • 12.1.4 Revenue
• 12.2 Parsun Power Machine Co. Ltd
  • 12.2.1 Overviews
  • 12.2.2 Key Person
  • 12.2.3 Recent Developments
  • 12.2.4 Revenue
• 12.3 Honda Motor Co. Ltd
  • 12.3.1 Overviews
  • 12.3.2 Key Person
  • 12.3.3 Recent Developments
  • 12.3.4 Revenue
• 12.4 Tohatsu Corporation
  • 12.4.1 Overviews
  • 12.4.2 Key Person
  • 12.4.3 Recent Developments
  • 12.4.4 Revenue
• 12.5 Brunswick Corporation
  • 12.5.1 Overviews
  • 12.5.2 Key Person
  • 12.5.3 Recent Developments
  • 12.5.4 Revenue
• 12.6 Yamaha Motor Co. Ltd
  • 12.6.1 Overviews
  • 12.6.2 Key Person
  • 12.6.3 Recent Developments
  • 12.6.4 Revenue
• 12.7 LEHR LLC
  • 12.7.1 Overviews
  • 12.7.2 Key Person
  • 12.7.3 Recent Developments
  • 12.7.4 Revenue
• 12.8 Suzuki Motor Corporation
  • 12.8.1 Overviews
  • 12.8.2 Key Person
  • 12.8.3 Recent Developments
  • 12.8.4 Revenue
• 12.9 Selva SpA
  • 12.9.1 Overviews
  • 12.9.2 Key Person
  • 12.9.3 Recent Developments
  • 12.9.4 Revenue
• 12.10 Hidea Power Machinery Co. Ltd
  • 12.10.1 Overviews
  • 12.10.2 Key Person
  • 12.10.3 Recent Developments
  • 12.10.4 Revenue