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市場調査レポート
商品コード
1657318
船外機市場- 世界の産業規模、シェア、動向、機会、予測、用途タイプ別(商用、レクリエーション)、推力別(ポータブル、ミッドレンジ、ハイパワー)、地域別、競合別、2020~2030年Outboard Motor Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Application Type (Commercial, Recreational), By Thrust (Portable, Mid-Range, High Power), By Region & Competition, 2020-2030F |
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カスタマイズ可能
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船外機市場- 世界の産業規模、シェア、動向、機会、予測、用途タイプ別(商用、レクリエーション)、推力別(ポータブル、ミッドレンジ、ハイパワー)、地域別、競合別、2020~2030年 |
出版日: 2025年02月17日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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船外機の世界市場規模は2024年に60億6,000万米ドルで、予測期間中のCAGRは3.62%で2030年には75億米ドルに達すると予測されています。
世界の船外機市場は、いくつかの要因によって力強い成長を遂げています。レクリエーションボートへの関心の高まりが、より効率的でパワフルなモーターへの需要を牽引しています。ウォータースポーツやレジャー活動の増加は、顧客基盤の拡大につながり、メーカーに革新と多様な嗜好への対応を促しています。例えば、2020年以降、COVID-19の大流行は、特にアウトドアレクリエーションにおける消費者行動に大きな影響を与えました。閉鎖後、約700万人のアメリカ人がスキー、スノーシュー、ハイキング、釣りなど様々なアウトドア活動に従事しました。しかし、パンデミックによる2020年春のスキーリゾートの早期閉鎖は、スキー産業に20億米ドルの損失をもたらし、スキー、スノーボード、その他のイベントに影響を与えました。対照的に、2021年はスポーツ用品の需要増に牽引され、小売セクターが急増しました。用具、アパレル、フットウェアを含む米国のスポーツ用品小売業界の市場規模は、2023年には678億米ドルに達すると予測されます。2018年から2023年にかけて、同産業は年平均6.7%の成長率を示し、2020年から2021年にかけては経済成長全体を上回る大幅な伸びを示しました。また、持続可能なソリューションへの志向が高まっており、その結果、電動船外機へのシフトが進んでいます。この動向は、環境の持続可能性を求める世界の動きと一致しており、消費者は従来の燃料式モーターに代わる、よりクリーンで静かなモーターを選ぶようになっています。
市場概要 | |
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予測期間 | 2026-2030 |
市場規模:2024年 | 60億6,000万米ドル |
市場規模:2030年 | 75億米ドル |
CAGR:2025年~2030年 | 3.62% |
急成長セグメント | レクリエーショナル |
最大市場 | 北米 |
技術の進歩が船外機市場の成長に極めて重要な役割を果たしています。燃費の向上や排出ガスの削減といったエンジン効率の改善が技術革新の主要な推進力となっています。また、デジタル制御やGPSシステムなどのスマート技術もモーターに組み込まれ、ユーザーにさらなる使いやすさと安全性を提供しています。こうした技術革新によって、最新の船外機の信頼性、パワー、コスト効率が向上し、船主の間でその魅力がさらに高まっています。さらに、メーカーはパワーを損なうことなくモーターを軽量化することに注力し、燃費と性能を向上させています。
良好な成長軌道にもかかわらず、船外機市場はいくつかの課題に直面しています。先進モデル、特に電動モーターの初期コストの高さは、潜在的な購買意欲をそぐ可能性があります。さらに、高性能船外機のメンテナンスの複雑さは、特定の市場での採用を制限する可能性があります。さらに、多くの地域で電動船外機の充電インフラが普及していないため、従来のモーターからの移行が妨げられる可能性があります。しかし、技術の進歩が続き、規模の経済によってコストが下がるにつれて、こうした課題が緩和され、今後数年間で市場がより身近で競争力のあるものになる可能性があります。
レジャーボートの人気の高まり
電動船外機の需要拡大
よりクリーンな排出ガスを求める規制の推進
電動モーターの初期コストの高さ
電気モーター用充電インフラの制限
高性能モーターのメンテナンスの複雑さ
船外機のハイブリッド化
船外機のカスタマイズと個性化
バッテリー技術の進歩
The Global Outboard Motor Market was valued at USD 6.06 Billion in 2024 and is expected to reach USD 7.50 Billion by 2030 with a CAGR of 3.62% during the forecast period. The global outboard motor market is experiencing robust growth due to several factors. Rising interest in recreational boating has driven demand for more efficient and powerful motors. The increase in water sports and leisure activities has led to an expanding customer base, prompting manufacturers to innovate and cater to diverse preferences. For instance, since 2020, the Covid-19 pandemic has significantly impacted consumer behavior, particularly in outdoor recreation. Following lockdowns, nearly 7 million Americans engaged in various outdoor activities, including skiing, snowshoeing, hiking, and fishing. However, the early closures of ski resorts in spring 2020, due to the pandemic, resulted in a $2 billion loss for the ski industry, affecting skiing, snowboarding, and other events. In contrast, 2021 saw a surge in the retail sector, driven by increased demand for sporting goods. The U.S. sporting goods retail industry, which includes equipment, apparel, and footwear, is projected to reach a market size of $67.8 billion in 2023. Between 2018 and 2023, the industry grew at an average rate of 6.7% annually, with a significant boost from 2020 to 2021, outpacing overall economic growth. There is also a growing inclination towards sustainable solutions, resulting in a shift towards electric outboard motors. This trend is in line with the global push for environmental sustainability, with consumers increasingly opting for cleaner and quieter alternatives to traditional fuel-powered motors.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 6.06 Billion |
Market Size 2030 | USD 7.50 Billion |
CAGR 2025-2030 | 3.62% |
Fastest Growing Segment | Recreational |
Largest Market | North America |
Technological advancements are playing a pivotal role in the growth of the outboard motor market. Engine efficiency improvements, such as enhanced fuel consumption and reduced emissions, are key drivers of innovation. Smart technologies are also being integrated into motors, such as digital controls and GPS systems, providing users with greater ease and safety. These innovations have made modern outboard motors more reliable, powerful, and cost-effective, further increasing their appeal among boat owners. Moreover, manufacturers are focusing on reducing the weight of motors without compromising their power, which enhances fuel efficiency and performance, thus widening the appeal for different types of boats.
Despite the favorable growth trajectory, the outboard motor market faces some challenges. The high initial cost of advanced models, especially electric-powered motors, can deter potential buyers. Furthermore, the complexity of maintenance for high-performance outboard motors could limit adoption in certain markets. Additionally, the lack of a widespread charging infrastructure for electric outboard motors in many regions could hinder the transition from traditional motors. However, as advancements in technology continue and economies of scale drive costs down, these challenges may be mitigated, making the market more accessible and competitive in the coming years.
Market Drivers
Increasing Popularity of Recreational Boating
The rising popularity of recreational boating is a key driver for the global outboard motor market. More people are seeking outdoor activities, and boating provides an enjoyable way to spend time on water bodies, whether for leisure or sport. This trend is particularly noticeable among younger generations who are keen on adopting new hobbies, including wakeboarding, fishing, and day cruising. The expansion of boating activities has stimulated the demand for high-performance outboard motors, offering greater power, reliability, and fuel efficiency. This growing interest is further reinforced by boat manufacturers offering a variety of vessels that cater to different budgets and preferences. The increase in boat ownership and the number of marinas worldwide are contributing to a more vibrant boating culture, propelling the need for more outboard motors. As boating becomes more accessible, a broader audience, including millennials and women, is entering the market, ensuring the sustained growth of the outboard motor industry. Furthermore, organized events like boating festivals, water sports competitions, and boating expos are boosting consumer awareness and interest in purchasing new motors. For instance, the global boating market reached full normalization in 2023, continuing similar trends into 2024. However, consumer demand remains subdued due to high interest rates and inflation, with global searches for boat purchases dropping by 7.6% in the first half of 2024 compared to the previous year. Despite this, new boat sales increased by 5.3%, while used boat sales fell by 12.4%. Boats are taking longer to sell, with new boats spending 53 days longer on the market, and boats just one year old taking an additional 75 days to sell. The average price of sold boats rose by 2.4% to $203,000, with new boats selling for an average of $174,000 (down 3.4%) and used boats at $211,500 (up 4.2%). The total value of used boat sales dropped by 9%, while new boat sales rose by 0.6%. Boats under 26 feet led sales with over 12,000 units sold, though their average price dropped 2.5% to $91,000. Meanwhile, the 36-45 foot segment saw a 12.3% drop in sales but an 18% increase in average sale price, reaching $327,000. Despite the challenges, the market remains in a state of adjustment, with inventory levels, pricing trends, and economic factors continuing to shape the market landscape.
Growing Demand for Electric Outboard Motors
As environmental concerns continue to rise, the shift towards sustainable and cleaner alternatives in all industries has led to increased interest in electric outboard motors. These motors are seen as a more environmentally friendly option since they produce zero emissions and operate more quietly than their gasoline-powered counterparts. The demand for electric outboard motors is being driven by a combination of regulatory pressure, increasing public awareness of environmental issues, and advancements in battery technology. Electric motors allow users to enjoy water-based activities without the harmful effects of traditional motors, making them a more attractive choice for eco-conscious boaters. Furthermore, electric outboard motors are more cost-effective over time due to lower maintenance needs and the absence of fuel costs. Innovations in battery technology, such as lithium-ion batteries, are improving the range and durability of electric motors, allowing them to compete more effectively with traditional fuel-powered outboards. These motors are also beneficial in terms of noise reduction, making for a more pleasant boating experience, especially in sensitive environments like national parks or nature reserves where noise pollution is a concern.
Regulatory Push for Cleaner Emissions
Governments around the world are enacting stricter environmental regulations to combat air and water pollution. These regulations are increasingly favoring the adoption of cleaner technologies, including the use of outboard motors with lower emissions. This has spurred manufacturers to develop outboard motors that adhere to stricter emission standards, such as the EPA's Tier 3 and Tier 4 emission limits in the U.S. These regulations have significantly influenced market dynamics by compelling manufacturers to adopt more sustainable solutions in motor design. Additionally, many governments are offering incentives for consumers to purchase electric motors, such as tax rebates and subsidies for zero-emission technologies, further accelerating the transition to cleaner outboard motors. This regulatory push is reshaping the market, as consumers and businesses are encouraged to invest in environmentally friendly technologies. The adoption of electric motors aligns with both public sentiment for sustainability and manufacturers' commitments to reducing their environmental impact, making it a mutually beneficial move. As the regulatory environment continues to evolve, the shift towards electric motors and sustainable technologies is expected to grow stronger.
Key Market Challenges
High Initial Costs of Electric Motors
One of the main obstacles to the widespread adoption of electric outboard motors is the high upfront cost associated with these models. Despite their lower long-term operating costs, electric motors typically require a larger initial investment compared to their gasoline-powered counterparts. This price difference can deter many potential buyers, especially those who are new to boating or who do not have the financial resources to invest in more expensive equipment. While electric motors promise to be more cost-effective over time due to savings in fuel and maintenance, the higher initial cost remains a significant barrier, particularly for individuals in price-sensitive markets. Additionally, the cost of replacing or upgrading batteries in electric outboard motors can add to the total cost of ownership, further discouraging some consumers from making the switch. As a result, there is a need for greater price parity between electric and traditional motors to accelerate mass adoption. However, with continued innovation and economies of scale, the cost of electric outboard motors is expected to decrease, making them more accessible to a broader range of consumers.
Limited Charging Infrastructure for Electric Motors
Another challenge that impedes the adoption of electric outboard motors is the lack of charging infrastructure in many regions. While electric vehicles have seen significant growth in charging networks, the availability of charging stations for electric outboard motors remains limited. This shortage of charging stations makes it difficult for boat owners to rely on electric motors for long-distance boating or in remote areas. The absence of convenient and accessible charging facilities is a deterrent for potential buyers who may be concerned about running out of power during a trip. Furthermore, charging an electric outboard motor takes longer than refueling a gasoline-powered motor, which can inconvenience boaters who require quick turnarounds. To overcome this challenge, there will need to be investments in building a network of charging stations at marinas, docks, and popular boating destinations. Until such infrastructure is established, electric outboard motors will continue to face limitations in terms of their practical application, particularly for long-distance or extended outings.
Maintenance Complexity of High-Performance Motors
The growing complexity of modern outboard motors, particularly those that offer high performance or integrate advanced technologies, presents challenges in terms of maintenance. While these motors offer superior power and efficiency, they often require specialized maintenance, which can be costly and time-consuming. Boat owners may find it difficult to perform routine maintenance or repairs on their own, leading to higher service costs and longer downtimes. Additionally, the parts required for high-performance motors are often more expensive than those used in basic models, further increasing maintenance costs. This can be a barrier for budget-conscious consumers who are interested in purchasing high-end motors but are hesitant due to the potential maintenance costs. As more advanced technologies are integrated into outboard motors, such as electronic fuel injection and digital monitoring systems, the expertise needed to repair and service these components becomes more specialized. As a result, there may be limited service options available in some regions, which could increase the inconvenience and cost for boat owners.
Key Market Trends
Shift Toward Hybrid Outboard Motors
Hybrid outboard motors, which combine both fuel-powered and electric propulsion systems, are emerging as an appealing solution for boat owners who want the flexibility of using either power source. These motors allow users to switch between gasoline and electric power depending on the situation, which is particularly useful for longer trips or when access to charging stations is limited. Hybrid outboard motors offer the best of both worlds: they provide the extended range and quick refueling advantages of gasoline motors, alongside the environmental benefits and quiet operation of electric motors. As hybrid systems continue to evolve, improvements in battery technology and fuel efficiency are expected, making them even more attractive to consumers. The appeal of hybrid motors lies in their ability to reduce fuel consumption, lower emissions, and reduce the environmental impact of boating activities. They are particularly popular in markets where regulations favor low-emission solutions but where consumers are still hesitant to give up the convenience of traditional fuel-powered motors.
Customization and Personalization of Outboard Motors
As consumer demand for personalized products grows, manufacturers are responding by offering a wider range of customization options for outboard motors. Consumers can choose from different motor sizes, power capacities, colors, and features to meet their specific needs. Customization allows boat owners to create an outboard motor that aligns perfectly with their boating activities, whether they prioritize speed, efficiency, or low environmental impact. The trend of personalizing outboard motors also extends to boat accessories and additional technologies, such as enhanced navigation systems, digital controls, and integrated storage options. As the trend toward personalization continues to grow, manufacturers will focus on creating more flexible, tailored solutions that provide boat owners with a unique, customized boating experience. This trend is expected to be particularly popular among high-end recreational boaters who want to create a boat that matches their individual style and needs.
Advancements in Battery Technology
Battery technology has seen remarkable advancements, contributing to the growth of electric outboard motors. Lithium-ion batteries, which are commonly used in electric motors, offer improved energy density, faster charging times, and longer lifespans compared to older battery technologies. The development of solid-state batteries is expected further to improve the performance and efficiency of electric motors, providing more reliable power sources with lighter weights and enhanced safety features. As battery costs continue to fall, electric outboard motors will become more affordable, driving their adoption across various consumer segments. Longer-lasting batteries allow for extended boating trips without the need for recharging, while lighter batteries improve the motor's overall performance. These advancements in battery technology make electric outboard motors more competitive with traditional gasoline-powered models, and as research into battery systems advances, further improvements in range, weight, and efficiency are expected to continue.
Segmental Insights
Thrust Insights
In 2024, the high-power outboard motor segment was dominated in the global market, driven by increasing demand for larger boats, particularly in commercial and recreational applications. High-power outboard motors provide the strength and reliability for large vessels requiring more robust propulsion systems. These motors are preferred for their ability to handle demanding conditions, including offshore boating, long-distance cruising, and high-speed water sports. The versatility of high-power outboard motors, offering significant horsepower and greater control, makes them suitable for both leisure and professional boating activities, from fishing expeditions to rescue operations.
Consumers are opting for high-power motors due to advancements in engine technology that make them more efficient and environmentally friendly compared to traditional motors. With innovations in fuel management and emission reduction, these motors increasingly appeal to users seeking power and sustainability. The shift toward cleaner technologies, combined with greater engine performance, is allowing boat owners to enjoy higher speeds and longer operational hours without compromising environmental considerations.
Infrastructure improvements, including better-equipped marinas and expanded boating facilities also support the growth in high-power motor demand. These developments enable boaters to explore more remote and expansive water bodies, further enhancing the appeal of high-power outboard motors. As these motors continue to evolve in design and technology, they are becoming more lightweight and user-friendly while maintaining their superior power, making them an attractive option for a broader range of consumers. Their growing popularity in 2024 underscores a continued trend toward more advanced, powerful, and efficient propulsion solutions for the boating industry.
Region Insights
In 2024, North America was the dominant region in the global outboard motor market, driven by a strong demand for recreational boating and the increasing popularity of water sports. The region's extensive coastline, numerous lakes, and rivers create an ideal environment for boating activities, contributing to a growing market for outboard motors. In particular, the United States stands out as the largest market, with a significant number of boat owners and a well-established boating culture. The continued growth of leisure boating, alongside the increasing number of fishing and water sport enthusiasts, supports a robust demand for both fuel-powered and electric outboard motors.
Technological advancements in outboard motors have also fueled growth in North America, where consumers increasingly seek high-performance, fuel-efficient, and environmentally friendly solutions. The shift toward electric outboard motors is particularly evident in the region, as consumers become more conscious of environmental concerns and seek alternatives to traditional fuel-powered options. Electric motors, which offer lower maintenance costs and reduced emissions, are gaining traction, especially in areas with eco-conscious boating communities.
In addition, North America's favorable regulatory environment plays a key role in promoting the growth of the outboard motor market. Stricter emission standards and incentives for environmentally friendly technologies encourage the adoption of cleaner motor options, such as electric outboard motors. The region's well-developed infrastructure, including modern marinas and docking facilities, also supports the use of outboard motors, particularly for recreational boating and commercial applications.
North America's dominance is further attributed to a strong consumer base with disposable income and a growing interest in high-performance boating equipment. The popularity of outdoor recreational activities, particularly those involving water, continues to rise, making North America a key market for outboard motors. As boat owners seek greater power, efficiency, and environmental sustainability, the demand for advanced outboard motor technologies is expected to remain strong, solidifying North America's position as the dominant region in the global market. The combination of a large consumer market, technological advancements, and a supportive regulatory framework ensures continued market leadership in 2024.
In this report, the Global Outboard Motor market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major Global Outboard Motor Market companies.
Global Outboard Motor Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: