船外機市場：推進力別、用途タイプ別-2025～2030年の世界予測

船外機市場は、2023年に106億2,000万米ドルと評価され、2024年には113億8,000万米ドルに達すると予測され、CAGR 7.59％で成長し、2030年には177億2,000万米ドルになると予測されています。

船外機市場は、一般的に船尾に外付けされる船舶用推進システムの製造と販売を包含します。これらのシステムは、レクリエーション・ボート、漁業、緊急救助活動などで広く使用される小型船舶にとって極めて重要です。需要は、水上でのレクリエーション活動の増加や、燃料効率や環境に優しい代替品などのエンジン技術の進歩によって牽引されています。主要成長要因としては、可処分所得の増加、より静かで効率的なエンジンにつながる技術強化、アドベンチャー・スポーツやレジャー活動の急増などが挙げられます。最近のビジネス機会は、世界の持続可能性の動向とカーボンフットプリントの減少に沿った電気自動車やハイブリッド車の開発にあります。メーカー各社は、グリーン技術に対する政府の優遇策を活用し、自らを環境配慮型ボートソリューションのリーダーとして位置づけることができると考えられます。しかし、市場の成長は、先進船外機の高い初期費用や、生産コストを増加させる可能性のある厳しい環境規制による制限に直面しています。さらに、COVID-19の大流行はサプライチェーンを混乱させ、旅行制限や経済の不確実性による需要の変動を引き起こしています。

高性能、低排出ガスエンジンの開発や、ナビゲーション機能強化のためのスマート技術との統合には、イノベーションの機会があふれています。サステイナブル材料の使用とエネルギー貯蔵の研究に投資することで、企業はより環境に優しいボート体験へのシフトをリードすることができます。船外機市場は、技術の多様化と大手企業間の統合努力によって特徴づけられるセグメント化された状況で競合しています。企業は、特にボートの人気が高まっている新興国での地域市場拡大に注力することで、こうした洞察を活用することができます。また、海洋技術企業との提携は、次世代モーターシステムの開発において大きな成果をもたらす可能性があり、消費者の要望と将来の規制状況の両方に対応するのに役立ちます。

市場力学：急速に進化する船外機市場の主要市場洞察を公開

船外機市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • レクリエーション・ボート活動の活発化
  • ヨットの生産と販売の増加
  • 輸出入の急増に伴う可処分所得の増加
• 市場抑制要因
  • 小型ボートのパワーレベル、オーバーヒーティング、消費スペースに関する懸念
• 市場機会
  • 観光セクターの成長
  • 流通網の強化
• 市場課題
  • 船外機に関連する環境への懸念

ポーターのファイブフォース：船外機市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、船外機市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：船外機市場における外部からの影響の把握

外部マクロ環境要因は、船外機市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：船外機市場における競合情勢の把握

船外機市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：船外機市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、船外機市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：船外機市場における成功への道筋を描く

船外機市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • レクリエーションボート活動の成長
    • ヨットの生産と販売の増加
    • 輸出入活動の急増に伴う可処分所得の増加
  • 抑制要因
    • 小型ボートのモーターの電力レベル、過熱、スペースの消費に関する懸念
  • 機会
    • 成長する観光部門
    • 流通ネットワークの強化
  • 課題
    • 船外機に関連する環境問題
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 船外機市場：推進力別

• イントロダクション
• ハイパワー
• 中価格
• ポータブル

第7章 船外機市場：用途タイプ別

• イントロダクション
• 商業用
• レクリエーション

第8章 南北アメリカの船外機市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋の船外機市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの船外機市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Bombardier Recreational Products Inc.
• BRP Inc.
• Deutz Aktiengesellschaft
• Elco Motor Yachts
• Golden Motor Technology
• Hangzhou Hidea Power Machinery Co., Ltd.
• Honda Motor Co., Ltd.
• Krautler Elektromaschinen Gmbh
• Lehr, LLC
• Parsun Power Machine Co., Ltd
• Suzuki Marine
• Tohatsu Corporation
• Torqeedo GmbH
• Volvo Penta
• Yamaha Motor Co., Ltd.

LIST OF FIGURES

• FIGURE 1. OUTBOARD MOTORS MARKET RESEARCH PROCESS
• FIGURE 2. OUTBOARD MOTORS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL OUTBOARD MOTORS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES OUTBOARD MOTORS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES OUTBOARD MOTORS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. OUTBOARD MOTORS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. OUTBOARD MOTORS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. OUTBOARD MOTORS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL OUTBOARD MOTORS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. OUTBOARD MOTORS MARKET DYNAMICS
• TABLE 7. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY HIGH POWER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY MID-RANGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY PORTABLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL OUTBOARD MOTORS MARKET SIZE, BY RECREATIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 21. CANADA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 22. CANADA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES OUTBOARD MOTORS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 33. CHINA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 34. CHINA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 35. INDIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 36. INDIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA OUTBOARD MOTORS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 70. ITALY OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 71. ITALY OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 78. POLAND OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 79. POLAND OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 80. QATAR OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 81. QATAR OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM OUTBOARD MOTORS MARKET SIZE, BY THRUST, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM OUTBOARD MOTORS MARKET SIZE, BY APPLICATION TYPE, 2018-2030 (USD MILLION)
• TABLE 100. OUTBOARD MOTORS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. OUTBOARD MOTORS MARKET, FPNV POSITIONING MATRIX, 2023

The Outboard Motors Market was valued at USD 10.62 billion in 2023, expected to reach USD 11.38 billion in 2024, and is projected to grow at a CAGR of 7.59%, to USD 17.72 billion by 2030.

The outboard motors market encompasses the manufacturing and distribution of propulsion systems for boats, typically mounted externally on the stern. These systems are crucial for smaller marine vessels, which are widely used in recreational boating, fishing, and emergency rescue operations. Demand is driven by an increase in water-based recreational activities and advancements in engine technology, such as fuel efficiency and environment-friendly alternatives. Key growth influencers include rising disposable incomes, technological enhancements leading to quieter and more efficient engines, and the surge in adventure sports and leisure activities. Recent opportunities lie in the development of electric and hybrid outboard motors, which align with global sustainability trends and decreasing carbon footprints. Manufacturers could capitalize on government incentives for green technologies and position themselves as leaders in eco-conscious boating solutions. However, market growth faces limitations from high upfront costs of advanced outboard engines and stringent environmental regulations that could increase production costs. Additionally, the COVID-19 pandemic has disrupted supply chains and caused fluctuations in demand due to travel restrictions and economic uncertainties.

Innovation opportunities abound in the development of high-performance, low-emission engines and integration with smart technology for enhanced navigational features. By investing in research on sustainable material use and energy storage, companies can lead the shift towards more environmentally friendly boating experiences. The market for outboard motors is competitive with a fragmented landscape characterized by technological diversification and consolidation efforts among leading players. Businesses can harness these insights by focusing on regional market expansions, particularly in emerging economies where boating is gaining popularity. Partnering with marine tech companies could also yield significant outcomes in creating next-gen motor systems, helping businesses address both consumer demands and future regulatory landscapes.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Outboard Motors Market

The Outboard Motors Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Groth in recreational boating activities
  • Increasing production and sales of yachts
  • Increasing disposable income along with surging import & export activities
• Market Restraints
  • Concerns related to power level, over heating, and space consuming motor on small boat
• Market Opportunities
  • Growing tourism sector
  • Strengthening distribution network
• Market Challenges
  • Environmental concerns associated with outboard motors

Porter's Five Forces: A Strategic Tool for Navigating the Outboard Motors Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Outboard Motors Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Outboard Motors Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Outboard Motors Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Outboard Motors Market

A detailed market share analysis in the Outboard Motors Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Outboard Motors Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Outboard Motors Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Outboard Motors Market

A strategic analysis of the Outboard Motors Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Outboard Motors Market, highlighting leading vendors and their innovative profiles. These include Bombardier Recreational Products Inc., BRP Inc., Deutz Aktiengesellschaft, Elco Motor Yachts, Golden Motor Technology, Hangzhou Hidea Power Machinery Co., Ltd., Honda Motor Co., Ltd., Krautler Elektromaschinen Gmbh, Lehr, LLC, Parsun Power Machine Co., Ltd, Suzuki Marine, Tohatsu Corporation, Torqeedo GmbH, Volvo Penta, and Yamaha Motor Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Outboard Motors Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Thrust, market is studied across High Power, Mid-Range, and Portable.
• Based on Application Type, market is studied across Commercial and Recreational.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Groth in recreational boating activities
    • 5.1.1.2. Increasing production and sales of yachts
    • 5.1.1.3. Increasing disposable income along with surging import & export activities
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns related to power level, over heating, and space consuming motor on small boat
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing tourism sector
    • 5.1.3.2. Strengthening distribution network
  • 5.1.4. Challenges
    • 5.1.4.1. Environmental concerns associated with outboard motors
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Outboard Motors Market, by Thrust

• 6.1. Introduction
• 6.2. High Power
• 6.3. Mid-Range
• 6.4. Portable

7. Outboard Motors Market, by Application Type

• 7.1. Introduction
• 7.2. Commercial
• 7.3. Recreational

8. Americas Outboard Motors Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Outboard Motors Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Outboard Motors Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bombardier Recreational Products Inc.
• 2. BRP Inc.
• 3. Deutz Aktiengesellschaft
• 4. Elco Motor Yachts
• 5. Golden Motor Technology
• 6. Hangzhou Hidea Power Machinery Co., Ltd.
• 7. Honda Motor Co., Ltd.
• 8. Krautler Elektromaschinen Gmbh
• 9. Lehr, LLC
• 10. Parsun Power Machine Co., Ltd
• 11. Suzuki Marine
• 12. Tohatsu Corporation
• 13. Torqeedo GmbH
• 14. Volvo Penta
• 15. Yamaha Motor Co., Ltd.